美国博通的人才三步曲Three steps for talent in the United States.docx

美国博通的人才三步曲Three steps for talent in the United States.docx

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美国博通的人才三步曲ThreestepsfortalentintheUnitedStates

美国博通的人才三步曲（ThreestepsfortalentintheUnitedStates）

15yearsoldlife,forapersonisstillveryimmature,andanewenterprise,after15years,whatwillbethedevelopmentofit?

Thelargestwirelessnetworkchipsupplierintheindustry;

ThesecondlargestICdesigncompanyintheworld;

Absoluteleadershipinthesemiconductormarketforcommunicationsapplications;

Thetotalnumberofpatentsrankedfifthintheworldandthirdinthesemiconductorindustry;

Revenuesexceeded36in2006.700milliondollars,anincreaseof37%overlastyear;

That'swhatit'slikenow,andtheprideofalonghistoryenterpriseiscreatedbyBroadcom,astart-upcompany.Singlechipandsoftwaresolutionsforitswiderangeofsystemoperationandnetworkequipment,digitalentertainmentandbroadbandnetworkproductsandmobileequipmentmanufacturers,occupyaspaceforonepersonintheDSL,cableTV,satellitecommunication,digitalTV,mobilecommunicationsandotherfields.

So,whatmakestheBroadcomCorporationstandingatthetopoftheITindustry'scompetitiveedge,injust15years,therehasbeensorapiddevelopment?

Thereasonliesinthefollowingthreepoints:

Ahighlyeducatedworkforce.Ofthe5200employees,mostreceivedadvanceddegrees,and439weredoctoral;

OverallR&Dskillsarestrong.Ofthe73%R&Dstaff,50%ofthemarechipdesigners,20%aresystemsandhardwaredesigners,and30%aresoftwaredesigners;

Awealthofexpandingintellectualpropertyrights.Ithasmorethan2000Americanpatents,morethan800foreignpatents,andmorethan6000patentsunderapplication（morethan500patentapplicationsannually）.

AsoneoftheBroadcomCorp'sfounder,Dr.HenrySamuelisaid,theBroadcomCorpstillmaintainedthecharacteristicsofanentrepreneurialcompanywiththis,everythingfromBroadcomeffectivelysolvethetalentshortageinrapiddevelopment,andthesolutionofthisproblemdependsonthethreestepsofBroadcomtalentmanagement.

ThefirststeptobuildaHRoutofhim

IntheviewofgeneralmanagerDr.DianneDyer-BruggemanseniorvicepresidentofBroadcomCorpglobalhumanresourcesandChinaWangKai,BroadcomCorpfocusedonthefieldofcommunicationisahighlyspecializedandunique,sothemostimportantfactorsofitssuccessistohaveahightechnicaltalents,andtheyareenteringthecompanyinthehumanresourcesdepartmentundertheeye,butalsotoplaytalentandpotentialincompanyeffectivehumanresourcesunderthepolicy.So,tofindasuitableHRHRworkofveteransoldiersandablecaptains,strategic,forward-lookingandpractical,isanimportantforcetosupporttherapiddevelopmentofBroadcom,thefirststepisthecompanytorapiddevelopmentmustbetaken.

UniqueconsiderationmakesexcellentHRteam

Broadcomhasitsownuniqueconsiderationswhenitcomestofindingtheright,professionalandtechnicalHRtalents:

InthestrategicpositioningofHR,BroadcomHRpositioningthemselvesasthecompany'sbusinesspartners.ManyHRpeopleonlyknow"whatisthecompanypolicy,whatisthesalarystructureofthecompany,butdonotknowtolinksomeprofessionalinthefieldofoperationofthecompany'sbusiness,andhowtoincreaseinvestmentreturns,etc..AndforBroadcom,thesensitivityofthisbusinessisthemostimportantandmostneeded.Therefore,Broadcombelievesthateducationisnotthemostimportant,itisimportanttolearnthroughpreviousexperienceandworkexperiencetoprovethattheyhavethebusinesssensitivityofthecompanyneeds.

InthestrategicrequirementsofHR,Broadcom'sHRmustbeabletopromotethecompany'spoliciesandmeasurestoimproveanddevelop.Inthepasttwoyears,BroadcomrecruitmentHR,manycandidateswilloftenlooklikeacenturyoldshop,expectBroadcomhascompletepoliciesandprocedures,andaftertheirown,aslongastherulesaccordingtowork.Butinfact,thiskindofBroadcomarestillatthestart-upstageofthecompany,basicallynoready-madeHRmanagementframeworkandsystem（especiallyintheChineseOffice）,anobjectiveispreciselythehopethathecanhelpthecompanytocontinuouslyimproveanddevelopthehumanresourcemanagementsystem.

AsWangKaisaid,Broadcomneeds"passionatepeople,tohavethepassiontowin,tomakethingsperfect,onlyinthiswaycanweestablishtheleadingpositionoftheproduct",infact,dothesameHR.

Generalistsandprofessionalshavedifferentuses.TheHRteamneedspeopleofdifferenttypesandabilities.InBroadcom,HRoperationismainlycomposedofexecutivefunctionsandhumanresourcescorefunctionsoftwocomponents,theexecutivefunctionismainlyundertakenby"humanresourcebusinesspartner,assistthecompanyeachbusinesslinemanagementandstaffdevelopmentwork.Overthepasttwoyears,BroadcomhasestablishedsuchHRprofessionalsinmajorareasofEuropeandasia.Thecorefunctionsofhumanresourcesmainlyrefertoglobalrecruitment,training,salaryandbenefits,organizationaldevelopmentandotherspecialprojects.Thesamewith"humanresourcebusinesspartner,thecompanyresponsiblefortherecruitmentofHRcompanyforeachlineofbusinessorcountryspecificservices;andotherprofessionalsintheirspecializedfieldsforthewholecompany（includingallbusinesslinesandcountries）toprovideprofessionalHRsolutions.Therefore,notonlydoesBroadcomneedsomeHRgeneralistswhocanintegratewiththebusinesssector,butalsoHRspecialistswithdifferentprofessionalabilities.

Strategicaction,achievement,strategicfunction

Accordingtothecompany'soverallstrategyandtheneedsofvariousdepartmentsforpersonneldevelopment,developtheirownannualworkplan.Asabusinesspartner,BroadcomHRteamheldaHRforuminearlyDecember2006,theforumfocusedonthecompany'snewdevelopmentdirectionandplanforrecruitmentshouldbehowtocooperatewiththecompany'sdevelopment,howtokeeptheexistingtalent,specificproblemsofhowtoattracttalentdevelopmentcompaniesneedarediscussedindetail,andputforwardtocompensateforthehugetalentgapindemandin2007toimplementthestrategictrainingplan.Atthesametime,BroadcomHRteamalsoforBeijingandShanghaimanagersandrecruiterstoprovideaninterviewskillstraining,toensurethattheDepartmentManageraccurateandquickselection.

Thesecondstep:

choosetherightmeansofrecruitment

HavingagoodHRteam,thechoiceofeffectiveandappropriaterecruitmenttoolsisthehighlightofthesolutiontothetalentshortage.

Independentrecruitmentagencies

TherapidgrowthofBroadcomsetupaglobalrecruitmentdepartment,specializinginalltheworkbeforetherecruitment.Theglobalrecruitmentdepartmentincludesnotonlytheglobalrecruitmentmanager,managerofcampusrecruitmentandotherspecialchargedifferent,includingcontroloftherecruitmentprocess,recruitmentprocess,recruitmentoperationsegments,thesearethebasisofBroadcomrecruitment.

Atthesametime,theglobalHRrecruitmentdepartmentalsohasmanyprofessionalrecruitmentcommissioner.Theywillfocusmoreonprofessionalskillsneededforidentificationoftalent,notonlywiththecompany'smainproductlinefourclosely,atthesametimeinthesalesdepartment,productiondepartment,financedepartmentandthelegaldepartmentandotherdepartmentsalsocanbeseeneverywheretheyfigure,thevariousdepartmentsoftheBroadcomrecruitmentspecialistrecruitmentasaprofessionalnetwork.

Inaddition,theHRteamhasitsown"coordinator"inthefaceofheavyrecruitment".Whenfacedwithtwothousandresumes,howdoyouensurethatthemostsuitablecandidateisnotleftout?

Thisrequiresthe"coordinator"tofurtherfollowupalltherecruitmentwork,ensureallthetimeandcontactBroadcomcandidates,inordertobetterarrangeaninterview,reply,realizethesigningoforientationguidance.Recruitmentspecialistisonlyaninterviewexpert,butalsotechnicalexpertise,inordertobetterunderstandthecompany'stechnologyandtalentneeds,inordertounderstandtheresume,andaccuratelyhelpthebusinessmanagerscreeningtalent.Ittakesalotofeffortandefforttodoso,whiletherecruitmentcoordinatorsystemallowsrecruiterstopickouttheirchoresandfocusmoreonjobinterviews,surveys,andotherprofessionalselection.Ofcourse,thecoordinatorwillalsobetrainedandnurturedintheprocessofrecruitingandmovingforwardtowardshisnextcareerdevelopmentgoal,therecruiter.

Specialrecruitmentchannels

Campusrecruitment.Facefiercecompetitionfortalent,

Inlinewiththe"campustofindthebeststudents,thebestemployees"intheoriginalintention,campusrecruitmentbecameBroadcom'smainfocusofthelasttwoyearsofrecruitmentchannels,andforthispurposesetupanindependentcampusrecruitmentdepartment.Broadcomnotonlyinthecampusrecruitment,butalsotoprovidestudentssummerinternshipopportunities,lettheminthepracticebegantounderstandtheculture,Broadcomandprofessionalstrength,inordertograduatewithmoreoutstandingstudentstobecomeformalemployeesofbroadcom.

Talentlocalization.Inthepastthreeyears,Chinahasmadegreateffortstorealizethelocalizationofprofessionaltalents.Foreachregion,Chinaisequippedwitharecruitmentspecialistwhoisresponsibleforrecruitingalargenumberoflocaltalents.Moreover,newemployeesinBroadcomCorpChineseareaorientation,alsoarrangedfortheexperiencedforeignengineersledlocalnewemployeestoworktogether,throughprojectcooperationandpractice,tohelplocaltalentstoenhanceprofessionalskills.

Mergerteam.Inadditiontorecruitmentmeans,Broadcomalsousetheformofm