凯宾斯基筹备手册第四册STAGE 4HOTEL OPENING AND SUBSTANTIAL COMPLETION.docx
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凯宾斯基筹备手册第四册STAGE 4HOTEL OPENING AND SUBSTANTIAL COMPLETION.docx
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凯宾斯基筹备手册第四册STAGE4HOTELOPENINGANDSUBSTANTIALCOMPLETION
MANUALGUIDELINES TO
PREOPENING
STAGE4
HOTELOPENING
and
SUBSTANTIALCompletion
June2010
ThisdocumentremainsthepropertyofKempinskiHotelsS.A,Geneva,Switzerland
Nopartofthispublicationmaybeelectronically,mechanicallyorbyanyothermeanscopied,reproduced,transmittedorstoredinaretrievalsystemwithoutthepriorwrittenpermissionofKempinskiHotelsS.A.,Geneva,Switzerland
Tableofcontents
1STAGE4-HOTELOPENINGANDSUBSTANTIALCOMPLETION3
2OPENINGPERIODPUBLICRELATIONSACTIVITIES3
2.1OpeningDate3
2.2MajorPreopeningActivities3
2.3OutlineforPreopeningPressKit4
3OPENINGCEREMONY4
3.1Scenarios4
4CEREMONYBUDGET5
5INVITATIONLIST5
5.1LocalAffairs6
5.2Suppliers6
5.3OtherParties6
6THEPROPERTYOPENING7
7PREREQUISITES&TAKE-OVERPROCEDURES7
8CONTRACTUALREQUIREMENTS7
9GENERALREQUIREMENTS7
10TRIALRUNS8
11SOFTOPENING10
12PUNCHLIST11
13OPENINGPERIODTASKS12
13.1TheGeneralManager12
13.2HotelStaff12
13.3Assignments12
13.4AssignmentofRooms12
13.5TheHospitalityDesk12
13.6ThePressRoom13
13.7ProblemAreas13
13.8Security13
13.9DepartureDay13
14POSTOPENING13
15SUBSTANTIALCOMPLETION14
16LINKStoTEAMINGFILES14
1STAGE4-HOTELOPENINGANDSUBSTANTIALCOMPLETION
2OPENINGPERIODPUBLICRELATIONSACTIVITIES
2.1OpeningDate
TheGM,COOandtheCEOdecideupontheofficialopeningdateofthehotelaftercompleteassuranceisgivenbytheownerand/orgeneralcontractorthatthedateSelectedcanbemet.Itshouldbenoted,however,thatsuchassurancebyallpartiesinvolvedisnotalwayseasytoobtain.Insuchacase,theopeningdateremainsasoriginallystated.ForanyAdditionalcostsorlostrevenuesduetoeventualdelays,penaltiesareincludedintheManagementandleasecontract.Inanyevent,latestsixmonthsbeforethetargetedOpeningdateafinaldecisionhastobeannouncedinordertogivethesalesandMarketingdepartmentabasistoworkon.Inselectingtheopeningdate,reviewcarefullylocalconditionsinordertoavoidconflictwithsomelocal(ornational)competingevent(e.g.religiousholidays,etc.).Theopeningdatewillappearinallreleasesandreservationswillbeacceptedaccordingly.Theactualhiringofstaffaccordingtothepre-arrangedtimescheduleisnowineffectandthesalariesandwagesoftheemployeesmustbepaidwithinthebudget.
2.2MajorPreopeningActivities
AnnouncementofPlansandSiteforHotelConstruction
Apressconferenceshouldbeheld,attendedbylocalofficials,chamberofCommercerepresentativesandcorporateexecutives
ReleasesonAwardsofConstructionContracts-emphasizecontractualagreementssignedwithlocalcompanies
GroundBreakingCeremony-Presskitswitharchitects'renderingsandfacilitydetails
Ceremonywithuniquepossibilitiesforpressandtelevision-outsizedshovelforparticipants;risingofheliumballoontoshowhotelheight;honorarygroundbreakertobebeautyqueen,celebrity,civicleaderetc.
CornerStoneCeremony-canbeheldinlieuofgroundbreakingiftimescheduledoesnotpermitaneventatthecommencementofconstruction.
ConstructionProgressReport-newslettersormagazinespublishedanddistributedinordertoassistmarketingeffortsforadvancebookings.
2.3OutlineforPreopeningPressKit
Corporatefactsheet
TheCorporatehistory
Biographiesandphotographsofthefoundersofthecorporation
BiographiesandphotographsofGeneralManagerandkeypersonnel
Biographiesandphotographsofdepartmentheads
Announcementreleaseonhotel
Generalfactsofthehotel-location,size,outletsetc
Photographsorartists'renderingsofhotelexterior,interiors.
Hotelbrochure
Corporatedirectory
3OPENINGCEREMONY
3.1Scenarios
Theopeningceremonymustbecarefullyplanned,asitisahighlyvisibleandimportant
Event,assuringpresscoverage,PRandthefirst“real”exposureofthehoteltothelocalcommunity.ThescopeandthemeoftheopeningceremonydependslargelyonlocalconditionsandmustbeplannedbytheGeneralManagerwiththeinputandapprovalofthecorporateoffice.
CreateGeneraltheme/idea
Organise:
Decoration,Entertainment
VIPslist
Inviteelist
F&B
Sponsorships&Partnerships
Coordinatetheopeningwithneighbouringbuildings(ifoffices,residences,shoppingopenatthesametime)
InordertoorganisethiseventproperlyitisnecessaryfortheGeneralManager,andthePreopeningteamtoaddallrelevantinformationconcerningtheOpeningCeremonyasSubTasksinProjectInsight.TheGeneralManagerandPRManagerwillgenerateeasyscenariotemplate,whichcanbeadjustedaccordingtoeachproperty.ThescheduleforthisEventOrganisation(withresponsibilitiesdescriptions)shouldbeestablishin
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