礼品营销及其消费者购买行为分析Gift marketing and consumer purchasing behavior analysisWord格式文档下载.docx
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礼品营销及其消费者购买行为分析Gift marketing and consumer purchasing behavior analysisWord格式文档下载.docx
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(1)theregulationofthereasonablefixedcapitalprofitmarginisbetterthanthatofthesocietywithoutregulation
Lessefficient(socially,inefficient).Enterprisescontrolledunderthecontrolofprofitmargins
Thegreaterthefixedinvestment,themoreprofitsitmakes,regardlessofhowitsoutputchanges
Resultinginhighinputandlowyield.
(2)monopolyenterpriseswithoutcontrolcanmakefactorallocationatthemaximumprofit
Thedrivingforceofpowertoachieveoptimal,althoughinevitablyexistconsumerwelfare
Benefitloss.However,thelowerthereasonablefixedcapitalprofitratio(butgreaterthanthefixedcapital)
Opportunitycost)thegreatertheratioofcapitaltolabor,themoreineffectivethefixedinvestment
Therefore,theallocativeefficiencyofproductionfactorsisstilllower.
(3)controllingtheproductionofasingleenterpriseunderthecontrolofasinglereasonablefixedcapitalprofitmargin;
Theremayalsobeaclosecorrelationbetweenchangesinoutputovertimewithoutregulation
Intheenterpriseproductiontechnologyandmanagementlevel,althoughveryeasytoleadtooutput
Increase,butnotnecessarilyhappen.
(4)thereasonablefixedcapitalprofitratioisbiggerthanthecapitalmarketcost,thecontrolenterprise
Thelessfixedinvestmentintheindustry,thecorrespondingdecreaseinoutput,butatthistimeconsumershurt
Thegreatertheloss,thelowerthesocialefficiencyofregulation.
(5)whenthepriceadjustmentlagperiodislongenough,thedepreciationofthefixedcapitalisrelative
Relativelyshortterm,theregulatoryenterprisesintheshorttermwithoutexcessiveinvestmentpower;
but
Yes,inthelongrun,ifthepriceadjustmentlagsbehind,relativetothedepreciationperiodoftheinvestment
Relativelyshort,thentheregulatoryenterpriseswillalwayshaveexcessiveinvestmentmomentum.
Tothisend,wecanpayattentiontothefollowingthreeaspectsofinquiry:
(1)giveacleardefinitionoftheeffectivenessofregulation.Protectionshouldbeeliminated
Theminimumbenefitsofbenefitsandguaranteedminimumoutputsarenecessaryforregulatoryeffectiveness.as
Asacriterionofallocativeefficiencyofproductionfactors,thereisnosuchthing
Effectivecontrol,controleffectivenesscanonlybearelativeconcept,andguaranteetheminimum
Outputisthenecessarycriterionforthecomparisonofcontroleffectiveness;
theA-Jmodelrevealsthetube
Ineffectivenessdoesnotmeanthattherearenoothermodelsthatcanimproveregulationefficiency,or
TheremaybemoreeffectiveregulationthantheA-Jcontrolledmodelofasinglereasonablemargin
Method.
(2)theimportantbasisoftheA-Jmodelistheconsistentcontinuityoftheproductionfunction
Strictconcavity.Andtheoretically(infact,itcouldhappen)becauseofhiring
Theflexibilityoflabor,thecontinuityoftheproductionfunctioncanbeinconsistent,theconcavitycanbe
Ifitisnotstrict,theninthiscase,themostimportantthingistocontroltheprofitsoftheenterprise
Dahuaandzeroconsumerlossescanbeachievedatthesametime,however,becauseatthistimecontrolenterprises
Theeconomicprofitoftheindustryiszero,andprivatecapitalwillloseitsinvestmentinthisundertaking
Fun.
(3)establisharelativelyeffectiveQ-RcontrolonthebasisoftheA-Jmodel
Themodelutilizesthehighestreasonablecapitalgainsandminimumoutputjointcontrols,
Itcanimprovetheefficiencyoftheallocationofproductionfactorsinmonopolyenterprises,aimingatthegovernmentsystem
Itwillprovidetheoreticalbasisforthecontrolpolicyofmonopolyenterprises.
Giftmarketingandconsumerpurchasingbehavioranalysis
YangYongzhengLiJian
(Schoolofbusinessadministration,ZhongnanUniversityofEconomicsandLaw,Hubei,Wuhan430060)
Abstract:
inrecentyears,therehasbeenasubtlechangeinthefieldofconsumption,thegiftmarkethassprungup,fromtheelderlyhealthcareproductstoelectroniclearningmaterials,fromtraditionalcraftsto
Moderndigitalproducts,frompersonalgiftstocorporategifts,giftsmarketbooming.Howtoknowthegiftmarketanditsconsumers'
purchasingpsychologyandpurchasingbehavioristheacademiccircle
Anewresearchtopic.Correctinterpretationofgiftmarketcanbehelpfulforgiftenterprisestodevelopeffectivemarketingstrategiesforconsumergiftbuyingpsychology.
Keywords:
giftmarket;
giftmarketing;
purchasebehavior
CLCnumber:
F723,documentidentificationcode:
A,articlenumber:
1672-3198(2008)05-0150-02
1,thelatestinterpretationofgiftmarket
Inessence,giftsarenotjustaproductconcept,butone
Theconceptof"
interest"
isthepsychologicalperceptionthatconsumersagreewith.Anda
Liketheproduct,itcanalsobringsomekindofpsychologicalsatisfactiontoconsumers
Isthiskindofpsychologicalsatisfactionthroughemotionalexpressionoftherecipientstobuyers
Present.
Thegiftofbuyersandconsumers(recipients)areseparated
Theexpressionofemotionbetweenthetwomustbeaccomplishedbymeansofamedium
Giftsarethebestwaytoexpressthisemotion.
Theroleofagiftinsuchacarriermustbepursuedintwoways.
Oneisthatinthecourseofgiftmarketing,theconceptofgiftshouldberegardedaslong-term
Marketingstrategy,productstrategy,pricestrategy,channelstrategyandsoon
Aroundthe"
gift"
thiscoreofintegratedmarketingcommunication.Andtheotheristhebusiness
OnlyintheMidAutumnFestival,theSpringFestivalandothertraditionalfestivals,thethemeofholidaygifts
PromotionactivitiesareimprovedrapidlyintheshorttermbyHolidayGiftriding
Salestarget.
2,thecharacteristicsofgiftconsumption
2.1pricepreference
Differentfunctionsofthegift,likethepriceofdifferent,asthecompanypromotionalitems,
Generalgiftsorpopularjewelrycategory,thepriceisgenerallybetween1-30yuan;
Forbusinessgiftsaccordingtotherecipient'
sidentityisdifferent,thepricedifferenceinimportance
-150-twentiethvolumes,fifthissues
Between150and500yuan,asakeyresearchgift,thisisafactthatexistsandoccupies
Thecompanyalotofexpenditurecategories,giftswillbebasedontherecipientposition
Dependingontheimportanceofpublicrelations,thepriceisatleast500yuan,
Therearenocaps,whileprivategiftspendingisduetodifferencesinage,sexandincome
Anddifferent,youthgiftspendingfrequently,butthepriceislow,lessthan100yuan,monthlyincome
$1000foradults,thegiftpricerequirementsof200yuan,asaresultof
Therewerenolarge-scale,nationwidesurveys,andregionaldifferencesingiftspendingweredifficult
Confirmthattheexpensesforthelatterthreecategorieswillvarywiththelevelofeconomicdevelopmentandpeople'
swork
Thelevelofcapitalhasrisenandgoneup.
2.2focus
Asgiftsbuyersarenottheultimateusers,peoplebuygifts
Intheuseofconsiderablevalue,paymoreattentiontoitsdesignisfashionable
Whetherthepackagingisexquisiteandelegant,andthepurchaseofcraftgiftsismoreconcernedaboutitstext
Connotation,moldingprocess,mostconsumersgenerallybelievethat:
giftsareakindofhigh
Theemotioniscommodity,emotionaltiestransfer,sowemustfirstleadtotherecipient
Pleasureshouldbepleasingtotheeyeandmeaningfultothetaste.Sendgiftsasrequired
Thegiver'
staste,alsowanttoconsidertherecipient'
sstyle,andgiftbrand
It'
sveryimportant.Thepricedependsontheimportance,purpose,andfieldofgiftgiving
Thespecificcircumstancesoftherecipient,andingeneral,beforepurchasinghasbeendetermined.Yes
Businessgiftsandpersonalattentiontothedegreeofattentionisslightlydifferent,businessetiquette
Productsgenerallyshouldpayattentiontowhethercustomerscandesigncustomized,timelydelivery.difference
Agegroupsarealsoconcernedaboutgifts,accordingtoChinaArtsandcraftsnetworksurvey:
25yearsold
Thefollowingyoungstudentspaymoreattentiontothenoveltyofthegiftdesign,thebeautifulappearanceand
Fashion,fashion,25-40yearsold,youngpeoplelikefashion,generous,noble,decent,anti-
Thegiftofidentity;
and40yearsoldorolderismoreconcernedaboutthegiftofeconomicapplicablework
Can.
3purchasingbehaviorofgiftconsumption
3.1culturalgenesforgiftconsumption
Chinahasalwaysbeenknownasastateofceremonies,alongwiththewesterncountriestopay
Flowtomakemoreandmorepeoplebegantoacceptwesternculture,evenasis
Unifiedrebels,butthroughthislocalrepresentation,wecanstillbeclear
SeeclearlythemainstreampositionoftraditionalcultureinChinesesociety.Thisisespeciallytrue
IntheChinesepeople'
sunderstandingofthefamily,thepursuitofwarmth,happinessandhappinessofthefamilyisstilllarge
Oneofthevaluesof
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