英语商务信函的语言特点及其翻译技巧Word格式.docx
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英语商务信函的语言特点及其翻译技巧Word格式.docx
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sinformationaccuratelyandfaithfullytransmittedtotheotherparty.ThroughthelanguagefeaturesofBusinessEnglishLettersanalysis,notonlytomakeusadeeperunderstandingoftheEnglishbusinessletterwriting,andresearchanditstranslationpracticesandtheuseofthelanguagefeaturesofBusinessEnglishlettersalsohavesomesignificance.
Keywords:
BusinessEnglishletters;
languagefeatures;
Translation;
communicativefunction
目录
1Introduction4
2LiteratureReview4
2.1Anoverviewofbusinessletter4
2.1.1Definitionofbusinessletter4
2.1.2Functionofbusinessletter5
2.1.3Researchonbusinessletter5
2.2OverviewofSkopostheory5
2.2.1DefinitionoftheSkopostheory(Thefourstagesofskopostheorydevelopment)6
2.2.1.1BackgroundofSkopostheory6
2.2.1.2ThePresentationandDevelopmentofSkopostheory6
2.2.2ThethreerulesofSkopostheory7
2.2.2.1Skoposrule7
2.2.2.2Coherencerule7
2.2.2.3Fidelityrule8
2.2.2.4Relationsofthethreerules8
3LinguisticFeaturesofEnglishBusinessLetter8
3.1Lexicalfeaturesofbusinessletter8
3.1.1Terminologiesinbusinessletter8
3.1.2Acronymsinbusinessletter9
3.2Stylisticfeaturesofbusinessletter10
3.2.1Fixedstructure10
3.2.2Formalwording10
3.2.3Semanticclarity11
3.2.4Courteoustone11
4TranslationTechniquesofEnglishBusinessLetter11
4.1Amplification11
4.2Omission12
4.3Conversion12
4.4Division12
4.5Inversion13
4.6Adaptation13
5Conclusion13
1Introduction
Asoneofthevariantsofthelanguagefeatures,businesslettersinEnglishareEnglishforSpecificPurposes.Englishbusinessletterhasitsownuniquelanguagefield,tenor,style,theyarelettersdeterminesthelanguagefeaturesofBusinessEnglishvocabulary,syntaxanddiscourseaspects.BusinessEnglishlanguageintheformoflettersshouldbebasedonchangesincommunicativecontextsandconstantlyadjust.Foreignbusinessactivitiesastheprimarymeansoftransmissionofinformationandnegotiatebusiness-businesslettershavebeenmorewidelyusedandpopularattention.Businesslettersareanimportantmeansoftradeactivitiesandbehaviorbasedontheexchangeofinformationbetweenbuyersandsellers,whichcanensuresmoothbusinessactivities,andtodiscoverandcapturetheunlimitedbusinessopportunitiesinthefierceinternationalcompetition.Inforeigntrade,businessEnglishlettersarethemostwidelyusedmeansofcommunication,tradebridgebetweenthetwosides,almosteverybusinessisinthebuyerandsellerreachanagreementaftersigninglettersandtelegramsexchangedseveraltimes,soasacompanyorbetweenbusinessEnglishlettersimportanttoolandmeansofcommunicationbetweentheclienttocommunicatewiththecompany,playsanimportantroleintheinternationaleconomyandtrade.BusinessEnglishletterswithespeciallycommunicativepurposesandspecificcommunicativeobjectwithaspecificthemefeaturesinsocialfunctioning,languagestyle,stylisticlanguage.BusinessEnglishtranslationisamutualexpressionmethodsandtechniquesofChineseandEnglish.BusinessEnglishtranslationoftheletter,tobefaithful,fluent,thetranslatorshouldfollowtheexactspecificationoffunctionalequivalenceprinciple.FeaturesofBusinessEnglishLettersvocabulary,toneandsentencecharacteristicsdeterminethetranslatorshouldstrictlyfollowtheseprinciples.AbilitytograsptheEnglishtranslationofscientificmethodsandtechniques,andcanreasonablyuse,thekeyistodotheEnglishtranslation.Thispaperdosomeresearchoninternationalbusinessletterbasicstructureandstylisticfeatures,andtranslation,intendedtoguideworkerstomakebetteruseofBusinessEnglishBusinessEnglishLetterstotradeinformationexchange.
2LiteratureReview
2.1Anoverviewofbusinessletter
Businessletters,referredtoDirectMail,e-mailadvertisingorabroadcalledDMadvertising.Itisalettertothecarrier,thecustomerrequirementsforbusinessinformationpublishingadvertisements,bymail,aformofadvertisingispasseddirectlytothehandsofthecustomerspecifiedtarget.Businessletterbylettercarrier,selectatargetedgroupoftargetcustomersnameandaddressprintedpackaging,throughaletterfromthedespatchofpostalchannels.Comparedwithtelevisionandothermedia,theadvantagesofabusinessletterishighlytargeted,"
hitrate"
isextremelyhigh.
2.1.1Definitionofbusinessletter
Theso-calleddirect-mailmarketingbusinessletterlawthatistobuyacompany'
sproducts,investmentandotherinformationsentdirectlytodobusiness-relateddecision-makinginthehandsofthepersoninchargeortheenduser,causingtherecipientofinterest,supplementedbyothermeanstocompletethebusinesstransactions.AlthoughthisapproachisrarelyusedinChina,butinEuropealreadywidelypopular.Itsmainadvantageisthat:
Comparedwithotherlow-costmarketingmethodshaveonedirecteffect,targeted.ForChinesecompanies,itispossibletobreakintothemainstreamofthefewastronomicalsocietywithoutinvestmentpromotionmethods.Becauseitisawritteninformation,butalsotoavoidthegeneralChinesecompaniesdonothaveofficesabroad,thetimedifferencebetweenChinaandforeigncountries,nostafffluentinEnglishcanalwaysanswer,answerthephonewithforeigntroubles.Directmailmarketinganddatabasemarketingmethodssuchastie,butalsotoshapeamodern,international,digitization,nobleoverallcorporateimage,increasethecompany'
scommercialappeal.
2.1.2Functionofbusinessletter
Lowcostbusinessletter.IntoaTVadaslittleasseveralhundredthousanddollarstomorethanahundreddollarsoreventensofmillions,intoalarge,high-risk.Duetoitstargetedbusinessletter,muchlesstherequiredinvestment,butitdoesnotweakenbecauseofthelowcostandpublicity.Advertisingonlytothetargetcustomers,abusinessletterislowcostreasons.Currently,businessletterscanprovideadvertisingandnon-advertisingrelatedservices:
DirectMailAdvertisingcategoryisallenterprisesandindividualsdesignateddespatchedavarietyofproductstocustomersone-pageadvertisements,brochures,salesletters,catalogs,books,greetingcards,etc.allkindsofadvertisingmaterials,andcanbeattachedorderform,feedbackform,marketsurvey,etc.;
non-DirectMailAdvertisingcategoryforbanking,insuranceandotherfinancialinstitutionsandotherenterprises,sendingallkindsofstatements,bills,chargesnoticeandreceipt,enclosetheappropriateadvertisementalsoaccordingtocustomerrequirements.
2.1.3Researchonbusinessletter
Generalcategoryofcommercialcorrespondence:
Todelivergoods,informationservices,conductedanextensivecorrespondenceintermsofadvertising.Itscontentcanbeleaflets,ZhengdingDan,notices,invitations,coupons,marketsurveys,productbrochuresandotherprintadvertising;
variousproductscanalsobeatrialbags,CDdiscs,CD-ROMs,advertisingandothersmallgiftsinkindadvertising.
BillingcategoryDirectMail(MailJane):
Topassasingleeconomicsettlementforthelettercontent.Itscontentisthefinancialunitofthecreditcardstatements,billnoticestelecommunicationssystem,theinsuranceindustry'
spremiumnoticesandotherserviceindustriessuchas:
water,electricity,gasandotherexpensesnotice.
2.2OverviewofSkopostheory
Withthepurposeorpurposesduetoexplainthephilosophicaldoctrineoftheworld.Onhowtointerprettheworldofthingsandphenomenaandtheproblemsbetweenthem,teleologicalnotionthatthepurposeofathingispredetermined,thephenomenonoftheexistenceanddevelopmentaswellastherelationshipbetweenreasonandaccordingtothem.TeleologicalTherearetwomainforms,namelyextrinsicandintrinsicteleologyteleology.
2.2.1DefinitionoftheSkopostheory(Thefourstagesofskopostheorydevelopment)
Teleologicalthinkthereissomethingfromthe"
ultimateaim"
whichcanbedividedintotwotypes:
Theultimategoalofextrinsic
(Extrinsicfinality):
athingexistspurposeistothe
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- 英语 商务 信函 语言 特点 及其 翻译 技巧