电子商务选择题.docx
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电子商务选择题.docx
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电子商务选择题
第一章
MultipleChoice
1.ConsumershoppingontheWebisoftencalled___b_.
a.B2Bb.B2Cc.B2Gd.e-business
2.TransactionsthatareconductedbetweenbusinessesontheWebareoftencalled___a_.
a.B2Bb.B2Cc.C2Cd.e-business
3.Thegroupoflogical,related,andsequentialactivitiesandtransactionsinwhichbusinessesengageareoftencollectivelyreferredtoasbusiness__b__.
a.servicesb.processesc.logisticsd.communications
4.Someresearchersdefineafourthcategoryofelectroniccommercecalled__a__,whichincludesindividualswhobuyandsellitemsamongthemselves.
a.C2Cb.B2Bc.C2Bd.B2C
5.WhichofthefollowingWebsitesmakesiteasyforbusinessestoconductonlinetransactionswiththeStateofCalifornia?
(d)
a.Ab.Ac.Ad.CAL-Buy
7.BusinessesthatengageinEDIwitheachotherarecalled_d___.
a.buyersb.sellersc.suppliersd.tradingpartners
8.__c__occurswhenonebusinesstransmitscomputer-readabledatainastandardformattoanotherbusiness.
a.EFTb.VANc.EDId.LAN
9.Banksuse__c__,whichareelectronictransmissionsofaccountexchangeinformationoverprivatecommunicationsnetworks.
a.WANsb.EDIsc.EFTsd.LANs
10.A(n)___a_isanindependentfirmthatoffersconnectionandtransaction-forwardingservicestobuyersandsellersengagedinEDI.
a.VANb.EFTc.ERPd.LAN
11.__d__isagoodexampleofacompanythatsellsitsproductstootherbusinessesratherthantoconsumers.
a.Sb.Ac.BuyUSA.comd.Intel
12.Whichofthefollowingstatementsiscorrect?
(a)
a.TheInternettechnologiesusedinthefirstwaveofelectroniccommercewereslowandinexpensive.
b.Inthesecondwaveofelectroniccommerce,InternettechnologiesarebeingintegratedintoB2Btransactionsandinternalbusinessprocessesbyusingbarcodesandscannerstotrackparts,assemblies,inventories,andproductionstatus.
c.Inthefirstwaveofelectroniccommerce,radio-frequencydevicesandsmartcardswerecombinedwithbiometrictechnologies.
d.Theuseofe-mailinthefirstwavewasasatoolforrelativelystructuredcommunication.
13.__d__wasthemainrevenuesourceofmanyfaileddot-combusinessesinthefirstwaveofelectroniccommerce.
a.SWOTanalysisb.Localizationc.Wiretransferd.Onlineadvertising
14.A(n)__d__isasetofprocessesthatcombinetoyieldaprofit.
a.valuesystemb.industryvaluechainc.shippingprofiled.businessmodel
15.A(n)_c___isaspecificcollectionofbusinessprocessesusedtoidentifycustomers,markettothosecustomers,andgeneratesalestothosecustomers.
a.industryvaluechainb.strategicalliancec.revenuemodeld.value-addednetwork
16.Thecombinationofstoredesign,layout,andproductdisplayknowledgeiscalled___c_.
a.businessprocessb.businesstransactionc.merchandisingd.service
17.Whichofthefollowingtypesofcommerceis/arewellsuitedtoelectroniccommerce?
(a)
a.Sale/purchaseofbooksandCDsandothercommodities
b.Sale/purchaseofhigh-fashionclothing
c.Roommate-matchingservicesd.Jewelry
18.____transactionsarenotwellsuitedtoelectroniccommercebecausenostandardmethodfortransferringsmallamountsofmoneyontheWebhasbecomegenerallyaccepted(.d)
a.E-procurementb.Commodityitemsc.Locald.Low-denomination
19.Thereturn-on-investmentnumberhasbeendifficulttocalculateforinvestmentinelectroniccommercebecause___a_.
a.thecostsandbenefitshavebeenhardtoquantify
b.informationtechnologyisdifficulttoacquire
c.sale/purchasepricesareunstabled.thetechnologykeepschanging
20.Whichofthefollowingwillneverlendthemselvestoelectroniccommerce?
(b)
a.Greetingcardsb.Perishablefoodsc.Booksd.Cigars
21.___c_arethetotalofallcoststhatabuyerandasellerincurastheygatherinformationandnegotiateapurchase-saletransaction.
a.Purchasecostsb.Salecostsc.Transactioncostsd.Hardwarecosts
22._a___isthestudyofhowpeopleallocatescarceresources.
a.Economicsb.Marketingc.E-commerced.Businessadministration
23.NobellaureateRonaldCoaseindicatedthat__c__werethemainmotivationformovingeconomicactivityfrommarketstohierarchicallystructuredfirms.
a.transportationcostsb.personnelcostsc.transactioncostsd.materialcosts
24.Onesignificantcomponentof__c__canbetheinvestmentasellermakesinequipmentorinthehiringofskilledemployeestosupplytheproductorservicetothebuyer.
a.economiccostsb.SWOTanalysisc.transactioncostsd.retentioncosts
25.Thepracticeofanexistingfirmreplacingoneormoreofitssuppliermarketswithitsownhierarchicalstructureforcreatingthesuppliedproductiscalled__c__.
a.marketingprocessb.marketintegrationc.verticalintegrationd.horizontalintegration
26._d__,aneconomis
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