ManagementAssignment.docx
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ManagementAssignment.docx
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ManagementAssignment
ClassAssignment
Mgmt192
Topic#2:
Ethicsshouldbeanimportantorganizationalvalue.Structureyourpapersuchthateachofthefollowingwillbeasectionheadinginyourpaper:
a)Section1:
Whatisthedefinitionofethics?
Elaboratetodemonstrateyourunderstandoftheconcept.Whataresomeglobalethicschallengesandissuesfacedbymulti-nationalorganizations?
b)Section2:
Scanthemediaandfindtwoexamplesofpoorethicsinthebusinessworldandoneexampleofgoodorganizationalethics.Describeandanalyzeeachsituation.
c)Section3:
Listanddiscussatleast5thingsthatanorganizationcandotocreateanethicalculture.
d)Section4:
WhatisCorporateSocialResponsibility(CSR)?
Whatis“TripleBottomLine”ofCSR?
Givethreerealexamplesofhoworganizationshavedemonstratedcorporatesocialresponsibility.
Submittedby:
Elaine
StudentID:
1323230145
ShanghaiLixinUniversityofCommerce
Course:
Management
Date:
May17th,2014
Instructor:
RonSitter
Assignmenttopic:
Topic#2Ethics
Totalwordcount:
1689
Section1
Thedefinitionofethics
Ethicsisdefinedastheprinciples,values,andbeliefsthatdefinerightandwrongdecisionsandbehavior(Robbins.S&Coulter.M,2011,p.99).Ethicshavethreeviews:
UtilitarianView,RightsView,JusticeView.
BusinessEthicsisnotpersonality,butagoodpersonalityisanasset,itisnotadequate.Thatistheprimaryfactorofasuccessfulbusiness.Businessethicsiswhatpeoplecancounton,whatyouhavetodoandmustdo.Nowadays,moreandmoreattentionshavebeenfixedtothebusinessethics.
Thebusinessprinciples:
honestyisthefirststepinthedevelopment.Thesuccessfulbusinessrequiresthetrustofotherpeople.Goodcharacteristhekeytosuccess.Currently,theslipofethicsandthelackofsocialresponsibility,especiallyintegritycrisisinbusinessfieldseriouslyinfluencedthedevelopmentofsociety.Thephenomenonofthetrustimperfectionisseeneverywhere,givingthesocietyandthenationalotoflosesinmanyways,andyoucan’tcheatyourcustomersforeverandgetawaywithit,youcannotalwaysbeaprofit.So,nomatterwhatyoudo,aslongasyouareinbusiness,weshouldthinkofbusinessisamatterofintegrity,whichisveryimportant.
Manypeopleknowtheimportanceofbusinessethics,buttherearestillmanypeoplenottoabidebyit.Weoftenfindthemediareportsthecreditproblemsinbusiness,suchasaddsomeharmfulmaterialintotheproducts.Thesebehaviorscausemuchgreatdamagetoconsumers,theyspentmoneybutnotgetgoodcommodities,especiallythesecommoditiesharmtheirhealth.Thisisdifficultforpeopletoforgetthatsomechildreneatnotsafemilkpowder,theirhealthsufferedseriousdamage.Peoplecan'tstandthiskindofbehavior,whichharmspeople'sphysicalhealthandsocialdevelopmentforward.Also,thecompanymustfacecollapse,andtherelatedpersonnelwillbepunishedbythelaw.
Inaword,ethicsisthekeyfactortosuccessinfuturebusinessworld.
Someglobalethicschallengesandissuesfacedbymulti-nationalorganizations
Challenges/Issues:
Thesecurityofemployeeswhoraiseethicalissues(Robbins.S&Coulter.M,2011,p.109).
Theinterestbarriersoffaircompetitionandtheoldpoliciesarebeingchallenged.
Thecorporatebusinessphilosophyisbeingchallenged.
Ignorethecorporateconstructionofethicsculture.
Paytoomuchattentiontoeconomicinterestsratherthanethicalimplications.
Lackthesocialresponsibility.
Misreportingamountofhoursthathavebeenworked.
Takingcreditforanotherpersonswork.
Stealingcashorinventoryandfalsifyingfinancialstatements.
Treatingemployees,customers,andsuppliersunfairly.
Acceptinggiftsandfavouringthatpersonwhenmakingdecisions.
Sexualharrassment.
Violatingcontractsbyreleasingsensitiveinformation.
Usingsensitivecompanyinformationforpersonalgain.
Misrepresentationofdataandfailingtoreportmisrepresentationbyotheremployees.
Failingtodiscloseinformationthepublichasarighttoknow,includingproductsafetyandfinancials.
Section2
Goodethicsinthebusiness
In1982,theUnitedStates,someonetookJohnson&Johnsonproduction“Tylenol”whichcontainedcyanide,thendied.Itmadecompany'simagesufferadisastrousdecline,andJohnson&Johnsonwasfacewithahugecrisis.Thecompanyquicklytookmeasurestowithdrawallproducts.Throughtheefforts,afteroneyear,Johnson&Johnsonproductsregainedthepublic’strust.SoJohnson&Johnsongotridofthedilemma.
Johnson&Johnsonchoseamethodthattheyundertookthehugelossesandprotectedpeoplefromharm.IfJohnson&Johnsondidsomethingunconscionable,theywouldstartgreattrouble.ThatJohnsongotridof"Tylenol"crisismainlyliedintheirfirstconsiderationofpublicandtheinterestsofconsumers,theirinsistenceofmoralityandawillingnesstoacceptresponsibility.
Poorethicsinthebusiness
Since2007,theuserhasreflectedthepoorqualityofHPlaptoppurchased.In2008July,Nvidiaadmittedthatsometypesofgraphicscardshadqualityproblems.
In2008ChineseHPprovidedwarrantyservicesforsomemodels.However,inChina,therewasn’tanystatementorservice.Later,theyonlyreplacethecomputerfreelytotheuserwhosecomputerwasduringthewarrantyperiod,whichcausedtheconsumers’dissatisfaction,becausetheywantedtherecallofthelaptopswhichhadblackscreenproblem,thesplashscreenproblemandhightemperatureproblem.Consumersthoughtthat,qualityproblemsappearedarethedesigndefectsHPlaptopitself,evenifrepaired,thenthesamefaultwouldstillappear,andwhatconsumerslostistimeandpatience.
HPemphasizedtoomuchonenterpriseeconomicbenefitsandignoredtheenterpriseethics,whichledtodisastrousconsequences.Ethicsisanecessaryconditionforthenormaloperationofthemarket.Ifanenterpriseisnotmoral,thenthemarketmaynotnormal.Therearethreeprimarycausesoftheevent.Firstly,HP’sbusinessphilosophywentwrong.Secondly,HPdidnothavetherightattitudetowardstheenterpriseethicsandperformance.Thirdly,HPdidnotdaretotakecorporatesocialresponsibility.
WorldComCompany’sinflatedhugeprofitshavebeenbankrupt,becauseofitsfalseaccounting(Sidak,J.G.2003).Thisalsoreflectsthepoorethicsthebusiness.Thecompanycookedthebook,anddeceivedpeople,justtomakeaprofitwhichisalsoagainstmorality.
Section3
Somethingthatanorganizationcandotocreateanethicalculture
(1)Selectthecorrectstandardofvalue
Theenterprisevalueisthecoreofenterpriseculture,sochoosethecorrectenterprisevaluesisthefirststrategicissuesofshapingenterpriseculture.Enterprisevalueaffectsindividualmorality,soguidethestafftobecomeamoralpersonwithoutstandingvalues.Andeachemployeemoralperformanceistheimageoftheenterpriseethicsculture.
(2)Buildenterprise’smoralspirit
Themoralspiritisthesupportofanenterprise.Andthemoralspiritandvaluestandardofenterprisearecomplementarytoeachother.Nowadays,peoplearewinpeoplebyvirtue,thatistosay,anenterprisewithoutmoralitywillfailtogainpeople’strust.Thereisnodenyingthatthisisthebasicprincipleofhowtobeamanandthebasicprinciplesofdoingthings.
(3)Strengthenthestaff'smoralconsciousness
Bycertainmethodmaketheenterprisevalueswinsupportamongpeople.Forinstance,propagandizethecontentsandrequirementsofthecorporateculture,strengthenmoraltrainingandeducation.Also,createacultureofmoralandgoodethicalbusinessistofundamentallyimprovethequalityandthecivilizationlevelofthestaffandthewholeenterprise.
(4)Usetheconsensuspropaganda
Usetheconsensuspropagandatomaketheenterprisevalueandenterprise’smoralspiritwinsupportamongthepeople.Similarly,spreadtheexcellentmoralculturetoletpeoplefeeltheimportanceofethics.
(5)Establishapeople-orientedmodelofmanagement
Enterprisesshouldbepeople-oriented,namely,acorporationshouldberesponsiblefornotonlythestaff,butalsothecustomer.Theconstructionofmoralcultureinenterprisesmuststrengthenthequalityconstructionofstaff,andstrengthentheireducationandtraining.Inadditiontothat,enterprisesmustnotobtaininterestbyhurtingthestaff,forthereasonthatthisisextremelyimmoralbehavior.Enterprisesareresponsibleforthecustomer.Foronething,bynomeanwillenterprisesproduceinferiorproducts,fakeproductstodeceivecustomers.Foranotherthing,enterprisesoughttofulfillthedueobligationsandservice.
(6)Sumuptheexperienceandreflect
TheCorporateethicalcultureisdevelopingcontinuously,updatingcontinuouslyandimprovingcontinuously,thenlearnlessonsfromfailureandsummarizeexperience.Beside,enterprisesshouldreflectwithoutpause
Section4
ThedefinitionofCSR
Uptonow,thereisnounifiedunderstandingoftheconnotationofsocialresponsibilityathomeandabroad.Carrollthoughtthatcorporatesocialresponsibilityincludesnotonlytheeconomicresponsibilityandlegalresponsibility,butalsomoralresponsibilityandcharitableresponsibility(Carroll1979).
“However,CorporateSocialResponsibilityisthecontinuingcommitmentbybusinesstobehaveethicallyandcontributetoeconomicdevelopmentwhileimprovingthequalityoflifeoftheworkforceandtheirfamiliesaswellasofthelocalcommunityandsocietyatlarge(Holme,R.,&Watts,P.1999).”
AndCSRcontainsClassicalViewandSocio-EconomicView.
TheTripleBottomLineofCSR
TheTriplebottomlineofCSRareeconomics,peopleandCommunity,environment.
Realexamplesofhoworganizationhasdemonst
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