domestication.docx

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domestication

三一文库（XX）

〔domestication〕

　　*篇一：

DomesticationandForeignizationinAdvertisementTranslation

　　题目：

毕业设计（论文）说明书DomesticationandForeignizationinAdvertisement

　　Translation

　　系名社会科学与外国语系

　　专业科技英语

　　年级06级

　　姓名封阳阳

　　指导教师李建东

　　年月日

　　一、原始依据（包括设计或论文的工作基础,研究条件,应用环境，工作目的。

）

　　Atpresent,theworldhasbecomeahighlyconnectedandopenworld,thecooperationandthecommunicationamongdifferentcountriesismorefrequentthanever,andthetraditionalculturalpatternhasbeenimproved.Inordertoselloutmoreproductsintheworldmarket,themostpowerfulwayisadvertising,sothetranslationofadsbecomesessential.Domesticationandforeignizationarethetwomainwaysofadstranslation.Domesticationfocusontheeffectiveness,lessstrangewordsexitsinthetranslation,foreignizationfocusontheoriginalculture.Theappropriateuseofdomesticationandforeignizationcanbringalotofbenefitstothemerchantsandthecustomers.

　　二、参考文献

　　[1]Venuti,L.Thetranslator’sinvisibility–Ahistoryoftranslation（M）LondonandNewYork:

　　Routledge,1995.

　　[2]NewmarkAtextbookoftranslation（M）London:

PrenticeHallInternational（UK）Ltd1988.

　　[3]Mueller,Barbara.InternationalAdvertisingCommunicatingAcrossCultures.DaLian:

　　NortheastFinancialUniversityPress,1998.

　　[4]刘金侠.归化与异化理论在商业广告翻译中的应用与解析.全国中文核心期刊.1998

　　[5]三友李静.广告翻译中的文化转换.中国科技翻译.1997.

　　[6]蒋磊.英语文化差异与广告的语用翻译.中国翻译.2002.

　　[7]凌征华.英汉广告差异及其翻译.全国中文核心期刊.2003.

　　[8]林琳,单小艳.文化因素在广告翻译中的体现.全国中文核心期刊.1996.

　　[9]贾文波.文本类型的翻译策略导向.上海科技翻译.1996

　　[10]曹顺发.谈广告用语的翻译.涪陵师专学报.2002.

　　[11]冯焕红.浅谈中英语言与文化差异对广告翻译的影响.中国校外教育.2004.

　　[12]邓建辉.广告翻译中的文化因素.全国中文核心期刊.2003.

　　[13]王雪松.广告翻译中的跨文化因素.全国中文核心期刊.2001.

　　三、设计（研究）内容和要求

　　Contentofstudies

　　Atpresent,theworldeconomyinslowrecoveryphase,stillfacesmanyuncertainties.Everycountryshouldundertaketopromotetheworldeconomicgrowth.Eachcountryisresponsibletoeliminatetradebarriers,andjointlypromotesustainedworldeconomicrecoveryanddevelopment.Inordertogainmoremarketshareandprofits,everycountryispositivelypromotingtheirgoodsacrosstheworld.Consequently,adstranslationisanessentialapproachfortheinternationalcommunicationofeconomyandculture.

　　Asasocialculture,advertisementspossessbrightnationalfeatures.Becausedifferentcountry

　　hasitsdistincthistory,custom,cultureandvalues,itissignificanttomaketheconsumersaroundtheworldclearofthenationalcultureandideologycontainedintheadvertisement.

　　Intheprocessofadstranslation,domesticationmeansbringtheforeigncultureclosertothereaderinthetargetculture,andtranslatetheforeignwordsbylocalwayssoastomakethetextrecognizableandfamiliar.Theultimategoaloftheadvertisementistostimulatethecustomersandinspirethemintoabuyingimpulse.Inordertomakethecustomerofthetargetlanguageandthesourcelanguagegetthesameeffect,theappropriateapplicationofdomesticationisnecessary,anditwillmaketheadvertisementmoreeffective,raiseempathyamongthecustomers.Lastly,theultimateaimofthemanufacturewillbereached.

　　Globalizationhaspromotedtheinternationalcommunicationandcombinationinculture.Intheprocessofadstranslation,foreignizationmeansmakingthetargetlanguagereadertravelabroadandseethedifferences.Foreignizationdesignatesthetypeoftranslationinwhichatargettext“deliberatelybreakstargetconventionsbyretainingsomethingoftheforeignnessofthe“original”（ShuttleworthCowie,1997:

59）.Thedomesticationofadstranslationispopularwiththemostyoungsters,whoareopen-mindedandcourageoustoexperiencethenewthings,andsensitivetothefashion.Itcansatisfytheneedsoftheyoungsterstocontactwiththeouterworld.Atthesametime,

　　theyoungstersarepartoftheconsumerswithlargestvigor,whichcanrealizethemanufacture?

saimofwinningprofits.What?

smore,theforeignizationwillhelppromotingeachcountry?

scultureacrosstheworld,andincreasingthenationalreputationintheworld.

　　Domesticationandforeignizationinadstranslationhavegreatimpactsonthepromotionofthecommodityintheinternationalmarket.

　　Requirements:

　　Asanindispensablepartofundergraduateeducation,thewritingofthesisplaysanimportantroleindevelopingthestudents?

abilitytocomprehensivelyapplylearntknowledgeandskillstopracticaluse.AccordingtotheDocumentofTianjinUniversityRen?

aiCollegeissuedin2009ontherequirementsofundergraduates?

thesis,studentsshouldsticktothefollowingrequirements:

　　1.Thethesismustbebasedonthestudent?

sownideas.Plagiarizingisnotallowed.

　　2.Thethesisshouldstrictlyconformtotheformatsetbytheuniversity.

　　3.Thelengthofthethesisis5000-7000words.

　　*篇二：

Domesticationandforeignization

　　Domesticationandforeignizationarestrategiesintranslation,regardingthedegreeto

　　whichtranslatorsmakeatextconformtothetargetculture

　　.Domesticationisthestrategyofmakingtextcloselyconformtothecultureofthelanguagebeingtranslatedto,whichmayinvolvethelossofinformationfromthesourcetext.Foreignizationisthestrategyofretaininginformationfromthesourcetext,andinvolvesdeliberatelybreakingtheconventionsofthetargetlanguagetopreserveitsmeaning.Thesestrategieshavebeendebatedforhundredsofyears,butthefirstpersontoformulatethemintheirmodernsensewasLawrenceVenuti,whointroducedthemtothefieldoftranslationstudiesin1995withhisbookTheTranslatorsInvisibility:

AHistoryofTranslation.[1][2][1]Venutisinnovationtothefield

　　[1]washisviewthatthedichotomybetweendomesticationandforeignizationwasanideologicalone;heviewsforeignizationastheethicalchoicefortranslatorstomake.

　　Inhis1998bookTheScandalsofTranslation:

TowardsanEthicsofDifference,Venutistatesthat"Domesticationandforeignizationdealwiththequestionofhowmuchatranslationassimilatesaforeigntexttothetranslatinglanguageandculture,andhowmuchitrathersignalsthedifferencesofthattext".

　　AccordingtoLawrenceVenuti,everytranslatorshouldlookatthetranslationprocessthroughtheprismofculturewhichrefractsthesourcelanguageculturalnormsanditisthetranslator’stasktoconveythem,preservingtheirmeaningandtheirforeignness,tothetarget-languagetext.Everystepinthetranslationprocess—fromtheselectionofforeigntextstotheimplementationoftranslationstrategiestotheediting,reviewing,andreadingof

　　translations—ismediatedbythediverseculturalvaluesthatcirculateinthetargetlanguage.HeestimatesthatthetheoryandpracticeofEnglish-languagetranslationhasbeendominatedbysubmission,byfluentdomestication.Hestrictlycriticizedthetranslatorswhoinordertominimizetheforeignnessofthetargettextreducetheforeignculturalnormstotarget-languageculturalvalues.AccordingtoVenuti,thedomesticatingstrategy“violently”erasestheculturalvaluesandthuscreatesatextwhichasifhadbeenwritteninthetargetlanguageandwhichfollowstheculturalnormsofthetargetreader.Hestronglyadvocatestheforeignization

　　strategy,consideringittobe“anethnodeviantpressureon[target-languagecultural]valuestoregisterthelinguisticandculturaldifferenceoftheforeigntext,sendingthereaderabroad.”Thusanadequatetranslationwouldbetheonethatwouldhighlighttheforeignnessofthesourcetextandinsteadofallowingthedominanttargetculturetoassimilatethedifferencesofthesourceculture,itshouldrathersignalthesedifferences.[3]

　　*篇三：

托福阅读模考试题

　　托福阅读模考试题

　　题目来源：

RedDelta（新托福考试冲刺试题）

　　要求：

把所涉及段落变成电子版

　　一．词汇题：

　　1.page39-29；2.page43-39；3.page47-51；4.page79-18

　　Whenanodoroussubstanceentersthenose,itbindstoolfactoryreceptorcells,theneuronsliningtheyellowupperportionofthenasalcavity.Olfactoryreceptorcellscontainmicroscopichairscalledciliathatextendintothelayerofmucuscoatingtheinsideofthenose.Odormoleculesdiffuseintothisregionandareabsorbedbytheciliaoftheolfactoryreceptorcells.Whatthismeansisthatwhenweholdanosetoournoseandinhale,odormoleculesfloatupintothenasalcavity,wheretheyareabsorbedbyfivemillionolfactoryreceptorcells.Thereceptorcellsalerttheolfactorynerve,whichsendsimpulsestothebrain’slimbicsystem,where,inmostofus,itstimulatesafeelingofpleasure.

　　29.Theworddiffuseinparagraph3isclosestinmeaningto

　　A.drop

　　B.flow

　　C.cut

　　D.bend

　　Inthestudyofmythology,thecharacterknownasthetricksterisagod,spirit,human,oranimalwhobreakstherulesofthegodsornature,sometimesmaliciouslybutusuallywithresultsthatarepositive.Therulebreakingoftentakestheformofmischieforthievery.Thetricksterisusuallymalebutoccasionallydisguiseshimselfinfemaleform.Hecanbecunningorfoolish,orboth,andoftenveryhumorous.Hiscuriosityleadshimintotrouble,butherecueshimselfwithhisslywit.Whenheplaystricks,heperformsimportantculturaltasksthatbenefithumans,andforthisreasonthetricksterisasignificantfigureinworldmythology.

　　39.Thewordmaliciouslyinparagraph1isclosestinmeaningto

　　A.destructively

　　B.falsely

　　C.bravely

　　D.mistakenly

　　Thedomesticationofwildspeciesleddirectlytodenserhumanpopulationsbyyieldingmorefoodthanthehunter-gathererlifestylecouldprovide.Insocietiesthatpossesseddomesticanimals,livestockhelpedtofeedmorepeoplebyprovidingmeat,milk,andfertilizer,andbypullingplows.Largedomesticanimalsbecamethesocieties’mainsourceofanimalprotein,replacingwildgame,andtheyalsofurnishedwool,leather,andlandtransport.Humanshavedomesticatedonlyafewspeciesoflargeanimals,with“large”definedasthoseweighingover100pounds（45kilograms）.Fourteensuchspeciesweredomesticatedbeforethetwentiethcentury,allofthemterrestrialmammalsandherbivores.Thefivemostimportantofthesearesheep,goats,pigs,horses,andcattleoroxen.

　　51.Thewordfurnishedinparagraph1isclosestinmeaningto

　　A.demanded

　　B.invented

　　C.provided

　　D.changed

　　ThetransportationtechnologyoftheIndustrialRevolutioncontributedgreatlytodeforestation.Theriversteamboatsthatcameintooperationafter1830hadavoraciousappetiteforwood.Tokeeptheirwheelsturning,steamboatstypicallytookonfueltwiceaday.Thewoodwassuppliedbythousandsof“woodhawks”alongthebanksoftheOhioandMississippiwithstacksofcutfirewood.Annualconsumptionofwoodonriverboatscontinuedtoincreaseuntil1865.Consequently,rivervalleysthathadtheheaviesttrafficwerestrippedoftheirforests.

　　18.Thewordvoraciousinparagraph1isclosestinmeaningto

　　A.varying

　　B.greedy

　　C.strange

　　D.moderate

　　二．排除题：

　　1.page39-32；（文章第5段）2.page163-10（文章第4段）

　　Scentmaybethestrongesttriggerofmemoryandemotions.Whenweinhaleascent,receptorsinthebrain’slimbiccentercomparetheodorenteringournosetoodorsstoredinourmemory.Alongtheway,memoriesassociatedwiththoseodorsarestimulated.Asmellcanbeoverwhelminglynostalgicbecauseittriggerspowerfulimagesa