英语听力教程4答案及原文Word格式.docx
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英语听力教程4答案及原文Word格式.docx
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malls13:
Britain14:
gift-buying15:
50%16:
net17:
peroid
C.Keys:
1:
thesite2:
merchant,addresses/phonenumbers/callup3:
strictsafetymeasuresPartIINetshoppingunderfire
A.Keys:
delivery,delivery2:
deliverycharges3:
personalinformation,87%4:
returninggoods,47%5:
order,35%,dispatch,87%6:
moneyback,two
B.Keys:
convenience2:
choice3:
obstacles4:
completetrust5:
buildconsummers'
trust6:
mature7:
payment8:
service
PartIIIBankingathome
limitedopeninghours2:
Onlinebankingservices3:
gettingcurrentinformationonproducts4:
e-mailingquestionstothebank5:
competingforcustomers6:
havingnocomputersathome
ItisbankingthroughtheInternet.2:
'
Onlinebanking'
offersconveniencewhichappealstothekindofcustomerbankswanttokeep.3:
Banksmostwanttokeeppeoplewhoareyoung,well-educated,andhavegoodincomes.PartIVMoreaboutthetopic:
SecretofGoodCustomerService
EnglishGoodCustomerService(Harrods)
inapleasantenvironment2:
Secondtonone3:
differentcustomers,takealookateverything,alternatives,cometosalesassistants4:
firstcontactwiththecustomer
AmericanGoodCustomerService(Saks)
humanside,family,occasionsinlife,apartnership2:
repeatbusiness,sales
PartVDoyouknow…
Keys:
c2:
a、b、c3:
a、b、c4:
c5:
c6:
b
Tapescript
C.
Consumerswhowanttoshoponlinearesuggestedtobearthefollowingthingsin
mind:
Evaluatethesite.Alwaysbuygoodsfromwell-knownandtrustworthycompanies.
Dealwithcompanieswhichoffercustomerservice,acomplaintsprocedureandhavearefundtomerchant.E-mailandwaitforreponses.Takedowntheaddressesandphonenumbersofthosecompaniesandmakesuretheyarerealbycallingthemupbeforebuyinganyproductsandsecureconnection.Sincebuyersmustsubmitpersonal
informationlikenumberandexpirydateofthecardtherearefearsoversecurity.
Dealwithsitesthatapplystrictsafetymeasuresthatrequireshopperstogivespecificdataknownonlytocardholdersbeforemakingtheextracarefulatacybercafeorotherpublicconnection.
PartIINetshoppingunderfire
Thereisanurgentneedfore-commercerulestoboostconfidenceinbuyingonline.
ConsumersInternational,afederationof245consumerorganizations—including
theUK'
sConsumersAssociation—saiditssurveyshowedthattherewerestill
obataclestoshoppingonlinewithcompletetrust.
Thestudy,fundedbytheEuropeanUnion,involvedbuyingmorethan150itemsfrom
17countries.Eachconsumerorganizationtakingparttriedtofindonesiteinits
owncountryandoneabroadtobuyaselectionofitems.Theseincludedadictionary,adoll,jeans,ahairdryer,computersoftwareandhardware,chocolatesandchampagne.
Thekeyfindingswere:
Eightoftheitemsorderedtookmorethanamonthtoreachtheirdestinationand
atleast11(eightpercent)neverarrived.
Manysitesdidnotgiveclearinformationaboutdeliverycharges.
Only13%ofthesitespromisedthattheywouldnotsellcustomers'
personalinformationontoathirdparty.
Only53%ofthecompanieshadapolicyonreturninggoods.
Only65%ofthesitesprovidedconfirmationoftheorderandonly13%toldcustomerswhentheirgoodshadbeendispatched.
Intwocases,customersarestillwaitingfortheirmoneybackmorethanfourmonthsafterreturningtheirgoods.
LouisSylvan,vice-presidentofConsumersInternational,said,"
Thisstudyshows
that,althoughbuyingitemsovertheInternetcanbenefittheconsumerbyofferingconvenienceandchoice,therearestillmanyobstaclesthatneedtobeovercomebeforeconsumerscanshopincyberspacewithcompletetrust."
ChrisPhilips,MarketingManagerataLondonbasede-commercesecuritycompanycommented,"
Thisstudyconfirmsthedifficultiesofestablishingconsumers'
trustintheInternetasashoppingexperience.WithstatisticsliketheseandVisaclaiming47%ofdisputesandfraudcaseswereInternet-related,itislittlewonderthatInternetcommerceisnotproducingtheprofitspredictedtwoorthreeyearsago.Trusttakestimetobuild,andtheInternetwillnotmatureasaretailchanneluntiltrustedbrands,likethebanksforexample,starttoofferwaysofsupportingtrustrelationshipswithguaranteespaymentandservice."
InSeptember,theOrganizationforEconomicCooperationandDevelopmentwillholdameetingtodiscussasetofinternationalguidelinesforelectroniccommerce.PartIIIBankingathome
Manypeopledislikewalkingtothebank,standinginlonglines,andrunningoutofchecks.Theyaredissatisfiedwiththeirbank'
slimitedhours,too.Theywanttodosomebankingatnight,andonweekends.Forsuchpeople,theirproblemsmaysoonbeover.Beforelong,theymaybeabletodotheirbankingfromthecomfort
oftheirownhome,anyhouroftheday,anydayoftheweek.
Manybanksarepreparing"
onlinebranches,"
orInternetoffices,whichmeansthatpeoplewillbeabletotakecareofmuchoftheirbankingbusinessthroughtheirhomecomputers.Thisprocessiscalledinteractivebanking.Attheseonlinebranches,customerswillbeabletoviewalltheiraccounts,movemoneybetweentheiraccounts,applyforaloan,andgetcurrentinformationonproductssuchascreditcards.
Customerswillalsobeabletopaytheirbillselectronically,andevene-mailquestionstothebank.
Banksarecreatingonlineservicesforseveralreasons.Onereasonisthatbanksmustcompeteforcustomers,whowillswitchtoanotherbankiftheyaredissatisfiedwiththeservicetheyreceive.Theconvenienceofonlinebankingappealstothekindofcustomerbanksmostwanttokeep—peoplewhoareyoung,well-educated,andhavegoodincomes.Banksalsowanttotakeadvantageofmoderntechnologyastheymoveintothetwenty-firstcentury.
Onlinebankingmaynotbeappropriateforeveryone.Forinstance,manypeopledonothavecomputersathome.Otherpeopleprefertogotothebankandhandletheiraccountsthetraditionalway.Eventhoughonlinebankingmaynevercompletelyreplaceawalk-inbank,itisaservicethatmanycustomersaregoingtowanttouse.
PartIVMoreaboutthetopic:
InBritaintheyaskyou,"
Areyoubeingserved"
WhilstinAmericatheytellyouto"
Haveaniceday."
ButwhatisthesecretofgoodcustomerserviceFromHarrodsinLondonandSaksNewYork,we'
regoingtofindoutthedosanddon'
tsofsellingprotocol.
ThereasonthatHarrodshasbeensosuccessfuloverahundredandfiftyyearsistwofold.Firstofallthey'
veofferedtheircustomerstheproductstheywanttobuyinapleasantenvironment.Butsecondlyandmoreimportantly,thelevelofcustomerservicethatthey'
vegiventheircustomers,beforesale,duringsaleandaftersale,hasbeensecondtonone.Ithinkit'
sfairtosaythatifyoucomparetheBritishwithourcousinselsewhereintheworldthatweareactuallyquiteareservedlot.Toacertainextenttherearealotofshrinkingvioletsinthiscountrywhowouldratherjustdotheirownthing.They'
dratherwanderaroundandbrowseandiftheydoneedanyhelpeventually,askforit.SoIthinkthewaythatweapproachourownU.K.basedcustomersisactuallyslightlydifferenttothewayweknowweneedtoapproach.Forexample,anAmericancustomer,orindeedaJapanesecustomer,oraMiddleEasterncustomer,whoallhavedifferentwaysofdoingthings.
Wellinservingdifferent,Iguess,nationalities,youdotakeverydifferentapproaches.WithEuropeans,forexample,youdokindofletthemtakealookateverything.Seewhat'
sbeingonofferandthenaskthemiftheyneedanyhelp.Ithinkthey'
dprobablymuchmoreprefertocometoyou,ratherthanyousomuchtogotothem.TheAmericancustomerverymuchexpectsyoutogotothem,approachthem,showthemalternatives.WellIthinkmaybethemoreEuropeanorBritishcustomercanbealmostturnedoffbythatifsomeoneisseentobetooaggressive,maybetooanxioustomakeasale.
It'
smostimportantthatthefirstcontact,thefirstinitialmeetingwiththecustomerisagoodandsuccessfulonebecauseonthatbasis,thecustomerwillmakeuptheirmindwhattheywanttodonext.
IquiteliketheEnglishsalesassistantsbecausetheydefinitelyhavebetterthingtodothantalktoyou,whichIlike.It'
sveryterrifyingwhenyougotoAmerica.
"
CanIhelpyou"
they'
relikelickingyou.You'
rejustlike,"
No,I'
mfine.Ijustwanttolook."
Thatputsmeoff.IlovetheEnglishsalesassistant.SowherehaveyouexperiencedtheverybestincustomerserviceUmm,probablyAmerica.Intermsofbestasin,theygiveyousomuchattentionit'
s
almostembarrassing.Theytreatyou,youknow,the"
haveaniceday"
thing.They'
wanttohelpyou.Theywantyoutobuy,'
causetheyoftenworkonacommissionbasis.That'
sifyoulikebest.ButIpreferthe...like,beingignored.
Tamara:
IthinkEngland'
sstillwaybehindintermsof,likeAmericaforexample.IcancallinAmericafromLondonandthey'
lltracktheitemdown.It'
snotlike,"
Sorrymadamwedon'
thavethatinyoursize."
IjustgottheGucciboots,whichminehadactuallybroken.AndinEnglandtheysaid,"
Sorry"
youknow,that'
sit.SothiswomaninLosAngelestrackedthemdownand,infactgotthemforme.That'
sbecausetheyworkoncommission.Andthesoonerwelearnthat,thebettertheservicewillget.
SowhatdotheAmericanshavetosayTheymayspeakwithadifferentaccent.Butisthesalespitchaforeignlanguagetotherestofthewo
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