商务英语中级阅读理解练习1完整篇docWord格式文档下载.docx
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商务英语中级阅读理解练习1完整篇docWord格式文档下载.docx
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reuptherewiththeleadersinoursector,andwehavetomakesurepeoplegetthatmessage.Smithson'
shadfallenbehindthecompetition.Itprovidedatraditionalservicetargetedatmiddle-aged,middle-incomecustomers,who'
dbeenshoppingthereforyears,andthecustomerbasewasgraduallycontracting.Ourideaistosellsuchanexcitingvarietyofgoodsthateveryonewillwanttocomein,whethertheyplantospendalittleoralot.'
Baker'
svisionforthestoreisclear,butachievingitisfarfromsimple.Atfirst,manyemployeesresistedherimprovementsbecausetheyjustwouldn'
tbepersuadedthattherewasanythingwrongwiththewaythey'
dalwaysdonethings,eveniftheyacceptedthatthestorehadtoovertakeitscompetitors.Ittookmanylongmeetings,involvingtheentireworkforce,towintheirsupport.IthelpedwhentheyrealisedthatBakerwasaverydifferentkindofmanagerfromtheonestheyhadknown.
sstaffpoliciescontainedmoresurprises.Theuniformthathadhardlychangedsincedayonehasnowdisappeared.Moreover,teenagersnowgetyoungshopassistants,andstaffinthesportsdepartmentsarethemselvessportsfansintrainers.AsBakerexplains,'
Howcanyouselljeansifyou'
rewearingablacksuit?
Smithson'
shasanewidentity,andthisneedstobemadecleartothecustomers.'
She'
salsogiveneverysalesassistantresponsibilityforensuringcustomersatisfaction,evenifitmeansoccasionallybreakingcompanyrulesinthehopethatthiswillhelpcompanyprofits.
RowenaBakerisprovingsuccessful,buttheCity'
sbiginvestorshaven'
tbeenpersuaded.Accordingtoretailanalyst,JohnMatthews,'
Moneyhadalreadybeeninvestedinrefurbishmentofthestoreandinfactthatledtotheboostinsales.Shetookthecredit,buthadn'
tdoneanythingtoachieveit.Andinmyviewthecompany'
sshareholdersarenotconvinced.Thefactisthatunlesssheopensseveralmorestoresprettysoon,Smithson'
sprofitswillstarttofallbecauseturnoverattheexistingstorewillinevitablystarttodecline.'
13Accordingtothewriter,inthemid-1990sSmithson'
sdepartmentstore
Awasmakingaloss.
Bhadaproblemkeepingstaff.
Cwasunhappywithitsadvertisingagency.
DmostlysoldgoodsundertheSmithson'
sname.
14Accordingtothewriter,Smithson'
sprofitsstartedrisingthreeyearsagobecauseof
Aanimprovementintheretailingsector.
Bthepreviousworkdoneonthestore.
CRowenaBaker'
schoiceofdesigner.
Dachangeintheproductsonsale.
15AccordingtoRowenaBaker,oneproblemwhichSmithson'
sfacedwhenshejoinedwasthat
Athenumberofpeopleusingthestorewasfallingslowly.
Bitscompetitorsofferedamorespecialisedrangeofproducts.
Cthestore'
spricesweresetatthewronglevel.
Dcustomerswereunhappywiththeserviceprovided.
16Accordingtothewriter,manystaffopposedBaker'
splansbecause
Atheywereunwillingtochangetheirwayofworking.
Btheydisagreedwithhergoalsforthestore.
Ctheyfelttheywerenotconsultedenoughaboutthechanges.
Dtheywereunhappywithherstyleofmanagement.
17Bakerhaschangedstaffpoliciesbecauseshebelievesthat
Athecorporateimagecanbeimprovedthroughstaffuniforms.
Bthepreviousruleswerenotfairtocustomers.
Ccustomersshouldbeabletoidentifywiththestaffservingthem.
Demployeesshouldshareincompanyprofits.
18WhatproblemdoesJohnMatthewsthinkSmithson'
sisfacing?
AMoremoneyneedstobeinvestedinthepresentstore.
BThecompany'
sprofitswillonlycontinuetoriseifitexpands.
CTherefurbishmentofthestoreisprovingunpopularwithcustomers.
DSmithson'
sshareholdersexpectaquickreturnontheirinvestments.
《Departmentstoremagic》,字面上是百货公司的魔力。
讲的是英国的一个百货公司如何摆脱困境。
第一段是点明公司所遭遇的困境,接着第二段讲一个女CEO上台开始转变局面,第三段和第四段具体讲这位女CEO的应对措施,最后一段总结:
革命尚未成功,同志仍需努力。
答案解析
13题,问在90年代中期这个百货公司的情况是什么样的。
答案是第一段的最后一句:
itscustomerswerebuyingfewerandfewerofitsown-brandproducts,themajorpartofitsbusiness,andshowingapreferenceformorefashionablebrands.这个题目的答案有相当的迷惑性。
整个句子都是在讲客户购买的越来越少,偏好更多的时尚品牌。
所以很容易误选A,但实际上这里并没有说亏损。
关键是这个地方:
itsown-brandproducts,themajorpartofitsbusiness。
自由品牌仍然是公司业务的主要部分。
所以应该选D:
主要销售Smithson名下的产品。
UndertheSmithson’sname也就是itsownbrandproducts。
14题,问Smithson的利润从三年前开始增长,原因是什么。
答案是第二段的这么一句:
shetookthebolddecisiontoinviteoneofEurope'
smostexcitinginteriordesignerstodevelopthefashionarea她做出了一个大胆的决定,邀请了欧洲最刺激的室内设计师来开发时尚领域。
后面紧接着就说Thisveryquicklyledtorisingsales,所以答案选C:
RowenaBaker的设计师选择。
15题,问当RowenaBaker加入时公司面临的一个问题是什么。
这题的关键是要理解一个句子中一个词的含义:
Itprovidedatraditionalservicetargetedatmiddle-aged,middle-incomecustomers,who'
dbeenshoppingthereforyears,andthecustomerbasewasgraduallycontracting.。
它提供的传统服务目标人群是中年中等收入者,这些人已经在那购物多年。
并且客户基数逐渐减少。
Contracting:
缩小,收缩的意思。
所以答案选A。
16题,问很多员工反对Baker计划的原因是什么。
答案是这么一句:
manyemployeesresistedherimprovementsbecausetheyjustwouldn'
dalwaysdonethings。
不愿意被说服他们以前做事情的方式有什么问题。
意思也就是不愿意改变他们工作的方式。
选A。
17题,问Baker改变员工政策的原因是什么。
答案在第四段,Baker的原话:
shasanewidentity,andthisneedstobemadecleartothecustomers。
你怎么能穿着黑西服卖牛仔?
Smithson有一个新的身份,这些必须对客户很明确。
也就是C选项说的“客户必须能辨别出服务他们的员工”,A不对,没有提到改善公司形象,B和C在原文没有提到。
18题,问John认为Smithson面临的问题是什么。
答案是最后一段的最后一句:
Thefactisthatunlesssheopensseveralmorestoresprettysoon,Smithson'
sprofitswillstarttofallbecauseturnoverattheexistingstorewillinevitablystarttodecline.事实上除非她尽快的开更多的店,Smithson的利润将会减少因为现有商店的营业额将不可避免的开始下降。
也就是B所说的除非扩张,公司的利润才会继续增长。
2019年商务英语中级阅读理解练习
(2)
CriticalPath
WhenDavidHaydenrealisedhiscompanywasheadingfortrouble,hetookdrasticmeasurestogetitbackontrack
DavidHaydenfoundedhiscompany,CriticalPath,anemailprovider,in1997totakeadvantageoftheboominemailtraffic.CriticalPathbecameapubliccompanytwoyearslater,andHaydentooktheopportunitytostepdownfromhisexecutivepositioninordertoworkonpersonalprojects.Atthesametime,heagreedtostaywiththecompanyasChairman,butthebusinesswasputinthehandsofnewmanagersbyitsinvestors.Withsector-leadingproductsandanexpandingmarket,thecompanyseemedtobeontheupandup.However,byearly2001,itwasintrouble.Sharesthathadbeenworth$26in1999,whentheywerefirstsold,weredowntoamere24cents.
Calledinbyapanickingboard,HaydenfoundhimselfbackinchargeasExecutiveChairman,tryingdesperatelytorescuewhathecould.The1,100staffhadlostconfidenceinthecompanyanddidnotknowwhatwasgoingtohappentothem.And,asHaydendiscovered,themanagementteamwasincompetent.Thoseguysdidn'
tunderstandtheproductorthesector,'
saysHayden.Theheadsofdepartmentdidn'
tcommunicateandtheydidn'
tlead.'
Butwhatwasworse,CriticalPathhadlostthegoodwillofitsinvestors.
Haydenknewthatbringingthefiguresundercontrolwouldbeavitalstepinthecompany'
sturnaround.'
You'
vegottosortoutthefinances.Forme,thatmeantgettingbackthegoodwilloftheinvestors.Thatwastough,afterwhathadhappened.Butalthoughtheywereangrywiththecompany,theydidn'
thavebadfeelingsaboutme.ItoldthemthatIknewIcouldgetthecompanyonitsfeetagain.'
Hewasauthorisedtomakewhateverchangeswererequired,andhisfirstactwastofindpeoplewithinthecompanyhecouldtrustandputthemincharge.
ThenextthingHaydenhadtotacklewasmorale.'
Everyonelefttheofficeatfiveonthedot-theycouldn'
tgetawayquicklyenough.Togetthebuzzbackandwinthestaffover,Ihadtoprovemyowncommitmentandputintheextrahourswiththem.'
Inreturn,itwasassumedthatnobodywouldaskforovertimepayuntilthecompanywasonitsfeetagain.Contrarytonormalpractice,Haydenwasreluctanttolaypeopleoff,andapartfromnotreplacingpeopleastheyreachedretirementage,helefttheworkforcelargelyunchanged,althoughhedididentifykeypeoplethroughoutthecompanywhoweregivenmoreresponsibility.
But,asHaydeninsists,beforeacompanyreachessuchacrisis,therearewarningsignsthatanyfinancialdirectororaccountantshouldtakenoteof.'
Abusinessthathasanunrealisticpricingpolicyorhastonegotiateextendedcreditwithitssuppliersisintrouble,'
ishismessage.'
Orifyouoftenhavetoapplyforyouroverdraftlimittoberaisedorhavetroublepayingtaxontime,somethingneedstobedone
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