BEC口语总结Word文件下载.docx
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BEC口语总结Word文件下载.docx
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(内容+意义
skills+avoidmisunderstanding;
gettheworkwelldone
service+itiscriticaltomeetcustomers‘needs;
increasecustomers’satisfaction
relationship+enhancemutualunderstandingandtrust
skills+itisimportantforconductingadministrativeandoffertasks
training+givepracticaladviceforavoidinggettinghurt
6.businessethics(商业道德)+customers’loyaltyandtrusttothecompany
(2)重要性
从公司发展的角度看:
1.enhancecompanyimage
2.increaseproductivity
从雇员的角度:
1.increasejobsatisfaction
2.boostmorale(amongemployees)
3.enhanceefficienciesinprocesswhichresultinfinancialgain
4.reduceemployeeturnover/retainemployee
5.acquiremorepracticalskillsthatisbeneficialforthepersonaldevelopment
6.ensureemployeeshavegreatercommitmentintheirwork/continueeffort
7.ensureemployeeskeepupwiththelatestinformationformarkettrend
9.helpthemhaveaclearideaoffuturejob
(以上的好处或重要性适用于任何有关公司发展的政策措施或活动)
(3)如何使培训有成效
Goodpreparationensureseffectivetraining(任何有关准备的主题都可以套用)
1.maintainapositiveenergyandattitude
2.fullyequippedfacilities
3.meetthetrainingneeds/requirements
panybudget
5.well-organizedmaterials
(4)如何鉴定培训是否具有成效
1.organizearelevanttest
2.toconductasurveytoparticipantstoseewhethertheyhaveanyimprovementintheworkperformance
3.whetherthetrainingaddresstheissues/solveproblems
三.激励员工留住员工
措施:
(具体措施+好处)
1.offerfinancialbenefits/bonus
2.effectivetraining+同上training的好处
3.providecozy/comfortableworkingenvironment+feelatease/increaseefficiency
4.paidholiday+release
5.profit-sharingplan公司利润分享制
6.stockoption
7.constantcommunicationbetweentheemployerandtheemployer
8.flexibleworkinghour+balanceworkandlife/reservetimeforfamily,hobbyorpersonaldevelopment
9.offersomespecialgiftthatmeetemployee’sexpectation
10.opportunitiesforpromotion
11.offerphysicalhealthcheck-upforthestaff/membershipordiscountathealthandfitnessclub
四.招聘Recruiting
(1)招聘方式(优缺点)
1.内部招聘internalpromotion
优点:
havemoremotivationalvalue
boostmorale
encourageemployeestocontinueeffort
giveotheremployeesanticipationofpromotion
reducetheorientationandtrainingcost
makegooduseofabundanthumanresources
缺点:
ifnotfair,itwillleadtointernalconflict
补充一下内部招聘的具体做法:
aselectiontest/well-designedinterview/checkrecordofpastperformance/appraisal
2,外部招聘externalrecruitment
receiveasourceofnewideas/latestknowledge
avoidunfairselecting
becontributabletocompany‘soverallgrowthandsuccess
deprivecareeranticipation
discouragemorale
Increasetrainingcost
其他招聘方式(TV,newspapers,internet,recruitmentcompany)
各种方式的优缺点:
优+缺(同广告不同宣传方式的优缺点)
Interne(onlinerecruitment):
lostcost;
reachvastaudience/attractwideattention;
attractpotentialcustomers+maybeannoying
Television:
reachvastaudience+highcost;
peopleoftenchangechannels
Newspaper(putadinthelocalnewspaper):
reachvastreader+life
spanisshort,readersoftendiscardthemquickly
askarecruitmentcompany:
professional+highcos;
cannotfindtherightperson
五.广告宣传方式(招聘,发表新产品等)launchaadvertisingcampaign,publicity
1.Interne(onlinerecruitment):
2.Television:
3.Newspaper(putadinthelocalnewspaper):
reachvastreader+lifespanisshort,readersoftendiscardthemquickly
:
lowcost
outfreesample:
giveapersonalexperience
directemailtotargetcustomers:
getamailinglistoftargetcustomers;
attractpotentialcustomers+peopleoftenignoreorjustdeleteitimmediatelywithoutopen(shoulduseattractiveheadline)
outleaflets
六.商务会议
(1)前期准备(召开前要考虑的要点)
1.agenda(keypoint):
setoutinadvancetostatedate,timeandlocation;
informthemofalltheitemstobediscussedtogether;
askthemforsuggestionsforitems
2.venue:
chooseasuitablevenue;
withconvenienttransportation;
bigenoughtoaccommodatealltheparticipants;
:
fullyequippedwithnecessaryfacilitiessuchasoverheadprojector,fax,telephone,computerwithaccesstotheinternet
size/lengthofthemeeting
(2)集会的目的:
1.keepontrackofmarkettrend(torespondquickly)
2.gatherideastoreachmoreworkablefinaldecision
3,offerplatformtosharevaluableexperience
3.exchangeviewstosolveproblem
(3).其他形式的集会活动
1.buffetdinners
2.afternoonteatime
3.sightseeingtour
4.anrewardceremony
目的同上:
商务会议的目的
(4).参会需要带的文件(只是个大概):
1.workplans
2.analysisformarkettrendanddevelopment
3.salesreport(销售会议)
4.relatedfigures/data
giveaoverallpicture;
usefulforsettinggoals/targets
(5)参加会议需要注意什么(会中):
carefully:
showrespecttoothers;
benefitfromtheirviews
2.takenotes:
ensurenotmisstheimportantitems;
usefulforlaterreference
七.缓解工作压力/应对繁重工作
(1).表现:
consistentlyworkinglate
workingthroughlunch
cometoworkevenwhenill/oftenaskforsickleave
rushtomeettightdeadline
bringworkhome
(2)后果:
highturnover;
poorperformance;
inlowspirit;
lowerproductivity
(3)解决措施:
1.timemanagementtraining:
prioritizealltasksinorderofimportanceandurgency+feelateasewiththeirroutinework
2.flexibleworkingtime+balanceworkandlife
3.providesomesportsfacilities/organizesportsactivities+enhanceemployees’health
4.encouragetotakeupahobby+getoffthefatigue
5.providecoffeeroomsandnutritiousrefreshment+helptorelax
6.providechildcare/eldercare/transportationfacilities+helptocopewiththeseresponsibilities
八.解决公司危机的措施:
Itisreallytimethatweshouldtakesomeimmediatemeasures
1.issueanewsrelease
2.makearrangementforthevictims
3.offerallkindsofassistance
4.offersomecompensation
5.assignsomestafftotheirfamilytohelptocopewithtragedy
6.makeapromiseto
7.organizesomerelatedtrainingprogrammeabout
8.(产品)recallalltheproductfromthemarkettopreventpossibledanger
九.公司选址/迁址
考虑因素:
1.getclosertothetargetmarket
2.cheaperlaborcost;
lowratesofcorporatetax
3.site:
well-establishedandfast-growingbusinessarea(whichhavehighlevelofdemandforservices)
4.convenientpublictransportation
5.leasingrent(chooseonecanafford)
6.avoidcompetition
7.considerexpansionpotential(whichoffersomeflexibilityandroomfortheexpansionofcompany)
8.betterworkingenvironment
好处:
boostbusiness;
leadtohigher-qualityperformance;
increasecompany‘sprofits
(这几个都是万能短语)
十.市场营销(产品相关的话题)
(1)产品属性:
brand;
price;
quality;
after-salesservice;
reputation;
reliability
(2)价格的制定
影响因素:
competition;
supplyanddemand;
customers’perceptionofprice
措施:
offerseasonal/trade/cashdiscounttostimulatedemand,boostsale
Carryoutsurveytofindoutcustomers’needsandtastes
(3)产品推销/推广
目的:
aimattargetmarket;
promoteproductefficiency;
meetandbeatfiercecompetition
capturealargemarketshare(占领市场较大份额)
方式:
1.launchaadvertisingcampaign(略,见上)
2.personalselling:
employsomeexperiencedsalespeople
3.salespromotion:
offerpromotionalgifts;
coupons优惠券;
rebate回扣;
loyaltyscheme;
sweepstake抽奖;
freesamples;
tradingstamp;
contest
4.publicity:
massmedia
好处:
attractpotentialcustomers;
boostthesaleofproduct;
encouragecustomerstotrynewproducts
(4)客户服务customerservice
increasethelevelofcustomersatisfaction;
meetcustomers’expectation;
improvethestandardofcustomerservice
提高服务质量的措施:
1.Haveanafter-saleservicessupervisionsystem(monitor,supervise)
2.stafftrainingprogramme(improvestafffriendliness;
thespeedofservice;
learntodealwithcustomercomplaints)
3.checksalesfiguresregularly
4.obtainfeedbackfromcustomer(setupahotline;
conductasurvey)
(5)留住顾客
maintaincustomerloyalty;
keepcustomer
1.understandwhatthecustomerneeds
2.providehighqualityproductandgoodservice
3.offersomediscounttoregularcustomer
4.upgradeinteriordecoration
十一.招待客户
具体款待方式+好处
(1)appropriatetypesofactivities:
1.arrangeabigwelcomingdinner+showwarmwelcome/hospitality;
makethemfeelatease;
setastageforconversationandpotentialbusiness
2.showthemaroundourcompany,especiallythebestpart+givethemanoverviewofourfacilitiesandproductionmethods
3.takethemtoseeplacesofculturalandhistoricalinterest/experienceculturalevents(plays;
concerts;
sportevents)
+offerusgoodopportunitiestogettoknoweachotherbetter;
givethemmoreinsightintoourwayofdoingbusiness;
helpencouragetheirbusinessinterestinchina;
haveachancetotakeinthelocalflavor
(2)cost
highcostmeansexcellenceinservice
(3)businessobjectives
1.haveaclearplaninmind
2.workoutalistofspecificbusinessobjectivestoachieve
3.landbusinesscontracts
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