届高考英语二轮题海特训书面表达 概要写作二.docx

届高考英语二轮题海特训书面表达 概要写作二.docx

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届高考英语二轮题海特训书面表达概要写作二

书面表达-概要写作二

1、读下面短文,根据其内容写一篇60词左右的内容概要。

   Haagen-Dazs（哈根达斯雪糕）fromEuropestartedin1989andis5-10timesmoreexpensivethanregularicecream.Thereisnorealadvantage.However,itadoptedauniquemarketingstrategy,andquicklyoccupiedthemarketasatopicecreambrand.

   Haagen-Dazsdidnotsetupshopsinordinarysupermarketsorgrocerystores.Haggen-Dazsleisurefashionshopsarelocatedinbusysectionsofmalls.Thelayoutiscarefullyplannedtocreateanelegantatmosphere,andsometimes,aflagship（旗舰）storewillcostseveralmilliondollars.

   Comparedtoothericecreambrands,Haagen-Dazsconsumersaretightlygrouped.ItisunderstoodthatHaagen-Dazsseldomdoestelevisionadvertising.Themajorityofadsarehighlyvisualimpactoftheprintads.Inparticularmanyadvertisementstargetthewealthyconsumers.Moreover,iftheconsumerspends500Yuan,theycanbecomeamember.Thesememberswillberegularlysentadvertisementsbydirectmail.PraiseofcustomersisapowerfulweaponforHaagenDazs.

   Thereisalwaysmuchcreativeingenuity（独出心裁）inHaagen-Dazsadvertising,soitisrememberedbythepubic.Initialadvertisementssuchas:

"DeliciousHaagen-Dazs,like24Kgold,KobebeeffromJapan,originalpalmoil,mushroomtrufflesandChineseceramics…what'icecream'waswaitingfor.""loveher,lethereatHaagen-Dazs"ThisclassicadvertisementattractednumerousHaagen-Dazsloverswhobecameregulars.

   Today,HaggenDazshasabout700storesin55countrieswithannualsalesofmorethan1billionUSdollars.Haagen-Dazshasbecometheworld'smostpopularicecreambrand.IntheUnitedStates,itsmarketshareis6.1%,1%inFrance,4.6%inJapan,4%inSingapore,and5%inHongKong.

   Determinedtowinthemajorityofwealthycustomerstheycombinedpositioninginthemarketplacewithdedicatedbrandgoals.Thisistherealsecretofsuccess.

2、读下面短文,根据其内容写一篇60词左右的内容概要。

   Inthesecondhalfofeachyear,manypowerfulstonnsareborninthetropicalAtlanticandCaribbeanseas.Ofthese,onlyabouthalfadozenbecomethestrong,circlingwindsof75milesperhourormorethatarecalledhurricanes,andseveralusuallymaketheirwaytothecoasts.Theretheycausemillionsofdollarsofdamage,andbringdeathtolargenumbersofpeople.

   Thegreatstormsthathitthecoaststartassoftcirclingwinds,hundreds-eventhousands-ofmilesouttosea.Astheytravelaimlesslyoverwaterwannedbythesummersun,theyarecarriedwestwardbythetradewinds.（信风,又称贸易风,指的是在低空从副热带高压带吹向赤道低气压带的风。

）

   Whenconditionsarejustright,warm,moistairflowsinatthebottomofsuchawind,movesupwardthroughitandcomesoutatthetop.Intheprocess,themoistureinthiswarmairproducesrain,andwithittheheatischangedtoenergyintheformofstrongwinds.Astheheatincreases,theyounghurricanebeginstomoveinacounter-clockwisemotion（逆时针运动）.

   Theaveragelifeofahunicaneisonlyaboutninedays,butitcontainsalmostmorepowerthanwecanimagine.Theenergyintheheatreleasedbyahurricane'srainfallinasingledaywouldsatisfytheentireelectricalneedsoftheUnitedStatesformorethansixmonths.

   Water,notwind,isthemainsourceofdeathanddestructioninahurricane.Atypicalhurricanebrings6to12inchdownpours,resultinginsuddenfloods.Worstofallisthepowerfulmovementofthesea-themountainsofwatermovingtowardthelow-pressurehurricanecenter.Thewaterlevelrisesasmuchas15feetabovenormalasitmovestowardshore.

3、读下面短文,根据其内容写一篇60词左右的内容概要。

   Whensomeoneishappy,canyousmellit?

Youcanusuallytellwhensomeoneishappybasedonseeingthemsmile,hearingthemlaughorperhapsfromreceivingabighug.Butcanyoualsosmelltheirhappiness?

Surprisingnewresearchsuggeststhathappinessdoesindeedhaveascent（气味）,andthattheexperienceofhappinesscanbetransmittedthroughsmell,reportsPhys.org.

   Forthestudy,12youngmenwereshownvideosmeanttobringaboutavarietyofemotionswhileresearchersgatheredsweatsamplesfromthem.Allofthemenwerehealthyandnoneofthemweredrugusersorsmokers,andallwereaskedtoabstainfromdrinkingoreatingsmellyfoodsduringihestudyperiod.

   Thosesweatsampleswerethengivento36equallyhealthyyoungwomentosmell,whileresearchersmonitoredtheirreactions.Onlywomenwereselectedtosmellthesamples,apparentlybecausepreviousresearchhasshownthatwomenhaveabettersenseofsmellthanmenandarealsomoresensitivetoemotionalsignaling-thoughitsunclearwhyonlymenwerechosentoproducethescents.

   Researchersfoundthatthebehaviorofthewomenaftersmellingthescents-particularlytheirfacialexpressions-indicatedarelationshipbetweentheemotionalstatesofthemenwhoproducedthesweatandthewomenwhosniffedthem.

   "Humansweatproducedwhenapersonishappybringsaboutastatesimilartohappinessinsomebodywhobreathesthissmell/saidstudyco-authorGunSemin,aprofessoratKocUniversityinTurkey.Thisisafascinatingfindingbecauseitnotonlymeansthathappinessdoeshaveascent,hutthatthescentiscapableoftransmittingtheemotiontoothers.Thestudyalsofoundthatotheremotions,suchasfear,seemtocamascenttoo.Thismatchespreviousresearchsuggestingthatsomenegativeemotionshaveasmell,hutitisthefirsttimethishasprovedtobetrueofpositivefeelings.

   Researchershaveyettoisolate（分离）exactlywhatthechemicalcompoundforthehappinesssmellis,butyoumightimaginewhatthepotentialapplicationsforsuchafindingcouldbe.Happinessperfumes,forinstance,couldbeinvented.Scenttherapies（香味疗法）couldalsobedevelopedtohelppeoplethroughdepressionoranxiety.

   Perhapsthemostsurprisingresultofthestudy,however,isourbroadenedunderstandingofhowemotionsgetcommunicated,andalsohowourownemotionsarepotentiallymanagedthroughoursocialcontextandtheemotionalstatesofthosearoundus.

4、读下面短文,根据其内容写一篇60词左右的内容的概要。

   Asmostchildrenretumtoschool,manyrichfamiliesarechoosingtopulltheirchildrenoutofthemainstreameducationsystemaltogetherinfavorofhavingatutorathome.“Around50percentoftheinquirieswe’regettingatthemomentareforlong-term,dailyhometutoring,saidSteveSpriggs,managingdirectorofLondon-basedprivatetutoringservice.And,headded,thetrendhasgrownfromfamiliesaskingforpersonaltutorstocopytheclassroomenvironmentintheirownhomes.Manyfamiliesthatweremakingtheinquiriesforfull-timehometutors,Spriggssaid,“wereeithertravellingsofrequentlythatsendingtheirchildrentooneschoolwasimpracticalandothersdidnotwanttheirchildrentogointoboardingschool."

   Hometutoringisnothingnew,andmanytuitionfirmsalsoofferextratutoringservicestofamilieswantingtheirchildrentohavealittleextrahelplearningaheadofentranceexamsatcompetitiveprivateschoolsintheUK,suchasHarrow,St.PaulsorEton.

   "Wealwaysmakeitcleartoparentsthatwewillonlyofferfull-timehomeschoolingforayearthough,”Spriggsexplained."Anymorethanayearandchildrenstarttoloseoutonwhataschoolenvironmentcangivethem,suchassocialskillsandthevitalinteractiontheyneed-althoughwetrytoavoidthatanywayinourhometutoringwithsportsclubsormuseumtripsaspartoftheteachingprogram."

   Spriggswouldnottellthesalaryregionoftutors,butsaidthatthecostsofhiringafulltimetutorwouldbemorethanthefeesofatopboardingschool,whichusuallychargesaroundS54,400ayear.Somefamiliesemploytwofull-timetutors,onetocoverhumanities（人文学科）andtheothertocoverscienceandmaths.Devisinganeducationalplanforyoungstersinthesesituationsisnotaquickprocess,however,Spriggssaid,withatutorbeingmatchedtothechildtoensuretheyarecompatible（能共处的）.

5、读下面短文,根据其内容写一篇60词左右的内容概要。

   Advertisingplaysamajorroleinthecompetitivebusinessworld.Manyindustriestakeadvantageofthepowerofadvertisingtoattractortowincustomersawayfromtheirbusinesscompetitors.Theinfluenceofadvertisingissohugethatitcausesmanypeopletobuythingsthattheydonotwantatthestart.

   Advertisingencouragespeopletobuythingstheydonotwantthroughmisleadingideas.Advertisingisproventobeasuccessfultooltostressthefeaturesoftheirproducttothepubliceventhoughit'sregardedundesirablesuchascigarettes,drugs,alcoholsandsoon.Forexample,Dunhill,acigarettecompanywhichsponsorsmanyfootballteams,seemstobepromotingcigarettestothepublic.Withoutthesponsorship,thecompanywillbelessknowntothepublic,resultinginfewersalesofcigarettes.

   Besidesthat,advertisinghasalargeinfluenceonthedecisionsmadebythepeopleintheireverydaylife.Manybusinessesuseadvertisingasaformofpromotiontocreateawarenessabouttheirproductinthemarket.Forinstance,inafastfoodindustry,theintroductionofanewflavorofburgerneedsadvertisingtoreachthepublicwhiletheotherburgersrequireadvertisingtoincreasesales.Children,especially,areeasilyinfluencedbyadvertisementsandwillhavethedesiretodineatfastfoodrestaurantsafterthat.Althoughfastfoodisbadforhealth,ithassuccessfullybecomeattractivetothepublicthroughadvertising.

   However,advertisingplaysapartinhelpingcustomerstocompareaproductintermsofprice,quality,reliabilityandsoon.Withoutadvertising,itwillbeverydifficultforcustomerstojudgetheworthinessofaproduct.Forexample,advertisementspublishedbyvariouscompanieshavegiventhecustomerstheopportunitytochoosewiselywhenbuyinganitem.Wi