工商管理英语论文.docx
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工商管理英语论文.docx
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工商管理英语论文
ManagementEnglish
Finalexam
班级:
_______
学号:
_______
姓名:
_______
专业:
_______
教师:
_______
成绩:
_______
日期:
_______
二○年月日
BusinessPlan
Legalnameandstatusofbusiness:
Feelinside
Directors/partners/proprietor
Exec:
ChunJiao
Non-exec:
LiHuaandDengHui
Addressofmainoffice:
Num.1,Eastthreeroad,Erxianqiao.
Addressofregisteredoffices:
Num.1,Eastthreeroad,ErXianqiao.
Maintelephone:
×××
Maine-mail:
×××
Website:
×××
Insertanyotherregulatory/licenseitemshere:
Campusrestaurant
Nameandaddressparentcompany:
Feelinside
Mainshareholder:
ChenYu,LiHuaandDengHui
Bankers:
ICBC,CBC
1.Introductiontoplan
Thenameofrestaurantis“FeelInside”whichmeanseatinsideandfeelinside,weintendtomakecustomerseathappilyandfreely,thescaleofourhallreachedto240squaremeters,anditlocatedinthevacantflatbeneath“SongLinggarden”,andthemaintargetcustomersaretheboyswholivein“SongLinggarden”becauseofthespecialposition(about4000persons).
ThemainbreakfastsupplyofourCampushall:
steamedstuffedbun、steamedbread、deep-frieddoughsticks、Beanflower、Soybeanmilk、porridge、egg、friedcake、noodles;wewillspeciallyopenaretaildepartmentinhall(sellingthedailynecessities)whichsuppliesbread、milk(inthewinter,wewillsupplyhotmilktosatisfytheneedsofstudents)、yoghourt,thereasonfortheretaildepartmentisforthestudentswhogetuplateandhavenotimeforbreakfast,andtherehasnoretaildepartmentnearby,ifweopenit,wewillincreasetheprofitsandatthesametime,wewillpaylittlepriceforitbecausethereisrarelycompetitionthere.
Accordingtothequestionnairesurvey:
boysalwayschoosetheCaldrondish(whichtakesup30%ofthequestionnairesurveythataretakenback),sprinkle(whichtakesup20%ofthequestionnairesurveythataretakenback),fryrice(whichtakesup20%ofthequestionnairesurveythataretakenback,covercasting(whichtakesup12%ofthequestionnairesurveythataretakenback),fromthat,wedecidetoopentwomainpartsforlunchwindows,oneisthewindowforCaldrondish,theotherisforthewindowforsprinklewhichalsocontainsfryrice、covercasting、Teppanyaki.Becauseinthesearchmanystudentspaymuchattentiononthespeciesofdishes,sotheCaldrondishwewillsupplyeverydaylikesthat:
4kindsofcoldvegetabledishinsauce,20kindsofhotdishes,what’more,wewillpushoffonetotwokindsofdishesperweek,wealsocalculatethedisheseveryhalfmonthandweedouttheunpopulardishes,butthetotalnumberofthedishesarekeptatabout24(wewillproperlyincreaseordecreasethenumberaccordingtophysicaltruth),forthesprinklewindowwesupplyeverydayasfollows:
themainstyleofthedishesspeciesarethefoodthattheyusuallychoosetoeat,itisnotonlycanreducethecostsbutalsocancutdowntheunnecessarywaste.Theaimtoopenthewindowforsprinkleisjusttomeetthestudentsvariousdemandsoftaste,andourcompetitorssuchas“GongTonghall”and“YinXinghall”havenowindowslikethat,Accordingtothequestionnairesurvey,thestudentswhogotobackstreettoeatalmostchoosethesedishesofthiswindow,itisnotonlycanformthespecialanduniqueadvantagebutalsocanhavemeritconvenientofthegeography,andinthenoonwealsoopenthewindowfornoodles.Besidesit,wealsosupplythevegetablesoupandpicklestostudentsforfreetobringthespecificmovingforstudents,becauseotherdininghallsdonotgiveservicelikethat.
∙Forthesupperwindows:
wewillcutdownthesumofspeciesto20(thenumbersare3kindsofcoldvegetabledishinsauceand17kindsofhotdishes),andwewillsupplysteamedstuffedbun、steamedbread、eggs、coldnoodles、coldnoodleswithsesamesauce.Besidesthat,thedisheswesupplyinsupperarealmostthesameaslunchwindows.
∙Forthenightsnacks:
accordingtoAccordingtothequestionnairesurvey,wefindthatboyshavethehabitofeatingnightsnacksandtheyarelazytogoonfoot,soourdininghallwillofferthecoldnoodles、coldnoodleswithsesamesauce、bread、milk、noodles、steamedstuffedbun、steamedbread.
∙Accordingtoit,wewillopenthesmallscalewindowsallthetimesbydaywhichwillofferthesnacksandsprinklefortheneedsofstudentswhogetupwithnoPunctualtime,becausethespecialnessoftime,wewillcarryoutthesystemoforganizationasworkshifttosatisfytherestneedsforworkers,apartfromit,wewillsupplythepromotionsperday,suchasthediscountofsomedishesanddrinks.
2.Summaryofplan
2.1.Mission:
thegoalofusistoactasthemodelcampusrestaurantinCDUTuniversityoftechnology,andatthefirstyearweshouldnotonlytakebackthecostbutalsogainretainedprofits.
2.2.Proposedofferings:
Thenameofourcampusrestaurantis“FeelInside”(thenameofitmeans“eatinside,feelinside”,entirelyenjoythecourseofeating),ourhallmainlyoperatesdiversbreakfast、lunch、supper、nightsnacksandsomedrinks.
2.3.Managementandcoremembers:
Thereare3peopleasourcoremember.theyseparatelycomesfrombusinessadministration(total2people,theypartlyactasgeneralmanagerandpurchasingspecialist)andaccountingprofession(1people)whoactsastheaccountantandisresponsiblefordailyfinancialaffairsandthemeasureofprofitandloss,afterselectingtheaddress,wefinallyfind4cookersthoughvariousapproaches,thelevelofthemispartlysecondarychef(1person),thirdchef(3persons),waitersandwaitressarealtogether15persons(thearrangementofhumanresourceshavethedetailintroductionlater).
2.4.Proposedmarketsandpresentstatus:
Thoughtheresultsofinvestigationquestionnaireandouranalysisofit,Wefixedthelocationofourcampusrestaurantnearbythe“SongLinggarden”whichcontainsaseriesofdormitoriesinCDUTuniversityoftechnique,becauseweconsidermanyfactorstogether.Suchas,thescaleofthehall,theextentofdifficultytogettheplaceandtheaspectsstudentsaremostconcernedabout(theconvenientlevelofeatingincampus),andthiswillbeintroducedinthefollowingpage.
Itisstillinthestateofbuildingover“SongLinggarden”,andatthismoment,therealreadyhaveaccomplishedseveralflatsandlivedmanyuniversitystudents(about4000persons),what’smore,thereisnohallnearitandouruniversitywillincreaseenrollmentlater.Thetendencyofexpandingin“FuRonggarden”、“YinXinggarden”and“GongTonggarden”isbarelypromising,whichmeansthestudentswhoisbelongtotheincreasingenrollmentwillalmosthabitin“SongLinggarden”,thatistosay,nomatterthemarketscaleandtheforegroundarebothgood.Inaddition,inthequestionnairesurvey,thelocationofrestaurantrankswhichstudentssecondaryhopetoopenistoneighbourthe“SongLinggarden”(takeup23%ofthequestionnairesurveywhicharetakenback),itisanevidencethattheconsumersneeditandthemarketisgood.Eventhoughthereareseveralvendorsintheonlywayto“SongLinggarden”,butitcannotestablishthecompetitionandthreateninthelongterm.Soitisaperfecttimetograbthemarketwiththeharvestofcapturetheopportunitiesa、lowlevelcompetitionandlowrentcosts.
2.5.Financialprojections:
Theinitialfundofourrestaurantis430,000yuan,andwithtwomonthwewillfinishthefitment.Accordingtobudget,theshophoursperyearofourhallare11months(withnowinterholiday),theretainedprofitsare256,863.70yuan(theleftprofitsdetachingtheinvestitivefundatthebeginning),becausetheincreasingenrollmentnextyear,theretainedprofitswillaggrandizeto650,000yuan,duetothestableconsumermarket,theriskoftheitemsisslightlylow.
YearstoendJan
Act/Est
breakfast
lunch
supper
Nightsnacks
Thespecialwindows
canteen
Resource
RMB000
RMB000
RMB000
RMB000
RMB000
RMB000
RMB000
Sales
792,000
2,310,000
660,000
198,000
264,000
99,000
0
Costofsales
486,337
1,259,012
405,281
98,000
123,056
33,305
817,300
Grossmargin
263,450
30,5663
1,050,988
254,719
100,000
140,994
65,695
-817,300
Netincomebeforetax
263,450
30,5663
1,050,988
254,719
100,000
140,994
65,695
-817,300
Taxes
6,578
Netincome
256,861
2.6.Conclusion:
theopeningtimeofrestaurantis11months(wedonotopeninwinterholiday),theretainedprofitsare256,863.70yuan(theleftprofitsdetachingtheinvestitivefundatthebeginning),becausetheincreasingenrollmentnextyear,theretainedprofitswillaggrandizeto650,000yuan,duetothestableconsumermarket,theriskoftheitemsisslightlylow.
3.Mission,strategiesetcs
3.1Vision:
Becausetheincreasingenrollmentnextyear,theretainedprofitswillincreaseyearafteryear,,duetothestableconsumermarket,theriskoftheitemsisslightlylow,andthevisionisgood.
3.2Mission:
OurgoalistoactasthemodelcampusrestaurantinCDUTuniversityoftechnology,andatthefirstyearweshouldnotonlytakebackthecostbutalsogainretainedprofits.
3.3Objectives:
Themaintargetcustomersaretheboyswholivein“SongLinggarden”becauseofthespecialposition-“SongLinggarden”(about4000persons)
3.4.SWOTS:
Strengths:
1、specialposition
2、stableconsumermarket
Opportunities:
1、increasingenrollmentofuniversity.
Weaknesses:
1、thescaleofourhallisalittlesmallinrelativetootherrestaurants.
Threats:
2、thenewcompetitorcomesintograbtheconsumerinthespecialplace.
3.5.Strategies:
Trytoleavethecustomersthoughourdiversespeciesandgoodtaste,what’smore,wewillusingourtrumpcard-goodservice,becaus
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