《跨境电子商务英语》课程单元教案.docx
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《跨境电子商务英语》课程单元教案.docx
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《跨境电子商务英语》课程单元教案
《跨境电子商务英语》教学单元教案设计
授课周次
授课时间
计划学时数
教学单元
Unit1OverviewofCross-BorderE-Commerce
授课方式
√理论课□实验(实训)课□上机课□其他
教学目标
UnitObjectives:
●Learntheconceptofcross-bordere-commerce.
●Learntotellthedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce.
●Learnaboutthecurrentsituationofcross-bordere-commerceinChina.
教学重点及难点
Keypoints:
●theconceptofcross-bordere-commerceanditsrelatedwordsandexpressions
●thedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce
●thespeakingandreadingexercises
Difficultpoints:
●thedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce,andhowtotelltheminEnglish
●thelisteningsentencesandtheirpractices
教学方法与手段
Teachingmethods:
●TBLTmethod(TBLT:
Task-basedLanguageTeaching)
●cooperativelearningmethod
Teachingmeans:
●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching
教学过程
●Warming-up
1)GettoknowsomeabbreviationsrelatedwiththeconceptofCBEC.
2)WritedowntheChinesenamesofsomeplatforms,andgiveashortintroductiontoeachofthem.
3)LearnsomewordsandexpressionsrelatedwiththecurrentsituationofCBECinChina.
●Listening
Listentothesentencesofeachpart.
●Speaking
Practiceandfinishtheexercisesinthespeakingsectionofeachpart.
●Reading
Keypoints:
1)LearnthewayCBECgoes.
2)Learnthemethodsofsellingproductsabroad.
3)GettoknowthesituationofCBECinChina.
课外安排
●Homework
1)Gothroughthesupplementarymaterialsandfinishtheexercises.
2)SearchforsomemainCBECplatformsasthepreparationfornextunit.
教学反思
可围绕以下几个方面进行小结和反思:
1、教学目标:
是否达到预期的教学效果,学生对知识和技能的掌握是否达到了预期目标。
2、教学内容:
深度和范围对学生是否恰当;与教学目标的贴合度,两者是否相互适应;重点、难点是否把握得当;如何对教材进行加工和取舍更加得当。
3、教学过程:
采取的教学方法和手段是否得当,摸索出了哪些教学规律,有无改革与创新的余地;对教学计划是否严格执行,若有改变,则改变计划的原因是什么,更改后的计划是否更合理有效;课堂教学中临时应变得当的措施,师生思维碰撞产生的好方法、好思路;知识点上有什么发现,组织教学方面有何新招,解决问题的误区有无突破,启迪是否得当,实训是否到位,某些教学思想方法的渗透与应用的过程等等,将教学过程中的亮点和灵感记录下来,在此基础上不断地改进、完善、推陈出新,供以后教学时参考使用。
4、教学策略:
对教学中存在问题有清醒的认识;对教学活动与倡导的理论、行为结果与期望进行比较,明确问题根源;重审教学思想,寻求新策略;检验新思想、新策略、新方案是否更有效,形成新感知,发现新问题,开始新循环。
5、再教设计:
综合以上几个方面,作出小结,对本堂课的得失进行必要的归类与取舍,考虑一下再讲这部分内容时应该如何做,扬长避短、精益求精,写出"再教设计",逐步提高教学水平。
授课周次
授课时间
计划学时数
教学单元
Unit2MainCross-BorderE-CommercePlatforms
授课方式
√理论课□实验(实训)课□上机课□其他
教学目标
UnitObjectives
●Learnhowtointroduceacross-bordere-commerceplatform.
●Learnhowtoexpresstheprosandconsofcross-bordere-commerceplatforms.
●Learnhowtochooseasuitablecross-bordere-commerceplatformbasedonpersonalneeds.
教学重点及难点
Keypoints:
●Introductionsofmajorcross-bordere-commerceplatforms
●Theprosandconsofcross-bordere-commerceplatforms
Difficultpoints:
●Thedifferenceandsimilaritiesbetweendifferentplatforms
●Theselectionofasuitableplatformbasedonconcretesituations
教学方法与手段
Teachingmethods:
●TBLTmethod(TBLT:
Task-basedLanguageTeaching)
●Cooperativelearningmethod
Teachingmeans:
●Multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching
教学过程
●Warming-up
Learntheexpressionsrelatedtocross-bordere-commerceplatforms.
●Listening
Listentothesentencesaboutcross-bordere-commerceplatforms.
●Speaking
Gettoknowaboutthemainfeaturesofcross-bordere-commerceplatforms.
●Reading
Keypoints:
1)AmazonandeBay
2)AlibabaandAliExpress
3)ShopeeandLazada
课外安排
●Homework
3)ReadSupplementaryMaterials:
ShopeeFoundtoBetheMostPopularE-CommerceSiteforIndonesianMothersandfinishtheexercises.
4)SearchforhowtooperateaCBECstoreasthepreparationfornextunit.
授课周次
授课时间
计划学时数
教学单元
Unit3OpeningaCross-BorderE-CommerceStore
授课方式
√理论课□实验(实训)课□上机课□其他
教学目标
UnitObjectives
●LearnhowtochooseaCBECplatform.
●Learnhowtostartanonlineshop.
●Learnsomeinformationaboutfrequentlyaskedquestionsduringshopregistration.
教学重点及难点
Keypoints:
●waystochooseaCBECplatform.
●procedurestostartanonlineshop.
Difficultpoints:
●registrationprocedures
●frequentlyaskedquestions
●advantagesanddisadvantagesofdifferentpopularplatforms
教学方法与手段
Teachingmethods:
●task-driventeachingmethodandcooperativelearningmethod
Teachingmeans:
●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching
教学过程
●Warming-up
Learntheexpressions,andwritedowntheirChinesemeanings.
●Listening
Listentothesentencesofsettingsofanonlineshop.
●Speaking
GettoknowabouttheadvantagesanddisadvantagesofShopee.
●Reading
Keypoints:
1)RulesonShopeeplatform
2)Waystobecomeanonlineseller
3)TheadvantagesanddisadvantagesofShopee
课外安排
●Homework
5)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.
6)ReadSupplementaryMaterials:
HowtoDecideAmongEtsy,Amazon,andShopifyforSellingOnline
7)Thinkaboutanameforyouronlineshop
授课周次
授课时间
计划学时数
教学单元
Unit4StoreandProductDescription
授课方式
√理论课□实验(实训)课□上机课□其他
教学目标
UnitObjectives
●Learnhowtodescribeastoreonacross-bordere-commerceplatform.
●Learnhowtoaddtitleandkeywordsforaproduct.
●Learnhowtochooseasuitablecross-bordere-commerceplatformbasedonpersonalneeds.
教学重点及难点
Keypoints:
●StoreDescription
●TitleandKeyWordsofaProduct
●ProductDescription&Features
Difficultpoints:
●StoreDescription
●ProductDescription
教学方法与手段
Teachingmethods:
●task-driventeachingmethodandcooperativelearningmethod
Teachingmeans:
●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching
教学过程
●Part1:
StoreDescription
Warming-up
Learnthefollowingwordsandexpressionsaboutstoredescription.
Listening
Listentothesentencesaboutstoredescription.
Speaking
Gettoknowabouthowtocommunicatewithcustomer.
Reading
Keypoints:
1)Newwordsandexpressions
2)Keysentences
3)Exercisesexplanation
●Part2:
TitleandKeyWordsofaProduct
Warming-up
Writeatitlefortheitemaccordingtotheimagesandinformationgivenbelow.
Listening
Listentothesentencesaboutproducttitles.
Speaking
Gettoknowabouthowtowritetheproducttitle.
Reading
Keypoints:
1)Newwordsandexpressions
2)Keysentences
3)Exercisesexplanation
●Part3:
ProductDescriptionandFeatures
Warming-up
Learnthefollowingwordsandexpressionsaboutproductdescriptions.
Listening
Listentothesentencesaboutproductdescriptions.
Speaking
Gettoknowabouttheproductsinae-store.
Reading
Keypoints:
1)Newwordsandexpressions
2)Keysentences
3)Exercisesexplanation
课外安排
●Homework
8)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.
9)ReadSupplementaryMaterials:
WritingaProductDescriptiontoGrowSales
10)Prepareforthedictation
11)Somestudentsgetreadyforthepresentation
授课周次
授课时间
计划学时数
教学单元
Unit5Cross-BorderE-CommerceProductManagement
授课方式
√理论课□实验(实训)课□上机课□其他
教学目标
UnitObjectives
●Learntodotheproductselectioninyoure-commercestore.
●Learnabouttheproductpricingstrategies.
●Learnabouttheforbiddenandrestrictedproducts.
教学重点及难点
Keypoints:
●ProductSelection
●ProductPricing
●ForbiddenandRestrictedProducts
Difficultpoints:
●ProductSelection
●ProductPricing
教学方法与手段
Teachingmethods:
●task-driventeachingmethodandcooperativelearningmethod
Teachingmeans:
●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching
教学过程
●Part1:
ProductSelection
Warming-up
Takeacloselookatthefollowingpiechart(SeeFigure5.1What35E-CommerceStoreOwnersSellOnline)andputtheresultsofthesurveyinorder.
Listening
Listentothesentencesaboutproductselection.
Speaking
GettoknowaboutwhattosellifsettingfootinCBECinthefuture
Reading
Keypoints:
1)Newwordsandexpressions
2)Keysentences
3)Exercisesexplanation
●Part2:
ProductPricing
Warming-up
1.Learnthefollowingwordsandexpressionsaboutprice.
2.Choosetwomostimportantfactorsweshouldconsiderwhenpricingeachofthefollowingitems.
Listening
Listentothesentencesaboutproductpricing.
Speaking
Gettoknowaboutbargainingonline.
Reading
Keypoints:
1)Newwordsandexpressions
2)Keysentences
3)Exercisesexplanation
●Part3:
ForbiddenandRestrictedProducts
Warming-up
DoaresearchabouttherestrictedorprohibiteditemsonShopeewithyourpartnerandtrytolistsomeofthem.
Listening
Listentothesentencesaboutforbiddenandrestrictedproducts.
Speaking
GettoknowabouttheprohibitedandrestrictedproductsonShopee.
Reading
Keypoints:
1)Newwordsandexpressions
2)Keysentences
3)Exercisesexplanation
课外安排
●Homework
12)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.
13)ReadSupplementaryMaterials:
HowtoCustomizeProductSortinginWooCommerce
14)Prepareforthedictation
15)Somestudentsgetreadyforthepresentation
授课周次
授课时间
计划学时数
教学单元
Unit6Cross-BorderE-CommerceOrderManagement
授课方式
√理论课□实验(实训)课□上机课□其他
教学目标
UnitObjectives
●Learnhowtogetpotentialordersbyreplyingtopre-saleinquiries.
●Learnaboutplacinganorder.
●Learnhowtofollowtheorders.
教学重点及难点
Keypoints:
●communicatingtechniquesusedinCBEC
●strategiesofCBECordermanagement
Difficultpoints:
●E-CommerceOrderManagementSystem
●customerrelationshipmanagement
教学方法与手段
Teachingmethods:
●task-driventeachingmethodandcooperativelearningmethod
Teachingmeans:
●multimedia isgivenprioritytoandsupplementedbyasmallamountofblackboardteaching
教学过程
●Warming-up
Discussabo
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