剑桥商务英语考试BEC 自己根据口语书整理的主题要点.docx
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剑桥商务英语考试BEC 自己根据口语书整理的主题要点.docx
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剑桥商务英语考试BEC自己根据口语书整理的主题要点
剑桥商务英语考试(BEC)自己根据口语书整理的主题要点
这里是自己通过陈小慰的口语书和平时和搭档的练习整理出来的一些主题要点(包括常用单词短语),如果实在时间紧迫,没有时间再翻那本那么厚的口语书,剩下几天就要口试的话,可以看看,短语都是从里面抽出来的(写作也可以用),不敢说总结的很好,希望能帮到大家!
主题
一.商务旅行/差旅
1.前期准备preparation
1.accommodation:
bookahotel(hall等)withadequateworkingfacilities(suchasfaxmachine,internetaccess,computers等)
2.transportation:
chooseaconvenient(suitable)meansoftransportation
1.费用:
hotelbills,travelingexpenses,publictransportationfares,faxortelephonecharges,
cliententertainmentexpenses
2.考虑因素:
文化差异culturaldifferences:
differentthoughtpatterns;workingstyle;waysofdecision-making;shoppinghabits;waysofseeingtheworld
如何应对:
1.promotetheglobalmindset
2.becomesensitivetotheculturaldifference/beopen-minded
3.respectfornativeculture
4.considerculturaltaboos
5.thestaffshouldacquaintwithdifferencesinlanguage,lawsandsocialcustoms
6.relocatetheemployeetoworkabroadtoexperiencedifferentworkingstyle
二.员工培训training
(1)主要内容:
(内容+意义,论述时直接说要点加这样做的好处或意义)
municationskills+avoidmisunderstanding;gettheworkwelldone
2.customerservice+itiscriticaltomeetcustomers‘needs;increasecustomers’satisfaction
3.interpersonalrelationship+enhancemutualunderstandingandtrust
puterskills+itisimportantforconductingadministrativeandoffertasks
5.safetytraining+givepracticaladviceforavoidinggettinghurt
6.businessethics(商业道德)+customers‘sloyaltyandtrusttothecompany
(2)重要性
从公司发展的角度看:
1.enhancecompanyimage
2.increaseproductivity
从雇员的角度:
1. increasejobsatisfaction
2. boostmorale(amongemployees)
3. enhanceefficienciesinprocesswhichresultinfinancialgain
4. reduceemployeeturnover/retainemployee
5. acquiremorepracticalskillsthatisbeneficialforthepersonaldevelopment
6. ensureemployeeshavegreatercommitmentintheirwork/continueeffort
7. ensureemployeeskeepupwiththelatestinformationformarkettrend
9. helpthemhaveaclearideaoffuturejob
(以上的好处或重要性适用于任何有关公司发展的政策措施或活动)
(3)如何使培训有成效
Goodpreparationensureseffectivetraining(任何有关准备的主题都可以套用)
1.maintainapositiveenergyandattitude
2.fullyequippedfacilities
3.meetthetrainingneeds/requirements
4.companybudget
5.well-organizedmaterials
(4)如何鉴定培训是否具有成效
1.organizearelevanttest
2. toconductasurveytoparticipantstoseewhethertheyhaveanyimprovementintheworkperformance
3. whetherthetrainingaddresstheissues/solveproblems
三.激励员工 留住员工
措施:
(具体措施+好处)
1.offerfinancialbenefits/bonus
2.effectivetraining+同上training的好处
3.providecozy/comfortableworkingenvironment+feelatease/increaseefficiency
4.paidholiday+release
5.profit-sharingplan公司利润分享制
6.stockoption
7.constantcommunicationbetweentheemployerandtheemployer
8.flexibleworkinghour+balanceworkandlife/reservetimeforfamily,hobbyorpersonaldevelopment
9.offersomespecialgiftthatmeetemployee’sexpectation
10.opportunitiesforpromotion
11.offerphysicalhealthcheck-upforthestaff/membershipordiscountathealthandfitnessclub
四.招聘Recruiting
(1)招聘方式(优缺点)
1.内部招聘internalpromotion
优点:
havemoremotivationalvalue
boostmaral
encourageemployeestocontinueeffort
giveotheremployeesanticipationofpromotion
reducetheorientationandtrainingcost
makegooduseofabundanthumanresources
缺点:
ifnotfair,itwillleadtointernalconflict
补充一下内部招聘的具体做法:
aselectiontest/well-designedinterview/checkrecordofpastperformance/appraisal
2,外部招聘externalrecruitment
优点:
receiveasourceofnewideas/latestknowledge
avoidunfairselecting
becontributabletocompany‘soverallgrowthandsuccess
缺点:
deprivecareeranticipation
discouragemorale
Increasetrainingcost
(内部招聘的优点就是外部招聘的缺点,都是相反的意思,联系一起很容易记的)
1.其他招聘方式(TV,newspapers,internet,recruitmentcompany)
各种方式的优缺点:
优+缺(同广告不同宣传方式的优缺点)
Interne(onlinerecruitment):
lostcost;reachvastaudience/attractwideattention;attractpotentialcustomes+maybeannoying
Television:
reachvastaudience+highcost;peopleoftenchangechannels
Newspaper(putadinthelocalnewspaper):
reachvastreader+life
spanisshort,readersoftendiscardthemquickly
askarecruitmentcompany:
professional+highcos;cannotfindtherightperson
五.广告宣传方式(招聘,发表新产品等)launchaadvertisingcampaign,publicity
1.Interne(onlinerecruitment):
lostcost;reachvastaudience/attractwideattention;attractpotentialcustomers+maybeannoying
2.Television:
reachvastaudience+highcost;peopleoftenchangechannels
3.Newspaper(putadinthelocalnewspaper):
reachvastreader+lifespanisshort,readersoftendiscardthemquickly
4.radio:
lowcost
5.giveoutfreesample:
giveapersonalexperience
6.senddirectemailtotargetcustomers:
getamailinglistoftargetcustomers;attractpotentialcustomers+peopleoftenignoreorjustdeleteitimmediatelywithoutopen (shoulduseattractiveheadline)
7.giveoutleaflets
六.商务会议
(1)前期准备(召开前要考虑的要点)
1.agenda(keypoint):
setoutinadvancetostatedate,timeandlocation;informthemofalltheitemstobediscussedtogether;askthemforsuggestionsforitems
2.venue:
chooseasuitablevenue;withconvenienttransportation;bigenoughtoaccommodatealltheparticipants;
3.facilities:
fullyequippedwithnecessaryfacilitiessuchasoverheadprojecter,fax,telephone,computerwithaccesstotheinternet
4.thesize/lengthofthemeeting
(2)集会的目的:
1.keepontrackofmarkettrend(torespondquickly)
2.gatherideastoreachmoreworkablefinaldecision
3,offerplatformtosharevaluableexperience
1.exchangeviewstosolveproblem
(3).其他形式的集会活动一般是不同公司不同区域的代表聚在一起参加非正式的聚会,(真题集出现过,所以放在这个主题)
1. buffetdinners
2. afternoonteatime
3. sightseeingtour
4.anrewardceremony
目的同上:
商务会议的目的
(4).参会需要带的文件(只是个大概):
1. workplans
2. analysisformarkettrendanddevelopment
3. salesreport(销售会议)
4. relatedfigures/data
giveaoverallpicture;usefulforsettinggoals/targets
(5)参加会议需要注意什么(会中):
1.listencarefully:
showrespecttoothers;benefitfromtheirviews
2.takenotes:
ensurenotmisstheimportantitems;usefulforlaterreference
七.缓解工作压力/应对繁重工作
(1).表现:
consistentlyworkinglate
workingthroughlunch
cometoworkevenwhenill/oftenaskforsickleave
rushtomeettightdeadline
bringworkhome
(2)后果:
highturnover;poorperformance;inlowspirit;lowerproductivity
(3)解决措施:
(具体措施+好处)
1.timemanagementtraining:
prioritizealltasksinorderofimportanceandurgency+feelateasewiththeirroutinework
2.flexibleworkingtime+balanceworkandlife
3.providesomesportsfacilities/organizesportsactivities+enhanceemployees’health
4.encouragetotakeupahobby+getoffthefatigue
5.providecoffeeroomsandnutritiousrefreshment+helptorelax
6.providechildcare/eldercare/transportationfacilities+helptocopewiththeseresponsibilities
八.解决公司危机的措施:
Itisreallytimethatweshouldtakesomeimmediatemeasures
1. issueanewsrelease
2.makearrangementforthevictims
3. offerallkindsofassistance
4. offersomecompensation
5. assignsomestafftotheirfamilytohelptocopewithtragedy
6. makeapromiseto
7. organizesomerelatedtrainingprogrammeabout
8. (产品)recallalltheproductfromthemarkettopreventpossibledanger
九.公司选址/迁址
考虑因素:
1.getclosertothetargetmarket
2.cheaperlaborcost;lowratesofcorporatetax
3.site:
well-establishedandfast-growingbusinessarea(whichhavehighlevelofdemandforservices)
4.convenientpublictransportation
5.leasingrent(chooseonecanaffort)
6.avoidcompetition
7.considerexpansionpotential(whichoffersomeflexibilityandroomfortheexpansionofcompany)
8.betterworkingenvironment
好处:
boostbusiness;leadtohigher-qualityperformance;increasecompany‘sprofits
(这几个都是万能短语)
十.市场营销(产品相关的话题)
(1)产品属性:
brand;price;quality;after-salesservice;reputation;reliability
(2)价格的制定
影响因素:
competition;supplyanddemand;customers’perceptionofprice
措施:
offerseasonal/trade/cashdiscounttostimulatedemand,boostsale
Carryoutsurveytofindoutcustomers’needsandtastes
(3)产品推销/推广
目的:
aimattargetmarket;promoteproductefficiency;meetandbeatfiercecompetition
capturealargemarketshare(占领市场较大份额)
方式:
1.launchaadvertisingcampaign(略,见上)
2.personalselling:
employsomeexperiencedsalepeople
3.salespromotion:
offerpromotionalgifts;coupons优惠券;rebate回扣;loyaltyscheme;sweepstake抽奖;freesamples;tradingstamp;contest
4.publicity:
massmedia
好处:
attractpotentialcustomers ;boostthesaleofproduct ;encouragecustomerstotrynewproducts
1.客户服务customerservice
目的:
increasethelevelofcustomersatisfaction;meetcustomers’expectation;improvethestandardofcustomerservice
提高服务质量的措施:
1.Haveanafter-saleservicessupervisionsystem(minitor,supervise)
2.stafftrainingprogramme(improvestafffriendliness;thespeedofservice;learntodealwithcustomercomplaints)
3.checksalesfiguresregularly
4.obtainfeedbackfromcustomer(setupahotline;conductasurvey)
1.留住顾客
目的:
maintaincustomerloyalty;keepcustomer
措施:
1.understandwhatthecustomerneeds
2.providehighqualityproductandgoodservice
3.offersomediscounttoregularcustomer
4.upgrateinteriordecoration
十一.招待客户
具体款待方式+好处
1.appropriatetypesofactivities:
1.arrangeabigwelcomingdinner+showwarmwelcome/hospitality;makethemfeelatease;setastageforconversationandpotentialbusiness
2.showthemaroundourcompany,especiallythebestpart+givethemanoverviewofourfacilitiesandproductionmethods
3.take
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