Unit01素材文档.docx
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Unit01素材文档.docx
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Unit01素材文档
CollegeEnglishCreativeReading3
跨文化交际英语·阅读教程3
Unit1IntellectualProperty
NoteontheTopic
LearningObjectives
1.Gainafullunderstandingoftheconceptofintellectualproperty;
2.Explorethedifferingattitudeswithindifferentsocietiesandamongdifferentpeopletowardstheconceptofownershipofideasandhowfreelyotherpeopleshouldbeabletousetheseideas;
3.Considervarioustextstructuresandidentifycontrastinginformationwithinatext;
4.Discussandcreateashortrole-playonthethemeofplagiarism.
BeforeYouRead
1.Watchthefollowingvideoanddiscussthefollowingquestionswithapartner.
2.Discussthefollowingquestionswithapartner.
2.1Whatisthevideoabout?
Thisvideoexplainswhatintellectualpropertyisandthereasonswhypeopleshouldcare.
2.2Accordingtothevideo,whatisintellectualproperty?
Accordingtothevideo,intellectualpropertyistrademarks,copyrights,tradesecrets,andpatents.
2.3Whyshouldpeopleknowtheconceptofintellectualproperty?
Becauseintellectualpropertyisineverybody’sbusiness.Peopleshouldknowintellectualpropertysothattheycanprotecttheirownvaluesandavoidinfringingothers’intellectualproperty.
2.4Accordingtothevideo,whydopeoplecareaboutintellectualproperty?
Becausecompanies’values,projects’values,inventions’valuesandevenpeople’svaluesareinthatintellectualproperty.
2.5Doyouthinkintellectualpropertyisimportanttoyou?
Whyorwhynot?
Answerswillvarytothisquestion.Asampleanswercouldbe:
IthinkintellectualpropertyisimportanttomebecauseIhavespentalotoftimeonmakingmyideasintoconcreteproduct.Ineedtoprotectitsoastoprotectmyownvalue.Also,intellectualpropertyhelpsmetorespectothers’fruitsoflabor.
ReadingA
PiracyintheTwenty-FirstCentury
Text1____________________________________________
Modernsocietiesarereliantupontechnologicalinnovation,whichisunderpinnedbysecureintellectualpropertyrights.Greatprogresshasbeenmadeingettingcountriesacrosstheworldtoaccedetointernationalagreementsonenforcingintellectualpropertyrights.Butitwasnotalwaysthus,andmuchremainstobedone.Letusreviewthesituationinthepastasalessoninwhathappenswithoutadequateprotectionforintellectualpropertyholders.
BackgroundInformation:
TheTexts:
PiracyintheTwenty-FirstCentury
Thetextsdiscussintellectualpropertyandexpressparticularviewsaboutthistopic.Theterm“intellectualproperty”suggeststhatproductsofthemindcanbeidentifiedandowned,bought,orsoldjustasphysicalgoodsorlandcanbeowned,bought,orsold.Thishasbeenviewedinverydifferentwaysinhistory.Ithasalsobeenviewedindifferentwaysindifferentcultures.Evengoodsandlandhavebeenthoughtaboutinquitedifferentwaysindifferentcultures.Inmanytraditions,forexampleamongmanynativeAmericans,conceptsofownershipdidnotincludetheideaofowningland.Similarly,therearedifferenttraditionsaboutowningideasorartisticproductions.
Todayintellectualpropertyisprotectedbytheworldintellectualpropertyorganization(WIPO),whichisaspecializedagencyoftheUnitedNations.ThemajorityofUnitedNationsmembersaremembersofWIPO.WIPOoffersameansofprotectingintellectualpropertyacrossbordersandalsoofferswaysofresolvingpotentialinfringementissueswithoutgoingtocourt.Thislastpointisquiteimportantbecause,asthewriterofText2notes,thereisalotofmoneyinvolvedinintellectualproperty.Manylargefirms,particularlytechnologicalcompanies,spendmuchtimeandmoneyinvolvedinpossibleinfringementcases.
Thetwotextshereofferopposingviewsofintellectualpropertyrightsandthusreflectthecurrentdebate.Ontheonehand,manypeopleregardintellectualproperty(ip)ascrucialtoacompanyoraproduct’ssuccess.Ontheotherhand,thehighcostsinvolvedinattaininganyitemprotectedbyIPcanhaveanegativeeffectonthespiritofcollaborationandinnovation.
参考译文:
二十一世纪的盗版现象
课文一
现代社会依赖于技术创新,而技术创新须依靠知识产权来保障。
越来越多的国家遵守国际条约,实行知识产权保护。
但这方面做得还远远不够。
我们来回顾一下过去,看看缺乏知识产权保护会导致什么样的后果,从而吸取教训。
ReadingB
AsmanyWesterncompaniesoncediscoveredtotheircost,investinginSoutheastAsiabeforetheadventofsecureintellectualpropertyrightswasanexpensiveproposition.Toenterthesemarkets,Westerncompanieshadtodisclosetoauthoritiesdetailsnotonlyoftheirproducts,butalsooftheprocesseswherebytheirproductswerecreated.Theresult,alltoooften,wasrapidandblatantcopyingofgoodswhichwerenotprotectedagainstcopyrightabuseofthiskind.
参考译文:
许多西方公司付出了惨痛的代价才发现,知识产权保障机制还未健全时,在东南亚投资无异于将钱付诸东流。
要进入这些市场,西方公司不仅必须向相关当局说明他们的产品,而且还要说明他们产品的制作过程。
而结果经常是本该受到知识产权保护的产品很快被无耻地抄袭。
ReadingC
Therearenumerousexamplesofsuchcopyrightpiracyfromthepast.
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