河北省衡水中学届高三下学期期中考试英语试题 Word版含答案Word文档格式.docx
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河北省衡水中学届高三下学期期中考试英语试题 Word版含答案Word文档格式.docx
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CharlieHollingsworthdewholly@
Subject:
TheFamilyVacation
DearMrHollingsworth,
Weareintheprocessoffinalizingthearrangementsforyourupcomingfamilyvacation.Pleasetakeamomenttocheckthefollowingdetails.
1)One-wayairlineticketsfortwoadultsandtwoyouthsfromChicagotoNewYorkCity.
2)TravelinsuranceforfourthroughBeSafeTravelsInsuranceCo.
3)One-wayairlineticketsfromOrlandotoChicago.
ExoticTravelswouldliketoinformyouofauniqueservicethatweoffercoupleswithsmallchildren.
Althoughyou’llwanttospendplentyofqualitytimewithyourchildren.youmayalsowanttoenjoyanafternoon,anevening,orawholedaywithyourwife.Ifyouwouldliketodosomesightseeingonyourown,wecanensurereliable,trustworthybabysittingservicesforaspecifiedtimeandday.Ourbranchagenciesinthecitiesyouwillbevisitinghavecertifiedtourguidesthatwillaccompanyyourchildrentothedestinationsoftheirchoice:
anamusementpark,aplayground,arestaurant,oranywhereelseyougiveyourpermissionfor.
Ifyouwouldliketotakeadvantageofthisservice,pleasereplyandmakeanyotheramendmentstoyourtravelschedulethatyouwouldlike.
Regards,
ElaineJodrey
ExoticTravels
HereistheitineraryforyourEastCoastUSAvacationcruise:
June22nd:
FlightfromChicagotoNewYorkdepartsat7:
20amandarrivesat12:
45pm.
LocaltransportationwilltakeyoufromtheairporttotheMuseumofNaturalHistory.Theexhibitionondisplaywillbe,“TheHistoryandArtifactsofAncientEgypt”.
*Note:
Admissiontothemuseumis$12.00peradultand$8.00perchild.
—TworoomshavebeenbookedforTheBroadwayindowntownNewYork.
June23rd:
PrincessAngelicasetssailfromNewYorkharborat9am,docking(停驻)over-nightinVirginiaBeach,Virginia.
—Enjoyaneveningonthisfamousbeach,andafamilybarbecuefordinner.
June24th:
Shipsailsat10am.DocksovernightinHiltonHead,SouthCarolina.
—TakeabustourtohistoricSavannahbeforereturningtoHiltonHeadIsland,whereyou’llhavedinnerwaitingatthePinesCountryClub.
June25th:
Shipsailsat10
am.DocksovernightatCapeCanaveral,Florida.
—EnjoyatourofTheKennedySpaceCenter.
June26th:
Abuswill
transportyoufromCapeCanaveraltoOrlando.
—OvernightinOrlandoataSleepEasyHotel.
June27h:
FlightdepartsOrlandoat4:
30pm.ArrivesinChicagoat11:
05pm.
AsanactofkindnesstootherPrincessAngelicapassengers,pleasedonotsmokeinthediningareasorlounges.Youwillfindthesmokingareasontheupperandlowerdecks.
21.Whywasthisemailsent?
A.Tobillthecustomer.B.Tosuggestanewagenda.
C.Toconfirmatravelschedule.D.Toinformaboutanaddedcost.
22.Whatistheextraserviceofferedbytheagency?
A.Buyingtravelinsurance.B.Lookingafterchildren.
C.Transportingluggage.D.Providingcigarettes.
23.WhatmustthefamilypayforuponarrivalinNewYork?
A.Entrancetoamuseum.B.Dinneratacountryclub.
C.Admissiontoasciencecenter.D.AbarbecueonVirginiaBeach.
B
Bringanygroupofbusinessownersormanagerstogether,askthemthebestwaytopro-motetheirorganizations,andyou’llgetdifferentanswers.Thatcomesasnosurprise.Whenitcomestopromotingabusiness,tryingtofindthesinglechoiceisrarelywise.You’llseebusinessownersandmanagerstryradioadvertising.Whenthatdoesn’tproducetheresultstheywant,they’llchangetosendingdirectmail.Whenthatdoesn’tcreateajumpinsales,they’llbuyTVcommercials.Whenthatfallsshortoftheirexpectations,they’lltryanewon-linestrategy…anditgoesonandon.
Formostcompanies,thebestapproachisamixofdifferentchannels,organizedinwaysthatalloweachtobuildupontheothers.Thechannelthatwillworkbestinagivensituationdependsonalotoffactors,includingthecompanyitself,itsaudience,themessagebeingconveyed,theenvironment,andmanymore.
Justthatradioworkedwellforacompany’slasteffortdoesn’tmeanthatTVadvertisingwouldn’tbeabetterchoicethistime.Ormaybetherightchannelisdirectmail.There’snosimpleanswer,becausetherearesomanyvariables.Ifyouraudienceisbroad,thenmayberadioornewspaperadvertisingistherightchoice.Ifyou’retargetingacarefullydefinedgroup,suchasformercustomers,directmailoremailwillprobablyperformbetter.
Therearetwoimportantlessonshere.Thefirstisnottoconcentrateontryingtofindasinglechannelthatwillserveallofthecompany'
sneeds,becauseitjustdoesn'
texist.Thesecondlessonisthatbeforeyouspendthefirstdollartopromoteyourbusiness,youneedtodomorethanalittlelearning.You'
llreallyneedtounderstandyourcustomers,yourmarket-place,yourcompetitors,andtheenvironmentsinwhichyoudobusiness.Andyouneedagoodunderstandingofwhatmakesonemarketingchannelrightforonesituation,butnotnother.
24.AccordingtoParagraph1,thereareno______.
A.cheapads.B.unsuccessfulads.C.perfectads.D.all-purposeads.
25.Whatisthebestwaytopromoteabusiness?
A.Usingachannelthatservesallofyourbudget.B.Puttingadsonvariouschannelsatthesametime.
C.Creatinganadthatappealstoallyourcustomers.D.Advertisingonachannelavailabletoconsumers.
26.Whenitcomestochoosinganadforabusiness,weshould________.
A.stayawayfromTVadvertising.B.chooseitbasedonthespecificsituation.
C.advertiseontheradiooronthenewspaper.D.chooseitaccordingtoyourcustomers’budget.
27.Beforedecidingonamarketingchannel,youneedto_____.
A.askforyourcustomers’adviceB.comparedifferentadvertising
C.realizetheproblemswithyourbusinessD.makeresearchaboutallrelatedfactors
C
Facingincreasingpressuretoraisestudents’scoresonstandardizedtests,schoolsareurgingkidstoworkharderbyofferingthemobviousencouragements.HappyMealsareatthelowendofthescale.Withthehelpofbusinesses,schoolsarealsogivingawaycars,iPods,seatstobasketballgames,and—inagrowingnumberofcases—cold,hardcash.Theappealofsuchprogramsisobvious,buttheconsequencesoftyinggradestogoodsarestilluncertain.It’sbeenacommontraditioninmiddle-classfamiliestorewardtopgradeswithcashasawaytoteachthatsuccessinschoolleadstosuccessinlife.Butformanydisadvantagedminoritychildren,thelong-termbenefitsofgettinganeducationarenotsoclear,accordingtoexperts.
Nooneknowsforsurehowwellcashandotherbig-ticketrewardsworkineducationinthelongrun.Butthereareplentyofconcernsthatthiskindofpracticecouldhavenegativeeffectsonkids.VirginiaShiller,aclinicalpsychologist,saysthatit’sworthexperimentingwithcashencouragementsbutthattyingthemtosuccessonatestisnotaworthwhilegoal.“I’dratherseerewardsbasedoneffortandresponsibility—thingsthatwillleadtosuccessinlife,”shesays.
Evenifrewardsdon’tleadtoindividualachievementonatest,theycouldhaveameaningfuleffectintheschool.CharlesMcVean,abusinessmanandphilanthropist(慈善家),startedatutoringprogramwhichpayshigher-achievingstudents$10anhourtotutorstrugglingclassmatesanddividesthemintoteams.Duringthecourseoftheyear,studentsbondandcompete.Theteampostingthehighestmathscoreswinsthetopcashprizeof$100.McVeancallsthecombinationofpeer(同龄人)tutoring,competition,andcashencouragementsarecipefor“nothinglessthanmagic”.
Foritspart,theSeminoleCountyPublicSchoolssysteminFloridaplanstocontinueitsreportcardencouragementprogramthroughtherestoftheschoolyear.ThelocalMcDonald’srestaurantshelpthepoordistrictbypayingthe$1,600costofprintingthereportcard.ReginaKlaers,thedistrictspokeswoman,saysmostparentsdon’tseembotheredbytheHappyMealsrewards.“Therearemanywayswetrytourgestudentstodowell,andsometimesit’sthroughthestomach,andsometimesit’stheprobabilityofstudentswinningacar,”shesays,“Onesizedoesn’tfitall.”
28.Accordingtothetext,itisacommonpracticeforschoolsto________.
A.offerfreemealstostudentswithhighscoresB.tiestudents’gradestomaterialrewards
C.educatestudentstofromabusinesssenseD.cooperatewithbusinesstoimproveteaching
29.Accordingtothetext,thelong-termresultsofgivingstudentscashasrewardsineducationare_____.
A.negativeB.optimisticC.uncertainD.disappointing
30.ThetutoringprogramrunbyCharlesMcVean_______.
A.hiressomeexcellentteacherstoteachthestrugglingstudents
B.hasameaningfuleffectininspiringstudents’enthusiasmonstudy
C.isaprogramcombiningtutoring,competitionandfuturejoboffers
D.rewardsthestudentwiththehighestscoreswithcashprizeof$100
31.WecanlearnthatinSeminoleCounty_____.
A.therearevariouswaystoinspirestudentstostudyhard
B.manyparentsarenotsatisfiedwiththeHappyMealsrewards
C.thelocalMcDonald’srestaurantsprovidetherewardsforpoorstudents
D.peoplearesearchingforagood-for-allmethodtourgestudentstodowell
D
Ifyou’remakingdeterminationforahealthiernewyear,consideragutmakeover(肠道清理).Changingyourmicrobecommunity(微生物群),however,maynotbeeasy,andnobodyknowshowlongitmighttake.That’sbecausetheecosystemalreadyestablishedinyourguthasbeenshapedbyadailydietofhamburgersandpizza,forexample,itwon’trespondasquicklytoahealthydietasagutshapedbyvegetablesandfruitsthathasamorevariedmicrobecommunity.
“Thenutritionalvalueoffoodisinfluencedinpartbythemicrobecommunity
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