新编商务英语精读 参考答案Word格式.docx
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新编商务英语精读 参考答案Word格式.docx
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swimming游泳,medleyrelay混合泳,crawl爬泳,breaststroke蛙式,backstroke仰式,freestyle自由式,butterfly蝶泳,diving跳水,waterpolo水球,rowing划船,canoe划艇,boatrace赛艇,yacht游艇,sailing帆船运动,surfing冲浪运动,skiing滑雪,downhillrace速降滑雪赛/滑降,slalom障碍滑雪,skijump跳高滑雪,iceskating滑冰,figureskating花样滑冰…
Ballsports
football足球,soccer英式足球,rugby橄榄球,basketball篮球,volleyball排球,tennis网球,baseball棒球,handball手球,hockey曲棍球,golf高尔夫球,cricket板球,tabletennis乒乓球…
Otherterms
stadium运动场,track跑道,ring圈,ground/field场地,pitch(足球、橄榄球)场地,court网球场,gymnasticapparatus体操器械,swimmingpool游泳池,athleticsports田径运动,competitivesport竞技性运动,contactsport身体接触项目(足球,摔跤等),individualsport个人与个人比赛的项目/单项体育,indoorsport室内运动,outdoorsport户外运动,interuniversitysports大学校际运动会,nationalsport民族体育;
本国最流行的运动项目,non-ballsport,非球类运动,participatingsport群众广泛参加的运动项目,teamsport成队比赛的运动项目(篮球,排球,足球等),manager经纪人,instructor/coach教练,技术指导,guide领队,trainer助理教练,referee/umpire裁判,sportsman/sportswoman/contestant/competitor/player/athlete运动员,professional职业运动员,amateur业余运动员,enthusiast/fan迷,爱好者,favorite可望取胜者,outsider无取胜希望者,champion冠军,record纪录,recordholder纪录创造者,OlympicGames奥林匹克运动会,WinterOlympics冬季奥林匹克运动会…
2)Famousbrandsofsportswear:
NikeReebokAdidasPumaMizuno
FILAJansportUmbroBalenoPolo
LiNingTorchWolfU2Athlete’sFeet
Exercises
2.Choosethebestanswertocompletethefollowingsentences.
1.d2.b3.a4.d5.c
1.GivetheEnglishwordforthemeaningprovided.
1.strategy2.endorse3.contract4.reinforce
5.implement6.giant7.contribute8.impose
9.logo10.track1.revenue12.capitalise
2.Putthefollowingexpressionsfromthetextintheblankstocompletethesentences.Makechangeswherenecessary.
1.contractedout2.tobenamedafter3.attheheartof4.capitalizedon
5.fairshareof6.closeto7.cashedin8.inturn
9.reinforces10.Endorsed11.beretained12.dreamsof
2.Rewritethefollowingsentencesandreplacetheitalicizedwordswithappropriatewordsorphrasesfromthetext.
1.ShecapitalizedonTom’smistakeinjudgmentandwonthegame.
2.Theconquerorimposedtheacceptanceoftheconditionsofpeaceonthedefeated
enemy.
3.Ourshopcontractedwithalocalclothingfirmfor100jacketsaweek.
4.Hisproposalhaslongbeenaccepted,yetsofarithasnotbeenputintopractice.
5.Thecommittee’sreportfullyendorsesthegovernment’sproposals.
6.Althoughhewasquitewelloff,Allandidn’tcontributemoneytoasocialwelfare
projects.
7.Thechildwasnamedafteritsfather.
Wordstudy
1.
a.Thecountycouncilhasnotyetgivenitsconsenttotheimpositionofanytrafficregulations.
b.Thegovernmentissaidtohaveimposedaheavytaxontheimportofluxuries.
c.Teachersshouldtrytoavoidimposingtheirownbeliefsontheirstudents.
2.
a.Localpeoplewerepraisedfortheircalmresponsetothecrisis.
b.Beingabletopraiseyourselfwillgiveyoupowerandcontroloveryourownlife.
c.Thepolicedeservealotofpraiseforthewaytheyhandledthesituation.
3.
a.Thedullboomofthecannonscouldbeheardinthedistanceduringthewar.
b.Serviceindustryhasbeenboominginthatindustrialcountrysincethelate1970s.
c.Theimpactofthepropertyboomwasfirstfeltinthefinancialmarkets.
4.
a.Manyyoungpeoplehavebeencontributingtheirtimeandenergytovariouskinds
ofsocialwelfareprojects.
b.Thegovernment’snewpolicycontributedgreatlytothecommercialgrowthtothe
country.
c.Henrywroteonsomejournals,appealingforcontributionstocancerresearch.
5.
a.Hetriedtoimplementhisplaninahurryandpeoplewerereluctanttoacceptit.
b.Attheendofthedaymostdepartmentshavetobeleftalonetoimplementpolicies.
c.Thetwosidesagreeduponanimmediateimplementationofthepeaceplanassoonasitwassigned.
Postreading:
1)
Time
Development
1964
importingJapaneseshoesandsellingatschooltrackmeets
1972
beginningtodesignitsownshoesandcontractingproductionouttofactoriesinAsia
1973
Nike’sfirststarathlete,StevePrefontaineendorsingitsfootwear
1985
MichaelJordanendorsinghisfirstlineof“AirJordan”shoes
1986
sellingcloseto$US1billionworthofsportsshoesandcreatingitsfirstsportsclothesundertheNikelabel
1996
spending$US642milliononadvertisingandpromotion;
withrevenuesof$US6.4billionandprofitsof$US553million
2)Thefollowingaremarketingstrategiesoftenadoptedbysomecompanies:
a)toadvertisethefinequalityofaproductandthebenefitofusingtheproduct
b)toincreaseadvertisingexpenditurestomatchcompetition
c)toreducepriceorprovidepriceprotection
d)topackageindifferentsizestomeetdifferentneeds
e)toprovidespecialservices,superiordelivery,broaderdistribution
f)touseuniquedistributionchannels
g)toofferbetterdiscountstodistributor
h)todevelopbrandextensions
ReadingII
Dictation
Atruesportsmanisfairandgenerous.Heisagoodloserandagracefulwinner.Ifasportsmanbreaksaruleinsports,heispunished;
ifheiscourageousandgenerous,heisrespectedbyall.Thewinnerisnotexpectedtobeproud,andthelosershouldhavenoreasontofeeldiscouraged.Fairplayisconsideredthespiritofsport.Soeveryonemustobeytherulesandthereferee.
Comprehension
1.T2.T3.F4.T5.F
6.T7.T8.NM9.F10.F
Vocabulary
1.c2.a3.d4.a5.b6.b7.c8.d9.c10.b
Specialuse
I.Thefollowingsentencescontaindifferentexpressionsofafutureevent.Readthemandexplainthemeaningoftheitalicizedwordsineachsentence.
1.Totalkaboutthefuture,wecanusewillinallpersons.Shallisalsopossibleinthefirstperson(usuallywiththesamemeaningaswill).
2.Talkingaboutintendingtodosomethinginthefuture,weoftenusewillwithIandwe,butnotshall.
3.Thepresentsimpleisusedtotalkaboutfutureeventswhicharealready‘onaprogram’.Thisisparticularlycommonwhenwerefertotimetables.
4.Thepresentcontinuousindicatesafutureevent,butitcanalsobeaboutanexistingpresentsituation:
aninvitationhasbeengivenandaccepted.
5.Begoingto+infinitivehereindicatesthatsomethingisgoingtohappenbecausewecanseeitcomingorwehavepresentevidence.
6.Be+infinitiveisoftenusedtotalkaboutarrangementswhichhavebeenplannedforthefuture.
7.Begoingto+infinitiveisusedheretoexpressarrangementforafutureevent.
8.Thefutureprogressivecanbeusedtoindicatethatanactionwillbeinprogressataparticularmomentinthefuture.
9.Beabout+infinitiveisoftenusedtotalkaboutactionalreadyplannedorarranged.
10.Beonthepointof+-ingVisoftenusedtotalkaboutsomethingthatisgoingtohappenverysoon.
II.Rewritethefollowingsentenceswiththesuggestedformsinthebrackets.Makechangeswherenecessary.
1.Weshall/willgobacktoseeourchildhoodfriendsinthewintervacation.
2.Iwilltakecareofthematter.
3.TheyoungmanisgoingtotakehisgirlfriendoutonSunday.
4.IbetWilliamwillbeworkingonSaturday.
5.TheNewYearpartyisabouttobegin.
6.Thesmallballisonthepointoffallingdownfromthedesk.
7.I’mtogoandseemydentistthisafternoon.
8.Lookatthosedarkcloudsinthesky.Itisgoingtorain.
9.I’mseeingthedoctorthedayaftertomorrow.
10.NextMondaytheQueenreturnstoLondonafterhertouroftheCommonwealth.
III.Readthefollowingstoryandusetheverbsgiveninbracketstofillintheblanks.Makesuretheverbsareintheirappropriate(future)forms.
1.is(Bob)coming/will(Bob)come2.’ll(just)look/’m(just)looking
3.isarriving/willarrive4.leaves
5.arrives6.’llgoandmeet
7.won’tknow8.’llcome
9.’regoing10.’lltake
11.amgoingtodrive/willbedriving/willdrive
12.’regoingtoplay/willbeplaying/willplay
13.’llbe14.’llbe
15.gets16.’llbe
17.’llbe18.willwait/willbewaiting
19.’m(just)abouttoturn/’m(just)turning20.’llbe
Translation
1.Thenetworksalesexecutivebegantoputhisplansintopracticeafterresearchandinvestigation.
2.Becausetheirmotherdidn’thaveherpension,thetwosisterseachcontributed$500amonthtosupporther.
3.UncleJimthoughtthatariseinthemarketwouldenablehimtocashin.
4.ForyearsRobinsonstruggledhard,workinginturnasanaccountant,anagent,andaprojectmanager.
5.Yesterday,a$500,000worthofpaintingwasstolenfromthemuseum.
6.ThebusinessmenwhocametotakepartintheEastChinaFairrolledinfromallpartsofthecountry.
7.Theynaturallyassociatedthematterwiththepromotionalplan.
8.Thebookfocusesonconcreteanalysisofthefeasibilityoftheprogram.
9.Afterintroducingadvancedtechnology,wecanputout20machineseverymonthnow.
10.Scholarshipstudentsaccountsfornearlythreefifthsofthewholeenrollmentin
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