外文资料翻译电子客户关系管理Word格式文档下载.docx
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外文资料翻译电子客户关系管理Word格式文档下载.docx
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Todaytheon-lineenterpriseandelectroniccommerceworldoneselfverydifficultlyifthecompetitordifferentiatedfrequentlyaftercompetitionintense.ussomeon-lineenterpriseprovidestheconvenience,personalizationperfectservice.thisfortheuserandsplitsuptomanyon-lineenterprises'
successestothekeyfunction.Througheffectivelythecommunicationandthetransmissionproduct,theservice,theinformationaswellasthecustomerquestion,requestSolutionwhichandneeds,CRMtoconcentrateinforthecustomerprovideswiththemaintenancehigh-qualityservice.CRMmayincludethecallprocessing(hitsfromoverseascustomerandservicerepresentativewithhitspreservestowardoverseastelephone),thesalestrack[allsalestrackandtherecording)andthetransactionsupport(useinprocessingcommercialtransactiontechnologyandpersonnel)andotherfunctions.ECRMisCRMintheelectroniccommercestrategyapplication,includingtothecustomerexperienceanditsthepersonalizationandtheuserwhichwiththewebsite,thecallcenteroranyothercustomerrelationelectroniccommercewaysaffectsmutually.ICRMthisterminologymayuseinturnwitheCRMtheelectroniccommercecustomerrelationsmanagement.InordertoprovidehighgradeCRM,thecompanymustformulatehasisclearaboutthegoaltheplan,andcarriesoutthisplanwiththemarketandtheinformationtechnologydepartmentcooperation.Theenterpriseanalystsshouldexaminetheplanalldetailsandthedata,liketheexpensedropsorthecustomercomplainsincreases,bydefinestheCRMsystem.
ECRMisessentialtotheon-lineenterprise'
ssuccess,becauserelationsbetweenthemerchantandthecustomerofarebecomeestranged,youpossiblyneversawtoperhapshasspokenwithoppositeparty.Therefore.Constructstheverticalshafttomaintainthiskindofrelations,moreunderstoodoppositepartyisextremelyimportant.Thiskindofrelationscancausethecustomertoturnheadtherepetitionpurchase.Detainstheexistingcustomertodevelopthenewcustomertohavetobemuchcheaperthan.
2.Trackandanalysisdata
Theon-lineadvertisingagent,theon-lineassociationandtheon-lineenterpriseuseintrackingthevisitcustomerbehavioranessentialmethodisrentstrackstheequipment.Datawhichthroughtherecordingdocumentanalysis,thedatamining,thecustomerregistration,homepageCookieandotherequipmentcollect,alongwithtimepassing,canuseinvisitingthecustomerexperiencepersonalization,discoversthecustomerusetendency.toexaminethewebsitethepotency.Thisthistrackequipmentinundersectionalizationspecify.Thecorrectdataanalysisandtheresponsemeasurerealization,canuseinincreasingthemarketcompetitivepower,bringsacustomergreaterdegreesatisfaction.
TheadvertisementcustomerandwebsiteownermayusetheIDcard,themarkingadvertisementclickswithWebbug(networkinterceptionprocedure)tracksthevisitor.TheIDcardcancausetheinformationtotransmitfromthewebsitetoyourscomputer.Notincludingyoursnameandemailaddressaddress.Speakingofyourcomputersearchinformation,onlythenonyournetthepersonalcomputingdigitaladdressinthenetworkthebrowserandtheoperatingsystemisessential.
Theadvertisementclickscancausethevisitcustomerthroughtoclickontheadvertisementtoseetotheproductortheservice.Thisalsoiscalledthetrackequipmentuse,becausetheadvertisementcustomercanunderstandto,anystandcreatedinabigwayhasclickedonthesale,whichadvertisementsweremosteffective.
WebbugortheclearGIFformimagedocumentsetsinlaysonthescreeninsomeimage,websiteownerpermitsthecompany,speciallyadvertisementcompany,thisthiscollectionofinformationprocedureTibetintheirstanddifferentpart.WhenevertheuserrequeststobringWebbugthehomepage,Webbugontomakewebbugthecompanyservertosendouttherequest,likethiscantracktheuseron-linewhereabouts.Thiskindoftracklawallowsthemembertocollecttheuserinformation,forexample,mayconceivethepermissionadvertisementcompanytolayasideWebbuginitscustomerwebsite.IfyouvisittohaveWebbugthestand,visitstheinformationaboutyoutobeabletorecordtoontheadvertisementcompany'
sserver.Then,ifhaveadvertisementcompanyWebbugyoutoanotherthestand,yourvisitalsocanbytherecord.Thispermissionadvertisementcompanycontinuestoestablishthecustomerdispositiondocument.Underseveralnarratedthetrackandtheanalysis,includingrecordingdocumentanalysis,datamining,customerregistrationandhomepageCookie.
2.1recordingdocumentsanalysis
Whenyouvisitsomestand,youonsubmittheinformationfromthestandservertorequestthat,thisrequestisrecordedtherecordingdocument.Therecordingdocumentiscomposedbythestandvisitproductiondata,includingeachvisitor'
sposition,IPaddress,visittime,Rateofpeoplelogginginandotherinformation.Therecordingdocumentanalysisorganizesandsummarizescontainsintherecordingdocumenttheinformation.
Therecordingdocumentanalysiscanvisitthecustomerspeciallyinthedeterminationthequantity,Thiskindofinformationmayuseintheadvertisementgoal.Therecordingdocumentanalysiscantoyoudemonstratethestandchangeorcarriesontheadcampaignthewebsitecommunicationloadeffect.Understoodyoursourceoftouristsishelpfultosetsatargetwellthemarket.Forexample,ifnotestohasverymanyinternationalvisitors,butyourmarketinthelocality,possiblyneedstoconsiderthedeterminationincludingthesevisitors'
goalmarkets,andthereforerevisesthewebsite.
2.2dataminings
Althoughtherecordingdocumentanalysisisdeterminesthenetworkcommunicationloadstatisticsthegoodmethod,butfinallyyoumustknowaboutyourscustomermoresituations.Thedataminingusealgorithmandthestatisticaltoolseekthesourceinthecustomervisitdatamodel.Althoughtheenterprise"
thedataisrich"
butverylittlefullyusesthesedata.Themanualinspectionmassivedatacostagreatdealofmoneyextremelytime-consuming.Theenterprisemayintheservicedataexcavationanalysiscompanyinteriororthemarkettendency,thiskindofinformationtransfersbuthelpstheireffectivelymarketingproduct,themanagemententerprise.Thepublicmodelcanthroughthehelpenterpriseunderstandwellitscustomer,enhancesCRMandthemarketingcompetition.Theenterprisealsocandiscoverthenewdemandeithertheimprovementproductortheservicethroughtheresearchcustomerpurchasemodel.
TheHNCsoftwarecompanyprovidesDataBaseMining-Marksman(www.Hncmarksman.Com)theproduct.canexcavatethedata,andprovidesthestatisticalmodel,thecustomeranalysisandthemarketingcompetitiontomarketallquarters.Forexample,itcanhelpyoutodeterminethecorrectmarketingcompetitiongoalcommunity.TheHNCsoftwarecompanyfillsoutaformandthequalifiedpersontotheseprovides30day-longfreetests.DataDistilleries(www.Datadistilleries.Com)alsoprovidesthecustomerrelationsmanagementproductandtheservice,includingiscalledasDD/Marketerdataminingsoftware.Visitswww.Angoss.Com/Ksprod/Kspage.HtmmaydownloadthefreeKnowledgeSEEKEReducationversion,thisisthedataminingproductwhichprovidesbytheANGOSSsoftwarecompany.Otherprovidethedataminingservicethewebsitealsotohavewww.Appliedmetrix.Com,Www.Datainstints.Comandwww.Smartdrill.Com.
2.3customersregistrations
Whenprovidestheactualbenefittothecustomer,suggestedcarriesonthecustomerregistration,therequestcustomerfillsinindividualinformationinthetablewithbytoproducethedispositiondocument.Wheneachtimethecustomeruseusernameandthepasswordregisterthewebsite,theirbehaviorcanreceivetracksandStoreinthecompanythedatabase.Thisinformationishelpfulinthecompanydesignsthestand,thecustomerserviceandthemarketingstrategyinviewofthecustomerdemand.
Wantsthecustomerregistrationtobeverydifficult.Thepeopledonotwouldratherfrequentlyfillinrequestindividualinformationtheform.Theestablishmentcustomerdocumentbestmethodrequeststheleastinformation,likeuser,passwordandelectronicmailaddress.Ifthewebsiteprovidestheon-lineservice,providesthefreetestorthefreeexampleletsthecustomerrealizethisservice,youshouldencouragethelatentcustomerregistrationregistration,fortheinductionuserregistration,thevendingcompanymayprovidesomepledges,likeonthefreepresentcard,thefreecallingcardorthenettheshoppingdiscount,theregistrationprocessshouldbequicklyeasy,otherwisetheuserpossiblywalks.
Afterthepotentialuserregistration,youshouldsendtheemailtothem,andwelcomethemincludingtheirsusertovisitthewebsite.Somewebsitesaskeachusertoproposeonlythentheusertoknowtheanswerthespecificquestion-iftheuserhasforgottenthepassword,canasktheirthisquestion.Afterreceivesthecorrectanswer,thewebsitepostalgivesthepasswordtheuser.
3.Personalization
Thepersonalizationusecomesfromthetrack,theexcavationandthedataanalysisinformation,hascustom-madeitforthecustomerwithbetweencompany'
smutualfunctionproduct,theservice,thewebsiteandemployee'
s,theuserandthecompanyallcanprofitfromthesourceinthepersonalizationspecialtreatment,providesthespecialbenefittoyourscustomerthecontent,ishelpfulinestablishesonekindofrelations,youcanreturnstothewebsitewheneachtimethecustomerrelyonthiskindofrelations,throughprovides,theadvertisement,thepromotionandtheservice
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