Business English 14 units.docx
- 文档编号:26302927
- 上传时间:2023-06-17
- 格式:DOCX
- 页数:21
- 大小:30.03KB
Business English 14 units.docx
《Business English 14 units.docx》由会员分享,可在线阅读,更多相关《Business English 14 units.docx(21页珍藏版)》请在冰豆网上搜索。
BusinessEnglish14units
Ahard-sell–продажбанастокачрезусиленареклама
Advertising–awaytoinformpeopleaboutproducts,forexampleinnewspapers,ontelevisionincommercials,orinthestreetonhoardingsorbillboards;it`softendesignedandmanagedbyadvertisingagencies;
Advertisingcampaign–itconsistsofaseriesofadvertisements(advertsorads)whichareruninvariousmedia;рекламнакампания
Asset–propertyownedbyapersonoracompany;актив
Automation–whenmostoftheworkisdonebyrobotsinsteadofpeople;автоматизация
Balancesheet–astatementoffinancialposition;asummaryofallassets,liabilitiesandowner`sequityonaspecificdate,usuallytheendofthefinancialyear(March);финансовиотчети
Bean-counter,number-cruncher–anoffensivewaytorefertopeoplewhoaregoodwithnumbersandcomputers;
Benchmarking–tofindwhosetsthestandardinyoufieldandwhatthatstandardis;сравняваненабизнеспрактики
Bigbusiness–itcanrefertolargebusinessorganizationsortoanybusinessthatmakesalotofmoney;едърбизнес
Boardofdirectors–peoplelegallyresponsibleforacompany;
Bond–adebtinvestmentinwhichaninvestorloansmoneytoanentity(corporateorgovernmental)thatborrowsthefundforadefinedperiodoftimeatafixedinterestrate;облигация
Bond`screditrating–itmeasuresthecompany`sabilitytomeetdebtobligations;
Bottom-end,low-end–thecheapestmodelinarangeoramarket;
Brand–aversionofaproductmadebyoneparticularmanufacturer;
Brandbuilding–налаганенамарка
Brandname,brandlabel–anamegivenbythemakertoaproduct;
Brandrecognition,brandawareness–whetherconsumersrecognizeorknowaboutaproduct;
Browngoods–thingsliketelevisionsandhi-fiequipment;чернатехника
Business–theproduction,buyingandsellingofgoodsandservices;
Businessconfidence–очакваниязабъдещоразвитиенабизнеса
Businessprocessre-engineering(BPR)–applyingtheconceptofre-engineeringtobusinesspartsdifferentfrommanufacturing;accordingtoBPRthekeytogreaterefficiencyistoobliteratenon-valueaddingactivitiesratherthanusingtechnologyforautomatingsuchactivities;theaimisaradicalratherthancontinuousimprovementwhileusingTQMandJITastoolstowardstheredesigningofacorebusinessprocess;реинженерингнабизнеспроцесите,радикалнопреустройствонаработнитепроцеси
Businessesareoftenencouragedtoconcentrate/focusontheircoreactivitiesandselloff/spinoff/disposeofnon-essentialassets;
Businessman,businesswoman,businesspeople–peoplefromdifferentnationswhododifferentkindsofworkinabusiness;referredtoas“suits”;
CAD–computeraideddesign;компютърномоделирандизайн
CAM–computerassistedmanufacturing;
Cannibalization–вътрешнаконкуренциямеждупродуктинаеднакомпания
Capacity–themaximumnumberofeachtypeofgoodsacompanycanproduce;капацитет
Capitalspending–expendituresonanynewbuilding,improvementonexistingproperties,equipment,investmentsandotherlongtermoperationsintendedtoimproveproductivity;капиталовиразходи
Cashcow–aprofitableproductorbusinesswithhighmarketshareinalow-growthmarket;alsousedtorefertoanyprofitableproductorbusinessgeneratingasteadyflowofsalesrevenues;продукт,койтоносидобрапечалба,нонеотчитарастежинесенуждаеотголемиинвестиции
Chairman,chairwoman–thepersonwhochairsboardmeetings;председател
Chiefexecutiveofficer/director(CEO)–aninsidemanagerathighlevelofacompany;изпълнителендиректор
Chiefoperatingofficer–similartomanagingdirector;главентехническимениджър
Clients–individualsororganizationsthatpayforacertainserviceprovidedbyaprofessionalpersonororganization–lawyers,advertisingagencies,etc;клиент(заопределенауслуга)
Commerce/Commercial–awaytorefertobusinessanditisusedtodistinguishthebusinessspherefromotherareassuchasgovernmentorthearts,ortodistinguishitfromnon-moneymakingactivities;
Commodityexchange–стоковаборса
Companiesusuallyhavestocksofwork-in-progressandfinishedproducts;stocksareoftenkeptinwarehousesbeforedeliveries;складовиналичности
CompanyXmakes/launchesabidagainstcompanyY–thetakeovertarget;правяофертазапоглъщане
Company,firm–organizationthatsellsgoodsorservices;
Compensation–whattopmanagersgetforrunningthecompanyorwhentheyleaveit;възнаграждение,обезщетение
Compensationforalossofoffice–обезщетениеприпрекратяваненетрудовдоговор
Compensationpackage:
Bonuses-extrapaymentsusuallyconnectedwiththeperformanceofthefirm+Benefitsandperks(трудовиоблаги)–fromshareoptions(therighttobuycompany`ssharesatanadvantageousprice)tochauffeur-drivencarandprivateoffice;комплекснотрудововъзнаграждение
Compensationpayment,compensationpayout,compensationpay-off–acompensationforsomeoneleavingacompany;alsoknownasseverancepackage;обезщетениенаслужителприпрекъсваненатрудовдоговор
Competition-конкуренция
Competitiveadvantage,competitiveedge–предимствопредконкуренцията
Competitors,players–organizationssellingproductsorservicesinthesamemarket;alsotheproductsorservicescanbecompetitorsiftheyaresoldinthesamemarket;конкуренти
Concern–aformalwaytorefertobusiness;
Conglomerate,giant–agroupcontainingalotofdifferentcompaniesindifferentbusinesses;конгломерат
Consumerconfidenceindex(CCI)–measuresthedegreeofoptimismonthestateofeconomythatconsumersareexpressingthroughtheirsavingsandspending;индекснапотребителскотодоверие
Consumerdurables–дълготрайнистоки
Consumers–individualswhobuythingsespeciallyasamembersoflargegroupofsuchpeople;потребители,консуматори
Contractor–изпълнителподоговор
Corebusiness–thebasicactivityofthegrouporiginallystartedwith;основнадейност
Corporate–itdescribesthingsrelatedtoacorporation;
Corporateculture–valuesandnormssharedbypeopleinanorganizationwhichincludesissueslikecommongoals,standardsofbehavior,hierarchy,teamwork,etc;
Corporation–thewaylargecompaniesarereferredto;корпорация
Costofproduction–себестойност
Customer/clientbase–awaythebusinessreferstoitsclients;потребителскабаза
Customers–individualsororganizationswhobuythingsfromshopsorotherorganizations;клиенти
Dealers–awaytorefertowholesalersorretailers;
Debtratio-totaldebt/totalassets;
Depreciation–anon-cashexpensethatreducesthevalueofanassetduetoageandobsolescence;амортизация
Detergents–битовахимия
Directmarketing–anotherwaytoinformpeopleofyourproducts;itmaybedoneusingtechniqueslikemailing/mailshots;
Discounting,givingadiscount–sellingaproductbelowitslistprice;
Distribution–theprocessofgettingaproducttothecustomers;
Distributionchannel–includesalltheparticipantsinthedistributionprocess
Distributors,wholesalers–дистрибутори
Diversifiedgroup–agroupcontainingmanytypesofbusinesses;компаниясразнороденбизнес
Divestment–theyreferbothtotheactionofsellingabusinessandtothewholeprocessofsellingthebusinessinthisway;
Downmarket–low-pricedproducts;godownmarket;
Dumping–aformofpricediscriminationorpredatorypricing;whenaforeigncompanyisbelievedtobesellingproductsatlessthanwhatitcoststomakethemoratlessthanthepriceitchargesinitshomemarketitisaccusedofdumping;подбиваненапазарнатаценачрезпродажбаназагуба
Economyofscale–reductionofthecostperunitduetoincreasedproduction;themoreyouproducethelesseachadditionalunitcosts;икономииотмащаба
Employeeinvolvement,workerparticipation–участиенаработницитевуправлението
Empowerment–whenmiddle-levelmanagersaremaderedundantworkershavemorepowers;decisionsthatusedtobemadebythosemanagersarenowmadebytheworkers;овластявам
End-users–awaytorefertocustomersinmoretechnicalcontexts;крайнипотребители
Enterprise–awaytorefertobusinessinordertoemphasizeitsadventurousrisk-takingqualities;itmaybeusedincombinationssuchasfreeandprivateenterprise;предприятие,начинание,инициатива
Entrepreneur–someonewhobuildsupacompanyfromnothing-astart-upcompany;предприемач
Entry-levelproduct–aproductdesignedforpeoplebuyingforthefirsttime;
Equity-totalassets–totalliabilities;
Equity,commonstock–ordinaryshares;astockoranyothersecurityrepresentinganownershipinterest;sharesthatarepaidafterthepreferencesharesanddon`thavefixedinterestrate;обикновениакции
Excesscapacity,overcapacity-thereismorecapacitythanneeded,usuallyabadthingimplyingthatthedemandforthegoodsacompanyproducesissmallerthanthepotentialsupply;someofthecapacityisnotused;излишенкапацитет
Executive–manageratahighlevel;alsocalledexec;
Fieldresearch–изследваненамясто
FMCG–fast-movingconsumergoods;бързооборотнистоки
Forward,future–acontracttodeliveracommodityonafuturedateataprearrangedprice;forwards-tradedoverthecounter;future–tradedonanexchange;
Franchise–abusinessmethodwhereafranchisorlicensestrademarksorprovenmethodsofdoingbusinesstoafranchiseeinexchangeforapercentageofgrosssalesplusannualfees;лиценззатърговияподчуждамарка
Freeenterprise–свободнаинициатива;
Freegifts-freebies
Fullcapacity–workingatthelimit,usingallavailablepowers;работаприпълнонатоварваненавсичкимощности
GDP(grossdomesticproduct)-ameasureofthestateoftheeconomyinonecountry;БВП(брутенвътре
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Business English 14 units