事件营销计划书Business DevelopmentEvent Planning Business Plan.docx
- 文档编号:23320223
- 上传时间:2023-05-16
- 格式:DOCX
- 页数:41
- 大小:226.81KB
事件营销计划书Business DevelopmentEvent Planning Business Plan.docx
《事件营销计划书Business DevelopmentEvent Planning Business Plan.docx》由会员分享,可在线阅读,更多相关《事件营销计划书Business DevelopmentEvent Planning Business Plan.docx(41页珍藏版)》请在冰豆网上搜索。
事件营销计划书BusinessDevelopmentEventPlanningBusinessPlan
1.0ExecutiveSummary
Welcometothefutureofeventplanning!
Occasions,TheEventPlanningSpecialists,bringstothecommunityofPortlandanewbreathofairintheeventplanningmarket.Bycombiningoldfashionedvalues,goingtheextramile,andusingcuttingedgeevent-planningsoftware,Occasionswillleadthemarket,providingthesamequalityresults,everytime.
Occasionsisanequalopportunitybusinessmakingitsexpertiseanditsproductsavailabletohelpitscustomersplantheirownevents.PartyPacks(completekitsfortheirevent),makehostingapartyasnap,rightdowntotherefreshments.Theeventplanningsoftwarebringsinteractiveeventplanningascloseastheirpersonalcomputer.Throughtheseandotheraffordableproductsandservices,Occasionsaimstobethenumberoneresourceforanyevent.
1.1Objectives
Occasionsisasmallbusinessaimedatthebigtime.Inordertoreachitsloftygoals,Occasionsmustfocusonthemissionbehindthevision.Itwilltakealltheemployees,owners,founders,andvendorsdailylivingthevisionthatOccasionsrepresents.Thevisionmanifestsitselfinthreeways:
1.BeoneofthetopthreeeventplanningspecialistsintheNorthwesternUnitedStates.
2.Justlycompensatetheemployees,owners,andfoundersofOccasions.
3.Producethesamequalityresults,everytime.
1.2Mission
Inaneverchanging,fast-pacedworld,successisdeterminedbygoodchoicesforlastingeffects.Communicationisessential.Occasionsstrivestobethebestchoiceofclientsbyhelpingtoeasetheireventplanningburden.Throughconsistent,predictableprofessionalism,Occasionswillensureaworryandhassle-freeeventatareasonableprice.
But,notallourclientswillbeexternal.Occasionshasinternalclientstoserve.Occasionswillstrivetoprovidethesamepredictableandprofessionalworkingenvironmenttoitsemployeesandcontractedvendors,justlycompensatingthemfortheirservices.Itisalsoaprioritytomakeacomfortablelivingwageforitsowners,founders,full-timestaff,andtheirfamilies.
Keepingintunewiththeneedsofthemarket,utilizingthelatesttechnologyandtrends,allwhileensuringtheclientreceivestheindividualattentiontheydeserve,isthevisionanddailymissionofOccasions;TheEventPlanningSpecialists.
1.3KeystoSuccess
Ourkeystosuccessincludethecommitmenttoqualitybyeverypersonwhoispartoftheteam.Eachofuswillberesponsibletopushourselvestoahigherlevelofprofessionalisminthreeareas:
1.Consistent,accuratefulfillmentoftheclient'swishes.
2.Competitivepricingforthequalityofservicesoffered.
3.Significantprofitmadeoneacheventplanned.
2.0CompanySummary
Foundedin1997onapart-timebasis,Occasionsisasmallbusinessdesignedtomeettheneedsoftheeverchangingsocialworld.Portland,Oregonisthecurrenthomewithplanstoexpandtobranchofficeswithinfouryears.Occasions'staffoftwo,withnumerouscontractvendors,plansevents,writesevent-planningproducts,andtrainsareastudentsintheartofeventplanning.Occasionsisinvestedinthecommunityitresidesin.
Occasionsis,inpart,theanswertodemandsofthesocialworld,ontheworkingfamily,heavily-burdenedoffice,out-of-townbusiness,orspecialoccasioninneedofspecialrecognition.Asabusiness,weunderstandtheneedsofpublicandprivateorganizations.Asparentsandfamilymembers,weunderstandtheneedsofsettingspecialtimeapartfromothereventsinourlives.Occasionsstrivestoaccomplishthesegoals,inPortlandandeventuallyotherareasofthePacificNorthwest.
2.1CompanyOwnership
Occasionsisestablishedasasoleproprietorshipwiththeintentionofsellingthebusinesswhenitisestablishedtooneoftheemployeesinvestedinthevisionofeventplanning.Allaspectsofthebusinesswillbedocumentedtoensureclientscancountonthesameresultseverytime.Itisthesedocumentsthatwillbecomethebasisofownership.Thesoleproprietorwillusehisorhernameastheguarantorofeachservice.Therefore,thesoleproprietormustembodythevisionandmissionofOccasions.
2.2StartupSummary
Throughcarefulplanningonthepartofthefounders,thestartupcostsforOccasionsareminimal.Itbeganasahome-basedbusinesswithlittleoverhead,anditcontinuestodemandfeweroutlayoffundsasaservice-basedbusiness.Thestartupcostinvestmentfundswereassetssavedfrompriorearningsbytheownerswhodideventplanningonapart-timebasisbeforeestablishingthemselvesasabusiness.
Itisthewishofthefounderstoremainadebt-freeestablishment.However,recognizingthatinrealitynotallvariablesarecontrollable,outsidefinancingisaviableoption.Bothfoundersownhomesandhaveaperfectcreditrating.
Start-upPlan
Start-upExpenses
Legal
$200
Stationeryetc.
$300
Brochures
$185
Consultants
$200
Insurance
$145
Rent
$150
Researchanddevelopment
$0
Expensedequipment
$1,985
Other
$200
TotalStart-upExpense
$3,365
Start-upAssetsNeeded
CashRequirements
$2,300
Start-upinventory
$0
OtherShort-termAssets
$0
TotalShort-termAssets
$2,300
Long-termAssets
$0
TotalAssets
$2,300
TotalStart-upRequirements:
$5,665
Lefttofinance:
$0
Start-upFundingPlan
Investment
AliciaNollan
$3,400
Other
$265
Totalinvestment
$3,665
Short-termLiabilities
UnpaidExpenses
$0
Short-termLoans
$2,000
Interest-freeShort-termLoans
$0
SubtotalShort-termLiabilities
$2,000
Long-termLiabilities
$0
TotalLiabilities
$2,000
LossatStart-up
($3,365)
TotalCapital
$300
TotalCapitalandLiabilities
$2,300
Checkline
$0
2.3CompanyLocationsandFacilities
OccasionsislocatedinsidethecitylimitsofPortland,Oregon.Itisahome-basedbusiness.Mostmeetingswithclientsareconductedinsocialsettings,suchasrestaurants,coffeehouses,theclient'shome,facilitieswishingtobeusedfortheevent,oroverthephone.Althoughthedemandhasnotyetreacheditspeak,Occasionswilleventuallymovefromitshomebaseintoasmallofficecomplex,alsowithinthecitylimitsofPortland,Oregon.Whenthecompanyhasreacheditsfinishedpoint,OccasionswillhavebranchofficesinPortland,Eugene,andBend,Oregon,Seattle,Vancouver,andOlympia,Washington,andBoiseandSunValley,Idaho.
Thecompanywillmaintainahighdegreeofprofessionalism.Allofficesareequippedwiththelatestinbusinesstechnology,suchastelephonesystems,computers,faxmachines,e-mail,duplicators,printers,andsoftware.Eachlocationwillhaveasecurestorageareaforsuppliesandequipmentusedinevents,suchaswalkie-talkies,cellularphones,portablefaxmachines,andlaptops.
3.0ProductsandServices
AlthoughOccasionsisprimarilyaservicebusiness,wealsoofferproductstoaidourcustomersinplanningtheeventthemselves.Thefollowingproductsaretoolsusedinsideouroperationforthebestpossibleresults:
1.PartyPack
ThePartyPackisacompletekitforanyparty.Itincludesdecorations,lightingeffectsguide,disposablethemecameras,cutlery,plates,napkins,cups,punchmix(orrecipe),snacksupplies(orrecipe),tablecloths,thememusic(whereapplicable),invitations,thank-youcards,andastep-by-stepguidetoplanning,puttingtogether,andhostingtheevent.
2.Step-by-StepGuides
Thesebookletsincludeacalendartomapouttheevent,astep-by-stepguideonwhatisneededforandhowtoputtogetherasuccessful,worry-freeevent,resourceinformation,popularrefreshmentswithrecipes,games,andtipstoputtheireventintherecordbooks.Theeventsavailableincludebirthdaysforallages,meetings,retreats,parties,vacations,andspecialoccasioncelebrationssuchasgraduations,holidays,showers,weddings,andreceptions.
3.EventPlanningSoftware
DuetobereleasedJune2000,thiscutting-edgetoolwillallowtheclientalltheresourcesandvisualaidsfortheireventplanning.Theywillbeabletoplaywithdecorationthemes,listentothememusic,designinvitations,thank-youcards,andRSVPcards,usetheinteractiveplanningcalendar,andmuchmore.Thissoftwarewillbringtheireventintothemillenniumwithcuttingedgetechnologythatisdesignedtosavetimeandmoney.
4.ResourcesManual
Thisvaluableguideactsasareviewforalltheresourceslocatedinthesurroundingarea.Arankingisgiventothevariousservices,suchascaterers,decorators,discjockeys,bands,andfacilities.Thismanualgivestheclientthefreedomofmakingachoicebasedonexperience.
FreeEventPlannersTrainingforHighSchoolandCollegeStudents
AsamemberofthePortlandcommunity,itisourmissiontosupportourcommunity.Tenhourseachmonthwillbedevotedtotrainingareastudentsineventplanning.Thiswillaidtheminplanningproms,graduationparties,riverclean-ups,Homecoming,andotherimportantevents.ThisisapriorityofOccasions.Itwillnotbecutbackasthebusinessgrows.
Occasionsprovideseventplanninginawiderangeofapplications.Weguaranteesatisfactionintheareasofappearance,performance,andtaste.Thefollowingisasamplingofthetypesofeventsweplaneveryyear:
1.Meetings,Trainings,andRetreats.
2.ConferencesandWorkshops.
3.Birthdays,Anniversaries,GraduationsandHolidays.
4.Weddings,Receptions,andShowers.
5.Companypicnics,banquets,andawardceremonies.
.....andanyoth
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 事件营销计划书Business Development Event Planning Business Plan 事件 营销 计划书
链接地址:https://www.bdocx.com/doc/23320223.html