西安交通大学MBA选修课程电子商务相关资料.docx
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西安交通大学MBA选修课程电子商务相关资料.docx
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西安交通大学MBA选修课程电子商务相关资料
西安交通大学MBA选修课程《电子商务》相关资料
授课教师:
王刊良
电子商务教科书
《哈佛商业评论》近年来有关电子商务的文章目录
课程在线材料链接
重要的链接
电子商务教科书
(http:
//www.isworld.org/isworld/ecourse/books.html,TextBooksonbusinessandeconomicaspectsofE-Business)
Adam,N.R.,Dogramaci,O.,Gangopadhyay,A.,Yesha,Y.andGangopadhyay,Y.(1998)ElectronicCommerce:
Technical,Business,andLegalIssues,PrenticeHall.
Amor,D.(1999)E-BusinessRevolution,PrenticeHall.[中译]
Barnes,S.andHunt,B.(2000)E-CommerceandV-Business:
AnInternationalMoneyMakingMachine,ButterworthHeinemann.[中译]
Brynjolfsson,E.andKahin,B.(2000)UnderstandingtheDigitalEconomy,Cambridge:
MITPress.
Castells,M.(1999)TheInformationAge:
Economy,SocietyandCulture,BlackwellPublishers.
Fingar,P.,Kumar,H.andSharma,T.(2000)EnterpriseE-Commerce,Megan-KifferPress.
Greenstein,M.(1999)ElectronicCommerce:
Security,RiskManagementandControl,McGrawHillCollegeDiv.[中译][影印]
Kalakota,R.andWhinston,A.B.(1995)FrontiersofElectronicCommerce,AddisonWesley.[中译]
Kalakota,R.andWhinston,A.B.(1996)FrontiersofElectronicCommerce,NewYork:
Addison-Wesley.[中译]
Kalakota,R.andRobinson,M.(1999)E-Business:
RoadmapforSuccess,AddisonWesley.
Keen,P.G.andBallance,C.(1997)On-LineProfits:
AManager'sGuidetoElectronicCommerce,Boston:
HarvardBusinessSchoolPress.
Keen,P.G.,Ballance,C.,Chan,S.andSchrump,S.(1999)ElectronicCommerceRelationships:
TrustByDesign,PrenticeHall.
Kilov,H.(1998)BusinessSpecifications:
TheKeytoSuccessfulSoftwareEngineering,PrenticeHall
Korper,S.andEllis,J.(1999)TheE-CommerceBook:
BuildingtheE-Empire,SanDiego:
AcademicPress.
Maddox,K.andBlankenhorn,D.(1998)WebCommerce:
BuildingaDigitalBusiness,JohnWiley&Sons.
McKnight,L.W.andBailey,J.P.(1997)InternetEconomics,Cambridge:
MITPress.
Rahman,S.andRaisinghani,M.(2000)ElectronicCommerce:
OpportunitiesandChallenges,IdeaGroup.
Schwartz,E.I.(1998)Webonomics:
NineEssentialPrinciplesforGrowingYourBusinessontheWorldWideWeb,Paperbacked..NewYork:
BroadwayBooks.[中译]
Tapscott,D.,Lowy,A.andTicoll,D.(1998)BlueprinttotheDigitalEconomy:
WealthCreationintheEraofE-Business,McGraw-Hill.[中译]
Timmers,P.(1999)ElectronicCommerce:
StrategiesandModelsforBusinesstoBusinessTrading,JohnWiley&Sons.[中译]
Treese,G.W.andStewart,L.C.(1998)DesigningSystemsforInternetCommerce,AddisonWesley.
Turban,E.,Lee,J.,King,D.andChung,M.(1999)ElectronicCommerce:
AManagerialPerspective,PrenticeHall.[中译]
Ware,J.P.,Gebauer,J.,Hartman,A.andRoldan,M.(1997)SearchforDigitalExcellence,McGrawHill.
Watson,R.T.,Berthon,P.,Pitt,L.F.andZinkhan,G.M.(2000)ElectronicCommerce:
TheStrategicPerspective,2ndedn.DrydenPress.http:
//www.terry.uga.edu/~rwatson/estrategy/
Westland,J.C.andClark,T.H.K.(1999)GlobalElectronicCommerce:
TheoryandCaseStudies,Boston:
MITPress.
Whinston,A.B.,Stahl,D.O.andChoi,S.-Y.(1997)TheEconomicsofElectronicCommerce,Macmillian.[中译]
Strategy&Business:
E-BusinessLessonsfromPLanetEarth(Booz-Allen&Hamilton)
AmirHartmanandJohnSifonis,NetReady:
StrategiesforSuccessintheE-conomy,McGrawHill,2000.
AllanAfuahandChristopherTucci,InternetBusinessModelsandStrategies,McGrawHill,2001.
StephenBradleyandRichardNolan,SenseandRespond:
CapturingValueintheNetworkEra,HarvardBusinessSchoolPress,1998.
PhilipEvansandThomasWurster,BlowntoBits:
HowtheNewEconomicsofInformationTransformsStrategy,HarvardBusinessSchoolPress,2000.(notes)
ChristinaHaylockandLenMuscarella,NetSuccess,AdamsMedia,1999
CarlShapiroandHalVarian,InformationRules:
AStrategicGuidetotheNetworkEconomy,HarvardBusinessSchoolPress,1999
LaurieWindham,DeadAhead:
theWebDilemmaandtheNewRulesofBusiness,AllworthPress,1999.
EvanSchwartz,DigitalDarwinism,BroadwayBooks,1999.
♦概论
电子商务经济学,(美)崔,张大力等,电子工业出版社,2000-9-1
面向经理的在线企业和电子商务,H.M.DeitelP.J.DeitelK.Steinbuhler,清华大学出版社,2001-9-1
♦企业竞争策略或战略管理
信息规则:
网络经济的策略指导,(美)卡尔·夏皮罗(CarlShapiro),(美)哈尔·瓦里安(HalVarian)著;张帆译,中国人民大学出版社,2000.6
网络经济的禅:
e时代的成功方略,鲍勇剑、陈百助著,复旦大学出版社2001年8月版
发现利润区(ProfitZone),A.J.Slywotzky等编著,凌晓东等译,北京:
中信出版社,2000
77种网络经济创新模式,IT经理世界,2000第5期,
网络经济的十种策略,凯文·凯利(KevinKelly),萧华敬任平译,广州出版社,2000年6月
♦系统分析与设计
电子商务系统的规划与设计,刘军编著,人民邮电出版社,2001年04月出版
电子商务网站建设,陈信祥等编,清华大学出版社,2000-9-1
♦企业运作管理
采购与供应链管理,MichielR.Leenders&HarodEFearon著,张杰张群译,机械工业出版社,2001.9北京
大规模定制:
企业竞争的新前沿,(美)派恩著,操云甫等译,中国人民大学出版社,2000年07月出版
网络营销原理,沃德·汉森(WardManson),华夏出版社,2001-5-1
《哈佛商业评论》近年来有关电子商务的文章目录
(ChronologicalOrder1997-2001,搜集整理/王刊良)
[1]PricesmarterontheNet.HarvardBusinessReview;Boston;Feb2001;WalterBaker;MikeMarn;CraigZawada;
[2]Innovationatthespeedofinformation.HarvardBusinessReview;Boston;Jan2001;StevenDEppinger
[3]Contextualmarketing:
TherealbusinessoftheInternet.HarvardBusinessReview;Boston;Nov/Dec2000;DavidKenny;JohnFMarshall;
[4]TheNapsterizationofB2B;HarvardBusinessReview,Boston;Nov/Dec2000;Vol.78,Iss.6;pg.18;AndrewMcAfee;
[5]Howwewentdigitalwithoutastrategy.HarvardBusinessReview;Boston;Sep/Oct2000;RicardoSemler;
[6]Knowingawinningbusinessideawhenyouseeone.HarvardBusinessReview;Boston;Sep/Oct2000;WChanKim;ReneeMauborgne;
[7]Networkedincubators:
HothousesoftheNewEconomy.HarvardBusinessReview;Boston;Sep/Oct2000;MortenTHansen;HenryWChesbrough;NitinNohria;DonaldNSull;
[8]E-loyalty:
YoursecretweaponontheWeb.HarvardBusinessReview;Boston;Jul/Aug2000;FrederickFReichheld;PhilSchefter;
[9]Canyoupatentyourbusinessmodel?
.HarvardBusinessReview;Boston;Jul/Aug2000;AndreaOvans;
[10]AbetterwaytocrackChina.HarvardBusinessReview;Boston;Jul/Aug2000;WilfriedRVanhonacker;
[11]E-Brands:
BuildinganInternetBusinessatBreakneckSpeed.HarvardBusinessReview;Boston;Jul/Aug2000;JohnTLandry;
[12]Buildinganinnovationfactory.HarvardBusinessReview;Boston;May/Jun2000;AndrewHargadon;RobertISutton;
[13]E-hubs:
ThenewB2Bmarketplaces.HarvardBusinessReview;Boston;May/Jun2000;StevenKaplan;MohanbirSawhney;
[14]E-procurementatSchlumberger.HarvardBusinessReview;Boston;May/Jun2000;AndreaOvans;
[15]EnginesofTomorrow:
HowtheWorld'sBestCompaniesAreUsingTheirResearchLabstoWintheFuture.HarvardBusinessReview;Boston;May/Jun2000;JohnTLandry
[16]Transforminglife,transformingbusiness:
Thelife-sciencerevolution.HarvardBusinessReview;Boston;Mar/Apr2000;JuanEnriquez;RayAGoldberg;
[17]Costtransparency:
TheNet'srealthreattopricesandbrands.HarvardBusinessReview;Boston;Mar/Apr2000;IndrajitSinha;
[18]TrustedPartners:
HowCompaniesBuildMutualTrustandWinTogether.HarvardBusinessReview;Boston;Mar/Apr2000;JohnTLandry;
[19]Hypermediation:
Commerceasclickstream.HarvardBusinessReview;Boston;Jan/Feb2000;NicholasGCarr;
[20]Theelectronicnegotiator.HarvardBusinessReview;Boston;Jan/Feb2000;ReginaFazioMaruca;
[21]Thefutureofcommerce.HarvardBusinessReview;Boston;Jan/Feb2000;Anonymous;
[22]Redesigningbusiness.HarvardBusinessReview;Boston;Nov/Dec1999;ReginaFazioMaruca;
[23]Gettingrealaboutvirtualcommerce.HarvardBusinessReview;Boston;Nov/Dec1999;PhilipEvans;ThomasSWurster;
[24]Creatingbreakthroughsat3M.HarvardBusinessReview;Boston;Sep/Oct1999;EricvonHippel;StefanThomke;MarySonnack;
[25]DigitalDarwinism:
SevenBreak-throughBusinessStrategiesforSurvivingintheCutthroatWebEconomy.HarvardBusinessReview;Boston;Jul/Aug1999;JohnTLandry;
[26]E-commerce:
TaxingtheWeb.HarvardBusinessReview;Boston;Jul/Aug1999;AndreaOvans;
[27]Howe-commercewilltrumpbrandmanagement.HarvardBusinessReview;Boston;Jul/Aug1999;PeterSealey;
[28]Marketing:
Theeconomicsofpiracy.HarvardBusinessReview;Boston;Jul/Aug1999;NicholasGCarr;
[29]Beingvirtual:
Characterandtheneweconomy.HarvardBusinessReview;Boston;May/Jun1999;NicholasGCarr;
[30]Marketing:
Theeconomicsofcustomersatisfaction.HarvardBusinessReview;Boston;Mar/Apr1999;NicholasGCarr;
[31]Judostrategy:
ThecompetitivedynamicsofInternettime.HarvardBusinessReview;Boston;Jan/Feb1999;DavidBYoffie;MichaelACusumano;
[32]Arenetworksdrivingtheneweconomy?
HarvardBusinessReview;Boston;Nov/Dec1998;PeterLBernstein;
[33]Versioning:
Thesmartwaytosellinformation.HarvardBusinessReview;Boston;Nov/Dec1998;CarlShapiro;HalRVarian;
[34]Thedisciplineofinnovation.HarvardBusinessReview;Boston;Nov/Dec1998;PeterFDrucker;
[35]Theold-neweconomy.HarvardBusinessReview;Boston;Nov/Dec1998;NanStone;
[36]Supplychainmanagement:
Thecaseforalliances.HarvardBusinessReview;Boston;Nov/Dec1998;JohnTLandry;
[37]Howventurecapitalworks.HarvardBusinessReview;Boston;Nov/Dec1998;BobZider;
[38]Electroniccommerce:
AnewtakeonWebshopping.HarvardBusinessReview;Boston;Jul/Aug1998;JohnTLandry;
[39]Estimatingandupdatingtheactivitycostsforhandlingcustomerorders.HarvardBusinessReview;Boston;Jul/Aug1998;Anonymous;
[40]Welcometotheexperienceeconomy.HarvardBusinessReview;Boston;Jul/Aug1998;BJosephPineII;JamesHGilmore;
[41]Buildingastorythatworks.HarvardBusinessReview;Boston;May/Jun1998;Anonymous;
[42]Strategicstories:
How3Misrewritingbusinessplanning.HarvardBusinessReview;Boston;May/Jun1998;GordonShaw;RobertBrown;PhilipBromiley;
[43]Thepowerofvirtualintegration
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