论文Word文档格式.docx
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论文Word文档格式.docx
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班级:
09旅英2班
学生姓名:
赖桂芳
学号:
0919211
指导老师:
禹琴
完成日期:
2012年4月27日
1、毕业综合实践报告一律用国际标准B4型纸(297mm×
210mm)打印。
页边距为:
上边距20mm,下边距20mm,左边距20mm,右边距15mm。
2、文字图形一律从左至右横写横排。
文字一律通栏编辑,使用规范的简化汉字。
除非必要,不使用繁体字。
忌用异体字、复合字及其他不规范的汉字。
3、综合实践报告各部分的编排式样及字体字号:
(1)目录:
项目名称用3号黑体,顶部居中;
内容用小4号仿宋。
(2)内容提要及关键词:
标题3号黑体,顶部居中,上下各空一行;
内容用5号宋体,每段起首空两格,回行顶格。
关键词三个字用4号黑体,内容用5号黑体;
关键词通常不超过5个,词间空一格。
(3)正文文字:
另起页,综合实践报告标题用3号黑体,顶部居中排列,上下各空一行;
正文文字一般用小4号宋体,每段起首空两格,回行顶格,1.5倍行距。
(4)正文文中标题:
一级标题,标题序号为“一、”,4号黑体,独占行,末尾不加标点;
二级标题,标题序号为“㈠”,与正文字体字号相同,独占行,末尾不加标点;
三级以下标题,三、四、五级标题序号分别为“1、”、“
(1)”和“①”,与正文字体字号相同,可根据标题的长短确定是否独占行。
若独占行,则末尾不使用标点,否则,标题后必须加句号。
每级标题的下一级标题应各自连续编号。
(5)注释:
项目名称用4号黑体。
正文中加注之处右上角加数码,形式为“①”或“
(1)”,注文按序号统一放到正文后排印,字体用5号宋体。
引用著作时,注文的顺序为:
作者、书名、出版单位、出版时间、页码,中间用逗号分隔;
引用文章时,注文的顺序为:
作者、文章标题、刊物名、期数,中间用逗号分隔。
(6)参考文献:
项目名称用4号黑体,在正文或注释后排印,字体用5号宋体,参考文献内容,具体编排方式同注释。
4、全文排印连续页码,单面印时页码位于右下角。
指导教师评语:
赖桂芳同学有较强的查阅文献资料的能力,能全面收集有关论题的资料和信息,在撰写过程中能结合自己实习的内容并能综合运用自身所学的基础知识及专业理论,对论题进行全面的探讨和深入的分析。
该生通过工作实际及当前旅游电子商务发展的现状,分析了对未来我国旅游业发展所起的作用和存在的问题,提出了一些有效可行的措施,进而对有关现实问题的解决起到了一定的帮助作用,具有应用价值。
毕业综合实践报告的思路清晰,内容充实,观点明确,结构合理,语言流畅准确,完全符合毕业综合实践报告的标准和规范。
该生的综合能力反映了专科毕业生应具备的优秀水平,其实践报告达到专科优秀实践报告的水准。
初评成绩:
94
指导教师签名:
禹琴
2012年5月2日
毕业综合实践(设计)评审小组意见:
终评成绩:
组长签章:
年月日
Contents
Abstract2
一、Introduction:
TourismandE-commerce3
二、ThedevelopingsituationofChina’stourisme-commerce4
三、Thecompetitiveadvantageoftourisme-commerce5
(一)Thetravelagencychangefromasingleconsultationservicestomulti-dimensionalinformationcommunication5
(二)Lowerbusinesscostsandimproveoperatingefficiency5
(三)Tourismelectroniccommercemakepersonalizedtravelproblemssolved6
四、Problemsexistingintourisme-commerce6
(一)Theredundantwebsitemakesnetworkdevelopingslowly6
(二)Asingleserviceprojectandashortageofconsumptionandalowcustomerloyalty7
(三)Operationenvironmentisnotperfect7
(四)Lackofcredit7
(五)Thelimitationofonlinepaymentbecometheconstraintofthedevelopmentoftourisme-commerce7
五、Thestrategiesofthedevelopmentoftourisme-commerce8
(一)Thetraditionaltourismcompaniesshouldchangethetraditionalconcept,tointegratetheresourcesandcarryoutthepersonalizedservices8
(二)Tourismenterprisesshouldstrengthenthecoordinationandcommunicationwiththerelatedparts8
(三)Improvethestaffquality,cultivatecompoundtalents9
(四)Improvethelevelandqualityofthewebsiteserviceoftourismbusiness9
(六)Strengththebrandcompetition9
六、Conclusion10
Reference11
Abstract:
Withthefastdevelopmentofdigitaltechnologyandthefurthercombinationofcomputer,communication,Internet,electronicbusinessandtourism,usingofelectroniccommerceandmoderninformationsystemintourismbecomesamaintrend.Moderninformationtechnologyprovidestravelagencieswithapowerfulcommunicationimplementandleadstothechangeofproductionandworkingprocessintravelagencies.ThethesisemphasizesondiscussingthestatusandtheeffectofTourismE-Commerceandanalysesthereasonoftheinfluents.Thesolutionsoftourismareprovidedalso.
Keyword:
TourismE-CommerceStrategyAffect
摘要:
随着数字化技术的飞速发展以及计算机、通讯、互联网、电子交易等与旅游业的进一步结合,电子商务和现代信息系统的应用成为未来旅游行业发展的一个主要方向。
电子商务理论和技术的发展将现代信息技术带入旅游服务领域,使得旅行社生产和经营过程发生变化。
本文着重探讨旅游电子商务的现状及其对旅游行业所造成的影响及原因分析,并提出旅游电子商务背景下旅游行业的应对策略。
关键字:
旅游电子商务对策影响
广东工贸职业技术学院应用外语系09旅英2班
0919211LaiGuifang
TourismandE-commerce
The21stcenturyaretheinformationtime,thetertiaryindustryunceasinglyriseinthevariouscountries'
proportion,speciallyserviceindustry,informationserviceindustrybecomesforthe21stcenturytheleadingindustries,thishascausedtheelectroniccommerceproductionandthedevelopmentintheglobalinformationisundertheinfluencewhichthesituationdrives,thevariouscountries'
electroniccommerceunceasingimprovementandtheconsummation,theelectroniccommerceisafocalpointwhicheachcountryandeachbigcompanycapture.
E-commerceisbuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks.Thereareseveralelectroniccommercetypes.Oneisbusiness-to-consumerorB2C.Businesstocustomerisonewherethecompanysellsitsgoodstothecustomerortradeswiththecustomers.Thisiselectronicretailingandcalledase-tailingincommon.Otheroneisbusiness-to-businessorB2B.Businesstobusinessisoneinwhichacompanydealswithanothercompanyforbusinessandexchangingofgoods,products,services.Anotheroneisconsumertoconsumer.OnlineshoppingofCtoCisaformofelectroniccommercewhereaconsumerplacesbidandotherbuysit.Herethewebsitesactsanintermediateforthebusiness.ExampleforsuchsitesisTaobao.Forthebusiness:
itisprovideseasierwaytomarketaparticularproductatlowcostandalsotheproducteasilyreachestheglobalmarket.Fortheconsumers:
theycanbuyproductsfromhome,sonotediousworkinbuyingandtheycantradeanytime.E-commercethusisagreaterbenefitprovidedithasultimatesecurity①.
二、ThedevelopingsituationofChina’stourisme-commerce
InChina,tourisme-commercewebsiteappearedin1996,tothepresent,ithasreachedmorethan5,000,amongwhich,therearemorethan300professionaltravelsites,includingthreecategories,regionalsites,professionalsites.Regionalsitesaremainlyaboutlocalattractions,scenicbeautyoftheintroduction,theoverallstrengthispoorwithlessinformation,it’sdifficultforthemtoguaranteetheirfinancialincome.Theprofessionalsitesmainlycarryoutprofessionaltravelagencybusiness,includingtraditionaltravelagenciesandprofessionalwebsitee-commercewebsite.TheformerhasCYTSnetwork,CITSnet①.ComfortTravelalsoopenedthefirstoutboundtourismwebsitethatprovidetheserviceforoutboundtourismregistration,passports,visas,bordercontrol,customsandotherknowledge.ThelatterhasCtripTravelNetwork,elongnet,Chinatravelnet.E-commerceisthemostimportantwayforChina'
stourismindustrytoparticipateininternationalcompetitions.TheNationalTourismAdministrationattachesgreatattentiononthis.
Comparedtotheforeign,tourismE-commerceinourcountryisjustinitsearlydays.Onlinetravelbusinessaccountsforalowproportionofthetourismindustry,anditsdevelopingspaceareverylarge.Asthedomestictourismande-commercetradematuringandenterprisebusinessmodecompleting,thephenomenonthatthetraditionalwayisreplacedbyonlinetravelwillcontinuetoappear.CurrentlythemorerepresentativeofonlinetravelcompanysuchastheCtrip,Edragonwhichtakemorethan30%ofgrowthrateindomestic,anddomestictourismmarkettakenomorethan15%ofgrowthrate,willreplacetraditionaltourismmarket.Atpresent,domesticonlinetravelaccountsforonly20%inthee-commercemarket,andinayearortwoyearitwillreach30%.Withitsgrowthspeedingup,thewaystoreplacethetraditionaltourismwillalsospeedup
.
三、Thecompetitiveadvantageoftourisme-commerce
(一)Thetravelagencychangefromasingleconsultationservicestomulti-dimensionalinformationcommunication
Consultationserviceisoneofthemainfunctionsofthetraditionaltravelagency.BeforethereisnoaveryeffectivewaystounderstandingtheconditionsOfthetourismdestination,touristscanonlyturntotravelmarketinformationprovidedbytravelcompanyandthepastreceptionexperience.Thetraditionaltourismconsumptionisachievedbythetouristsleavingtheirlivingplaceandgoingtothedestinationforaseriesoftouristactivities.Tourismproductscan'
tmove,andtheymustbesoldtothetouristswhoareawayfromdestinationbeforetheyleave.Touristsoftenexistapsychologythatisnotsuretothetourismproductsandservices.NowadaysmoreandmoreinformationabouttouristdestinationandtouristtransportationhavebeenprovidedbytheInternetnetwork.Theseinformationfromthegeneralsituationofthedestination,localconditionsandcustoms,tothesmallhotels,restaurants,rentalcarsandsoon,canbevieweddirectlybytheInternetfortourists.Thisonlineinquiryalsohasadvantagessuchaslargevolumeofinformation,straightforwardwaysandconvenience.Tourismenterprisecanusethemoderninformationmeasurestoshowthethreedimensionalsceneoftouristattractions,touristhotel,tourismfacilitiesandtraffictoolsontheelectroniccommercenetworksoastoimprovetourists’feelingoftourismservicesinadvance,enhancethetrustofthetourists,strengthentheimpression,andclearuptheiruncertainpsychology
(二)Lowerbusinesscostsandimproveoperatingefficiency
Firstofall,thetourisme-commercereducesthecostofexchangeinformationofenterprises.Theinformationcommunicationbetweenenterprisesisthebaseoftherelationshipbetweenenterprises.ThosetouristenterprisesthathadopenedelectronicbusinesscanbeeasilytoestablishanetworkbusinesscontactwithotherenterpriseswiththehelpofInternet.Andthedirecteffectofthiskindofnetworkbusinessrelationshipbetweenenterprisesistoreducethecostofexchangeinformationbetweenenterprises.Second,oneofthegreatstrengthsofE-commerceistoreducethetransactioncostofenterprises.Accordingtothecalculationresultsofthe"
China’sindexreportofelectroniccommerce”,issuedbytheInternetresearchanddevelopmentcenter,itshowsthattheelectroniccommercec
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