最新体验商务英语综合教程3第二版重点词汇Word文档格式.docx
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最新体验商务英语综合教程3第二版重点词汇Word文档格式.docx
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brandawareness品牌意识howfamiliarpeoplearewithabrand
brandname品牌名字thenamegiventoaproductbythecompanythatmakesit
productlaunch产品发布theintroductionofaproducttothemarket
productlifecycle产品生命周期thelengthoftimepeoplecontinuetobuyaproduct
productrange产品范围thesetofproductsmadebyacompany
productplacement植入式广告whenproductsareusedinfilmsorTVprogrammes
productendorsement产品代言theuseofawell-knownpersontoadvertiseproducts
Brandpositioning品牌定位
P8
Grossmargins毛利润
Manufacturing制造业
Solely唯一的
Low-costmarket低成本市场
Outsources外包
Licensingarrangement特许授权
Flagshipstore旗舰店
Offshore离境;
海外
Countryoforigin原产地
Identifythemarker确定产品来源或制造者
Simplifyproducthanding简化产品,操作和追踪
Organizeaccounting帮助组织进存货和做会计记录
Offerlegalprotection提供法律保护
Unit2
P14B
1notenoughleg.....room.......没有足够的伸腿空间
2lostordelayed......luggage.........遗失或延迟行李
3long.......queues......atcheck-in签入时的长队列
4poorquality........food.........anddrink质量差的食品和饮料
5nobaggage........trolleys......available没有可用的行李手推车
6overbookingof........seats........超额预订座位
7flightdelaysand.......cancellations........航班延误和取消
8....jet.....-lag时差(飞机时差反应)
P15A
1subwayh)underground地铁
2citycentrek)downtown市中心区
3carry-onbaggagei)handluggage手提行李
4onewayf)single单程票
5returnj)roundtrip往返旅行
6freewaya)motorway高速公路,快车道
7restroomc)publictoilet公共厕所
8elevatorb)lift电梯,升降机
9coachclasse)economyclass经济舱
10timetabled)schedule时刻表
11carparkg)parkinglot停车场BE
Reading
1massmarket大众市场nichemarket缝隙市场/利基市场
2asteepclimb急剧攀升3stemfrom来自,起源于(因为)
4massunrest大规模骚乱5mid-flight飞行途中
6beatfault对某事负责7cabinventilation客舱通风设备
8optimum最适宜的9aviationfuel航空燃料
10beinthefrontline奋战在第一线的人
11stifferpenalty更严厉的惩罚
12concession让步
P19skills
Extension分机
Beengaged太忙而不能接电话,繁忙/电话占线
UNIT3
P22
Areservedparkingspace专用车位
Flyingbusinessclass商务舱
Havefixedworkinghours有固定的工作时间
P23
Subsidiary子公司
Headoffice总公司
Callcentre呼叫中心
Distributioncentre分配中心
Warehouse仓库
Branches/outlets分店分销店
Bureaucratic官僚主义的
Bureaucracy官僚主义
Centralised中央集权的
Conservative保守的
Decentralised权力下放
Democratic民主的
Hierarchical等级制度的
Hierarchic等级制度
Impersonal没有人情味的
Marketing-driven以市场为导向
Progressive进步的革新的
P24
Cutting-edge尖端的前沿的
Keyingredients关键要素
Budgetreport预算报告
Eliminatedallperksandstatussymbol取消特权和身份符号
Rigorousexam严格的考试
Timemanagement时间管理,budgeting,peopleskill人际交往
Decentralisingresponsibilityandauthority下方责任和权利
Autonomy自主性
Accountability责任感
Performancebenchmarks评判的标准
Rate=evaluate
P25
Measuringperformance业绩测定
Benchmarks基准
merge兼并
Unit4
P31
Bottomline底线
Reinvent改造
Discountstore折扣商店
Specialityretailers专门零售商
Discounter折扣
Floorspace房屋面积,建坪
Vendor小贩
Booth售货棚,临时货摊
Seducing吸引
Merchandise商品;
货物;
Upgraded升级
Fittingroom试衣间
Loungearea休息区
Computerkiosk公用电脑亭
Shoppingcarts手推车
Wholesalers批发商
Retailers零售商
Kiosk小卖部
P33A
Downsize缩小
Downgrade降级
Decentralise权力下放
Deregulate解除管制;
解除控制;
Upgrade提升
Reorganise重组
Retrain重新教育,再教育;
Redevelop重建,重新开发;
Relaunch重启
relocate迁移;
重新安置;
Restructure重建;
调整;
重组;
B
1.Itisnowsoexpensivetorentofficesinthecitycenterthatmanycompaniesarerelocatingtothesuburbs.
2.Thecompanyhasrecentlyhadtodownsizeitsworkforce.Reducingthenumberofemployeesisthebestwaytostayprofitableinthecurrenteconomicclimate.
3.Excellentcustomerserviceisvitaltokeepupwiththecompetition.Thecompanyhasintroducednewworkingpracticesandisretrainingallpart-timestaff.
4.Theseatingplaninourofficehasbeenreorganizedtoaccommodatenewstaff.
5.Ourproducthasn’tbeensellingwellrecently.Themarketingteamhasdecidedtorelaunchtheproductwithamoreup-to-dateimage.
6.Thecompanyhasnoticedthattoomanydecisionsaremadeatheadoffice.Itisdecentralizingthedecision-makingprocesssothatbranchmanagersaremoreinvolvedatanearlierstage.
7.Thecompanyhasfinalizedtheplanstoredevelopthedisusedcarparksite.Itisgoingtobecomeamodelinthree-storeyofficeblock.
8.ThemostsuccessfulchangeinOurcompanywasthedecisiontorestructurethecompanyhierarchy.Nowthereismoreopportunityforpromotion.
P35
Open-plan-office开放式办公室
Hot-desking办公桌轮用制
Unit5
毛利润Grossmargin:
diferencebetweenthesellingpriceofaproductandthecostofproductingit
经济衰退recession:
aperiodoftimewhenbusinessactivitydecreasesbecausetheeconomyisdoingbadly
股份shares:
equalpartsintowhichthecapitalorownershipofacompanyisdivided
欠款debt:
moneyowedbyonepersonororganisationtoanotherpersonororganisation.
股票市场stockmarket:
aplacewherecompanysharesareboughtandsold.
投资investment:
moneywhichpeopleororganisationsputintoobusinesstomakeaprofits
每股收益earingspershareareacompany'
sprofitsdividedbythenumberofitsshares
预测Aforecastisadiscriptionofwhatislikelytohappeninthefuture.
破产bankruptcyis
whenapersonororganisationisunabletopaytheirdebts
利息Adividendisapartoftheprofitsofacompanypaidtotheownerofshares
税前利润Pre-taxprofitsarethemoneyabusinessmakesbeforepaymenttothegoverment
调研结论:
综上分析,我们认为在学院内开发“DIY手工艺品”商店这一创业项目是完全可行的。
收入Revenuesaremoneywhichbusinessesreceivesellinggoodsandservices
就算你买手工艺品来送给朋友也是一份意义非凡的绝佳礼品哦。
而这一份礼物于在工艺品店买的现成的礼品相比,就有价值意义,虽然它的成本比较低但它毕竟它是你花心血花时间去完成的。
就像现在最流行的针织围巾,为何会如此深得人心,更有人称它为温暖牌绝大部分多是因为这个原因哦。
而且还可以锻炼你的动手能力,不仅实用还有很大的装饰功用哦。
Inourhomemarketsithasbeenanotherexcellentyear.forecastforPre-taxprofitsareupby£23million,andthe____forecast____________________thenextquarterisequallygood.Profitsfromabroadaredownbecauseofa_____recession_______recessioninJapan.However,ourperformanceoverallhasbeengood,andthe__earningspershare__havedividendwillbeincreasedto4.3pincreasedto26.4pandthe_____dividend______pershare,whichwillpleaseourshareholders.Weplantoissuenew___shares______inordertofinanceexpansioninAsia.Wealsoplantoincreaseour__investment__inplantandequipmentbeforeenteringtheChinesemarket.WeareparticularlypleasedwithourperformanceinFranceandGermanywhere___profits_______haveincreased.Asaresultofusinganewdistributor,ourcostsfell,givingusa________grossmargin_______of40percentonourmainproductline.Wewilluseanyextracashdebttoreducethelevelofour_debt______.OurperformanceinItalyshouldimprovesignificantlyfollowingthe_______bankruptcy_____ofourbiggestcompetitor.However,weshouldnotbecometoosatisfiedwithoursharepriceaseconomic__revenues__willcontinuetoconditionsremainuncertainandthe__revenues_________reflectthis.Sharepriceswillnotriseintheshortterm.
3、竞争对手分析
(3)年龄优势
二、大学生DIY手工艺制品消费分析
我们熟练的掌握计算机应用,我们可以在网上搜索一些流行因素,还可以把自己小店里的商品拿到网上去卖,为我们小店提供了多种经营方式。
Unit8
Thesedaysmanyapplicantssubmittheir
(1)CV/resumespeculativelytocompaniestheywouldliketoworkfor.Inotherwords,theydonotapplyforanadvertisedjobbuthopetheemployerwillbeinterestedenoughtokeeptheirCVonfileandcontactthemwhentheyhaveavacancy.Whenreplyingtoanadvertisement,candidatesoftenfillina/an
(2)applicationformandwritea/an(3)coveringletter.Theemployerwilltheninvitethebestcandidatestoattenda/an(4)interview.Sometimescandidateswilltakea/an(5)psychometrictestbeforetheinterviewtoassesstheirmentalabilityandreasoningskills.Thesedaysitisnormalforsuccessfulcandidatestohavetoworka/an(6)probationaryperiodinacompany.Thisisusuallythreeorsixmonth;
afterthattheyareofferedapermanentpost.
Unit9
书78页
Barriers障碍openborders开方便接freeport自由港
Developingindustries新兴行业dumping倾销tariffs关税
一、消费者分析Strategicindustries战略性行业restrictions限制
在上海,随着轨道交通的发展,地铁商铺应运而生,并且在重要商圈已经形成一定的气候,投资经营地铁商铺逐渐为一大热门。
在人民广场地下的迪美购物中心,有一家DIY自制饰品店--“碧芝自制饰品店”Quotas定额laisser-faire自由放任liberalise使自由
营销调研课题Customs海关deregulation解除管制subsidise补贴
Regulations监管市场governmentintervention政府干预
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