服务营销英文翻译.docx
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服务营销英文翻译.docx
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服务营销英文翻译
RoadServiceMarketing
Enterprisestocontinuouslycreatevalueoftheprocessisa"valueadded"oftheprocess.Brandvaluesothatthemainmeasures:
First,throughvalue-addedpackaging;Second,throughvalue-addedservices;Third,throughspokesmenvalue;fourconsumerloyaltyisdrivenbythevalue.Marketinghasalsoenteredserviceintegrationera,whichread,mostly,alackofplanningfortheservicesmarketing,willonlyincreaseoperatingcostsandreduceefficiency,increaseopportunitiesforcustomerstodefect,enterprisesmustlearnmarketingproductssuchasmarketingservices.
Servicebrands
Producersnotonlytotheenterprisebrand,productbrands,butalsotobuildservicebrand,andthethreearemutuallysupportive,IBM(IBMisservice),Haier(sincereforever),whichistocreatethebiggestbeneficiaries.Formanyindustries,especiallyhigh-techindustries(suchashomeappliances,IT,automotive,andotherindustries),buildservicebrandhasbeeatoppriority,thisisalong-termpetitiveadvantageisthe"pulsory."Customersnotonlypayattentiontotheoverallqualityofproducts,butalsoincludesmarketingservices,quality,Brandsalesservicevalue-addedproductshavebeeanimportantponentofthatmarketpetitionhasbeethefocalpoint.IfPLUS(plus)oftheprojector,"sheadded24"liberationtruck"movingservices"waveserver"360°expertservices,"Legend's"sunshineservices,andsoon."Meanwhile,someenterprisesarestillagainsttheestablishmentofaservicebrandofprofessionalserviceproviders,intotheimageidentificationsystemestablishadiversesalesplatform,andthesystem,integrationofbrandpromotion,brandservicesdomains.
Serviceproduct
Forserviceproducts,telemunications,postalservices,banking,insuranceandotherserviceindustriesperformancesignificantly.Manufacturingproductioninthefieldtowarmup.Asproducers,shouldclearlyincluderealproducts,theformofproductsandextensionproducts,thepackagingoftheproducttoformproducts,namelyextensionservices.However,theservicesandproductsofthetrendistheservice"product"meaningbeyond"extension"thiscategory.Servicesseeminvisible,buttheproductshavecertaincharacteristics,suchasbrands,quality,costandvaluecharacteristics,Whilethemarketdemandmaycreatebody.Productsthroughserviceproviders,customersgainmeet,andthenachievefromtherightbrandtrust,loyaltytothesatisfactionofleap.
Servestheentirejourney
Saleshavenotconfinedtoafter-salesservice,begantosell,thepre-saleof1216hasenteredthestageoffull-service,StatementfromCS(customersatisfaction)forthedevelopmentofTCS(throughcustomersatisfaction).Serviceconceptdeeplyinfluencedbytheideasofthemarketing,thebusinessmunityisverymuchrespectedadvocateofIntegratedMarketingentireproductmarketing,suchasthepromotionofearly(pre-heating),thepromotionperiod(warming),pushedperiod(boiling),aperiodofconsolidation(thermostats),Thisisawholemarketingconcept,focusoneachstageofthedisseminationofinformation,municationandconsumereducation,differentstagesfordifferentservices.Fullservicemarketingservicesisanimportantstrategyembodiedthroughstrategicplanningservices,theestablishmentoffullservicesystem.
Modeofservice
Manybusinesseshaveformedapersonalizedservicemodel,thereareseveralmaintypes:
investmentinbuildingitsownnetworkofservices,directoutsourcingmodelwithservicefunctionstocreateplexdistributionchannels.Whateverthemode,"ServiceMarketingturnaround,"Thatistheonlyconsiderationstandards.Libangqiaftertheproductplanningandprocessreengineering,Designofastrategicsignificanceofthenewproductpromotionprogram--CCMproductsand"personalitymatchingcenter.""CCMpersonalitymatchingcenter"typechannelssuchtechnologyisbehindthesystematicstatelegislature,personalized"servicechannelssynergy"model.Currently,theself-managementtoregionalmarketsandchannelsfortheservicefunctionsofthe"Libangqiservicescenter."permeatealmosteverymajorcity,formarketingLibangqilayasolidfoundation.
Servicesconceptualization
Concepthasenteredthemarketingtechnologyproducts,suchasthermalunderwear,functionalbeverages,cosmetics,healthproducts,isnowintomarketingservices.Improveservicethroughtheconceptofthe"goldcontent",moldspreadofthe"newsworthy"Thishasbeeaproductionlaunchservicemarketingoneofthemaingame.Justlaunchedtheconceptofmarketingtonotethatitisnot"emptyshellconcept,"havetheconceptbehindtheactualcontentofthesupport,andnotalotofbluffandbluster.Intherealestateindustryandfrequentserviceconcept,suchas"stewardservice,""noservice".Inproductionareas,ismoretypicalofMotorola's"TotalQuality",Thisisthe"customerispletelysatisfied"withthepurposeoftheproposed,namelycustomers,"Fastprofessionalservices."
Theservicepledges
Despitetheintangibleservices,butmanufacturersareworkingtomakeservicesbeevisible,itisservicemitments.Particularlythosewhoarestrugglingtobuildservicebrandenterprises,asabranditselfiscredibility,apromise.Thepledgesincludetwolevels:
First,opentocustomersofproducts,technologiesandservices;2isopentotheinterestsofcustomermitments,includingproductquality,issuessuchasthequalityofservicestoclients(includingmaterialandspiritual)tobepaidtothepublicagreed.Throughpledgetomakevisiblethequalityofservice,lowerriskcustomerstopurchase,andcustomersinexchangefortheirtrust.Lookingsalesservicemarket,manyproducts,especiallyconsumerdurables(especiallyrealestate,automobiles,homeappliances,etc.)servicesofapetitionisthefocusofamitmentandpromisetobeemoreconcreteandspecificcustomersbeesthebiggestwinner.Lenovosuchasa"three-yearwarranty,oneyearoffreedoor-to-door,48-hourtroubleshootingPledge"themarkethasbeeastandardafter-salesservice.
Outsourcingofservices
Practicehasprovedthatnotonlytheproduction,marketing,researchanddevelopment,logisticsandotherservicescouldbeoutsourcedservicescanbeoutsourced.throughoutsourcingservicestoreduceoperatingcosts,improveservicedegreeofspecialization."Letaprofessionalpanytotakechargeoftheirownprofessionalbusinessisnot"yesmanufacturersoutsourcingservicestothefundamentalmotivation,particularlythosewhoabandonthebusiness"largeandall-enpassing"andpursuitof"professional"largeenterprises,serviceoutsourcingdealwithpetitionasthebestchoice.Accordingtostatistics,in2003theglobalITservicesoutsourcingmarketreached150billionU.S.dollars.Visibilityenterprisesaredeeplyinlovewiththeoutsourcingmarket.Accordingtotheoutsourcingservicesbusinessstartingpointwillbedifferent,theoutsourcingofservicesisdividedintotwo:
oneisplannedoutsourcing,Accordingtoestablishedenterpriseschooseoutsourcingpartners,establishingchannelsofservice,includingIBM,themultinationalpaniesareoutsourcingrespectedconcepts,suchasintheoutsourcingbusinessservicestotheHongKongtelemunications,operateverysuccessfully;Anotherisoutsourcing--primarilydealersforsalesandservicebusinessintegration,andtorequiremanufacturersresponsibleforthesalesofservices.SuchasFebruary14,2004theretailerannouncedaprehensive"RainbowService"projects,Haier,HaixinelectricapplianceenterprisessignedanagreementTheseelectricapplianceenterprisesintheUnitedStatessoldmerchandiseretailingofdiscretionarymaintenanceservicesfortheUnitedStates(warrantyperiod).
Servicechannel
Marketingproductsnotonlytoestablishdistributionchannelsandinformationchannels,butalsotoestablishchannelsofservice,productsandchannelsbuiltwhereverservicechannelswhereitisnecessarytobuild.Terminalsalesandservicenetworkofdistancedrawsnear,moreandmorenetwork-intensive,serviceradiusisgettingsmallerandsmaller.Thisisaninevitabletrend.Althoughsomeenterprisesarebinedsaleschannelsandthechannelsofservice,However,moreandmoreenterprisesaretryingtobuildprofessionalservicechannels,suchasSkyworth,PULS(plus),creatorsoftheservicebrandmanufacturers.Servicechannelsmainlyinthreeways:
Thefirstisthechannelsofserviceandproductdistributionchannelsofintegration,formingpositechannels,IfLenovohasaskeditsdealersto"channelservice"functions,andtheriseoftheautomobileindustrythreeSstores,4Sstores,issettodisplay,salesandservice,partssuppliersinafourfunctions;Thesecondistheproducerofitsownsaleschannelsofservice;Athirdmanufactureristheoutsourcingofservicestohomeownersnetworkofprofessionalservices,useoftheprofessionalservicesmarketingchannelstopurchaseaserviceplatform,orlicensethosesmall,scatteredTerminalServices,Theseareverytrendofthepractice.
Personalizedservice
Growingmarketdemandforconsumption,personalizeservicesalsoattendantpersonality,otherwiseenterpriseswillbepassiveinthemarket.Thisisastorythathadaleft-handeduserstouseamousetoreflectLenovoObviously,Lenovoresultsquicklycustomizedforaleft-handedmouse.Lenovoisnottotheleft-handerfromcustomerstheretomakemoney,thekeyisanattitude,whichservicesasignificantmeaning.Itseemsthatenterprisesmustnotonlymarketsegmentationproducts,butalsoforservicesmarketsegmentation;Notonlydo"one-on-one"marketing.butalso"one-to-one"service.Customersthroughthebreakdownofdifferenttypesofcustomizedfordifferentser
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