课程单元教学设计Word文档格式.docx
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课程单元教学设计Word文档格式.docx
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了解各种网络沟通工具
掌握网络沟通工具的使用方法
能力训练任务
任务1.UseMSNtochatwithyourforeigncustomer..
任务2.SendEmailstoyourcustomersandimprovemutualcommunication.
任务3.ApplyforaSkypeIDandmaketelephonecallsinEnglishwithyourfriends.
本次课使用的外语单词
MSN
Blog
ICQ
Fetion
Forum
Skype
Space
BBS
教学内容及步骤
1.Greetingandcheckingattendance
Smalltalk
Doyouoftenchatonline?
Whatkindofcommunicationtoolsdoyouoftenuse?
2.lead-ininformation
1.Textlearning
2.Operationdemonstration
a.Registeranemailaccountofhotmail;
writeabusinessletterandsendit.
b.InstallMSNMessenger;
leavemessagestoyourfriends
c.ApplyforaSkypeIDandinstallSkype;
makeaphonecalltoyourfriendsonSkype
Nowadays,onlinecommunicationismoreandmorepopularwithpeopleallovertheworld.AnyonewhocanhaveaccesstotheInternetisabletogetorkeepintouchwithotherseasilybysuchcommunicationtoolsasemails,MSN,ICQ,Blogs,fetion,ephonesandsoon.ManynetizenshavecreatedtheirownMSN,ICQandblogtomakethemknownbyothers.Herewe’llgettoknowsomethingaboutonlinecommunicationtools.
Acase:
CommunicationsbetweenmycustomerandIthroughMSN.
3.Presentationofcommunicatingprocedurestostudents
InstantMessaging(即时通讯)
Aninstantmessagingapplication(应用软件)allowsonetocommunicatewithanotherpersonoveranetworkinrealtime,inrelativeprivacy.Popular,consumer-orientedclientsincludeAOLInstantMessenger,GoogleTalk,ICQ,MSNMessenger,SkypeandYahoo!
Messenger.Instantmessagingsoftwaredesignedforuseinbusiness.
FuntionsofIM
Onecanaddfriendstoacontactor"
buddy"
listbyenteringtheperson'
semailaddressormessengerID.Ifthepersonisonline,theirnamewilltypicallybelistedasavailableforchat.Clickingontheirnamewillactivateachatwindowwithspacetowritetotheotherperson,aswellasreadtheirreply.
Nextwemainlyintroducetwomajorcomunicationtools:
MSNandSkype
4.Askstudentstodothetasksgivenabove.
5.Askstudentstoshowtheirresultsonebyoneandgivecomments.
6.Summaryandassigninghomework.
Homework:
SendanEnglishemailtoyourteacherandleavemessagestoyourfriendsonMSN.
4.Askstudentstodothetasksgiven.HowtogetMSNMessenger
registeranemailaccount→downloadMSNMessenger→installMSNMessenger
Presenttheresultsthestudentshavefinished.i.e.theemailsyouhavesent;
thechattinginformationyougotandyourskypeID.
B2B业务
20
第9次
第6周
学会利用B2B平台做贸易
了解著名B2B平台
掌握B2B平台的使用方法
任务1.Usealibabatosearchthebuyerofkiwifruits.
任务2.Usetradekeytofindthesuppliersoffloorcarpets.
任务3.Usemadeinchinatolookfortheenquiryinformationoftablecloth.
任务4.Useecplazatolookforthesupplyinformationof46%Nurea.
任务5.Useoemresourcetolookforinformationofmodeprocessing.
B2Bplatform
AlibabaCorporation
Alibabainternational
Alibabachina
Tradekey
Tradeholding
Tradeboss
Madeinchina
Ecplaza
Ec21
Oemresource
Fashionnetasia
Domainname
Smalltalk:
somehotnews
AskthestudentstotellussomehotnewsandtellthemsomeinformationaboutB2B,B2C,C2C
2.lead-ininformation
DoyouknowwhatisB2BE-Commerce?
CommercetransactionsbetweenbusinessesontheInternet,suchasbetweenamanufacturerandawholesaler,orbetweenawholesalerandaretailer.
successfulstoryofabusinesswomanwhohasbeenthegoldsupplierofalibabafor3years
3.Presentationofoperatingprocedurestostudents
CanyoutellsomefamousB2Bwebsites?
•
•
•
•
Alibaba
isanEnglish-languagewebsite.
ItprimarilyservesSmallandMedium-SizedEnterprises(SMEs)intheinternationaltradecommunity,withonemillionregisteredusersfromover200countriesandterritories.Morethan300,000peoplevisitthesiteeveryday,mostofthemareglobalbuyersandimporterslookingtofindandtradewithsellersinChinaandothermajormanufacturingcountries.
TradeKisanonlineBusiness-to-Businessmarketplace,specializinginfacilitatingglobaltrade.Itprimarilyengagesinhelpingworldwidetradersfindnewtradepartnersandbusinessopportunitiesonline.Withover9.5Millionvisitorspermonthsandover4.5millionregisteredmembersfromover220countries,TradeKeyisbecomingthefirstchoiceforanytradeperson.
TradeKisworld’sfirstB2BmarketplacethatearnedISO9001QualityManagementSystemandISO27001InformationSecuritySystemcertifications,whichclearlyindicatesthelevelofserviceitisdeliveringtoitsvaluedmembersandvisitors.
4.Askstudentstodothetasksgiven.
HowtouseB2Bplatform?
ProjectIntroduction
Therearefourcompanyrespectivelydealintheexportofcarpet,wallet,clothesandbags.Nowtheyhavemadeproductcatalogues.Helpthemestablishthecompanywebsite.Putthecompanyprofilesandpostsomeproductsonit.Setupthetradealertandsellofferandsearchthebuyerthroughbuyeroffer.
1.EstablishthewebsiteintradekeyforRizhaoMingruiCo.,ltd.
2.EstablishthewebsiteintradekeyforShandongHongyuanI&
ECompany.
3.EstablishthewebsiteintradekeyforRizhaoZhichengImp&
EmpCompany
4.EstablishthewebsiteintradekeyforRizhaoRunxiuInternationalTradingCo.,Ltd.
5.Askstudentstoshowtheirresultsonebyoneandgivecomments.
Group1:
PresentthewebsiteintradekeyforlolitaI&
ECo.,ltd.
Group2:
PresentthewebsiteintradekeyforRizhaoZhichengImp&
Group3:
PresentthewebsiteintradekeyforShandongHongyuanI&
searchthebuyerofchildren’sclothesinalibabainternational.
B2C业务
第15次
第12周
学会利用B2C平台进行买卖
了解著名B2C平台
掌握B2C平台的使用方法
任务1.Useamazontosearchthetextbooksofe-business.
任务2.Usealiexpresstoestablishanonlinestoreandtrytosellyourproductsabroad..
B2C
Amazon
Aliexpress
Distributioncost
Customsdeclaration
Shoppingcart
Onlinepayment
Creditcard
Onlinebanking
DoyouknowwhatisB2CE-Commerce?
AtransactionthatoccursbetweenacompanyandaconsumerviatheInternet.
Mypurchaseexperienceon
CanyoutellsomefamousB2Cwebsites?
isaplatformestablishedbyalibabagrouptohelpSmallandMedium-SizedEnterprises(SMEs)dotheinternationalbusiness,withthekeyfeaturesofsmallorders,morewholesales,onlinethird-partypaymentandquickdelivery.
Nowadaysmanycompaniesorpersonshaveestablishedtheironlineshoponaliexpress.Customersallovertheworldcanbuyonlyoneproductfromit.
Aliexpressisquitedifferentfromtraditionalinternationaltrade.Ithaslessproceduresthantraditionalforeigntrade.Therearenomiddlemanorbeneficiaryinthetradeprocess.Customerscanbuytheproductsdirectlyfromthesellersorsuppliers.Paymentcanbemadebyonlinebank,creditcardorthird-partypaymentsystems.AnddeliveryismadebyworldfamouslogisticalcompaniessuchasFedex,UPS,EMSetcwhocanactasagenttodothecustomdeclarationforyou.
4.Askstudentstodothetasksgiven.
HowtouseB2Cplatform?
Supposeyouareasalesclerkinaninternationaltradingcompany.YourcompanywantstodoonlinemarketingbyB2Cplatform.Nowtryyourbesttoestablishyouronlinestoreorwebsiteforyourcompanyandcarryouttheonlinepromotion.
TASK-DONG:
1).EstablishtheonlineshopinaliexpressforRizhaoMingruiCo.,ltd.
2).EstablishtheonlineshopinaliexpressforShandongHongyuanI&
3).EstablishtheonlineshopinaliexpressforRizhaoZhichengImp&
4).EstablishtheonlineshopinaliexpressforRizhaoRunxiuInternationalTradingCo.,Ltd.
PresenttheonlineshopinaliexpressforRizhaoMingruiCo.,ltd.
PresenttheonlineshopinaliexpressforShandongHongyuanI&
PresenttheonlineshopinaliexpressforRizhaoZhichengImp&
Group4:
PresenttheonlineshopinaliexpressforRizhaoRunxiuInternationalTradingCo.,Ltd.
learntobuy5booksonandmakepaymentonline.
C2C业务
第19次
第14周
学会C2C平台进行买卖
了解著名C2C平台
掌握C2C平台的使用方法
任务1.RegisteroneBaytopurchaseadigitalcarema.
任务2.Usetaobaotosetupanonlinestoresellseafood.
C2Cplatform
eBay
taobao
craglist
auction
internetmarketing
onlinestore/shop
1
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