商务英语阅读课 后习题答案chapter 18上课讲义.docx
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商务英语阅读课 后习题答案chapter 18上课讲义.docx
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商务英语阅读课后习题答案chapter18上课讲义
Chapter1
二、短语翻译。
英翻汉
Sluggisheconomy萧条的经济Fullemployment充分就业
Tradedeficit贸易赤字in-depthanalysis深入的分析
Industrializedcountries工业化国家
free-tradeagreement自由贸易协定
internationalspecialization国际专业化
productdifferentiation产品差别
tradesurplus贸易盈余determinativefactor决定性因素
三、汉翻英
经济双赢economicwin-win关税壁垒tariffbarrier
收入不平等wageinequality劳动生产率laborproductivity
解雇工人layoffworks生产要素factorofproduction
双边协议bilateraldeal回归分析regressionanalysis
市场准入marketaccess世界经济复苏worldeconomicrecovery
四.Translation
1.ThemonitoringsystemwillfinallysubstitutetheUSGovernment’scaponcigarimportsfromCuba.
2.ThequarrelbetweenMexicoandtheUSwillbenoavailanditmaydisrupttheliftingoftheagriculturaltariffsundertheNorthAmericanFreeTradeAgreement.
3.Aneconomiccooperationbusinessforum,whichwilldiscusshowtominimizethenegativeimpactofglobaleconomicimbalanceadjustmentonChina,willtakeplaceshortlybeforetheministerialconference.
4.FewAmericansattributethistosuchobviouscausesasadevalueddollarorbusinesscycle.
5.Recentresearchhasshedlightonthefactthatthereareheavyfinancialandpoliticalcostsassociatedwiththemeasuresnecessarytoreducetheemissionofgreenhousegases.
6.Therearerumorsthatthegovernmentstruckaprivatedealwiththecorporation’schairmanlastmonth.
7.TheoppositionisexertingpressureontheUSgovernmenttochangethepolicytowardstextileimports.
8.Sincetheestablishmentofthebilateralfree-tradeagreement,theemergingeconomyhasalwaysbeenattheforefrontofscienceandtechnology.
9.Ingeneral,floatingexchangeratesaresupposedtoinsulatecountriesfrompersistentdifferencesininflationwiththeirtradingpartners.
10.Accordingtoconservativeestimates,by2010,China’simportandexportvolumewithNorthAmericaandtheEUwouldsurpass$400billionrespectively,withtenASEANcountriesexceeding$200billion.
五、完形填空
1.manufacturingpetitive3.deficit4.budget5.expanding
6.recovery7.revival8.emerging9.innovation10.property
Chapter2
二、consumer-goods消费品discountretailers折扣零售商
brandequity品牌资产价值advertisingbudget广告预算
real-timesalesdata实时销售数据salespromotion促销
profitmargin盈利scannerdata扫描数据
三、汉翻英
价格溢价pricepremium基线销售base-linesales
减价pricereductions广告支出advertisingspending
营销组合marketingmix销量溢价quantitypremium
产品数量(种类)product-linevariety美元分配allocationofdollars
四.翻译
1.Thegovernmenthasallocated$0.1billiontothedevelopmentandutilizationofrenewableenergyintheruralareas.
2.WeshouldnotdeveloptheWesternregionattheexpenseofenvironment.Thereforethegovernmenthasbeenfollowingasustainabledevelopmentroadattachingequalimportancetoeconomicdevelopmentandenvironmentprotection.
3.Asabigresponsiblenation,ChinawillstrictlybeabidebytheWTOrulesandhonoritscommitments.
4.TherapidgrowthinChina’sgrainproductioncanbeascribedtothefactthattheChinesegovernmenthasimplementedaseriesofreformpolicyandmeasuresintheruralareas,suchasraisingthepricesofgrainpurchasedbythestate.
5.Intheglobalizationera,notallcountriesplayonthelevelplayground.Somedevelopingcountrieshavetoadheretosomemarketingprinciples,orevenaccedetotherequestsofsomegovernments.
6.Overthepastyear,theglobalinvestmentdemandwasonthewane;themajorworldcurrenciessufferedswiftturbulenceandsomeemergingmarketsunderwentseverefinancialcrisis.
7.Networksfundamentallyalterthenatureofcompetitionandleveltheplayingfield,especiallyforsmallerbusinessregardlessofthebarriersliketimeanddistance.
8.Throughmicrocreditprojects,withthecreditavailableondemand,farmersareabletopaybackboththeprincipleandinterestintime.
9.China’svigorouseconomicdevelopmentisindicativeofthefactthatChinahasbecomeoneofthecountriesthatenjoythehighesteconomicgrowthspeedintheworld.
10.Withthereformofthewhollystate-ownedcommercialbanks,whensomequalifiedcommercialbanksseeklistinginthestockmarket,otherscertainlywillfollowsuit.
五、完形填空
1.blame2.damaged3.short-term4.building5.profiability
6.arm7.boosts8.orientation9.moreover10.lowering
Chapter3
二.Privilegedminority享有特权的少数人Gasstation加油站
Marketingresearch市场调查Professionalcompetence专业技能
Asalespoint卖点Productdesign产品设计
Potentialconsumer潜在顾客Businessdisaster商业灾难
三、汉翻英
日常生活dailylife广告活动advertisingcampaigns
物理特征physicalcharacteristic视觉想象visualimagination
国内媒体nationalmedia销售增长salesincrease
销售渠道distributionsystem
产品到导向型的广告product-orientatedadvertising
四.翻译
1.Expertshaveattributedthemaincauseofthecompany’spoorperformancetoitspoorHRfunctions,especiallytheappointmentoftheseniormanagement.
2.BritishAirwaysintendstocreateamoreflexibleandmoderncorporateculturethroughtherelocation
3.Rumorsaboutredundancymakethecompanyatitsworstintermsofmoraleeversinceitsfoundation.
4.Afterfinancialscandals,manycompaniescanonlyresorttocharityactivitiestoimprovetheircorporateimage.
5.Politiciansshouldnotengageinbusinessaffairsthatmightaffecttheirpoliticaljudgment.
6.Asasleepingpartneroftheenterprise,heisentitledtosharetheprofits,butisdeprivedofparticipatinginitsmanagement.
7.Afterwatchingthisinterview,sherealizeshowdifficultitistobeaventurecapitalist.Foronething,youneedtohavethemoney;foranother,youneedtohavetheinsighttopicktheright(promising)start-ups.
8.Toenteraspecificmarket,inadditiontoacquiringsufficientknowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthelocalpoliciesandabidebythem.
9.Withtheeffortsoftheseuniversitystudents,itwasbroughttolightthatthisworld-famousmultinationalhadestablishedsomesweatfactoriesinChina.
10.Inatimewhencustomerschangeconstantlyandrapidlyintheirneeds,onlycompanieswhoarequicktorespondcansurviveandsucceedintheend.
五、完形填空
1.sincere2.privileged3.led4.constitutes5.intellectual
6.resort7.instead8.reduce9.clients10.divert
Chapter4
三.PhraseTranslation
1.人口流动2.供应商网络
3.标准零配件4.特殊制造技术
3.互补经济体6.反日情绪
7.外方合作人,外国附属公司8.上市
企业并购mergersandacquisition
海外扩张overseasexpansion
全球化战略globalizationstrategy
保护主义措施protectionistmeasures
市场准入accesstomarket
知识产权intellectualpropertyright
贸易伙伴tradingpartners
资本投入capitalinvestment
四.翻译
1.Vendorsnowoffersystemsthatworkonlywiththeirhardware,buttheyaretryingtomaketheirequipmentintegratewithother’shardware.
2.Agriculturalexports,bycontrast,respondimmediately,growingatanannualrateof17.7percentin1980and1981.
3.Thisbooktakesastrategicviewofbusinessanddevelopstheabilitytotakeamultidisciplinaryapproachtomanagingabusinessandresolvingproblemsandissues.
4.Thankstotherecessionand9/11,MayorMichaelBloombergmustcontendwithawhoppingbudgetdeficitprojectedto60billion.
5.Disposeofbatteriesproperly.Donotthrowthemintofireorexposetohightemperature.
6.Inthefuture,inadditiontosyndicatingourgroups’efforts,wewillallywithforeigncompaniestoleverageadvantagesandenhanceglobalcompetitiveness.
7.Wearecertainthatinduecourseoftime,theeconomicreformswillhavebroughtaboutresultsandbenefitsthatwillgobeyondChina’sboundaries.
8.Oneofthemajorbankshaslowereditsinterestrateandtheotherbankisexpectedtofollowsuit.
9.Duringthesequarterlymeetings,it’stheboss’sresponsibilitytorespondtoeachmanager’splan.
10.Wewillputinplaceaneworderofthesocialistmarketeconomythroughcompletingthemarketsystemandrectifyingandregulatingthemarketbehavior.
五、完形填空
1.ambivalent,2.integration3.hindered4.from5.by.6.shortage,7.options8.acquisitions9.strategy10.alliance
Chapter5
三、汉翻英
上市公司对…随时留意,小心提防
会计师事务所国外子公司
经济规划的持观望态度
(财务)调帐报告业绩评定指标/方法
Generallyacceptedaccountingprinciplesrevenuerecognition
Incomestatementearningspershare
Managingdirectorcredit-ratingagencies
Financechiefs/executivesinstitutionalinvestors
四.翻译
1.Escalatingcostshavealmostwipedoutthecompany’sprofitsfromlastyear.
2.Thisareaisstuddedwithbarsallvyingforcustomerattention.Butit’snoteasytopindownwhatexactlyitisthatpleasescustomersthemost.
3.Theprojectteamdecidedtoadheretoitsoriginalplandespitetheappallingweather.
4.Atthepressconference,thePRmanagerreiteratedthatthecompany’soperationhasreturnedtonormal.However,manyprivateshareholdersremainskepticalaboutsuchclaims.
5.Thenewlaborlaw,whichtookeffectlastyear,islikelytoraisethelaborcostofaconsiderednumberofenterprises
6.Thelesssenioremployeesarereluctanttoexpresstheirviewsormakeanysuggestionsbecausetheydon’tthinktheirideaswillreallybeputintopractice.
7.Localrelieforganizationshavealsoembarkedonfund-raisingcampaignssoastoprovidemorefinancialsupportfortheearthquakevictims.
8.Upto30companiessubmittedtheirrequestforpricerises,butmostofthemdidn’tstandachanceofgettingapprovalfromtheregulatoryagency.
9.Thedecision-makersseemtohavealreadygivenuponthereformprogramthoughitsinitiatorsarestilltryinghardtoelicitsupportfromotherstakeholders.
10.Thenewmodel,whichhasjustbeenreleasedontothemarketrecently,isbeingtoutedasthemostenergy-efficientandenvironmentally-friendlyproductofitskind.
五、完形填空
1.toll2.leveraged3.grips4.shaping5.counterpart
6.joint7.potential8.with
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