大学体验英语Unit3book 3Word文档格式.docx
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大学体验英语Unit3book 3Word文档格式.docx
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Producingproductsthataregoodtothewell-beingofpeopleandtheenvironment;
pricingproductsandservicefairly;
offeringgoodafter-saleservices;
raisingfundsforcharities.
Sinceitsopen-doorpolicyofthelate1970s,Chinahasrapidlybecomearisingglobaleconomicpower.SinceChina'
saccession登记入册totheWorldTradeOrganization(WTO)/China'
sentryintotheWTOin2002,Chinaisnowofficiallyfullyopenforbusinessandmaysoonbethebiggesteconomyintheworld.Nooneinamanagerialcareercanaffordtoignoreamarketthatcomprisesone-fifthoftheworld'
spopulation.Moreandmoreforeigninvestorsstarttodobusinessinchinamainlyinhigh-tech,agricultural,forestry,telecommunicationandenergyindustry.China'
swtoentrymarksawatershed分水岭;
流域;
转折点initsongoingreformandmodernizationprogram,seeingthecountryadaptitslegalandregulatoryframeworkofforeigntradeandinvestmentinlinewithitswtocommitments承诺,保证.Asamajoremergingmarketwhichembracesnewbusinessopportunitiesandchallengers,foreigninvestorsaremorelikelytostartdoingtheirbusinessinchina.Advantagesindoingbusinessinchinaareasfollows:
majoremergingmarket,largetrainedlaborpool,favorablebusinessatmosphere,dynamicfast-growingeconomy,rapidlyincreasingconsumerwealth,verylowemploymentcosts.Furthermore,asadynamicmarketandinternationalinvestorsandbuyerscanfindawiderangeofqualityproductsatverycompetitivepricestostarttheirbusiness,forinstance,lotsofinvestorsstartdoingbusinessinchinainproducingtextiles,apparel衣服;
服装andfootwear;
rawmaterials,metalsandchemicals;
toysandhandicrafts;
andfoodstuffs.Besidestheobviouspotentialforsellingconsumergoods,chinahasarequirementforawiderangeofagriculturalandindustrialrawmaterials,hightechcomponents,capitalgoodsandservices.DuetotherapiddevelopmentoftheChineseeconomy,itofferssellersampleopportunitytoplacegoodsinthisfastgrowingeconomytoexpandtheirworldwidebusiness.ManytopbrandnamesfromacrosstheworldcannowbefoundinthelocalhighstreetofmostmajorChinesecities.Alongsidesummariesoftheoreticalresearch,DoingBusinessinChinaprovidesaperceptualtoolkit工具包,工具箱whichwillenablethebusinesspersonorstudenttodobusinessinChinaandapplythatknowledgebackintheWest.
Chinahaschangedenormouslyoverthelast20years.Itseconomyhasbeengrowingat10%ayear,andit'
sontracktobetheworld’slargesteconomysoon.Today,80%oftheworld’selectronicgoodsaremadeinChina.Asaresult,moreandmorewesterncompanieswanttodobusinessinChina.Buthoweasyisitforawesternertodobusinessthere?
HerearesometipsfromtheBritishEmbassyinBeijing.
Takeyourtime.Inthewest,businessisruledbydeadlines.Chinesebusinesspeopleseemtoactslowlybywesternstandards,sobepreparedtowaitfordecisions.
Buildrelationships.Inthewest,it'
susualtodobusinessfirst,andthenseeifarelationshipispossible.InChina,it'
stheopposite.Youneedtobuildarelationshipbeforeyoucandobusiness.Thisleadstotheideaof‘guanxi’.Guanximeansusingpersonalcontactsandrelationshipstodobusiness,andwesternersneedtounderstandhowrealandstrongthisisinChina.
ItcanalsobeusefultofindareliableChineseally同盟者;
伙伴toworkwithyou.HeorshewillbeabletohelpwithlanguageorculturalproblemsandwillalsobeabletounderstandChinesebodylanguage.RemembertoothatavisitbyawesternerisoftenseenasagreathonourbyChinesecompanies.
Youmustremembertorespect‘face’.Facemeanshavinghighstatuswithyourpeers.Facecanbelost,givenorearned.Nevercriticizeorinsultsomeoneinfrontofothers,aslosingfacewillmakeitimpossibletomakeadeal.Ontheotherhand,ifyoupraisesomeonebysayinggoodthingsabouthimorher,thenheorshewillgainface,butbecarefulnottodoittoomuch.
Acceptthepecking啄食;
吹毛求疵order.Hierarchy层级;
等级制度isveryimportantinChina,andthegroupismoreimportantthantheindividual.Inbusiness,Chinesepeopleoftendon'
tliketakingresponsibilityindividuallyandmayalsonotlikegivingopinionsinfrontofpeers,incasetheyloseface.
AllthesetricksofthetradecanhelpyoutoplaythegameanddobusinesssuccessfullyinChina.Beprepared,andbepatientifyouwanttobeawinnerinChina.
ThemanagementofalargecompanyiscomposedoftheCEO(chiefexecutiveofficer)andseniorexecutives(membersoftheboardofdirectors),departmentalmanagers(whoareinchargeofvariousdepartments,suchassalesdepartment,productiondepartment),supervisors(responsiblefortheday-to-dayworkinoffices),generalstaffandjuniorstaff(secretariesandclerks).Therunningofacompanycoversavarietyofareasincludingfinance,marketing,humanresources,informationandcustomerrelations.Majordecisionsconcerningthemanufacturingofaproduct,pricing,investment,thechoiceofabusinesspartner,negotiationpoliciesareusuallyreachedatboardmeetings,whichareheldregularly.Astaffmeetingisheldifamajorchangeofcompanypolicyistobeannounced.Oneoftheroutinejobsofacompanyiswelcomingvisitors,whichisimportantinestablishinggoodrelationshipswithpotentialbusinesspartners,clientsorcustomers.Normallyitisthecompany’sreceptionistwhowelcomesthevisitoranddirectshimorhertotheappropriateperson.
Businessmustconsideratleastsixessentialaspectsofmanagement:
1)assets资产;
财产(financialresources),2)naturalresources,3)labor,4)communications5)marketing,6)organizationleadership.
Reasonsforthesuccessofacompany:
First,theypayspecialattentiontotheimageoftheircompanies.Theytrytomaketheircompaniesorbrandsfamous.Theirbrandsnotonlystandforcertainproducts,butareassociatedwithhighpopularity,highquality,trust,sincerityandsoon.Second,theyputtheneedsofcustomersinthefirstplace.Theydesignnewstylesandadjustthefunctionsoftheirproductstothespecialneedsofusers.Third,after-sale(purchase)serviceisveryimportantespeciallyforthosecompaniessellinghouseholdappliancesandothermachines.Aboveall,thequalityoftheproductsandtheemployeesshouldbegood.Itstandsforthefuturechoiceswhencustomersbuytheproductsastheyliketheproductsguaranteedinquality.
Usefulexpressions:
However,someSouthKoreanenterpriseshavebeenforcedtoquittheChinesemarketduetopoormanagementorotherdifficulties,especiallyduringtheglobaleconomicrecession.SouthKoreancompanieshavenotbeenverymuchimpactedbythefinancialcrisis.SomeofthemareseeingthecrisisasopportunitiestoaggressivelydevelopandexpandtheirbusinessinChinaandalsoglobally.Thecurrentcrisisisdifferentfromthe1997crisis.Itisactuallyacrisisofmoralitytodealwiththeimpactoftheeconomicslowdown.ChinaandKoreahavea3,000-yearrelationship,sotherearen'
tmanyculturalbarriers.IthinkforSouthKoreanenterprisesthatwereoraredoingbusinessinChina,theyneedtotreattheircustomersandbusinesspartnerslikesistersandbrothers,showingsocialresponsibilityanddevelopinglong-termrelationships,especiallyduringthedifficulttimes.Also,theyshouldconcentrateontheirstrengthsandkeeptryingtoexpandtheirglobalnetworksofmarkets.Therearemanycompaniesdoinginternationalbusinesssuccessfullywithoutbribery.
Retailer---retailoutlets//retaildealer//
sellgoodsbyretail
Thisisanarticlethatisretailedat$100
Doyoubuywholesaleorretail?
Awholesaledealer—awholesaler
Sellbywholesale
Ourbusinessiswholesale(adj.)only.
Webuygoodswholesale.(adv.)
Withads,peoplesavealotoftimeinshopping,lookingforjobs,etc,foradsprovidethemostdirect,comprehensiveanddetailedinformationabouthouseholdgoods.ButAdsaresimplymisleadingandcheatingsometimes.Ads(fakeadvertising)arefilledwithfloweryphrasesandemptypromises.Consumershavetopaymoreforthegoodsowingtotheadvertisingexpenses:
highpricesaremaintainedbysuchartificialmeans.
Heworksonaonce-aweekbasis//onashort-termbasis//ondayshift//onnightshift//
Businessisbad/salesaredown//havetopromotesales,weneedtogiveadiversification////wehaveadeclineinprofits//wehavetogiveadiversificationwhichwillhavemorepotentialstosurvivethefuturecommercialpressure//inanutshell简单地,简约地;
极其简括地说
Atthecostof//attheexpenseof/atthesacrificeof
Thetermsof
Whatisthelowestofferyoucanacceptforthedeal
Knowwellwhereyoucangivewayormakeconcessions;
knowwellyourstrengthsandyourweaknesses
Buysthoninstallments
Financialdeception////Shrink//shrank//shrunk//Fade//Thethingisofpoorquality
Icannotgiveyouarefund//anexchangeforashirtyouboughtonsale
Payyouforthefadingontheshirt
Itruinedtherestofmyclothesbyfadingonthem
Getsthatlowerprice,butthequalityofthethingisnotguaranteed
getsthtowearwithsth
Paythefullaskingpriceforsth
It’snotworththemoneyIpayforit
It’sdescribedasperfect
Thebuyerhasprotectionunderthelaw
Howdoyouintendtomakepayment?
Theexpirationdateis---
Thereisaflawinsth
Sthisoutofstock//sthissoldout
Somethingsellswell//thereisagoodmarketforsth
Thepromotionendstom
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