06英语四级真题.docx
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06英语四级真题.docx
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06英语四级真题
一.写作
PartⅠWriting(30minutes)
Directions:
Forthispart,youareallowed30minutestowriteALetterofApologyaccordingtotheoutlinegivenbelow.Youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinChinese.
1.娱乐活动多种多样
2.娱乐活
益,也可能有危害性
3.作为大学生,我的看法。
MediaSelectionforAdvertisements
Afterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:
television,newspapers,radio,magazines,out-of-home.Internet,anddirectmail.
Television
Televisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?
youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.
Television'sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,forinstance.
iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.Fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.
Newspaper?
Aftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers.TheNewYorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually,iimincreaseditsnationalcirculation(发行量)by40%andisnowavailableforhomedeliveryinionciues.Locally,newspapersarethelargestadvertisingmedium.
Newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealonger.moredetailedmessagetotheiraudiencethantheycanthrough48hours,meaningnewspapersarealsoaquickwayofgettingthemassageout.Newspapersareofenthemostimportantformofnewsforalocalcommunity,andtheydevelopahighdegreeofloyaltyfromlocalreader.
Radio
AdvertisingonradiocontinuestogrowRadioisoftenusedinconjunctionwithoutdoorbill-boards(广告牌)andiheInternettoreachevenmorecustomersthantelevision.Advertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeansadvertiserscanaffordtorepealtheiradsoften.Internetcompaniesarealsoturning10radioadvertising.Radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.Consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.
Twomajorchanges—satelliteandInternetradio—willforceradioadvertiserstoadapttheirmethods.Bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthe
localstationstheycouldreceiveinthepast.Asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.
Internet
Asconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarketAsconsumersgetmoreoftheirnewsandinformationfromtheInternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.ThechallengetoInternetadvertisersIstocreateadsthataudiencemembersremember.
Internetadvertisingwillplayamoreprominentroleinorganizations'advertisinginthenearftuture.Internetaudiencestendtobequitehomogeneous,butsmall.Advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.
Directmail
Afinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclient'smessageDirectmailincludesnewsletters.postcardsandspecialpromotions.Directmailisaneffectivewaytobuildrelationshipswithconsumers.Formanybusinesses.directmailisthemosteffectivefromofadvertising.
1.Televisionisanattractiveadvertisingmediuminthat_____________.
A)ithaslargeaudiences
B)itappealstohousewives
C)ithelpsbuildupacompany'sreputation
D)itisaffordabletomostadvertiser
2.WiththeincreaseinthenumberofTVchannels_________.
A)thecostofTVadvertisinghasdecreased
B)thenuiflberofTVviewershasincreased
C)advertisers'interestinothermediahasdecreased
D)thenumberofTVadspeoplecanseehasincreased
3.Comparedwithtelevision,newspapersasanadvertisingmedium_________________.
A)earnalargerannualadrevenue
B)conveymoredetailedmessages
C)usemoreproductiontechniques
D)getmessagesoutmoreeffectively
4.Advertisingonradiocontinuestogrowbecause___________.
A)morelocalradiostationshavebeensetup
B)moderntechnologymakesitmoreentertaining
C)itprovideseasyaccesstoconsumers
D)ithasbeenrevolutionizedbyInternetradio.
5.Magazinesareseenbyadvertisersasanefficientwayto___________.
A)reachtargetaudiences
B)moderntechnologymakesitmoreentertainingC)appealtoeducatedpeople.
D)conveyallkindsofmessages
6.Oui-of-homeadvertisinghasbecomemoreeffectivebecause_______
A)billboardscanbereplacedwithintwohours
B)consumerstravel
everbefore
C)suchadshavebeenmademuchmoreattractive
D)thepaceofurbanlifeismuchfasternowadays
7.ThechallengetoInternetadvertisersistocreateadsthatare___________.
A)quicktoupdate
B)pleasanttolookat
C)easytoremember
D)convenienttoaccess
8.Internetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe_____________
9.Directmailisan
ofadvertisingforbusinessestodevelop_________________________
10.Thispassagediscusseshowadvertisersselect________________foradvertisements.
听力部分
短对话
11.A)Givehisankleagoodrest.
B)Treathisinjuryimmediately.
C)Continue
.
D)Becarefulwhenclimbingsteps.
12.A)Onatrain.
B)Onaplane.
C)Inatheater.
D)Inarestaurant.
13.A)Atragicaccident.
B)Afadoccasion
C)Smith'sunusuallifestory.
D)Smith'ssleepingproblem.
14.A)Reviewthedetailsofallherlessons.
B)Comparenoteswithhisclassmates.
C)Talkwithherabouthislearningproblems.
D)Focusonthemainpointsofherlectures.
15.A)Themanblamedthewomanforbeingcareless.
B)Themanmisunderstoodthewoman'sapology.
C)Thewomanofferedtopayfortheman'scoffee.
D)Thewomanspiltcoffeeontheman'sjacket.
16.A)Extremelytedious.
B)Hardtounderstand.
C)Lackingagootplot.
D)Notworthseeingtwice.
17.A)Attendingeverylecture.
B)Doing
.
C)Readingveryextensively.
D)Usingtest-takingstrategies.
18.A)ThedigitalTVsystemwillofferdifferentprograms.
B)Heiseagertoseewhatthenewsystemislike.
C)Hethinksitunrealistictohave500channels.
D)ThenewTVsystemmaynotprovideanythingbetter.
长对话
Question19to22arebasedonthepassageyouhavejustheard.
19.a)anoticebytheelectricityboard.c)thedescriptionofathiefindisguise.
b)adspromotingelectricappliances.d)anewpolicyonpensioners'welfare.
20.a)speakingwithaproperaccent.c)makingfriendswiththem
b)wearinganofficialuniform.d)showingthemhisID.
21.a)tobeonthealertwhenbeingfollowed.
b)nottoleaveseniorcitizensaloneathome.
c)nottoletanyoneinwithoutanappointment.
d)towatchoutforthosefromtheelectricityboard.
22.a)shewasrobbedneartheparkinglot.
b)allhermoneyinthebankdisappeared.
c)thepensionshehadjustdrawnwasstolen.
d)shewasknockeddowninthepostoffice.
Question23to25arebasedonthepassageyouhavejustheard.
23.a)marketingconsultancy.c)luxuryhotelmanagement.
b)Professionalaccountancy.d)businessconferenceorganization
24.a)havingagoodknowledgeofitscustoms.
b)knowingsomekeypeopleintourism.
c)havingbeentothecountrybefore.
d)beingabletospeakjapanese.
25.a)itwillbringherpotentialintofullplay.
b)itwillinvolvelotsoftraintravel.
c)itwillenablehertoimproveherchinese.
d)itwillgivehermorechancestovisitjapan.
PassageOne
Question26to28arebasedonthepassageyouhavejustheard.
26.a)Thelackoftimec)Thefrustrationsatwork.
b)Thequalityoflife.d)Thepressureonworkingfamilies.
27.a)Theywerejustasbusyaspeopleoftoday.
b)Theysawtheimportanceofcollectiveefforts.
c)Theydidn'tcomplainasmuchasmodernman.
d)Theylivedahardlifebyhuntingandgathering.
28.a)Tolookforcreativeideasofawardingemployees.
b)Toexplorestrategiesfor
costs.
c)Toseeknewapproachestodealingwithcomplaints.
d)Tofindeffectivewaystogiveemployeesflexibility.
PassageTwo
Question29to31arebasedonthepassageyouhavejustheard.
29.a)familyviolence.c)herfather'sdisloyalty.
b)hischildren'sefforts.d)hissecondwife'spositiveinfluence.
30.a)hisadvancedage.c)his
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