北师大高中英语M4Unit11Lesson3TheAdvertisingGame教学设计.docx
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北师大高中英语M4Unit11Lesson3TheAdvertisingGame教学设计.docx
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北师大高中英语M4Unit11Lesson3TheAdvertisingGame教学设计
北师大高中英语M4-Unit11-Lesson3-The-Advertising-Game教学设计
1.Title:
M4Unit11Lesson3
Generalintroduction:
ThislessonistakenfromabookofNewSeniorEnglishforChinabyBeijingNormalUniversity.Thislessonisaboutthereadingpart.Bylearningthispassage,thestudents
canmastersomelanguagepointsandreadingskills,aswellassomerightlifeguides.
2.Teachingaimsanddemands
(1).knowledgeobjects
1).Vocabulary:
advertise,classic,certain,sew,beer,corporation,brand,suitable,advertiser,budget,visually,boom,visual,concept,approach,humor,contemporary,contribution,citizen,niece,nephew.
2).Phrase:
standout,consistof,indirectcompetitionwith,consistof,linkedto,belinkedwith,aimto,participatein,
3).grammar:
Gegundsasasubject/verb/preposition/noun
(2).Abilityobjects
1).Listeningskills:
understandwhattheteacherissaying,listentothetapeafterclass..
2).Readingskills:
generalunderstanding,detailinformation
3).Speakingskills:
usethenewexpressionstotalkaboutAdsinyourdailylife.
4).writingskills:
writeashortpassageaboutyouropinionsonAdswithnewexpressionslearned.
(3).emotionobjects
Adshelpusknowmoreabouttheproducts,buttherearealsocheatsinads.Weshouldobservecarefullyaboutadsbeforebuythegoods.Weshouldwatchmorepublicadvertisements,participateinimprovingourneighbourhood,protecttheenvironment,andhelpotherpeople..
3.Teachingkeysanddifficulties
Gegundsasasubject/verb/preposition/noun
4.Teachingmethods
(1).Fastreading
(2).Detailedreading
(3).explaining
(4).Taskbasedgroupdiscussion
5.Teachingaids
computer,overheadprojector,PPT
6.Coursenumber
Wewillfinishthislessonin3classes.Thisisthereadingclass.
7.Teachingprocedures
Generalintroduction:
Step1isforlead-in.Step2,3isforreadingandlisteningskillsobjectives;Step4isforknowledgeobjectives;Step5isforspeakingskillsobjectivesandemotionobjectives;Step6,7isforconsolidationofnewknowledgeandpracticestudents’writingskills.Thuswecanmeetalltheteachingdemands.
Step1Greetings.Revisionandsmoothlystartthenewlesson(2minutes)
Step2Fast-readingandsearchfortheanswerfor"T"or"F"questions,generalunderstanding.(8minutes)”modernadvertisementsweremadetomakepeopleforgetthatsomeoneistryingtosellthemsomething.TorF?
””Notalladsaretryingtosellpeopleproductsorservices.TorF?
”
Step3Detailedreadingandlookfortheinformationneeded.Theabilitytogetdetailinformation.(9minutes)“Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?
””Whathasthegovernmentdoneduringthelastdacade?
”
Step4Explaindifficultsentencesanduseofnewphrasesindetailunderthehelpofsometeachingequipments.(10minutes)
Step5Task-baseddiscussion(10minutes)
Workingroupsoffour,chooseoneadvertisementyouknowanddescribeit.Usesomeofthewordsandphraseslearnedtoday.
Step6Summaryofthelessonwithrelatedexercises.Mentiontheemotionalobjects.(5minutes)
Step7Homework(1minute)saybye.
(1).Doexercise8,9,10intheexercisebook.Thisisusedtomakethestudentshaveafurtherunderstandingofnewwordsandnewgrammars.
(2).writeashortpassageaboutwhatistherightthingtodoonthetopicdiscussedtoday.(atleast100words)
8.Blackboarddesign
Inordertomaketheblackboarddesignclearlyandneatly,Iwilldividetheblackboardintothreeparts.Ontheleft,I’llwriteteachingaims;inthemiddleoftheblackboard,thereshouldbeimportantanddifficultlanguagepoints,andontheright,Iwillwritethesummaryofthiswholeclass.
Vocabulary,phrase,grammar
Gegundsasasubject/verb/preposition/noun
Examplesandanalysis
Summarywithpracticeonteachingpoints.
Reading,speaking,writing,listening
Cultureandlifeguides
Name:
HuRonghua
Date:
2012.5.12
导学案Lesson3TheAdvertisingGame
编写人:
王海斌审稿:
高一英语组
本课目标:
掌握单词和词组
细读课文理解广告的作用及实质
了解并学习动名词
Step1Discussion
Theadvantagesofads_______________________________
Thedisadvantagesofads____________________________
Step2Lead-in
Wecanseeadseverywhere.Whatkindsofadsdolikemost?
Why?
__________________________________
Step3Reading
Readthetextandanswerthequestionsinitem3onpage26
Step4Wordlearning
写出意思对应的单词
1Wayofdealingwithapersonorthing____________
2Praisesomethingpubliclyinordertoencouragepeopletobuyoruseit__________
3Planofhowmoneywillbespentoveraperiodoftime,inrelationtotheamountofmoneyavailable_________
4havingahighqualitythatisrecognizedandunquestioned;oflastingvalueandimportance
__________________
5modern;ofthepresenttime____________
6actionofcontributing;thingcontributed__________
7idea;generalbelief_______
8rightorappropriateforapurposeanoccasion_________
9concernedwithorusedinseeing________
Languagepoints:
(2)certainadj某种,某些;确定的,无疑的;确信的,深信的
Hedidn’tcomeforacertainreason.为了某种原因他没来。
It'scertainthattwoandtwomakesfour.二加二得四是确定无疑的。
I'mcertainthathesawme我确信他看见了我。
固定短语:
forcertain无疑地,肯定地
Becertaintodosomething一定会做某事It'scertainthat...是确信无疑的
2)suitableadj合适的
Clothessuitableforhotweatherarebeingsold.适合炎热天气的衣服正在销售。
besuitablefor对...合适
Thesebooksaresuitableforchildren这些书适合儿童(阅读)
3)standout(from/againstsb/sth)
1Thebrightletteringstoodoutwellagainstthedarkbackground.那种鲜亮的字在深色背景下十分醒目。
2Herworkstandsoutfromtherest。
她的工作成绩比其他人都好。
思维拓展:
standaside让开,站到一边去standback退后,向后站Standfor代表,赞同,支持或主张某事物
Standby袖手旁观,支持或援助某人;信守,遵守
4)contributionnoun援助,贡献,投稿
Theinventionofcomputerswasagreatcontributiontohumancivilization
电脑的发明是对人类的一大贡献。
Contributeverb贡献出,捐献,投稿contributornoun投稿者,捐助者contributeto(prep)为...作出贡献;把(时间)投入;有助于;是...的原因之一makeacontribution/contributionsto(doingsth)对做某事做出贡献.
5)approachnoun方法、方式、道路
Allapproachestothecitywereblocked通往这座城市的道路都被封锁了。
Approach接近,动手处理,商量,靠近approachable易接近的approachto接近,近似attheapproachof对...进行探讨
Thereareseveralwaysofapproachingtheproblem.处理这个问题有好几个方法。
July1isapproaching.七一快到了。
长难句解析及翻译
1)Itislikelytobejustthenameofacompany,partofwhichmaybeagenerallocation.
翻译____________________________________________
解析partofwhichmaybeagenerallocation是一个非限制性定语从句,关系代词which指it,即“广告”。
要点剖析:
在介词+关系代词引导的定语从句中,由于意义上的需要,ofwhich/ofwhom前可带有some/any/few/several/many/most/all/both/none/neither/each/half/one等词或形容词最高级。
如:
Therearemorethan5000islandsofdifferentsizesinChina,thelargestofwhichareTaiwanandHainanIsland.
Todaytherearemanypeoplesmokingintheworld,about45%ofwhomareChinese.
2)Aspresent-dayadvertisersoftenhavelargebudgets,alotofmoneyisspentonapplyingmoderntechniquesofdesigntomaketheseadvertisementsasvisuallyattractiveaspossible.
翻译______________________________________________
解析ASpresent-dayadvertisersoftenhavelargebudgets是原因状语从句;applyingmoderntechniquesofdesign是动名词短语作介词on的宾语,tomaketheseadvertisementsasvisuallyaspossible是动词不定式短语作目的状语。
辨析比较applyvt.应用,把...应用于,投入或应用于一项特定用途。
如:
It'simportanttoapplytheorytopractice把理论应用于实践非常重要。
Therulecannnotbeappliedineverycase这规则并不适用于所有的情况。
拓展:
apply的常见短语:
beappliedto适用于,应用于,施加于;applyfor申请,请求,接洽;applyoneselfto致力于,集中精力做某事;applysthto把...施于,把运用于。
Apply不能用于进行时态。
3)Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.
翻译__________________________________________________
解析:
该句中fullofcompetition是形容词短语,作定语修饰aworld;bycombining...with...为介词短语作方式状语;combiningthehigheststandardsofdesignwithideaslinkedtotheproducttomakethemmoreattractive是动名词短语,接在介词by之后作宾语;linkedtotheproducts是不定式短语作定语,修饰ideas;tomakethemmoreattractive是不定式短语作状语,说明combining...with的目的。
要点剖析:
combine...with/and...使...与...相结合,把...和...结合起来。
如:
Weshouldcombinetheorywithpractice我们应该理论联系实际。
Somefilmscombineeducationwithrecreation.有些影片将教育和娱乐结合在一起。
4)Thetopadvertisersoftodaybelievethatusinghumouraswellasnewandunusualideastosurprisepeopleisimportantinmodernadvertisements.
翻译__________________________________________________
解析thatusinghumour...advertisements是接在谓语动词believe后的宾语从句;其中usinghumouraswellasnewandunusualideastosurprisepeople是动名词短语,作宾语从句的主语;不定式tosurprisepeople说明usinghumour...的目的。
要点剖析:
aswellas意为“和,又,而且,除...之外”。
用来连接二个并列成分,强调的重点在前者。
当连接二个并列主语时,谓语动词应同前面的主语保持人称和数的一致。
如:
Sheiscleveraswellasbeautiful她不但漂亮,而且聪明。
John,aswellashiswifeandchildren,isgoingtovisitChinanextweek约翰和他的妻子及孩子们下周要来中国参观。
5)However,notalladvertisingisaboutsellingproductsandserviceforaprofit.
翻译__________________________________________________
要点剖析:
not与总括词both/all/every/everyone/everybody/everything/everywhere连用,表示部分否定,意思是“并非都...”。
not有二个位置,可放在总括词前,也可用来否定谓语,都表示部分否定。
如:
Notallofthemgoinforsports./Allofthemdon'tgoinforsports./Someofthemgoinforsports,butothersdon't.他们并不都喜欢运动
Idon'tlikebothofthenovels./Ilikeonlyoneofthenovels.这二部小说我并不都喜欢。
拓展如要表示全部否定则应用neither/none/noone/nobody/nothingnowhere.如
Noneofthemgo/goesinforsports他们都不喜欢运动。
Youcangetthiskindofvegetablesnowhere在哪里你也买不到这种蔬菜。
语法动名词(Gerunds)
动名词在句中可作主语、表语、定语和宾语。
具体用法如下:
主语TeachingEnglishatmiddleschoolismyfull-timejob.
It'sawasteoftimearguingwithhim.
注释:
1不定式和动名词都可用作句子的主语,含义基本一样。
只是表示具体、特指的动作时,用不定式更多见:
表示抽象、泛指的动作时,用动名词更多见。
2Itisnouse/nogood/awasteoftimedoingsth做某事没有用处、没有好处、是浪费时间。
在该结构中应用动名词作主语。
表语Theirjobisbuildinghouses.Hishobbyispainting.
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