商品货架陈列实操.ppt
- 文档编号:2358336
- 上传时间:2022-10-29
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商品货架陈列实操.ppt
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SCHEMATICPLANNINGTEAMLotusSupercenter议程议程I.基础知识基础知识1.1货架简介货架简介1.2布局图布局图LAYOUT1.3陈列图纸陈列图纸SCHEMATICDRAWINGII.陈列标准陈列标准2.1陈列原则概述陈列原则概述2.2品类陈列原则品类陈列原则III.日常工作流程日常工作流程3.1陈列小调整流程陈列小调整流程3.2陈列大调整陈列大调整/季节性调整流程季节性调整流程SCHEMATICPLANNINGTEAMLotusSupercenterII商品陈列原则商品陈列原则-图例图例SchematicSetupGuideline2005.JanSCHEMATICPLANNINGTEAMLotusSupercenterAgenda提纲1.Twowaysofsettingschematic1.1VerticalMerchandise1.2BlockMerchandise2.Matchproductswithappropriatefixtures3.SuitablespacebetweenproductsSCHEMATICPLANNINGTEAMLotusSupercenter1.1VerticalMerchandiseFromtoptobottomAvoid“L”shapehorizontalFull,halforatleast1/3ofeachsectionSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandiseSetiteminoneblockbysomekeypoints1.2.1BlockbyBrandSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandiseSetiteminoneblockbysomekeypoints1.2.1BlockbyBrand-applyforitemwhichbrandwillinfluenceoncustomerdecision,-ThereareenoughassortmentofeachbrandinthatcategorySCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandiseSetiteminoneblockbysomekeypoints1.2.2BlockbyPackagea)MultiPackaging-combineGroupallpacksizeinsameBrandGroupdifferentpackstyleinsamebrand&function-bag&bottleGroupdifferentpackstyleinsamefunction-box&bottleSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandiseSetiteminoneblockbysomekeypoints1.2.2BlockbyPackagea)MultiPackaging-combineGroupdifferentpackstyleinonesubcategory-box&bottle&bagSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandiseSetiteminoneblockbysomekeypoints1.2.2BlockbyPackagea)MultiPackaging-separateSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.2BlockbyPackageb)Singlepackaging-Bottle-1Bottle-1,combinedifferentvolumesizeSetiteminoneblockbysomekeypointsFromT-Bbigtosmall(2004target)FromT-Bsmalltobig(weightfact)SCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.2BlockbyPackageb)Singlepackaging-Bottle-2Bottle-2,separatedifferentvolumesizeSetiteminoneblockbysomekeypointsBigbottleSmallbottleSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.2BlockbyPackageb)Singlepackaging-Bag&PVBag&PVSetiteminoneblockbysomekeypoints1hangonthehook,packaginghastobestrongenough2DumpinbasketifthepackagingisnotstrongenoughtobeholdonthehookSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.2BlockbyPackageb)Singlepackaging-BoxBoxSetiteminoneblockbysomekeypoints2.Bybrand,FromT-Bbigpacktosmallpack1.Bybrand,FromT-BdifferentfunctionSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.2BlockbyPackageb)Singlepackaging-BoxBoxSetiteminoneblockbysomekeypoints3.Bybrand,FromT-Bdifferentflavor4.Bybrand,FromT-BdifferentpackagesizeSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.2BlockbyPackageb)Singlepackaging-CannedSetiteminoneblockbysomekeypointsBybrand,blockedbyflavororormaterialSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.2BlockbyPackageb)Singlepackaging-CannedSetiteminoneblockbysomekeypointsBypackstyleBybrand,SCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.3BlockbySpecificThemea)ColorSetiteminoneblockbysomekeypointsSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.3BlockbySpecificThemeb)PrintingPatternSetiteminoneblockbysomekeypointsFromCartoontoprintingFromunicolortoprintingSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.3BlockbySpecificThemec)FlavorSetiteminoneblockbysomekeypointsOnebrandSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.3BlockbySpecificThemed)TargetCustomerSetiteminoneblockbysomekeypointsForBabySCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.3BlockbySpecificThemee)QualitygradeSetiteminoneblockbysomekeypointsEconomicalPremiumSCHEMATICPLANNINGTEAMLotusSupercenter1.2BlockMerchandise1.2.3BlockbySpecificThemef)FunctionalitySetiteminoneblockbysomekeypointsSCHEMATICPLANNINGTEAMLotusSupercenter2.Matchproductswithappropriatefixtures2.1.1Hook-barhook2.1UseappropriatesizefixturefordifferentproductsPVpackagingitem,lightitemonthenormalhook-barhookSCHEMATICPLANNINGTEAMLotusSupercenter2.Matchproductswithappropriatefixtures2.1.1Hook-heavydutyhook2.1UseappropriatesizefixturefordifferentproductsNon-packagingitem,heavyitemsshouldbeputonheavydutyhooksSCHEMATICPLANNINGTEAMLotusSupercenter2.Matchproductswithappropriatefixtures2.1.1Hook-doubleuse2.1UseappropriatesizefixturefordifferentproductsNon-packagingitem,non-holeitemcanbehangedonthehooksanduse2toholdit.SCHEMATICPLANNINGTEAMLotusSupercenter2.Matchproductswithappropriatefixtures2.1.2Wirebasketsb)Usingdividertofixt
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- 关 键 词:
- 商品 货架 陈列
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