Unit 5Getting the message新Word文档下载推荐.docx
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Unit 5Getting the message新Word文档下载推荐.docx
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3.Enablethestudentstounderstandthepassagebetter.
TeachingDifficultPoints:
1.Howtohelpthestudentsunderstandthereadingmaterialexactly.
2.Howtohelpthestudentsfinishtheconcernedexercisesafterreading.
TeachingMethods:
1.Discussionmethodtotalkabouttheadvantagesanddisadvantagesofads.
2.Fast-readingtohelpthestudentsgetthegeneralideaofthepassage.
3.Carefulreadingtohelpthestudentsgetthedetailedinformationaboutthepassage.
4.Individual,pairorgroupworktomakeeverystudentworkinclass.
TeachingAids:
1.themultimedia2.theblackboard
TeachingProcedures:
StepⅠGreetingsandRevision
Greetthewholeclassasusual.
T:
Inthelastperiod,Iaskedyoutomakesomesentencesusingthethreeimportantphrases.Now,who’dliketomakeasentenceusing“take..,intoconsideration”?
S:
I’dliketo.Whenyouarelookingforajob,youshouldtakeworkingconditionintoconsideration.
T:
Good.Nextphrase“inchargeof”.
S:
Mr.Wangisinchargeofourclass.
Nowthelastphrase--betoblame.
Mr.Brownistoblameforthecaraccident.
StepⅡPreparationforReading
Verygood.Withthedevelopmentofmarketeconomy,advertisementshavebecomeadominantfeatureintelevision,radioandnewspaperindustry.Adsareusedtopersuadeustobuythings.Theycanbeusefulwhenwearetryingtodecidewhatweshouldbuy.Butsomeadscanbemisleadingwhentheygiveincorrectorfalseinformation.Areadsgoodorhadforpeople?
Pleasemakealistofadvantagesanddisadvantagesofads.Workinpairs.You’regiventwominutestoprepareit.Afterthat,shareyourlistwiththerestoftheclass.(Twominuteslater,teacheraskssomestudentstoreadwhattheywrote.)
Now,LiJun,doyouthinkadsaregoodorhadforpeople?
Ithinktheyaregoodforus.Theyhavesomeadvantages.Firstly,theycanhelpusbuyandsellgoods.Secondly,theycanwidenpeople’sknowledge.Lastly,theycanmakepeoplemoreexperienced.
Good.Sitdown,please.What’syouropinion,WuDong?
Ithinkadsarebadforpeople.Firstly,adsalwayspersuadepeopletobuytheirpoorlymadeproducts.Secondly,theygivepeoplesomemisinformation.Lastly,theywastepeopletoomuchtime.
StepⅢReading
OK.Sitdown,please.Todaywe’regoingtoreadapassageaboutadvertising.Itwilltellustheadvantagesanddisadvantagesofads.Beforewereadthepassage,we’lllearnthenewwordsfirst.(Teacherdealswiththenewwordswiththestudents.)
NowopenyourbooksandturntoPage40.Readthepassageasquicklyaspossible.Pleaseunderlinetheadvantagesanddisadvantagesofadsmentionedinthetextwhilereading.(Teachergivesthestudentsfourminutestoreadthepassageandthenaskstwostudentstoreadtheadvantagesanddisadvantagesofadsinthetext.)
(Fourminuteslater.)Haveyoufinished?
Yes.
WangLi,whataretheadvantagesofadsmentionedinthetext?
First,theyhelppeoplemakeinformedchoices.Second,theyincreaseproductsalesandmakeproductscheaper.That’sall.
LiMing,canyousaysomeotheradvantages?
Letmehaveatry.Ithinktheyintroducenewproductsandhelppeoplemaketherightdecision.
Right.Who’dliketosaythedisadvantagesmentionedinthetext?
I’lltry.Adsmisleadpeoplebymakingthembelievethatacertainproductisbetterthanitreallyisorthattheywillbehappieriftheybuytheproduct.What’smore,theyareannoying.(Whilethestudentsreadouttheanswers,teacherwritesthemontheblackboard.)
Welldone.Sitdown,please.Nowreadthepassageagain.Thistimeyoushouldreaditascarefullyaspossible.Thenanswersomedetailedquestionsonthescreen.Ofcourse,youcandiscussthemwithyourpartnerifnecessary.Now,begin.(Teachershowsthefollowingquestionsonthescreen.)
l.Wherecanyoufindadvertisements?
2.Whyisadvertisingpopular?
3.What’sthebasicprinciplebehindadvertisements?
4.Howdoesadvertisinghelpconsumersandcompanies?
5.Whydoadvertisersoftenhavetoworkhardtoattractpeople’sattention?
6.Whatisa“bait-and-switch”ad?
7.Howcanweprotectourselvesfrommisleadingads?
(Severalminuteslater,teachercheckstheanswers.)
Suggestedanswers:
1.AdsarebroadcastonTVandovertheradio,postedontheInternetandprintedinnewspapersandonpostersinourcities.
2.Becausetruthfuladvertisementsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproductandfrequentadvertisingincreasesproductsales.What’smore,advertisingcanmakeaproductcheaper.
3.Byintroducingabrandnametopotentialcustomersandbyassociatingtheproductwiththecustomers’needs,companiesareabouttoinfluencethechoicescustomersmake.
4.Truthfuladsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproduct.Byexplainingthefeatures,functionsandcostsofaproductorservice,adsalsoallowcustomerstocomparepricesandqualitybeforetheyactuallygotothestore.Goodadsmakeitpossibleforcompaniestointroducenewproductsandincreasesales.
5.Becausetherearemanyadseveryday,advertisersmustworkhardtogettheirpassageacross.
6.A“bait-and-switch”advertisementisanad,containingatrick,wherethecustomerisshownoneproductandthengivenanother.
7.Wemustbecarefulwhenwereadadsandwemustlearntoanalyzeads.
StepⅣLanguagepoints
1.Adsarefoundalmosteverywhere--theyarebroadcastonTVandovertheradio,postedontheInternetandprintedinnewspapers…广告几乎随处可见——电视和收音机播放广告,因特网上登载广告,报纸上印刷广告……
▲overtheradio通过广播(=ontheradio,byradio):
Wehearthelatestnewsontheradio.我们在广播中听到这个最新消息。
[链接]on/overthephone通过电话:
Youarewantedonthephone.有人打电话找你。
2.Thedevelopment0fradio,televisionandothermediahasgonehandinhandwiththedevelopmentofadvertising.广播、电视和其他媒体与广告业同步发展。
▲handinhand手拉手,联合;
连在一起地
[开放思维]facetoface面对面shoulderbyshoulder肩并肩sidebyside并排
▲withthedevelopmentofadvertising随着广告的发展:
Withthedevelopmentofindustryandagriculture.Moreandmorewasteisproduced.随着工农业的发展,越来越多的废物产生了。
辨析:
as与with
as与with都有”随着”的意思,但as后加句子,with后加短语。
Asthetimegoeson,itisbecomingwarmerandwarmer.随着时间的推移,天气变得越来越暖和。
▲gowith与……同行:
I’llgowithyou.我将和你一起去。
[链接]gowith与……相配:
Herhatgoeswellwithherdress.她的帽子和裙子很相配。
3.Peoplereacttoadvertisementsindifferentways.人们对广告的反应是不同的。
▲reactvi.起反应(to);
有影响,起作用(on,upon)
Theeyereactstolight.眼睛对光起反应。
Applausereactson/uponaspeaker.(听众的)掌声对演讲者很有影响。
[链接]reactagainstsb./sth.反对,对抗某人(事)
Thefarmersstronglyagainsttaxincreases.农民强烈反对增加税收。
reactwith与……起化学反应:
Ironreactswithwaterandairtoproducerust铁与水和空气起化学反应而生锈。
4.Somepeoplefindadsusefulandentertaining;
有些人发现广告有用也有趣;
▲findsb./sth.+形容词/现在分词/过去分词作宾补
Wefinditdifficulttorememberthewordsandgrammar.我们发现记住这些单词和语法很难。
Shefoundawalletlyingontheground.她发现一只钱包掉在地上。
WhenIretuned,Ifoundmybikestolen.当我回到家时,才发现我的自行车被偷了。
find,findout与discover
(1)find多指偶然发现、碰到;
后接名词、复合结构或that从句。
Haveyoufoundthebookyouhavebeenlookingfor?
你一直找的那本书找到了吗?
(2)findout指通过观察、探索而发现事实的真相、真情,调查、找出原因,或发现秘密、错误等,一般接名词、代词或从句。
Haveyoufoundoutwhyhewaslate?
你弄清他为什么迟到了吗?
(3)discover指发现客观事物的存在,发现存在而不为人所知的事情;
可指发现好事,也可指发现坏事;
但用于好事较多。
ColumbusdiscoveredAmerica.哥伦布发现了美洲。
5.Ontheotherhand,criticssometimesaccuseofusingadstomisleadusbymakingusbelievethatacertainproductisbetterthanitreallyisorthatwewillbehappierifwebuyit.另一方面.批评者有时指责公司滥用广告误导我们。
让我们相信某种其实很一般的产品有多么好。
购买某种产品会令人更加愉快。
▲ononehand…ontheotherhand(also)一方面……另一方面……
Ononehandtheadvertisementhasalotofadvantages;
ontheotherhandithaslotsofdisadvantages.一方面广告有很多好处,另一方面也有很多坏处。
▲accuse指责,控告,与of连用
Theneighborsmayaccuseyouofplayingyourradiotooloudly.邻居可以控告你收音机的声音开得太大。
Hewasaccusedofstealinginthesupermarket.他被指控在超市里行窃。
辨析:
charge,accuse与sue的区别
charge,accuse,sue都有”指责,控告”之意,但accuse与of连用;
charge与with连用,而sue与for连用。
Heischargedwithmurder,他被指控杀人。
Ifyoudon’tcompletetheworkaccordingtothecontract。
Iwillsueyoufordamages.如果你不按合同完成工作,我就会因为损失而控告你。
6.Thebasicprincipleofadvertisingisfairlysimple.广告业的基本原则是相当简单的。
▲basicadj.基本的;
基础的:
Wemustgraspthebasicprincipleofmaths.我们必须掌握数学的基本原理。
[发散思维]basen.&
v.基础,根据地,以……为根据basicallyadv.基本上
Scientifictheoriesmustbebasedonface.科学理沦必须以事实为依据。
▲simpleadj.简单的,简易的,简朴的,单纯的
ThestoryiswritteninsimpleEnglish.这个故事是甩简单易懂的英语写的。
Thedoctorlivedasimplelife.医生过着简朴的生活。
Shewasn’tassimpleaspeoplethought.她不像人们想像中的那样头脑简单。
[发散思维]simplifyv.使简单,使单纯,简化simple-mindedadj.头脑简单的,愚蠢的
高考试题赏析
(NMET2001)Iamsurprisedthatyoushouldnothavebeenfooledbysucha(n)______trick.
A.ordinaryB.easyC.smartD.simple
赏析:
从surprised一词可知”因对方被如此简单的花招愚弄而感到吃惊”。
答案:
D
7.Customersseesomanyadseverydaythatadvertisersmustworkhardtogettheirmessageacross.消费者每天看到大量的广告。
因此广告商必须使出浑身解数使消费者明白他们的意图。
▲getacross使……被理解;
通过
HefounditdifficulttogethisChinesehumoracrosstoanEnglishaudience.他发现自己的中国式幽默很难被英国观众所理解。
Thepolicemanisgettingthechildrenacrossthestreet.警察带领孩子们穿过马路。
Pleasegetyourideaacrosstothestudents.请让学生们理解你的想法。
[开放思维]
getabout走动;
旅getabroad
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