安踏英文广告词Word格式.docx
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安踏英文广告词Word格式.docx
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——Fiveyears.Finalfour.Nochampionship.
——Theysaiditwasfate.
——Wedon'
tbelieveinfate.
——Webelieve,onthecourt,fight.
——Finalfourisnotfinal.
——Meanttobeconqueredistheobstacle.
——Anta,keepmoving.
Anta***China***Co.,Ltd.Wasfoundedin1991,theHongKongInternationalInvestmentLimited,theAnta***Fujian***FootwearCompanyLimited,BeijingAntaOrientalSportingGoodsCo.,Ltd.More
than10years,Antacompaniesadheringtothe"
peaceofmindentrepreneurship,practicallife,ahundredyearsbrand"
businessphilosophy,throughunremittingefforts,hasdevelopedintothe
largestproductionandmarketing-orientedintegratedsportinggoodsenterprises.Antalogo:
Chi:
Theentiresymbolfortheletter"
A"
fontbody,byfourdifferentradiusoftheintersectionofcirculararcandsoundinto.Theoverallcompositionissimpleandgenerous,dynamic.Graphic
brightredcolorrepresentsthevitalityofANTAandenterprisingspirit."
Anta"
istheChinese"
inEnglish,inGreekmeans"
themotheroftheearth."
ButalsoreflectstheANTApeople
continuetoinnovate,daretostruggleandchallengethespiritofself-expressionoftheANTAenterprisesaredeterminedtodothenational"
acenturyof"
andtheworld'
s"
Anta."
ProductDescription:
Antaistopromoteindividuality,advocacythroughsportsshowthemselves,soANTAbrandisthecoreofmodernsportsspirit.AntaandNikeisnotthesamepath,Nikepursuitofsports,
sportsandsportstoacertaintypeofitemsappear,andmoreAntaisasportsleisureimage.AntadonotwanttodotheChineseNike,buttodotheChineseAnta,Antaworld.Istoestablish
theirowndistinctpersonality,become"
ChinaandtheworldliketheAnta"
.ProductPositioning:
16-to28-year-oldcrowd,
Belongingtohigh-endproducts
Page2of5
Sportsproductsadappreciation:
CaseBackground
Antaismainlyengagedinthedesign,development,manufactureandmarketingofANTAbrandsportsshoes,clothingandaccessories,istheleadingsportsbrand,since2001,ANTAhas6yearsto
becomeChina'
ssportsshoesmarketshareofthefirstbrand.
BrandofficialwebsitecarryingANTAdealers,media,investors,consumersandothermultiplecommunicationresponsibilitiesoftheaudience,inthecreativedesign,westrivetostylein
simple,atmosphere,inthetransferonthefashion,innovation;
strivetoshapetheANTAbrandinternationalimageAndfashioncharacteristics.Thesiteto"
KeepMoving"
neverstop"
asthe
creativeconcept,themainKVloopstructureofa"
morethan"
thebrandworld,notonlyconveythebrandspiritofAnta,butalsoreflectsthebrandvitalityofAnta,withvarioustarget
audiencesCommunicationtoachieveagoodimpression.
ANTAwillneverstopKeepMoving...
Backgroundmusic:
WearethechampionsThisisaveryinspirationalsong"
Wearethechampion"
andthescreencontentisveryappropriate,Antaneverstop,everyoneisthechampion,aslongasyouneverstop
workinghard.
Description:
Antainthesecondhalfof2006launcheditsnewad-Wearethechampions.Accompaniedbythe"
Anta,Keepmovingneverstop,"
theatmosphereandinspirationaladvertisinglanguage.The
advertisementscreeniscomposedofoneathlete'
ssweatybutsadlyfragmented,supplementedbyahighlymotivatingcopyof"
LettheScarbeYourMedal,"
emphasizing"
Lettheworld'
sinjustice
bowinfrontofyou!
"
InspiringpeopletoriseupwithFighttheirownfate,tellingyoungpeopletofacelifeattitude.Relativetothesimpleproductintroductionofthead,itisundoubtedly
unique.Ibelievethataslongaspeopleseethisslogan,willfeelthepowerforward!
Keepmovingneverstop......
"
Lettheheartbeyourdeclaration,sothatthescarsbecomeyourmedal,lettheworldunfairinfrontofyoubow"
"
Farmhouseintheunknowntabletennisplayers,noonecheeronthe
countryroadrunningteenager,fenceInthehardtrainingpracticingbasketballplayer,scarredextremesportsenthusiasts,repeatedfailureoftheweightliftinggirl,accompaniedbythequeen
oftheband"
rhythmicmusic,AntainSeptember2006launchedanewcommercials,whichisApictureofastrangebutsincereface.Advertisingideas:
AdvertisingisANTAproducts,butitdoesnotdirectlydescribethequalityoftheproduct,butanindirectexpression,theathlete'
sstrongwill,unyieldingspiritgiventotheproduct,so
thattheproducthasahumanvitality.
Advertisingisalittlestoryabout,high-pitchedmusic,hardtraining,coupledwithincomparablypassionatetext,"
Letthescarsbecomeyourmedal,"
butweneverstop,theperfect
combinationofmusicandpicture,Peopletouchedendlessly,andestablishthevitalityofAntawillneverstopthebrandimage.
Advertisingappeals
Advertisingappeals:
youngandlively,fullofvitality,thepursuitofindividuality.Thus,Antawillbeitsuserbasefixedin14yearsoldto26yearsoldbetweenyoungconsumers.Like
adventure,thepursuitofchallenges,uniquepersonality,aheadofconsumption,largenumberofgroups,istheoverallcharacteristicsoftheseyoungconsumers.
Waysofappeal:
Antaneverstopadvertisingdesignintheemotionalappeal,throughthemanufactureofmoodtopromptadvertisingtheme,topullpeople'
sheartstrings,andmakepeoplememorable,thefeelings
oftheDepartmentofHuai.Therefore,themood,althoughbasedontheordinarybutcanplayanunusualconnotation,whichbelongstoavisualstartingpoint,butfarbeyondthepicturepointof
view,itcreatesarenderingoftheatmosphereandmoodtopeopleawordAsenseofendlessaftertaste.Inthedesignofadvertising,theaestheticwillbeintegratedintothecreativesurface,
cleverly"
emotionalinput"
throughtheuseofavarietyoflyricaltechniques,theintroductionofconsumers,"
emotion,blendofthings,Iblend,,Thenaturalwillmaketheconsumeremotional
resonance.
Antaneverstoptheemotionalappealofadvertisingthetargetaudienceistheconsumer,andtoday'
sconsumersarenolongerpurelythepursuitofmaterialsatisfaction,theynotonlyrequire
adstoinformthemoftheproductinformation,andinformationongoodsandartisticentertainment,Tomeettheirpsychologicalaestheticneeds,therefore,hasastrongartisticandexpressive
emotionalappealadvertisingisalwayseasytoattracttheattentionofconsumersandinterest,playaguidingroleinconsumption.
Adappealsubject:
Focusonpublicityproductimage,Antathisbrandisthroughtheeffortstobesuccessful."
Peaceofmindentrepreneurship,practicallife,ahundredyearsbrand"
businessphilosophy
Overview
AntaisChina'
sdomesticsportinggoodsintheking!
Allalong,Antatothepriceformassconsumption,excellentdesignbythepeople'
sfavorite!
Thepursuitofdynamic,thepursuitof
excellence,thepursuitofbeauty,whichisANTAtopasstheinformation!
Itisthepursuitofsportsspirit,butalsoforpeopletopraisetheotherside!
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