高三英语Unit 5 Getting the message.docx

高三英语Unit 5 Getting the message.docx

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高三英语Unit5Gettingthemessage

高三英语Unit5Gettingthemessage

Teachingaimsanddemands：

类别

课程标准要求掌握的项目

话题

Talkingaboutadvertisingandadvertisement.

词

汇

conveyadvertiseadvertiserbrandconsiderationchargelossblamebroadcastpostreactannoyannoyingaccuseassociateappealfrequentfiguresalesmansaleswomanprofitcampaignpolicyspokesmanillegaltargetsneakernowadaysnephewwaitresshostessbridegroomattachdiscountbonus

take…intoconsiderationincharge（of）handinhandgetacrossappealtokeepaneyeoutforsb./sth.pointoutmakesense

功

能

表达和评价不同观点（Expressingandevaluatingdifferentviews）

Youarequiteright.I’mafraidIcan’tacceptthat.

Iquiteagreewithyou.Iwouldn’tsaythat.

Ithinkso,too.Notreally.

Iseeyourpoint,but…That’snothowIseeit.

That’sridiculous.I’mafraidIhaveadifferentopinion.

抱怨投诉和表达情感（Makingcomplaintsandexpressingemotions）

ItreallybothersmewhentheadsonTVsometimesshowwomenasyoung,beautifulandstupid.

Iamangryabouttheadsforweightlossproducts.

I’mafraidI’vegotacomplaintabout…Ihatetobringitup,but…

Ican’tstanditwhen…Iwanttogetmymoneybackbecause…

I’mreallyannoyedwith…Ireallyhate…Itmakesmesick…I’mupsetabout……drivesmemad!

…isreallyannoying.

语

法

复习宾语补足语（ReviewtheObjectComplement）

名词、副词、形容词、介词短语、动词不定式、过去分词和-ing形式可以用来充当宾语补足语

Part1:

Vocabulary

I.Words:

根据释义写单词：

1.apersonorcompanythatdesignadvertisementsforproductsa_______________

2.aproduct’snamethatmakesitdifferentfromothersb_______________

3.beattractiveorinterestinga_______________

4.amanwhosejobissellingthingss_______________

5.amanwhospeaksastherepresentativeofanorganizations_______________

6.aplannedsetofactivitiescarriedouttoachieveacertaingoalc_______________

7.anobjectfiredatduringshootingpracticet_______________

8.areductionintheusualpriceofsomethingd_______________

9.somethinggoodthatyougetinadditiontosomethingyouwereexpectingb_______

10.anamountofmoneygainedthroughdoingbusinessp_______________

Keys:

1.advertiser2.brand3.appeal4.salesman5.spokesman

6.campaign7.target8.discount9.bonus10.profit

II.选用所给动词完成句子

conveyadvertiseblamebroadcastreactannoyaccuseassociateappealattach

Supposeyouareacomputersalesman.Howwouldyou

（1）________________ifpeopledidn’twanttolistentoyouandeven

（2）_________________youoftryingtomisleadthem?

Don’tget（3）_____________ifthishappensanddon’tbetooquickto（4）______________yourselffornotdoingagoodjob.Peopleoftenmaketheirchoicesafterseeingorhearingadsthatare（5）______________onTVorovertheradio.（6）______________productsarepreferred,notbecausetheyarebetter,butbecausetheyarebetterknown.Ifyouwanttoinfluencethechoicespeoplemake,firstyouhaveto（7）______________yourproductwithwhatyouneed.Thebestchancetomakethemstopandlistentoyouisto（8）____________totheiremotions.Sometimes,peoplearemorewillingtobuythepositiveconcepts,suchaslove,health,happinessandsuccess,thathavebeen（9）______________totheproduct.Iftheyaccepttheinformationyouaretryingto（10）______________,youhaveabetterchancetogetthemasyourcustomers.

Keys:

1.react2.accused3.annoyed4.blame5.broadcast

6.Advertised7.associate8.appeal9.attached10.convey

Part2:

Languagepoints:

I.Thedevelopmentofradio,televisionandothermediahasgonehandinhandwiththedevelopmentofadvertising.广播、电视和其它媒体与广告业同步发展。

go…with:

与……同行;和……紧密相连

Happinessdoesn’tnecessarilygowithmoney.

go…with:

与……相配;一道用

Brownshoesdon’tgowellwithablacksuit.

Redwine_____________________________（适合和肉类一起食用）.

handinhand:

手拉手地；同步地

Thecoupleareoftenseen_______________________（手拉手地散步）intheevening.

Keys：

goeswellwithmeatwalkinghandinhand

II.Somepeoplefindadsusefulandentertaining…

find的用法：

find+n.find+n./pron.+adj.

find+n./pron.+n.find+n./pron.+doing

find+n./pron.+donefind+n./pron.+adv.

find+n./pron.+prep.phrasefind+that

find+onself+……finditadj.todosth.…

Completethefollowingsentenceswiththeproperstructureoffind.

1.We’ve___________________afterthreedays’search.（找到了那个丢失的孩子）

2.Onhisreturnfromhisoffice,he_______________________（发现他家闯进人来了）.

3.Brennerfound_________________________________（自己对生物越来越感兴趣）.

4.WehurriedtoMr.Smith’shouse,but___________________（发现他出去了）.

5.IfyouwatchadsonTV,youmayfind_________________.（一些广告很令人不舒服）

6.Thoughitwaslateintothenight,theofficeguardfound_____________.（那个老师还在办公室备课）

7.Peoplefind________________________（威海是一个最适合居住的地方）.

8.Whentheoldalumnuscamebacktoourschool,hefound_____________________.（学校发生了巨大的变化）

9.Someexpertsfind___________________________（某些广告误导人甚至很危险）.

10.MrBrownfound__________________________.（很难判断打广告的月饼哪种较好）

Keys：

1.foundthelostchild

2.foundhishousebrokeninto

3.moreandmoreinterestedinbiology

4.foundhimout

5.thatsomeoftheadsmakeyoufeeluncomfortable

6.theteacherstillpreparingforthelessonsinhisoffice

7.Weihaiisthemostsuitableplacetolivein

8.itgreatlychanged

9.someadsmisleadingorevendangerous

10.itdifficulttodecidewhichofthemooncakesadvertisedisbetter

III.Ontheotherhand,criticssometimesaccusecompaniesofusingadstomisleadus…

另一方面，批评者有时指责公司滥用广告误导我们…

accusesb.ofdoingsth.指控、指责某人…

Heaccusedmeofneglectingmyduty.他指责我玩忽职守。

经常与介词of搭配的动词短语：

accusesb.ofsth./doingsth.remindsb.ofsth.使某人想起某事

curesb.ofsth.robsb.ofsth.

assuresb.of向…保证；使…相信informsb.of把…告诉…；告以…

warnsb.of警告suspectsb.of对…怀疑

Fillintheblankswiththeproperphrases.

1.Theteacher_____________thestudent________cheatingintheexamination.

2.Thedoctorhas________manypatients_____thediseasewiththeprescription（处方）.

3.They_____________him_________beingatelltale.

4.Blackclouds_________us________theapproachingstorm.

5.Imayforgettorepaythefivepoundsyoulentmeunlessyou______me____it.

6.Ican_________you_____myfullsupportforyourplan.

7.Thenewsettlers______theIndians____theirlandsanddrovethemaway.

8.Hewas________（v.）,and________（v.）,_______sellingstatesecrets.

9.Ihopeyou’llkeep_______us_____howyouaregettingonwithyourjob.

10.Agovernmentnoticeoneachpacket_________thepublic___thedangersofcigarettesmoking.

Keys：

accused…ofcured…ofaccused…of/suspected…ofwarned…ofremind…ofassure…ofrobbed…ofsuspected,accused…ofinforming…ofwarns…of

IV.Customersseesomanyadseverydaythatadvertisersmustworkhardtogettheirmessageacross.

消费者每天看到大量的广告,因此广告商必须使出浑身解数使消费者明白他们的意图.

so…that…结构及such…that…结构

*so+adj./adv.+that…*such+（adj.）+n.复数+that…

*so+many/much/little（少）/few+n…*such+（adj.）+u+that…

*so+adj.+a/an+n.+that…=*such+a/an+（adj.）+n.+that…

Translation:

1.这个产品太贵了,没有多少人愿意买。

_________________________________

2.这广告真有趣，我马上就买下了这个产品。

_____________________________

3.Ronaldo是那么著名的足球明星，他做广告的产品很受欢迎。

_____________________________________________________

4.他有那么多的作业要做，以至于他2点才睡觉。

_____________________________________________________

get…across…通过；使…被理解

Thebridgewasdestroyed,sowecouldn’tgetacross.

Ispokeslowly,but____________________________（我的意思仍未被理解）.

Hefound____________________________.（自己的中国式幽默很难被英国听众所理解）

Keys：

1.Theproductissoexpensivethatfewpeoplewouldbuyit.

2.TheadwassointerestingthatIboughttheproductimmediately.

3.Ronaldoissuchafamoussoccerstarthattheproductsadvertisedbyhimarepopular.

Ronaldoissofamousasoccerstarthattheproductsadvertisedbyhimarepopular.

4.Hehadsomuchhomeworktodothathedidn’tgotobeduntil2o’clock.

mymeaningdidn’tgetacross

itdifficulttogethisChinesehumouracrosstoanEnglishaudience

V.Agoodsloganshouldbe“catchy”,oreasytounderstand.

形容词easy,difficult,hard,comfortable,fit等后面可以接动词不定式（主动式）作状语，主语既可以是人，也可以是物。

Heiseasytogetalongwith.

Thequestionisdifficulttoanswer.

_____________________________________这辆汽车不好停放。

_____________________________________这张椅子坐起来很舒服。

_____________________________________这儿的水不适合喝。

Keys:

Thecarishardtopark.

Thechairiscomfortabletositon.

Thewaterhereisunfittodrink.

VI.Manygovernmentsusedadscampaignstomakepeopleawareofsocialproblems…

…makeitsprogrammesknowntothepublic……makingusbelievethat…

make+n./pron.+adj./n./do/done（作宾补）

Youmaytakeahorsetothewater,butyoucan’t__________________（强迫它喝水）.

It’ll______________________（使我高兴）ifyouacceptit.

Itwasnoisy.Thespeakerspokeloudly,buthecouldn’t________（让听众听见他的话）.

Heoften_____________（把他弟弟逗哭）,buttodayhe__________（被他弟弟逗哭）.

Keys:

makehimdrink

makemehappy

makehimselfheard/makethelistenershearhim

makeshisbrothercry;wasmadetocrybyhisbrother

Part3:

Reading:

Makinganadvertisementfortelevisionoftencostsmorethanamovie.Forexample,atwo-hourmoviecosts$6milliontomake.ATVcommercialcancostmorethan$6,000asecond.Andthatdoesnotincludethecostofpayingforairtime（电视节目开始的时间）.Whichismorevaluable,theprogramorthead?

Intermsofmoney----andmakingmoneyiswhattelevisionisallabout----thecommercialisbyfarthemoreimportant.

Research,markettesting,talent,timeandmoney----allcometogethertomakeuswanttobuyaproduct.Nomatterhowbadwethinkacommercialis,itworks.ThesalesofCharmwentuponcetheadsbegan.TVcommercialsactually