人教版高中英语选修9《Unit 5 Inside advertising》教案Word格式文档下载.docx
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人教版高中英语选修9《Unit 5 Inside advertising》教案Word格式文档下载.docx
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2.Knowledgeaccumulationofadvertising.
3.Usefulwordsandexpressions.
教学过程
Teachingprocedure:
(教学过程)
I.Warmingup
Pleaseenjoyavideoandsomepicturesandanswersomequestions.
1.Canyourememberthenamesofanyproductsthatwerebeingadvertised?
Ifso,whydoesthisadappealtoyoumore?
2.Whatarethefeatures(特征)ofads?
3.Wherecanyouseeads?
设计意图:
通过给学生展示一些广告视频和图片,激发学生对广告运作的兴趣,同时激发学生对相关词汇的回忆,从而为学习课文打好铺垫。
II.Fastreading
1.Thepurposeofthepassageisto__________.
A.informusofthefactthattherearemanyadvertisementsinordailylife.
B.helpusunderstandhowadsworkandavoidbeingcontrolledbythem.
C.tellushoweffectiveadsare
D.showushoweffectiveadscanbemade
2.Scantheheadingsofeachsectionandgetageneralunderstandingofthetext.
Sumupthemainideaofeachsection
SectionI(para.1)
SectionII(para.2)
SectionIII(para.3-7)
SectionIV(para.8-9)
快速阅读技能训练。
通过寻读,训练学生有目的、有选择地快速观览,寻找所需要的信息的能力。
。
通过回答主旨问题,学生对文章的内容、结构和作者的写作意图有了一个整体印象。
通过让学生分段并总结段落大意,培养学生归纳主旨和概括能力
III.Detailreading
Readpart1andanswerquestions.
Task1Answerthequestion.
Wheredotheyadvertise?
Task2Translatethesentence
Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.
Readpart2andanswerquestions.
Task1
1.AllofthefollowingfactsaboutanadinParagraph2arementionedexceptits______.
A.definitionB.meansC.advertisersD.targetaudience
2.Whoadvertises?
3.Whydotheyadvertise?
Task2Fillinthetable.
Whatisanadvertisement?
Anadvertisementisa1.______________________thatinformsorinfluencespeople.
Readpart3andanswerquestions.
Task1Answerthequestion.
1.Theexampleoftheadolescentboysinthethirdparagraphshowsus________.
A.whichgroupisthetargetofthecomputergames
B.itisimportantfortheadvertiserstoidentifythetargetaudience
C.thatyoungpeoplearemorelikelytobuycomputergames
D.itmakessensetomakecomputergamesadthatappealtoadolescentboys
2.Howdotheydecidewheretoadvertise?
Howdoadvertisersmakeeffectiveadvertisements?
Identifyyourtarget
Advertisers2_______________________andfindoutasmuchaspossibleaboutthem,which3___________fordecisionsaboutwhattypeofadvertisingtechniquestousewiththisgroup.
AppealtoyourtargetInorderto4________peopletodosomething,advertisementsoftenappealtoourhopesanddreamsorouremotions.
UseasuitablemediumAswellasreachingtherightaudiencewiththerighttechnique,advertisersmustalso5____________.Obviously,costwillplayabigpartinthisdecision.
Task3Translatethesentences
1.Someadvertisementsappealtopeople’sdesiretosavemoney.Othersaremorelikelytobenoticediftheyarefunny.
2.Aswellasreachingtherightaudiencewiththerighttechnique,advertisersmustalsoplacetheiradsintherightmedium.
Task4Retellthispartbyusingtheinformationgiven.
Howdoadvertisersmakeeffectiveads?
1)Identifythetarget(pay…for…,bewasted,reach,inotherwords,havingidentified,asmuchaspossible,fitinto,formthebasisfor)
2)Appealtothetarget(inorderto,appealto,some,desire,others,aremorelikelyto,conscience,worthycitizen.)
3)Useasuitablemedium(aswellas,audience,technique,medium,playabigpartin,televisionads,abigcorporation,afford,ontheotherhand…)
Readpart4andanswerquestions.
1.Doesadvertisingwork?
Howeffectiveareadvertisements
Howevergoodanadvertisementis,
people6______________bepersuadediftheproductisunsuitableforthem.Ontheotherhand,7______________________toadvertisementscanhelptochangeouropinionsovertime.
Task3Translatethefollowingsentences.
Ontheotherhand,beingconstantlyexposedtoadvertisementscallhelptochangeouropinionsovertime.
由于课文长,信息量大,要求学生分部分默读课文,对课文进行深入细致的理解。
由于理解课文的需要,由浅入深地设计了单选、问答、填表、翻译、复述等灵活多样的练习,学生通过这些问题,对课文有了更进一步的认识。
同时对重要短语和语法点进行设空,引起学生充分注意。
复述是很好的考查学生对知识的理解和消化的方式,这一环节对学生的要求较高,要求其在理解课文的基础上进行语言输出,为降低难度,提供了一些关键词供学生参考。
IV.RolePlay
Supposeyouarehavinganinterviewtoapplyforajobconcerningadvertising.Makeadialogueplease.
Onestudentplaysasaboss,preparingquestions;
theotheroneplaysasaninterviewee,preparinganswers.
在这一步中给学生提供一个讨论和竞赛情景,提高了学生的兴趣和表现欲,使其在既愉快又紧张的气氛中,体验运用知识的乐趣。
这一环节一方面可以锻炼和加强学生合作学习的能力;
另一方面,可以培养学生交际能力,让他们将课本知识学以致用,进而提高他们综合运用英语的能力。
V.Quiz
1.猜测单词含义,进行连线。
corporationthemoneyavailablethatwillbespentoveraperiodoftime
targetcompany
budgetaim
appealtoastimepasses
overtimetobesuitablefor
fitintotoattract/interest
2.选择短语并用适当形式填空。
comeacross\appealto\overtime\fitinto
1)Thepainofthisfailurewilldisappear______.
2)I_____________oneofmyoldclassmatesinthestreettheotherday.
3)Theadvertisementdesignhasto_________allagesandsocialgroups.
4)Howdoyou_________inthenewcompany?
3.语篇填空
Advertisementshavebecomepartofoureverydaylifeandsoitisimportantthatwe_________ourselvesaboutthemtoavoidbeingfooledbythem.Theadvertisersoftenspendalotoftimedecidingwhatkindofthingswill______totheirtargetgroup.Thekindofadvertisementdependspartlyon_______becauseitcostalotmoremoneyforadsin_______.Aretheyreallyworthallthat__________?
Theadvertisersthinksoortheywouldnotwastetheirmoney.
本环节包括单词、短语、和语篇三部分,由易到难。
前两部分让学生再次回顾本课重点单词并用刚刚学的词组填空,加深了他们对词组的记忆,同时还学会了如何运用,这使他们对基础知识的掌握更扎实。
第三部分通过设计高考题型,提高学生分析句子结构、夯实基础、适应高考题型的能力。
VI.Summary
1.表扬优秀小组和个人2.对同学们提出要求和期望
Let'
smakealittlebitprogresseveryday!
通过表扬优秀小组和个人,激发同学们学习英语的热情,并对同学们提出更高的期望和要求,鼓励学生们更上一层楼!
课后习题
Homework:
假设你是一位刚刚大学毕业的广告专业的求职学生,正接受面试,考官要你口头描述广告的定义以及如何制作有效广告。
现在请你按照上面提示为他写一则约120-150字的短文。
作业的设计真实有趣,充分练习了课堂上学过的知识还锻炼了学生的写作能力。
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