Business plan.docx
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Business plan.docx
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Businessplan
Businessplan
BRM5032
DegreeProgram:
Humanresourcesmanagement
Studentname:
LiangdongJi
Studentnumber:
st20048503
CONTENTS
Summary………………………………………………………………………….3
Productandservice………………………………………………………….3
Product………………………………………………………………………………..3
Service………………………………………………………………………………...4
Marketandcompetitors……………………………………………………4
market………………………………………………………………………………..4
Competitors…………………………………………………………………………..5
Marketingandsales…………………………………………………………6
Marketingstrategy.…………………………………………………………………6
Servicestrategy..…………………………………………………………………….6
Productstrategy..……………………………………………………………………7
Operations……………………………………………………………………….7
Financial…………………………………………………………………………..8
Referencing……………………………………………………………………..10
URONNETCLUB
(Tobuildhighqualityandnewentertainmentleisureplaces.)
Ourobjective:
oneofourmainobjectivesistomaintainprofitabilityandthatmeanswehavetomakesurethatrevenuestaysaheadofthecost.Alsosecondly,wesetourobjectiveistopenetratetothemarket,improvethevisibilityandprofitatthesametime.
Summary
Followbytechnologydevelopment,ourentertainmentwayhasbeenchange,mostpeopleliketoplayvideogameorcomputergamewiththeirfriends,wecanpalyinhomebutithardtocommunicatedwithyourfriendstoshareyouownhonor.Ourbusinessprovidetheplaceandequipmentforyourfriend,inthesameplaceandgoodenvironment
Productandservices
Product:
Foranetclub,itisnotlikeanormalclub,ourproductisprovideaplaceandequipmentforyouandyourfriends,youdonotneedplayinhome,youcanpalyintherewithbeer,drink,wineandfriend.ithascomputer(includeallthecomputergame)
Videogamearea
Singleroom
Notbig,ithasdifferenttypes,Xbox(withanygameyoucanchance),PS3andPS4(withanygameyoucanchance),
Smallroom
2-4peopleuse,therehas1-2sameequipmentwithoutcomputer
Mediumroom
5-8peopleuse,therehas4equipmentwithoutcomputer
Largeroom
9-15peopleuse,therehas4equipmentandcounterwithoutcomputer
Computerareaithascomputer(includeallthecomputergame)only
Smallroom
4people,4computersonly
Mediumroom
8people,8computersonly
Largeroom
10people,10computersonly
Service
Weprovidetheplaystationequipmentfirstly,andinourclub,wealsoprovidetheplaystationgame.Intheclubhallwehavemanykindoffoodandwinetochance,inthehallwehaveapublicgamecenter,youcanplaygamewithyourfriendorshowyourskillforeveryone.
Hereisalsolikeanormalclub,youcandrankanddancebuthereisnotconfusionandcrazy,wedonotprovideloudlymusic,youcanmakefriendortalkwithyourfriend.Youcanbookingthedinnerintheclub,wecangotthefoodwhichyoulist.
Marketandcompetitors
Market
(1)Inthisentertainmentplacesaroundmuch,didnotappearandthesamewithcateringandentertainment,whichintegratesmanagementplace,sothishasgooddevelopmentforthecompany
(2)Incollegesanduniversitiesinthissetupinthearea,thetransportationisconvenient,convenientandletconsumersaroundthecollegestudentsshopping
(3)Relativetothecollegestudentshavehighactivity,thisbelongstotheintermediatelevelofconsumption,intherangeoftheconsumptionofcollegestudents.
(4)Collegestudents'curiosityisstrong,liketofollowanewtrend,forsensitiveandcanquicklyadapttonewthings.
(5)Atcollegesanduniversitiesinthissetupinthearea,andthereareseveralhighnearthecampus,somebigsmallandmedium-sizedenterprisesandresidentialareascanbetheconsumergroups
(6)Thishasbeengiventheprioritytodesignwiththelightcoloranddarkcolor;ithelpstocreateanatmosphereofelegant.Theinsideofthewoodseat,donotneedthehighcostofneonlightsandserviceequipment,loweroperatingcosts.
WEAKNESS
(1)Thesurroundingentertainmentcompetitors,theotherpartywassetupforthefiveyears.Haverelativelymaturemanagementmodelandhasarelativelystableconsumergroups.Andtheotherpartybyyearanddiscountpromotions
(2)Atthesametimethereisabookstorearoundasareplacementfortheothercostischeap.Goodserviceattitude,andprovide24-hourdoor-to-doorservice.
(3)Therightnowintheearlyopening,thedefectsofrelativemanagementsystem,cannotbewellusedinthereality,foremergencies,causedbyalackofstaffexperience,canleadtonotbesolvedwell.
(4)Therightbelongstothefledglingstage,lackofconsumers,thelackofexperience.
OPPORTUNITY
(1)Thisisbecauseintheinitialstage,theuncertaintyforthetarget,meansthatthiscanbecontinuouslygrope,extendindifferentdirections,withbetterprospectsfordevelopment,striveformoreconsumermarket.
(2)Forinexperiencedemployees,canmakethestaffwithenthusiasmthedesiretodobetter,won'tproducetiredofheart,inordertobetterservecustomers.
Competitors
(1)Competitorsandreplacementhasbeenpreconceptions,toacertainconsumersmakeagoodimpressioninmyheart,andoccupyacertainconsumergroups.Andtheotherhasbusinessforalongtime,haveacertainamountofmoney,andalsocanunderstandconsumerresponsetomarketchangesevenifchangethedecision,andwillevenandalsostupidtoprovokeapricewar.
(2)Duetotherightplacearoundthereisnotmuchentertainmentvenues,meansthattherewillbemorecompetitorsandreplace,atthesametimewilladoptdifferentwaysofcompetitionandthecompetition.
Marketingandsales
Enterthemarketandincreaseawareness
(1)Intheearlyopening,alargenumberofpropaganda.Letemployeesandfindcollegesstudentsinthecollegesandenterprisesresidentialareadistributingleaflets.
(2)Intheopeningofhangingbannersandflags,flowersplaymusic.Andinthestudentclassandthestafftoworktocuttheribbonatthepeakofthework.
Marketingstrategy
(1)Therightfortheopeningwithinaweekhalfpricehasincentives,freemembershipcard,toinordertoattractmoreconsumers.
(2)Pleaseprovidesadailydrinkorasnackpreferentialprice.
(3)Forbirthdayorloversandholidays,itwillprovidethemysteriousgift,
(4)Themembersdoneedtodealwiththemembershipcardtoabletoenjoythediscountactivityintheprocessofconsumptionandpointsinreturn.
Servicestrategy:
(1)In5,and6areas,itwillprovidetheTVbox,sotheconsumercanhavetimetowatchnews,gamesandTVshows,etc.Inninerooms,itwillprovidethecomputerforthecustomer’sreference.Wealsoprovideinadvanceforbookingandtelephonebookingservice,inordertomakesuchanappointmentwithwinnersnottocometotherighttoreceiveafreedrink.
(2)Inthebusinessareaforeachpointtosetupaguestbook,inordertolettheconsumertogetadviceandfeedback,wewilldoaregularlycheckandtryingtireplyeveryday.Thesignatureforwe'regivingdrinksorsnackstocomplainof.
(3)Thecreditcardhasprovidetheconsumertheunionpayservicecard,soitwouldbeconvenientforconsumerstopaywhentheygoshopping,butdonotprovidecreditservices.
Productstrategy:
(1)Therightoperatingredwine,beer,beverageandpastrysnacks(nottooperatethefood),consumertoentertherelatedproductsarenotpermittedinsidethebook.
(2)Ofthisseasonitwillregularlylaunchnewaccordwithspecialsnacksanddrinks.
(3)Therightprovidesdailynewspapersinthequotationsheet,andsportsandjobsreportandsomemagazines.
(4),pleasealsoprovidemusicperformance,canalsoaccordingtotheholidayforthetopic.Themembers,employeesorothers,onceuseandmustbepaidcanprovidecontent
(5)Onthe9box"sneedtobeinthisonlinemembershipcard,applythemembershipcardcanbeused.
(6)Cardchargecost$20aweeklater.
Operations
(1)Ithasthecreativeandgoodenvironmentandrelativelyreasonablelayout:
(1),thefirstfloortothecheckoutcounter,kitchen,andlogisticsandotherrelatedsites.
(2),thesecondfloorhastenindependentbalcony,1,2,3,4,andforthesamesizeoffourcommonrooms,5,6,7,8,9forsoundinsulationbox,andinAngolahas5,6,boxes,TVset,with9boxmagazinecolumnandfourcomputer.10thisfortheservicepointoftheseat.
(3),inthisbarcanbeappliedtobusinesspeopletonegotiatebusiness(7,8rooms),morethanfivefriendsparty(7,8roomsand10),datingcouplesandclassmates(1,2,3,4roomsand10),goodatthesametimeprovidestudentslearningfieldbox(9)
(4),theelegantenvironment,inthisletelegantslowChineseandforeignsongs,willfromtimetotimeprovideMusicalInstrumentsincludingthepiano,theviolinliveperformances,andsomemeaningfulactivities.
(2)Thisisentertainmentincombinationwiththerestaurantindustry,makeupthelackofentertainmentandrestaurantindustryindependentdevelopment.
(3)TherightofemployeestotheclerkandJane,yourgroupleadereachalong,andthreeservicepersonnel,areyoungandmiddle-aged,facilitatecommunicationwiththecollegestudentssoastoformalong-termcustomers.Reasonabledivisionoflaborandthestaff.Forthequalityofthefoodandbeveragetohirespecializedwestern-stylefoodchef,launchedanewsnackonaregularbasis.Atthesametimealsohiredthoughtprofessionalmusicianstocomein.
(4)Therightlessonsandotherplacesofentertainmentandmakesuitablefortheirowngoodsystemmanagementsystem(usingasingletypeofverticalmanagementmode,namely(nowlong-teamleader-member)aswellastherewardsandpunishmentsystem.
(5)Thiswillallowemployeesofourcompanytoparticipateinthetrainingonaregularbasis,includingtechnicaltraining,andtoarrangetheemployee
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