调研信息与报告英文Word格式.docx
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调研信息与报告英文Word格式.docx
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Gameenrichespeople’sculturalandrecreationallife,butalsoconsumesalotoftimeandenergy.Especiallywhenthegamesandthehealthydevelopmentofyoungpeoplearelinkedtogether,peopleoftenregardgamesastheculpritofleadingyoungpeopletoawrongway.Howeverwehavetoadmitthatthegamehasbecomeafavoritematterofcollegestudents.Andallkindsofpopulargamesarepenetratingintoallaspectsofstudentlife.
InlinewithPopcapGamesproductsintotheChinesemarket,weformulateanappropriateadvertisingstrategyandmarketingstrategy,andconductasystematicmarketresearchforPopcapGamesincampus.
Accordingtothesituationofthecurrentgamemarket,thismarketsurveyshallbebasedonthecombinedprincipleofscientific,realandcredible,investigateanddemonstrate.Thepurposeofmarketresearchincludes:
1.Analyzingtheimpactofthegameoncollegestudents
2.Understandingthepotentialofthegameintherangeofcollegestudents
3.Masteringcollegestudents’awarenessofourcompany
4.Analyzingcompetingcompanies’marketingmethodsandtheirimpactsoncollegestudents
5.Masteringthebasicinvestmenttothegamemarket
1.Theimpactofthegameoncollegestudents
(1)Theextentofcollegestudents’playinggames
(2)Theimpactofcollegestudents’physicalhealth
(3)Theimpactofcollegestudents’mentalhealth
(4)Theimpactofcollegestudents’affordabilityofsocialresponsibility
2.Thepotentialofthegameintherangeofcollegestudents
(1)Thedescriptionofcollegestudentsaboutgame
(2)Thecostofcollegestudentsongame
(3)Thefrequencyofcollegestudentsongame
(4)Thelengthoftimeofcollegestudentsongame
3.Collegestudents’awarenessofourcompany
(1)Thewayofcollegestudents’learningourcompany
(2)Collegestudents’commentsonourcompany
(3)theawarenessofourcompany'
sgames
4.Competingcompanies’marketingmethodsandtheirimpactsoncollegestudents
(1)Themarketingmethodswhichcompetingcompaniesadopt
(2)Thetimecollegestudentsspentonthegamesdevelopingbycompetingcompanies
(3)Thecostcollegestudentsspentonthegamesdevelopingbycompetingcompanies
5.Thebasicinvestmentofourcompanytothegamemarket
(1)Accordingtoourcompany’simpactoncollegestudents,wecalculatetheamountofthebasicinvestment
(2)Accordingtocompetingcompanies’investment,wecalculatetheamountofthebasicinvestment
(3)Accordingtoourownsituation,wecalculatetheamountofthebasicinvestment
1.Interviewingdifferentcollegestudentsindifferentregionsatdifferentlevelsschools,andthentaking“firstexplain,secondcompletethequestionnaireform”way.
Randomnumber:
100people
2.Releasingquestionnaireinthewebsiteofdifferentlevelsschoolindifferentareas,onlycollegestudents
1.Distributingquestionnaireintheschoolcampus
2.Releasingquestionnaireontheschoolwebsite
Staffrequirements:
1adignifiedandgoodlooking
2decentmanners,kindandwarmattitudeandbeabletocontrolthewholeconversationatmosphere
3haveamarketresearchspecializedtrainingandagoodprofessionalquality
4havearesponsibleandpositiveworkingspiritandprofessionalenthusiasm.
Thefirststage:
Initialmarketresearch
Thesecondstage:
Theplanningstage
MakingPlanTwodays
ValidatingPlanTwodays
AmendingtheconfirmedplanOnedays
Thethirdstage:
Questionnairestage
DesigningquestionnaireTwodays
AdjustingandconfirmingquestionnaireTwodays
PrintingquestionnaireTwodays
Thefourthstage:
Implementationstage
TraininginterviewersTwodays
ImplementingFifteendays
Thefifthstage:
Researchandanalysis
ProcessingdataTwodays
ResearchingandanalyzingdataTwodays
Thesixthstage:
Reportingstage
WritingreportTwodays
PrintingreportTwodays
100questionnaireswereprinted
Aquestionnaireconsistsofthreepapers
100*4*0.2=80(Yuan).
MarketResearchQuestionnaireofPopcapGamesinCampus
Questionnairedescribed:
Investigatestudents’attitudestothegameandmakerecommendations.PopcapGamesthanksyouforyourparticipation!
Questionnaireanalysisarea
[Individualchoice]
1Yourgenderis?
AMaleBFemale
2Yourattitudetoonlinegames?
ALikeBDislikeCDoesnotmatter
3Doyouoryourclassmatesaroundplayonlinegames?
AYesBNoCNotknown
4Howlongwillyouspendononlinegames,ifyouplayonlinegames?
AOnehourBTwohoursCThreehoursDMorethanfourhours
5Howmuchwillyouspendononlinegames,ifyouplayonlinegames?
AOnehundredYuanBOnehundredYuan–ThreehundredYuanCThreehundredYuan—SixhundredYuanDMorethanSixhundredYuan
6Doyouthinkonlinegameswilltakeyourlearningtime?
AYesBNoCSometimes
7Whatyourattitudeistosomestudentswhodropoutofschoolorskipclassesbecauseofonlinegames?
ADoesnotmatterBBanningonlinegameCStrengtheningmanagement
8Ifyouareinanetworkgamedevelopmentcompany,whatdoyouwantistheonlinegameenvironment?
AViolentfightscenesBhasabeautifulpictureChassomegoodmusicinthegameDventunpleasantEmakemoney
9Whatdoyouthinkcollegestudentsplayonlinegamesneedtopayattentionto?
AdonotneedtospendtoomuchtimeBdonotspendtoomuchmoneyCOthers
10DidyouknowthatPopcapGames?
AYesBNo
[Multiplechoice]
1Whichofthefollowingfactorsmakeyoustartplayinganetworkgame?
AAdvertisingBGamePreviewCFriendsDOthers
2Thefollowingareseveraldifferentstylesofonlinegames.Whatdoyoutendtolike?
ARole-playingBActionShootingCStrategyandtacticsDMusicgamesEBusinesssimulationFSportscompetitionGChessDesktop
3Whichfollowingfactorswillbetakenwhenyouchoosegames?
APK,Upgrade,Skills,TaskBGametype,screenstyle
CBalanceofgoodorbadDEasytooperate
ETheplotofstoryFDerivatives(novel,film)
GManufacturerHOthers
4Forwhichpurposeyouplayonlinegames?
AKillingtimeBSeekingtostimulate
CMakingfriendsDHavingfun
EGainingtheeconomicbenefitsFOthers
5Whatisthemostimportantreasonwhyyougiveupagame?
AGeneratingasenseofwearinessBTooexpensiveleadsawasteofmoneyCAwasteoftimeleadsstudyorworkdelayedDCannotgetalongwellwithgameplayersandcannotfindasenseofbelongingETheemergenceofnewgames
[QuestionsandAnswers]
1Whichgamecompanydoyouknow,inadditiontoPopcapGames?
2WhichgameshaveyouplayedinPopcapGames?
3YoumayhavesomerecommendationsaboutPopcapGames.
4WillyouplayPopCapnewreleasedgames,ifyouhaveneverheardofPopCap?
Why?
5DoyouthinkPopCapgameswillsmoothlyentertheChinesegamemarket?
Thosewhoarewillingtodothequestionnairestendtobefemales.Thenumberoffemaleisoverwhelminglylargerthanthatofmale.
Themostcommonattitudeofcollegestudentstoonlinegamesis“Like”.
Andtheproportionfor“Dislike”and“Doesnotmatter”areequal.
ItshowsthatifwewanttolaunchourproductsintotheChinesegamemarket,thereisatremendouspotential.
Thehighestproportionofcollegestudents’timespentononlinegamesis“Onehour”.
Nexthighestistheoptionsof“Morethanfourhours”.
Itdemonstratesthatamajorityofcollegestudentsenjoyplayingonlinegames.
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- 关 键 词:
- 调研 信息 报告 英文