13142商务英语写作大纲Word文档格式.docx
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13142商务英语写作大纲Word文档格式.docx
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商务英语基础课
(六)教材与参考书目:
教材:
《商务英语写作》,胡英坤车丽娟主编,外语教学与研究出版社,2005年9月第一版
参考书目:
《商务与管理沟通(英文版第六版)》,KittyO.Locker著,机械工业出版社,2006年12月第一版;
《商务英语写作100主题》,史范隽编著,外文出版社,2008年1月第一版;
《国际商贸书信大全》,RonHolt,DeborahGrigor,NickSampson编著,外语教学与研究出版社,2009年11月第一版。
二、课程介绍
1、商务英语写作是一门介绍各种商务环境中所应用的各种文体的写作特点、写作方法的课程。
2、本课程属于专业必修课;
在商务英语专业人才培养方案和课程体系中占有中心地位和主要作用。
3、本课程主要教学目的是通过这门课程的教授,使学生了解各种商务文体对其未来工作的意义和重要性;
并学习和掌握各种商务文体的写作手法;
为学生今后轻松驾驭未来商务环境的工作打基础。
4、本课程以任务型教学法为基础,做到课上课下都有写作任务安排。
每个商务写作任务都会经过课堂讲授指导任务、小组讨论、学生独立完成任务、教师评价反馈这几个阶段,共同达到讲练结合的目的。
在教学中还会辅以多媒体教学,增强教学效果。
三、学时分配、课程内容与教学基本要求
(一)学时分配表
·
单元/章
学时分配
合计
讲课
习题课
实验(践)
上机课
讨论课
其它
Chapter1
AnOverviewofBusinessWriting
2
Chapter18Questionnaires
1
Chapter2
StructureandStyleofBusinessLetters
Chapter3
InquiriesandRequests
Chapter4Replies
Chapter5ComplaintsandClaims
Chapter6AdjustmentsandRefusals
Chapter8
InvitationandThank-youLetters
Chapter9
LettersofApologyandCongratulation
Chapter10NoticeandAnnouncement
Chapter11MemosandMinutes
Chapter12Resume
Chapter13LettersofApplication
Chapter15
Proposals
Chapter16Reports
16
32
(二)课程内容与教学基本要求
Chapter1AnOverviewofBusinessWriting4学时
1、知识点与基本要求:
Studentswillbeableto
1)Learnthefunctionsofbusinesswriting;
2)Awarethecriteriaforeffectivebusinesswriting;
3)Mastertheeffectsofinformation-communicationinbusinesswriting.
4)Learnthebasicpatternsofbusinesswriting
2、实践环节:
无
3、教学重点,教学难点:
Expressionsofgoodwilleffects
4、主要教学方法(Heuristics;
PairworkandGroupdiscussion;
Task-basedlearning),主要的教学形式(Lecture),主要教学手段(Multi-mediateaching)
5、主要作业/学生自主学习内容:
●Exercisesinthetextbookon
1)revisingthesentencestobemorepositiveandyou-viewpointbased
2)indicatedirectorindirectapproachpreferableindifferentsituations
Chapter18Questionnaires2学时
1)Knowthefunctionofquestionnaire;
2)Learnthreepartsofthequestionnaire;
3)Learntodesignproperquestionsfordifferentquestionnaires
1)UsefulwordsandexpressionsusedinQuestionnaires
2)Waysofdesigningseriesofquestions
5、主要作业/学生自主学习内容:
●Exercisesinthetextbookon:
1)improvingaquestionnaire
2)revisinginappropriatequestionsusinginaquestionnaire
●Groupwork-designaquestionnaire
(小组实践任务:
设计一份调查问卷。
要求:
1.此问卷为商业调查问卷,调查对象为在校大学生,问卷主题可针对任何与大学生生活息息相关的商品、服务、校园生活、个人癖好等;
2.问卷题目不少于15道;
3.问卷设计符合调查问卷设计要求;
4.问卷数量不少于200张;
5.回收回的问卷需要进行数据整理,并用简单图示加以描述,以留作期末写报告或意向书的数据信息基础;
6.上交时间:
1)设计问卷上交时间-第4周;
2)印刷,下发问卷,收集问卷、问卷数据整理-第5、6周;
3)200份问卷上交时间:
第7周;
7.上交时要求标有组员班级、姓名、学号、小组成员任务分配情况、以及数据总结。
)
Chapter2StructureandStyleofBusinessLetters2学时
1)Learnthestructuresandplacementofbusinessletters;
2)Knowfivestylesofbusinessletters;
3)Distinguishformalandinformalstyles;
4)Learntheenvelopaddressing.
1)Todistinguishdifferentstylesofbusinesswriting;
2)Formal&
Informalstyles
●Exercisesinthetextbookon:
improvingthegivenletterespeciallyonitsformandstructure
●Trytouseonestyletocorrectaletteryouhavewrittenbefore.
Chapter3InquiriesandRequests2学时
1)Learnthegeneralplanfordirectorindirectorderwhenwritinganinquiryorareqest;
2)Learntheusefulsentencepatternsusedininquiriesandrequestsletters;
3)Learntheskillsofinquiringorrequestingsomething
4)Masterhowtowritelettersofinquiriesandrequests.
1)SentencePatternsusedintheInquiresandRequests
2)DifferencesbetweenInquiresandRequests
1)improvinganproduct’sinquiryletter
2)completinganinquiryletterwiththegivenwords
3)puttingthesentencesintotherightordertoformarequestletter
●Writealetterofinquiryorrequest—Groupwork
共同选择一家外国国际贸易公司,然后针对其产品发一封email询盘信,争取获得回复。
1)完成时间:
第5周——第7周,第8周将email以及回复email转发至任课教师邮箱)
Chapter4Replies2学时
1)Learnthestepsofdirectplanorindirectplanforreplies
2)Knowtheguidelinesofreplyingaroutinerequest;
3)Learnhowtowritetheresponsetoaninquiry.
4)Masterhowtobuildgoodwillinreplies
1)SentencePatternsusedinthereplies
2)Theapplicationofyou-attitudeinReplies
3)HowtoavoidnegativeinReplies
1)improvingareplyletter
2)completingareplyletterwiththegivenwords
3)puttingthesentencesintotheproperordertoformareplyletter
●Writealetterofareplytothelastchapter’shomework.(BEC真题练习)
Chapter5ComplaintsandClaims2学时
1)Knowtwotypesofclaimletters
2)Mastertheguidelinesofwritingcomplaintsandclaims;
3)Learnhowtowriteaclaimorcomplaintletter;
4)Distinguishcourteousdemandandstrongdemandforaction
1)SentencePatternsusedinComplaintsandClaims
2)ThedifferencesbetweenStrongDemandandCourteousDemand
1)improvingaclaim
2)completingaclaimwiththegivenwords
3)puttingthesentencesintotheproperordertoformaclaimletter
●Writealetterofacomplaintoraclaim.实践任务:
回想过去经历中对于任何商品或服务的不满意的地方,针对其写给商家写一封抱怨信/BEC真题练习
Chapter6AdjustmentsandRefusals2学时
1)Knowthedirect-orderplanfortheadjustmentletter;
2)Learnthegeneralpatternfortherefusalletter;
3)Learnhowtorespondtocomplaintsandclaims;
4)LearnhowtobuildgoodwillinRefusals
1)SentencePatternsusedinAdjustmentsandRefusals
2)Theapplicationofyou-attitudeinAdjustmentsandRefusals
3)HowtoavoidnegativeinRefusals
4)DifferencesofthewritingordersbetweenAdjustmentsandRefusals
1)improvinganadjustment
2)completinganadjustmentwiththegivenwords
3)puttingthesentencesintotheproperordertoformanadjustment
●Writealetterofareplytothelastchapter’shomework-anadjustment
Chapter8InvitationandThank-youLetters2学时
1)Knowthedifferencebetweeninformalinvitationandformalinvitation;
2)Learnthedeductivepatternofinvitation;
3)Mastertheproperthank-youletterpattern;
4)LearnhowtobuildgoodwillinbothInvitationandThank-youletters.
1)SentencePatternsusedinInvitationandThank-youLetters
2)ApplicationofbuildinggoodwillinbothInvitationandThank-youLetters
1)improvingaThank-youletter
2)completingaThank-youletterandaninvitationwiththegivenwords
3)puttingthesentencesintotheproperordertoformaThank-youletterandaninvitation
●Writealetterofaninvitationorathank-youletter.(BEC真题练习)
Chapter9LettersofApologyandCongratulation2学时
1)Knowtheprinciplesandkeyofwritingapology;
2)Learnthepatternofwritingcongratulation;
3)Mastercommonlyusedsentencesofwritingapologyandcongratulation;
4)LearnhowtobuildgoodwillinbothApologyandCongratulation.
1)SentencePatternsusedinLettersofApologyandCongratulation
2)ApplicationofbuildinggoodwillinLettersofApologyandCongratulation;
3)Differencesofthewritingordersbetweenthesetwokindsofbusinesswriting
1)improvingaLetterofApology
2)completingaCongratulationletterandaninvitationwiththegivenwords
3)puttingthesentencesintotheproperordertoformaLetterofApology
●Writealetterofapologyandaletterofcongratulation(BEC真题练习)
Chapter10NoticeandAnnouncement2学时
1)Knowtheprinciplesofwritingnotice,announcement;
2)Learntheformatofnotice,announcement;
3)Mastercommonlyusedwordsandsentencesofwritingnotice,announcement;
4)Distinguishinternalnoticeandexternalannouncement
1)SentencePatternsusedinNoticeandAnnouncement
2)Formallanguageandinformallanguage
3)Waysofmotivateactions
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