《英语听力教程4》答案及原文.docx
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《英语听力教程4》答案及原文.docx
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《英语听力教程4》答案及原文
Unit1ShoppingandBankingOline
PartIGettingready
B.Keys:
1:
drop2:
shopping3:
mouse4:
feet5:
retailing6:
street7:
get8:
down9:
third-party10:
online11:
30%12:
malls13:
Britain14:
gift-buying15:
50%16:
net17:
peroid
C.Keys:
1:
thesite2:
merchant,addresses/phonenumbers/callup3:
strictsafetymeasures
PartIINetshoppingunderfire
A.Keys:
1:
delivery,delivery2:
deliverycharges3:
personalinformation,87%4:
returninggoods,47%5:
order,35%,dispatch,87%6:
moneyback,two
B.Keys:
1:
convenience2:
choice3:
obstacles4:
completetrust5:
buildconsummers'trust6:
mature7:
payment8:
service
PartIIIBankingathome
A.Keys:
1:
limitedopeninghours2:
Onlinebankingservices3:
gettingcurrentinformationonproducts4:
ingquestionstothebank5:
competingforcustomers6:
havingnocomputersathome
B.Keys:
1:
ItisbankingthroughtheInternet.2:
'Onlinebanking'offersconveniencewhichappealstothekindofcustomerbankswanttokeep.3:
Banksmostwanttokeeppeoplewhoareyoung,well-educated,andhavegoodincomes.
PartIVMoreaboutthetopic:
SecretofGoodCustomerService
B.Keys:
EnglishGoodCustomerService(Harrods)
1:
inapleasantenvironment2:
Secondtonone3:
differentcustomers,takealookateverything,alternatives,cometosalesassistants4:
firstcontactwiththecustomer
AmericanGoodCustomerService(Saks)
1:
humanside,family,occasionsinlife,apartnership2:
repeatbusiness,sales
PartVDoyouknow…?
Keys:
1:
c2:
a、b、c3:
a、b、c4:
c5:
c6:
b
Tapescript
PartIGettingready
C.
Consumerswhowanttoshoponlinearesuggestedtobearthefollowingthingsinmind:
Evaluatethesite.Alwaysbuygoodsfromwell-knownandtrustworthycompanies.Dealwithcompanieswhichoffercustomerservice,acomplaintsprocedureandhavearefundpolicy.Talktomerchant.E-mailandwaitforreponses.Takedowntheaddressesandphonenumbersofthosecompaniesandmakesuretheyarerealbycallingthemupbeforebuyinganyproductsandservices.Ensuresecureconnection.Sincebuyersmustsubmitpersonalinformationlikenumberandexpirydateofthecardtherearefearsoversecurity.Dealwithsitesthatapplystrictsafetymeasuresthatrequireshopperstogivespecificdataknownonlytocardholdersbeforemakingthetransaction.Beextracarefulatacybercafeorotherpublicconnection.
PartIINetshoppingunderfire
Thereisanurgentneedfore-commercerulestoboostconfidenceinbuyingonline.ConsumersInternational,afederationof245consumerorganizations—includingtheUK'sConsumersAssociation—saiditssurveyshowedthattherewerestillobataclestoshoppingonlinewithcompletetrust.
Thestudy,fundedbytheEuropeanUnion,involvedbuyingmorethan150itemsfrom17countries.Eachconsumerorganizationtakingparttriedtofindonesiteinitsowncountryandoneabroadtobuyaselectionofitems.Theseincludedadictionary,adoll,jeans,ahairdryer,computersoftwareandhardware,chocolatesandchampagne.
Thekeyfindingswere:
Eightoftheitemsorderedtookmorethanamonthtoreachtheirdestinationandatleast11(eightpercent)neverarrived.
Manysitesdidnotgiveclearinformationaboutdeliverycharges.
Only13%ofthesitespromisedthattheywouldnotsellcustomers'personalinformationontoathirdparty.
Only53%ofthecompanieshadapolicyonreturninggoods.
Only65%ofthesitesprovidedconfirmationoftheorderandonly13%toldcustomerswhentheirgoodshadbeendispatched.
Intwocases,customersarestillwaitingfortheirmoneybackmorethanfourmonthsafterreturningtheirgoods.
LouisSylvan,vice-presidentofConsumersInternational,said,"Thisstudyshowsthat,althoughbuyingitemsovertheInternetcanbenefittheconsumerbyofferingconvenienceandchoice,therearestillmanyobstaclesthatneedtobeovercomebeforeconsumerscanshopincyberspacewithcompletetrust."
ChrisPhilips,MarketingManagerataLondonbasede-commercesecuritycompanycommented,"Thisstudyconfirmsthedifficultiesofestablishingconsumers'trustintheInternetasashoppingexperience.WithstatisticsliketheseandVisaclaiming47%ofdisputesandfraudcaseswereInternet-related,itislittlewonderthatInternetcommerceisnotproducingtheprofitspredictedtwoorthreeyearsago.Trusttakestimetobuild,andtheInternetwillnotmatureasaretailchanneluntiltrustedbrands,likethebanksforexample,starttoofferwaysofsupportingtrustrelationshipswithguaranteespaymentandservice."
InSeptember,theOrganizationforEconomicCooperationandDevelopmentwillholdameetingtodiscussasetofinternationalguidelinesforelectroniccommerce.
PartIIIBankingathome
Manypeopledislikewalkingtothebank,standinginlonglines,andrunningoutofchecks.Theyaredissatisfiedwiththeirbank'slimitedhours,too.Theywanttodosomebankingatnight,andonweekends.Forsuchpeople,theirproblemsmaysoonbeover.Beforelong,theymaybeabletodotheirbankingfromthecomfortoftheirownhome,anyhouroftheday,anydayoftheweek.
Manybanksarepreparing"onlinebranches,"orInternetoffices,whichmeansthatpeoplewillbeabletotakecareofmuchoftheirbankingbusinessthroughtheirhomecomputers.Thisprocessiscalledinteractivebanking.Attheseonlinebranches,customerswillbeabletoviewalltheiraccounts,movemoneybetweentheiraccounts,applyforaloan,andgetcurrentinformationonproductssuchascreditcards.Customerswillalsobeabletopaytheirbillselectronically,andevenquestionstothebank.
Banksarecreatingonlineservicesforseveralreasons.Onereasonisthatbanksmustcompeteforcustomers,whowillswitchtoanotherbankiftheyaredissatisfiedwiththeservicetheyreceive.Theconvenienceofonlinebankingappealstothekindofcustomerbanksmostwanttokeep—peoplewhoareyoung,well-educated,andhavegoodincomes.Banksalsowanttotakeadvantageofmoderntechnologyastheymoveintothetwenty-firstcentury.
Onlinebankingmaynotbeappropriateforeveryone.Forinstance,manypeopledonothavecomputersathome.Otherpeopleprefertogotothebankandhandletheiraccountsthetraditionalway.Eventhoughonlinebankingmaynevercompletelyreplaceawalk-inbank,itisaservicethatmanycustomersaregoingtowanttouse.
PartIVMoreaboutthetopic:
SecretofGoodCustomerService
InBritaintheyaskyou,"Areyoubeingserved?
"WhilstinAmericatheytellyouto"Haveaniceday."Butwhatisthesecretofgoodcustomerservice?
FromHarrodsinLondonandSaksNewYork,we'regoingtofindoutthedosanddon'tsofsellingprotocol.
ThereasonthatHarrodshasbeensosuccessfuloverahundredandfiftyyearsistwofold.Firstofallthey'veofferedtheircustomerstheproductstheywanttobuyinapleasantenvironment.Butsecondlyandmoreimportantly,thelevelofcustomerservicethatthey'vegiventheircustomers,beforesale,duringsaleandaftersale,hasbeensecondtonone.Ithinkit'sfairtosaythatifyoucomparetheBritishwithourcousinselsewhereintheworldthatweareactuallyquiteareservedlot.Toacertainextenttherearealotofshrinkingvioletsinthiscountrywhowouldratherjustdotheirownthing.They'dratherwanderaroundandbrowseandiftheydoneedanyhelpeventually,askforit.SoIthinkthewaythatweapproachourownU.K.basedcustomersisactuallyslightlydifferenttothewayweknowweneedtoapproach.Forexample,anAmericancustomer,orindeedaJapanesecustomer,oraMiddleEasterncustomer,whoallhavedifferentwaysofdoingthings.
Wellinservingdifferent,Iguess,nationalities,youdotakeverydifferentapproaches.WithEuropeans,forexample,youdokindofletthemtakealookateverything.Seewhat'sbeingonofferandthenaskthemiftheyneedanyhelp.Ithinkthey'dprobablymuchmoreprefertocometoyou,ratherthanyousomuchtogotothem.TheAmericancustomerverymuchexpectsyoutogotothem,approachthem,showthemalternatives.WellIthinkmaybethemoreEuropeanorBritishcustomercanbealmostturnedoffbythatifsomeoneisseentobetooaggressive,maybetooanxioustomakeasale.
It'smostimportantthatthefirstcontact,thefirstinitialmeetingwiththecustomerisagoodandsuccessfulonebecauseonthatbasis,thecustomerwillmakeuptheirmindwhattheywanttodonext.
IquiteliketheEnglishsalesassistantsbecausetheydefinitelyhavebetterthingtodothantalktoyou,whichIlike.It'sveryterrifyingwhenyougotoAmerica."CanIhelpyou?
"they'relikelickingyou.You'rejustlike,"No,I'mfine.Ijustwanttolook."Thatputsmeoff.IlovetheEnglishsalesassistant.
Sowherehaveyouexperiencedtheverybestincustomerservice?
Umm,probablyAmerica.Intermsofbestasin,theygiveyousomuchattentionit'salmostembarrassing.Theytreatyou,youknow,the"haveaniceday"thing.They'wanttohelpyou.Theywantyoutobuy,'causetheyoftenworkonacommissionbasis.That'sifyoulikebest.ButIpreferthe...like,beingignored.
Tamara:
IthinkEngland'sstillwaybehindintermsof,likeAmericaforexample.IcancallinAmericafromLondonandthey'lltracktheitemdown.It'snotlike,"Sorrymadamwedon'thavethatinyoursize."IjustgottheGucciboots,whichminehadactuallybroken.AndinEnglandtheysaid,"Sorry"youknow,that'sit.SothiswomaninLosAngelestrackedthemdownand,infactgotthemforme.That'sbecausetheyworkoncommission.Andthesoonerwelearnthat,thebettertheservicewillget.
SowhatdotheAmericanshavetosay?
Theymayspeakwithadifferentaccent.Butisthe
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