商业计划书english.docx
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商业计划书english.docx
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商业计划书english
ExplosiveCladMetalSheetProjectBusinessPlanning
ZhongWuHengLiInvestmentCo.Ltd.
June,2004
TableofContent
Chapter1Abstraction2
Chapter2CompanyIntroduction6
Chapter3MarketandCustomerAnalyses18
Chapter4Competitionanalysisandstrategy21
Chapter5Product&Sales28
Chapter6FiveYears’FinancialPlan41
Chapter7Appendix49
Chapter8AssociatedFigures57
Chapter1Abstraction
1TenetandBusinessPattern:
Weaimedatdevotingonresearchingandpracticingtheapplicationanddevelopmentofexplosivecladtechnology,andhelpingmanufacturerstogainprofitsrequiredbycompanies’developmentfrommaterialcostsreductionaswellasproductperformanceimprovementsoastopromotecompanies’longtermdevelopment.
Ourbusinesspatternistoentereachnichemarketrelatedtocladmentalmaterialswithrapidspeed,ultilizingtechnologieswepossessedaswellasintegratingvariousresources,soastogainhighprofitsatinitialstageandobtaincompetitivemarketingposition.Then,wewouldmonopolizethemarketwithcertainstrategiessoastogainlong-termstableprofits.
2MarketingPositioning:
Atinitialstage,weselectthepotentialapplicationmarketofstainlesssteek/commoncarbonsteelcladmaterialsheetastargetingmarket,wecanthereforepromotecladstainlesssteelsheettosubstitute1.0-3.5mmstainlesssteelsheet.Then,wetargetedtheentirestainlesssteelmaterialmarkettodrivethesubstitutionofstainlesssteelmaterialswithcladstainlesssteelmaterials.Withtheenhancementofourcompany’strengths,wearetryingtoenterothermatelmaterialsubstitutionmarketsandcladmetalmaterialfunctionmarkets.
3Competitions:
Ourpotentialcompetitorsconsistfourkindsofmanufacturers:
Domesticmanufacturersofexplosivecladmetalmaterial,domesticmanufacturesofstainlesssteel,domesticmanufacturesofcommoncarbonsteel,andforeignmanufacuresofexplosivecladmetalmaterial.Therearecertainbarriersforallthesepotentialcompetitorswhentheyenterthemarket
Comparedwithourcompetitors,ourcompanyhasstrongadvantagesintechnologyresearchanddevelopment.Theveryfirstcladstainlesssteelbandwasproducedbyourpartner—NanjingUniversityofScienceTechnology.Inaddition,ourcompanyhastheadvantageofearlyentrant.Ifwesucceedinfinancing,wewouldthereforepossessfinancialadvantage.
Firstly,wewouldintroducethe2.0-3.5mmcoldrollingcladstainlesssteelsheettothemarket.Thenwewouldintroduceothercladstainlesssteelmaterialswithdifferentquality,typeandsizetosubstututeotherstainlesssteelmaterialsinthemarket.
4Management:
iIntroductionofthemanagementteamadvantages
Ourmanagementteamconsiststhreerichlyexperiencedmanagers.Generalmanagerhasexperiencedinvariousindustriesandhasmanyyearsofexperienceintopteammanagement,andisfamiliarwithcapitalmarket.Marketingmanagerhasyearsofsalesexperiencesinironandconstructionmaterialmarket,andisveryfamiliarwithmarketingchannels.Productionmanagerisanexpertinexlopsivecladmetaltechnologyandisfamiliarwithmanufacturesinsteelindustry.Themanagementteammembersarefamiliarwitheachothersandhavemanyyarsofcoporationexperiences.
iiIntroductionofcompanyoperation
WewouldestablishstrategicallianceinR&D,manufacture,andmarketingfields.Wetrytoemployscalemanufacturinganddenselymarketingmethodstoenterstainlesssteelsheetsubstitutionmarket,eventuallysubstitutestainlesssteelineachapplicationfieldwithcladstainlesssteelmaterial.Ontheotherhand,wewouldcontinuousourresearchoncladmaterialtechnologyaswellasresearchesinapplicationmarkets,soastopromotecladdingsbetweendifferentmetalmaterials.
5Five-yearDevelopmentGoal:
Afterfiveyears’operation,salesamountofcladstainlesssteelmaterialwouldreach123.2thousandtons,andsalesincomewouldachieve1614.16millionyuan;theaccumulatedprofitinthesefiveyearsisexpectedtoreach908millionyuan,withannualprofit181.51millionyuan;theinitialcapitalstockofnewcompanyis110.43millionyuanand,afterfiveyears’operation,isexpectedtoincrease8times;thecompanyistobecomeindustryleaderafterfiveyears.
6FinancialReauirements:
Thenewcompanyneeds155.43millionyuantomaintainordinaryoperation,whichwouldapplytofollowings:
i35.43millionyuanwouldusedtopurchaseusufructofExplosivecladding-RollingtechnologythatownedbyZhongwuHengli.Investbeforeputtingintoproduction.
ii19.3millionwouldbeinvestedinmanufacturingequipmentsandrelatedfixedassets.Thisamountwouldbeinvestedatconstructionstage,whichisexpectedtolast4months.
iii1.61millionyuanistobeusedasconstructioncost,mainlyforexpendituresrequiredduringcompanyconstructionperiodandsalesactivities.
iv99.09millionyuanistobeinvestedatlaterstageasflowfundstoensurecompanyoperation,mainlyforrawmaterialpurchasingaswellasrawmaterialandfinishedproductstorage.Amounwhich,4.09millionyuanistoinvestatconstructionstage,95millionyuanneedstobeavailableinthefirstquarter.
7FinancingMethods:
Thisprojectintendstofinancingviastockoptionsandbonds,mostlydependsonstockoptions。
Detailedmethodsareasfollowing:
iZhongwuHengliLtdjoinsthenewcompanywithfiveyears’usufructofexplosivecladding-rollingtechnologyand25%ofwhichafter5years.Thisiscurrentlyvaluedat35.43millionyuan.
iiZhongwuHengliraisescapitalforcompanyconstruction,factorysiteselection,andinitialworkshopconstruction.Thisisexpectedtocost25millionyuan
iiiAsaninitiator,Zhongwuhengliraisesfundsfrominvestigatorsthatintendtoinvestoncladmetalmaterialsandbenefitentitiesoncladstainlesssteelsheetsupplychain.Steelmanufacturingandriskinvestmententerprisespossessequivalentstocksaccordingtoamountofcashtheyinvest,whichisexpectedas50millionyuan.
ivWhenthenewcompanystartsoperation,companyassetscanbemortagagedtoobtainloansfrombank.Itisexpectedtofinance45millioninthefirst.
8Investors’benefits:
Investors’benefitscomefromtwoways:
onewayisfromdividends,theotherwayistogainfromtheincrecementofcompanyvaluecontributedbyitsoutstandingachievement.
Weexpectedtogainannualaftertaxprofitof181.51millionyuan.,accumulatedaftertaxprofitof907.56millionyuan;averageannualunallocateprofitthatcanbeusedtogivedividendis154.28millionyuan,accumulatedunallocatedprofit771.42millionyuan.Companycangivedividendsnomatterthereisnewinvestmentprojectornot,sothatinvestorswouldensureconsiderableincome.
Accordingtoourbriefassessment,thecompanyvaluewouldreach37.3152billionyuanafterfiveyears,whichwouldbe33timesmorethaninitialinvestment.Ourinvestmentwouldgainveryhighreturnduetocompanyvalueincrement.
Chapter2CompanyIntroduction
1Tenet
Weaimedatdevotingonresearchingandpracticingtheapplicationanddevelopmentofexplosivecladtechnology,andhelpingmanufacturerstogainprofitsrequiredbycompanies’developmentfromreducingmaterialcostsaswellasimprovingproductperformancesoastopromotecompanies’longtermdevelopment.
2CompanyIntroduction
iIntroductionofZhongwuHengliCo.
ZhongwuHengliCo.wasestablishedinNovember,2000.Sinceestablishment,thecompanypaidkeenattentiontothedevelopmentofExplosiveCladMetal-Rollingtechnology.Itresearchedontheapplicationmarketpotentialofthistechnologyandgatheredplentyprimaryinformation.ThecompanykeepsclosecontactwithnanjinguniversityofscienceandtechnologyShuntailaboratorysothatitcangaintimelyprimarymarketinformation,whichhelpstheapplicationofthelaboratory’sresearchproduction,thusdrivesthematurityofthistechnology.ThetwopartiesstartednegotiationontechnologicalcooperationandattornmentinAugest2003,.andsignedthecontractinApril2003.Sincethen,thetechnologicalcooperationbetweenthetwopartiescameintosubstaintialstage.
iiIntroductionofthelaboratoryofNanjingUniversityofScienceandTechnology
laboratoryofNanjingUniversityofScienceandTechnologywasestablishedinJuly1994.Itistheonlylaboratorysupportedbyregularpressureballisticsandtargettrajectory,andisresponsibleforcultivatingseniorballisticprofessionalsaswellasresearchingonballistictechnology.Itsalsotheonlydoctoratedegreeauthorizationinstitutiononballisticssubject.Therearecurrently46professionals,amongwhichseniorresearchersoccupied59%.Ithasformedahighlyprofessionalandcreativescientificresearchteam.Inrecentfiveyears,thisinstitutionhasfinished76scientificresearchprojects,amongwhich4projectsgainednationalscientifictechnologyaward,35gainedprovincialandministryaward.Moreover,theinstitutionpublished443papers,amoungwhich45werepublishedonforeignsciencepublicationsandinternationsciencemeetings,87werepublishedondomesticandforeigncoreprofessionalpublications.Theinstitutionalsopublished12books.
iiiNewcompanydevelopmentplan
ZhongwuHengliwouldbethefounderofthenewcompany.Itisinchargeofraisingfundsfrominvestigatorsthatintendtoinvestoncladmetalmaterialsandbenefitentitiesoncladstainlesssteelsheetsupplychain,includingcommoncarbonsteelmanufacturersandcladstainlesssteelsheetdistributors,thusestablishlimitedliabilitycompany.ThecompanyregisteredinTianjinJinghaiDevelopmentDistrict(CDistrict).Mainbusinessofthenewcompanyismanufactureandsaleofcladmetalmaterial.Cladstainlesssteelshe
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