专业英语第1次文档格式.docx
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专业英语第1次文档格式.docx
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5.ThedangerofthiskindofdominationisperfectlyexemplifiedbyacontroversialtakeoverwhichoccurredinFrance.B
A.isdirectlygeneratedbyB.iswellillustratedbytheexampleof
C.isfullydefinedbyD.iscloselyrelatedto
6.Sometimes,theflowoffundscausesdisastrousfluctuationsintheexchangerateoftheircurrencies.D
A.loweringB.deteriorationC.devaluationD.upsanddowns
7.Arguingagainstmultinationals,citiescryinshrilltonesthattheseorganizationsengageinanti-competitiveactivities…A
A.shoutsharplyB.expresstheirviewsexcitedly
C.criticizebitterlyD.complainsadly
8.Thosespeakingforthedefensesee…andbringingmuchneededresources,expertiseandemploymenttothehostcountries.D
A.experienceB.capitalC.expectationD.know-how
9.Atthesametime,thecompanyhassoughttopullitssharesoutofamultiyearslump.B
A.imageB.fallinpriceC.schemeD.disrepute
10.Lastyear,itfinallyappearedthatthe$19billionmanufacturerofmicrochips,microwaveovensand…wasmakingheadway.B
A.gaininggoodresultsB.makingprogress
C.makinganameforitselfD.makingeasymoney
11.AndduringSadaoKondo’stwo-yeartintascompanypresident,SanyoElectrictrimmedsome$250millionfromthecompany’soverheadbyshuttingdownunprofitableproductlines…A
A.reducedB.sufferedalossofC.madeaprofitofD.increased
12.…thecompanyannouncedthatsome180,000refrigeratorshadfaultydoorsandwouldberecalled.D
A.remadeB.redesignedC.returnedD.takenback
13.…however,publicityabouttwodefectiveproductshadtakenatollonSanyo’simageintheeyeofJapan’squality-consciousconsumers…..B
A.hadagreateffectonB.causeddamageto
C.imposedpressureonD.broughtachargeagainst
14.Sanyoisagoodcompanycaughtinatoughglobalenvironment.D
A.sturdyB.solidC.irregularD.difficult
15.“Kuwano’stechnicalbackgroundisuniqueforaconsumerappliancemanufacturer.”OffersHitsohiKuriyama,whocoversSanyoforMerrillLynchinTokyo.D
A.compensatesB.reportsonC.protectsD.dealswith
16.Sanyoofficialsarereluctanttomakesweepingprojectionsforthebusiness.B
A.wide-rangingestimatesoffuturesituations
B.decisiveplansC.thoroughdecisionsD.sensiblespeculations
17.Whileitsbiggercompetitorswerebuildingbrandimagewithhigh-visibilityproducts,Sanyofailedtodevelopthatkillerproductortechnology.A
A.profitableB.mostinnovativeC.impressiveD.expensive
18.Webelievethenewplantwilladd$150milliontoSanyo’stotalsalesduringitsfirstyearandbreakevenorperhapsgenerateaprofitof$10million.C
A.makerapidprogressB.breakthrough
C.makeneitheralossnoraprofitD.remainprosperous
19.Theairplaneislargeenoughtoaccommodate700passengers.D
A.includeB.transportC.allowD.hold
20.Thegeneralmanagerwasverygladthattheboardmeetingpassedoffwithoutahitch.B
A.withmuchcareB.smoothlyC.quicklyD.inafriendlyway
21.Hestayedatafive-starhotelwhichbefittedapersoninhisposition.A
A.suitedB.requiredC.welcomedD.prohibited
22.Thedaywhenpenicillinwasdiscoveredisconsideredasamarkerinthemedicalhistory.D
A.goodmarkB.greatwonderC.warningsignD.significantdate
23.ItsuddenlyoccurredtomethatweshouldmakeanewplanbeforenegotiationC.
A.impressedB.hitC.struckD.reached
24.Theyspentalmostonehourunloadingtheparcelsfromthetruck.A
A.removingB.carryingC.throwingD.lifting
25.Shemarriedhimbecauseshecouldnotresistthelureofhismoney.A
A.attractionB.mysteryC.demandD.power
26.Heshowedhisfrankopinion,sayingthatmyplanwon’tsucceed.B
A.friendlyB.honestC.sincereD.true
27.Theairlinecarriesfreightonly;
ithasnopassengerservice.C
A.luggageB.materialC.cargoD.crew
28.AfterJohnleftschool,hefoundajobdeliveringnewspaperstothelocalresidents.B
A.mailingB.sendingC.printingD.selling
29.Meanwhile,statisticssuggestthatthisyear’sinflationratewilldropsharply.C
A.raiseB.curbC.decreaseD.expand
30.Retailersalreadyfeelthepinch.A
A.stressB.threatC.trendD.effect
31.America’sdebtburdenisnotconcentratedinoneortwoisolatedpocketsofthepopulation,it’spandemic.A
A.prevalentB.periodicC.intermittentD.permanent
PartII.TranslatethefollowingtermsfromEnglishtoChineseorfromChinesetoEnglish.
globalcorporation全球化公司economicboom经济繁荣
joint-venture合资ownership所有权headquarters总部entrepreneur企业家equity资产bargainingpower谈判力overhead企业一般管理费用stockoptions股权performance-basedpay基于绩效的报酬consumerappliance消费类家电competitiveedge竞争优势policy-holder投保人personaleffects个人财产naturalcalamities自然灾害insurancepremium保险费用insurancecompanies保险公司insurancecontracts保险合同insuranceamount保险金额insurancecoverage保险承保范围marinecoverage海险salvagecharge救助费用generalaverage共同海损commission佣金makedecisions决策containerization集装箱运输massproduction大规模生产foodchain食物链venturecapital风险资本distributor分销商chainstores连锁商店phoneinterview电话访谈sellingpoint卖点vendingmachine售货机billboard广告牌promotion促销cinemacommercials电影商业广告片leaflet宣传传单poster海报zero-sumgame零和游戏searchengine搜索引擎stockprices股市行情financialcrisis金融危机businessmodel商业模式electroniccommerce(e-commerce)电子商务globalization全球化intellectualcapital知识资本,智力资本nationalasset国有资产
PartIII.Readingcomprehension.
Passage1IBM’sE-AdsComputewithConsumers
Themostoverusedwordinmarketingthesedaysis“brand”.Everycompanyclaimsthatitsadvertisingisallaboutbrand-building,butfewcompaniesactuallysucceed.
AprominentexceptionisIBM,InternationalBusinessMachines.Since1994,whenitfiredits40adagenciesworldwideandconsolidateditsaccountatOgilvy&
Mather,BigBluehasconsistentlylettheworldknowthatitisthecompanywiththesolutionforanyalltechnologyproblems.
In1997,IBMcoinedawordandcreatedaconceptlargerthanMarlboroCountryorMcDonaldland:
theworldof“e-business”.
Sincethen,IBMhasreleasedastringofcleverlyamusingcommercialadvertisementsthatfocusonissuesforbusinesspeople.Theadshelpedcementtheideathatintheworldofe-business,IBMistheplacetogoforanswers.
Thelatestthreecommercialsfeature:
“Bob,”anexecutivewhoreachesoutforhelpatagrouptherapysession;
“Mitchco,”asmallfirmthatlandsabigcontractfromJapan;
Twofarmerswhotalkaboutsellingcattlefeedontheweb.
AccordingtoAdTrack,USATODAY’sexclusiveweeklypoll,theadsareahitwithconsumers,with30%sayingtheylikethecommercials“alot”.
Oneofthekeystotheads’successisIBM’sabilitytoidentifyrealtechnologyissueswithoutcarelesslyrejectingthem.
“Thecampaignislikethe‘Dilbert’ofadvertising,”saysMaureenMcGuire,vicepresicentofworldwidemarketingcommunications.“Wetrytoexplaincomplexthingsbybringingthemdowntoalevelwherepeoplecanunderstand.Wethinkpeopleappreciatethehumor,butwewantittobesmart.Ourbrandisaboutintelligence.”
PerhapsthemostintelligentthingIBMdidwaspopularizetheterme-business.Bybeingfirstwiththeconcept,IBMtookownershipofthisfield.McGuiresaysthatIBM’sresearchshowsthatconsumersoverwhelminglyassociatethecompanywithe-business.
Buttheterm’ssuccesshasinvitedcompetition.Fromconsultingfirmstocomputermanufacturers,largenumbersofcompanieshavetriedtoseizetheirownpieceofthee-businessterritory.
Tostayinfront,IBMhascontinuallyreorganizeditsads.Inprintads,itnowusesactualexamplesofcompaniesithashelped.“We’renotjusttalkingaboutit,”McGuiresays.“We’reactuallydoingitinthemarketplace,andourconsumersaregettingresults.”
Nikesucceedednotbysellingsneakersbutstandingforsportsandfitness,Disneyhassucceededbystandingforfamilyvaluesandentertainment.IBMhassucceededbecauseitnolongersellscomputers–itsellssolutions.
1.Theauthoruses“MarlboroCountry”and“McDonaldland”to___C______.
A.expresshisloveforMarlboroandMcDonald
B.showthatbusinesssuccessdependsonbigconcepts
C.indicatethelarge-scalesuccessMarlboroandMcDonaldenjoy
D.tellthereaderthepowerofcoinedwordsinadvertisements
2.Theworld“cement”inthelastsentenceofparagraph4meansto___A____.
A.maketheideastrongerandfirmer
B.puttheideainthee-businessworld
C.revealtheideatothee-businessworld
D.spreadtheideawidely
3.Whenyouhaveproblemsconcerninge-business,youshouldturnto___B_____forhelp.
A.Ogilvy&
MatherB.IBMC.AdTrackD.BigBlue
4.ThesecretofIBM’ssuccessinadsis___A________.
A.tomakethecomplexthingseasyandpleasanttounderstand
B.tofirstfindoutthetechnologicalproblems
C.nevertoleaveanyproblemunsolved
D.tomakeconsumersassociatetheadswiththecompany
5.Thelastparagraphtellsusth
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