《消费者行为学》作业docx.docx
- 文档编号:23797381
- 上传时间:2023-05-20
- 格式:DOCX
- 页数:7
- 大小:18.28KB
《消费者行为学》作业docx.docx
《《消费者行为学》作业docx.docx》由会员分享,可在线阅读,更多相关《《消费者行为学》作业docx.docx(7页珍藏版)》请在冰豆网上搜索。
《消费者行为学》作业docx
《消费者行为学》作业
"Consumerbehavior"homework
Thefirstchapteristheintroductionandthesystemoffactorsthatinfluenceconsumerbehavior
1.consumersinnarrowsensecanbedividedintorealconsumersandfutureconsumers・
2.,consumers,psychologicalactivitiesincludethegeneralprocessofconsumerpsychologicalactivities,consumerpersonality,psychologicalcharacteristics,andconsumer
needsandmotivations.
3.,whenChina'seconomicdevelopmenthasenteredthethirdstage,whoownstheconsumer,whocancontroltheconsumer,whohaseconomicbenefits,whowillhave(themarketgrowth)・
4.consumerbehaviorisacomplexconcept,whichineludestheselectionandpurchaseofgoods(theactualpurchasedecisionsandactivities),includingthepurchaseoftheformer(searchandsortinginformation),afterpurchase(use,maintenance,maintenemce,evaluationandotheractivities)・
In5.differentsocialclassesofconsumers,becauseofits(education,income,occupation,residence),causingthemto(productselection),(lifestyle,buyinghabits)therearesignificantlydifferentconsumptioncontentsandmethods・
6.theuniversalityofhumanpsychologyisacommonprocessinwhichallconsumersareboundtoexperienceconsumerbehavior・
7.,forconsumers,theirpersonalityismainlymanifestedintwoaspects:
(personalitytendency)and(individualpsychologicalcharacteristics)・
8.,therearemanydifferencesbetweenconsumersindifferentregions(consumptiondemand)andlivinghabitsduetothegeographicalandclimaticconditions・
9.,whetherregionalclimateconditions,ortheglobalclimateandenvironment,arelargelyrestrictingconsumerbehavior・
10.,fromamacropointofview,themostdirectimpactonconsumerbehavioris(thenationalconsumerphysique)aswellas(relatedconsumerpolicy)
11.fromthemicroperspective,consumersintheconsumptionactivities,thereasontobuythiskindofgoodsandnottobuythekindofcommodity,thechoiceofabrandratherthanotherbrandsinthestoretobuyandbuyinthestore,dependslargelyonthecommodity(utility,quality,style,appearanceofadvertisingbusinessreputationthepre-salecustomerserviceservice)andothermicroeconomicfactors・
12.whataretheindividualfactorsthataffectconsumerbehavior?
Answer:
specificineludeconsumer,sphysiologyfactorandpsychologicalfactor
13.whataretheexternalenvironmentalfactorsthataffectconsumerbehavior?
Answer:
externalenvironmentaifactorscanbefurtherdividedintonaturalenvironmentalfactorsandsocialenvironmentalfactors
Thesecondchapterisconsumerpsychology,personalitycharacteristics,attitudesandconsumerbehavior
1,intheperceptualchoice,theconsumeractuallycomplies-apsychologicaleconomicmodelthatchoosesandchoosesstimuliintentionallyorunconsciouslytoavoidbeingoverwhelmedbythedelugeofinformation・
2,fortheproductattributesthatcannotbedirectlyreflectedandreflected,consumerscanmakeupfortheinsufficiencyoftheseinformationthroughtheirownunderstanding・
3,intheconsumer,sunderstanding,therearesomeunderstandingiscorrect,someunderstandingisone-sidedorevenwrong・Thecorrectnessoftheunderstandingdependsontheconsumer'sabilitytojudgeandthepast(consumerexperience)・
4,thephenomenonofillusionisnotabsolutelyuseless・Thecleveruseofconsumergoodsincommodities(CuoJue),
Sometimesunexpectedresultscanbeachieved・
5,accordingtothewayofchange,thechangeofconsumerattitudecanbedividedinto(naturechange)and(degreechange)・
6.Brieflydescribetheelementsandlevelsofconsumerattitudes
Answer:
thecomponentsofattitudearehumanknowledge・Emotionalbehaviorcanbedividedintohighparticipationlevel,lowparticipationlevel,experientiallearninglevel,andbehaviorallearninglevel・
7,whatisthereversepsychology?
Inreallife,whatarethemanifestationsofconsumer,sreversepsychology?
Answer:
thepsychologicaltendencyofanoppositeeffectontheindividualpsychologicalrebellionissimilarthingsmorethanacceptablelimitsoftheindividualexperienceisintendedtobeseparatedfromthehabitofthinkingandreversethinkingtrack
Consumer'sreversepsychologyhas:
feelingreverse,advertisingreversal,pricereversal,policyreversal
Thethirdchapterisabouttheconsumer'sneeds,purchase,satisfactionandloyalty
1,(diversity)and(diversity)arethemostbasiccharacteristicsofconsumerdemand・
2,theconsumer,sneedsare(pointing),namely,tomeettheneedsofspecificgoals・
3,accordingtothemarketrealizationdegreeofconsumptiondemand,consumptiondemandcanbedividedinto(realizedconsumptiondemand,consumptionneedtoberealizedandpotentialconsumptiondemand)・
4,accordingtotheintensityofconsumerdemand,consumerdemandcanbedividedinto(fulldemand,excessivedemand,downturnneedsandWuneeds)・
5,accordingtothedirectionofconsumerdemand,consumerdemandcanbedividedinto(normalneedsandunnecessaryneeds)・
6,theindividualsubjectivefactorsthataffectconsumerneedsareageandgender,moralcultureandself-cultivation,personalitypsychologyandindividualconsumptionneeds・
7,thenewtrendofmodernconsumptionneeds(emotionalconsumptionneeds,leisureconsumptionneeds,greenconsumptionneedsandindividualconsumptionneeds)・
8,accordingtothedegreeofriskintheconsumerpurchasedecision,thepurchasebehaviorcanbedividedintotrialdecision,purchaserepeateddecision,purchaseandhabitualpurchase・
9,inaccordancewiththedegreeofchoiceofconsumerpurchaseobjectives,youcanpurchasebehaviorisdividedinto(fullydefinite,semidefiniteanduncertain).
10,accordingtoconsumerpurchaseattitudeandrequirements,youcanpurchasebehaviorisdividedinto(habitual,rational,economic,impulsive,emotional,doubtandrandom).
11,whatistheinputmodelofconsumerpurchasingdecision
whatdoestheoutputmodelinclude?
Includinginputpartinformationprocessingprocessandproductionpart・
12,whatarethefactorsthataffectconsumersatisfaction?
Howshouldenterprisesimproveconsumersatisfaction?
1,anticipatecustomerdemand
2,thequalityisdeterminedbythecustomer
3,asmuchaspossibletoprovidecustomerswithconvenience
4,customerexpectationsandneeds
5,meetthecustomer'sdignityandself-worth
Towincustomersatisfactionisnotonlyapassiveproblemsolvingcustomerneedstocustomerneedstofullyunderstandthecustomercareintotheirownlifeandworkinitiative,providetailor-madeservicestomeetcustomer'ssenseofdignityandtrueselfvaluesensenotonlytomakethecustomersatisfiedtoletcustomersatisfactionandexpectationsthanexpectedattitude
Thefourthchapterisaboutconsumerexperiencepsychology,greenconsumptionpsychologyandgrouppsychology
1,(sensoryexperience)referstothepeoplearestimulatedbyvariousorgansoftheformationofexperienee,includingthevisual,auditory,tactile,tasteandsmellofthesesensoryexperience・
2,actionexperienceistheexperiencethatpeopleformaftersomeexperience・Ittranscendsthecategoriesofemotion,influence,andperceivedthings・
3,theexperiencemarketingmodelhasentertainmentmarketing,(estheticsMarketing),emotionmarketing,lifestylemarketing,(atmospheremarketing)・
4,greenconsumptionisakindof"green,natural,harmoniousandhealthy"forthepurposeofbeneficialtohumanhealthandsocialenvironmentofnewways・
5,thegreenproductisreferstoitsownnoorlesspollutiontotheenvironmentoftheproductsintheproductionprocessandproducts,andcomparedwiththetraditionalcompetitiveproductsmoreinlinewith(theenvironment)or(socialenvironment)productsandservicerequirements・
6,consumersbecauseoftheirown(physiologicalcharacteristics,psychologicalcharacteristics)different,formingdifferentconsumergroups・Suchasgender,age,andsoon,formingdifferentconsumergroups・
7,theexternalfactorsthataffecttheformationofconsumergroupsaremainly(productivity,developmentlevel,culturalbackground,ethnicgroups,religiousbeliefs,geographicalclimateconditions)andsoon.
8,consumercharacteristicsoftheelderlyconsumergroupsaremainly(realistic,habitual,convenientandcompensatory)・
9,abriefdescriptionofthepsychologicalprocessofgreenconsumers・
Answer:
weknowthegeneralconsumer'spsychologicalactivityreferstotheconsumerbuyingbehaviorinthepsychologicalactivitiesofthewholeprocesscanbedividedintocognitiveprocess,emotionalprocessandwillprocessthreepartsinthesedifferentkindsofprocessofconsumerpsychologyandbehaviordirectlyreflecttheindividualpsychologicalcharacteristicsofthegreenconsumptionreferstotheconsumerfromtheprotectionofhealthandtheindividualtheinterestsofthepointofviewoftheconsumptionofgreenproductsorconsumersonlyintheprotectionoftheecologicalenvironmentintheprocessofconsumptionfromreducingthewasteofresourcesandpollutionpreventionsocialresponsibilitypointofviewandthethinkingofarationalconsumptionpatternsowithothercommonconsumerproductsthaninconsumercontentandconsumerpsychologyhasobviouscharacteristics
10,whatarethefactorsthataffectconsumerpopularity?
Answer:
consumptionoriented,psychologicalindications,consumerguidance
Thefifthchapterisaboutthesocialenvironment,shopping
environment,salesserviceandconsumerpsychology
1,themainfactorsaffectingfamilyconsumptionbehaviorare:
familyincomelevel,familyconsumptionplan,familysize,familylifecycle
2,supermarketsattractconsumersbecauseoftheconvenienceofshopping,comfortandselfsatisfaction.
3,(warehousetype)salesisretail,wholes
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 消费者行为学 消费者 行为学 作业 docx