高级市场经理求职的英文简历模板.docx
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高级市场经理求职的英文简历模板.docx
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高级市场经理求职的英文简历模板
高级市场经理求职的英文简历模板
personaldata:
name:
dateofbirth:
july1,1964
sex:
male
languages:
english,mandarinandshanghainese
training:
mcdonald’sworldwidehamburgermarketinguniversityclassxxixatmcdonald’sglobalatoakbrook,chicago,strategic
planningtrainingsession
1-monthworking&trainingexperienceatreebokchinahqinhongkong
2-monthworking&trainingexperienceatlionnathanglobalinsydney,australia
2-monthworking&trainingexperienceatperfettiglobalinmilan,italy
researchtrainingfromgallupinchina
advertising&mediaplanningtrainingfromo&mandmindshareinchina
presentationskillstraininginchina
internationaltrade&financetraininginchina.
e-mail:
mobile:
educationalbackground:
1986-1990:
departmentofsociology,pekinguniversity
bacheloroflawinsociology
professionalexperience:
XX-present:
seniormarketingmanager,mcdonald’s(china)co.,ltd.
positionpurpose
leadstheprocessofdevelopingofthemarketing/businessplanthatprofitablybuildssales,transactions,andmarketshareformcdonald’sbrand.leadsadditionalareasofresponsibilitywithimpactoutsideofdiscipline.keycustomersincludetopmanagement,division/homeofficestaff,agencies,keysuppliers,staffandrestaurantmanagement
principalaccountabilities
1leadership
maintainsandstrengthensthemcdonald’sbrandpositioninthemarketasofresponsibility
activelyparticipateswithagencies,andtopmanagementinestablishingandcommunicatingbusinessgoals
leadsthestrategicandtacticaldevelopment,execution,evaluationandcontinuousimprovementofallnational/local,promotionandpublicrelationsactivitytoachieveannualbusinessgoals
identifiesandutilizesavailableresourcesoutsideofthemarkettoaidinthedevelopmentandexecutionofthebusiness/marketingplan
2processmanagement
maintainsandstrengthensthemcdonald’sbrandpositioninthemarketandotherareasofresponsibility
leadstheprocessfordevelopment,executionandevaluationofmediaplans
leadstheprocessfordevelopmentandexecutionoflocalcreative(tv,radio,outdoor,print,andrestaurantmerchandising,etc.)inaccordancewithnationalcreativestandards
leadstheprocessfordevelopmentandexecutionofethnicandotherkeytargetedmarketingplansinordertoreachimportantcustomersegments
leadstheprocessfordevelopingrelationshipswithstrategicbusinesspartners(outsidesuppliers,rmhc,distributioncenter,etc.)
leadstheprocessformanagingmediarelationsandcrisismanagement
servesasthedepartmentheadfortheadministrationofthemarketingdepartment(staffresponsibilities,cross-functionalteams,budgetmanagement,etc.)
leadstheprocesstopromotelocalstoremarketingasaresources
ensurestheproperuseofthemcdonald’strademarks,logo,producer’slicenses,andmakesurealladvertisingmaterialshavelegalandcreativeapproval
3people
selects,developsandcoachesmarketingstafftocreateandeffectivemarketingteamanddevelopthemforfutureopportunitieswithinthesystem
buildsstrongrelationshipsandfostersteamworkamongagencies,suppliersandstafftoachievemaximumperformance
4analysis
gathers,analyzes,andprovidesaccurate,relevant,andtimelyinformationsothatagenciesmakethebestrecommendations
interpretsandevaluatesinformationrelatedtosales,p&l,promotionalevaluation,competition,generaleconomictrends,andqualitative/quantitativeresearch
offersadviseandcounseltoensurethatcompanyfinancialresourcesareusedeffectively
XX-XX:
marketingmanager,reebokinternationaltrading(shanghai)co.,ltd.,swireresourcesgroup
jobsummary&objectives
superviseasalesteamtodeliverthebudgetedsalesturnoverandgrossprofit,forreebokandnon-reebok’sbusinessineasternchina.
toberesponsibleforentiremarketing&operationofcompany’sbrandswithcompany’sbusinessobjectivesandmarketingstrategies
mainduties
1.sales&distribution
formulate,implementandevaluatesalesplantoachievesalesandgrossprofittargets
ensureoptimumdistributioncoveragetoaccomplishbothsalesandbrandsobjectives
maintaincloseworkingrelationshipwithallaccounts,especiallykeyaccountstogainmaximumsupportsformerchandisemix,productclearanceandpayment
monitorandcontrolconsistentpricinginthemarket
2.marketingplanning&management
develop,executeandmonitormarketingplansintermsofproductmix,pricing,distributionandpromotioninaccordancewithdivision’sobjectivesandstrategies
provideclearbriefstoa&pteamtodevelopeffectivea&pprogramstodeliverplannedresults
analyzecompetitors’merchandisingstrategiesandperformance,markettrends,latesttechnologydevelopment,andotherrelatedinformationandrecommendappropriateactionswhennecessary
organizeregulartradepresentationstoretailertostrengthenbrandimageandtradeandproductknowledge
3.staffdevelopment
recruiting,trainingandmotivatingsalesteamandmarketingteamtoensurehigheststandardsofcustomerservicewiththehumanresourcesdepartment
developeffectivemarketintelligencecollectionsystemandperformancebenchmarktoenhancesalesteam’sproductivity
XX-XX:
brandmanager-rheineck;categorymarketingmanager-mainstream;categorymarketingmanager-premium,lionnathanchina
developthelong-termbrandstrategyforthechinamarket
formulateandsupervisetheimplementationofthemarketingactionplantoachievethemarketingobjectives
toworkastheleaderofthenewproductdevelopmentproject,andpushthewholeprocessrunningefficiently&achievingtheobjectivessuccessfully
monitora&pbudgetofbrandmarketingactivities
tomanagethewholeteam,andensurethebestteamworkandteammembers’professionaldevelopment
1998-XX:
brandmanagerofalpenliebe,perfetticonfectioneryco.,ltdshanghai
yearlyplanningofalltheactivitiesofthebrandtogetherwiththemarketingdirector,continuoussalesmonitoringofalltheitemsinthedifferentareas;
checkingthemarketinthevariousprovincesandkeepingundercontrolallthecompetitorsactivities
salespromotion&practivities:
planning,organizingandmonitoringthesalespromotion&practivities,togetherwiththelocalagenciesandthesalesmanagers.planningthecitiesinvolvedintheprogramandthetimeofcampaigns;organizingallthematerialsrequiredtoexecutethepromotionactivitiesinthebestway;monitoringtheexecutionstogetherwiththesalesdepartmentandthesalespromotionagencies;reporttothemarketingdirectorabouttheresults
advertising:
proposingandplanningthecampaignstogetherwiththemarketingdirector;planningandmonitoringtogetherwiththemediadepartmenttheexecutionoftheadvertisingcampaign.managingnewtvcdevelopment.followingtheexecutionofthecampaignswithallthemediaused.reporttothemarketingdirectorabouttheresults.executionofconsumerresearcheswhenrequiredtoensurethecommercialsthebestresults
packaging:
togetherwiththepackagingdevelopmentmanagerdevelopingofnewpackagingproposalsaccordingwiththeplansagreedwiththemarketingdirector
posmaterials:
developingofallthetoolsnecessarytoensurethebestperformanceoftheproductonthedifferentkindsofpointofsalesinwhichthebrandissolid
productdevelopment:
togetherwithther&ddepartmentfollowingthestepsofnewproductsdevelopment.conducingwhenrequiredproductstest,consumerssurveys,panelmonitoringinordertoachievethebestresultsforthenewandtheexistingproducts
trademarketing:
proposingandplanningtheannualtrademarketingactivitieswiththesalesmanagers;monitoringtheexecutionstogetherwiththesalesdepartment;reporttothemarketingdirectorandnationalsalesgeneralmanagerabouttheresults
responsiblefortheresultsoftheassistantbrandmanager’sworkandofherprofessionalgrowthandachievements
1995-1998:
marketingsupervisor,shanghaikfcco,ltd
plannedandimplementedproductdevelopment,kidspromotioncampaigns,andsomeprevents
plannedandimplementedmarketingresearchprograms,workedcloselywithgallupon
someimportantworldwideresearchprojects
workedcloselywitho&mtoinitiateadvertisingcampaigns,arrangedmediaplansand preparedliteratures
joinedtheformulationofa&p
coordinatedamericanindependencedayevents
1990-1995:
teachingassistant,shanghaiuniversityofscienceandtechnology
taughtthecourseofinternationalmarketing
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