商务英语论文Word文件下载.docx
- 文档编号:20746345
- 上传时间:2023-01-25
- 格式:DOCX
- 页数:8
- 大小:203.90KB
商务英语论文Word文件下载.docx
《商务英语论文Word文件下载.docx》由会员分享,可在线阅读,更多相关《商务英语论文Word文件下载.docx(8页珍藏版)》请在冰豆网上搜索。
科目代码及名称
ModuleCode科目代码:
_____B3__________
ModuleName科目名称:
_____BC__________
Lecturer讲师:
____LINA_____
SectionCode专业班级:
__市场营销1107班_
StudentID学生证号码:
___201120030701__
StudentName学生姓名:
_____王汉杰______
Announcement:
IdeclarethatthisassignmentisENTIRELYmyindependentworkexceptwherereferenced.IhavemarkedanyReferencesourcesandamawareofprogrammeregulationsconcerningplagiarismandreferencing.
Signature签名:
LecturerComments讲师评语
Score分数:
ReceiveDateYear/Month/Day收到日期:
Thethesisoutline
1、cooperationbackgroundofYoukuandTudou
(1)YoukuandTudouintroduction
(2)Theirrespectivestrengthsandweaknesses
2、acquisitionprocessesandrulesofYoukuandTudou
3、SOWTanalysisofmerger
(1)Strengths
(2)Weaknesses
(3)Opportunities
(4)Threats
4、Myviewonmergersandacquisitions
TherequirementsandexpectationsofthenewproductsofMergedCompanies
YoukuandTudouJoinhandsincreatingabetterfuture
Withtheeconomicdevelopmentandtheopeningofthemarket,mergersandacquisitionshavegraduallybeenviewedasanimperativeinvestingstrategybyChineseenterprises.AstheallianceofthetwoleadingcompaniesintheChinesevideoindustry,themergerofYoukuandTodouisworthyoffurtherresearchanddiscussion.Thisessay,aimingatprovidingChineseenterprises"futuremergersandacquisitionswithusefulinformation,analysesthiscasefromtheaspectofmotivationsandassessesitintheviewpointofvaluecreation.
YoukuandTudouhasbeenanoldenemy,notonlyincopyrightfight,andintheadvertisingbusinessisalsostronginthemarket,suchasopponents.Theso-called"
holdsupBraveswin"
aswelookforwardtowhenthewinnerwhowillbethelastbetweenthetwo,theywereunexpectedlymerged!
don'
tfireandwater,orintegration?
March12,2012,well-knownvideositeyoukuandTudou12thannouncedthattheyhavesignedadefinitiveagreement,willbemergedby100%shareswap.Underthetermsoftheagreement,sincethemergertodate,TudouUnitedStatesdepositoryreceiptlistingsandconvertibleinto1.595sharesofyoukuUnitedStatesdepository.AfterthemergerthenewcompanywillbenamedyoukuTudoucompanylimited,youkuUnitedStatesdepositoryreceiptswillcontinuetobeontheNewYorkStockExchangetrading.Thisstrategicmergerhavebeenbothapprovedbythecompany'
sBoardofDirectors,butafterthemergerremainssubjecttocustomaryclosingconditions,includingbothyoukuandTudoushareholderapproval.ShareholdersintheirrespectiveBoardofrepresentativesofbothpartieshavepromisedtosupportthismerge.Themergerexpectedtobecompletedinthethirdquarterof2012.
FirstmessageonyoukuandTudoumerged,canbetracedtobeforeandafterthe2008financialcrisis.Tobecriticizedasaseriousburnvideositeswhenyoufalldown,newscapitalintendstobringtogethertwocompaniesinpursuitoflong-termdevelopment.RumoursthatendinyoukuCEOVictorKoocameforwardtodeny.OnceagainoutgoingyoukunewsofinterestinmergersandacquisitionsofTudouwascoolafterthelisting.Tudoulistedblockageatthattime,begangoingtodepressedcapitalenvironment,youku'
searningsonthecommunication,youkuCEOVictorKoowasaskedaboutthisproblemplayingtaiji,imaginedspacetotheoutsideworld.ButitseemstheTudouhasbeenseekinganacquisitionofhome.TudouuntilcontactwithBaidu,Tencent,seekingtomerge.Youkuisalsoseekingatakeovertarget,andevenhadtalkswithChiarts,butintheendbecausethepriceisnottalkingaboutlongshards.UntilFebruary2012,TudouandyoukuisalsobecauseoftheEmperorKangxitothestealingofplantingfight;
mergemessageispostedontheday,intheafternoon,Tudouesarealsobusymakingexclusiveplaysofthebrideshowtolaunch.Heavymessagesnotexpectingto--youkuandTudouannouncedmerger.
Youkuistheleadingvideo-sharingsitesinChina,istheInternetvideoindustrythefirstbrandinChina.Youkuto"
speedisKing"
astheproductconcept,focusonuserexperience,andconstantlyimprovetheservicesstrategy,itsremarkable"
fastplay,rapidrelease,fastsearch"
features,fullymeetthegrowingdemandfordiversifiedinteractiveusers,andmakeitaleadingforceinChina'
svideosite.YoukuhasnowbecomeanInternetgatheringcamps. UnitedStatesEasterntimeonDecember8,2010,youkusuccessfullylistedontheNewYorkStockExchange.Alargevideo-sharingsiteTudouisChinese,inwhichuserscanupload,watch,shareanddownloadvideo.TudouonApril15,2005formallylaunched,asofSeptember2007,thestationprovidesdailyvideohasmorethan55million.FounderofFujianpeopleWangWei.August17,2011,theTudouintheUnitedStatesNASDAQstockcode"
TUDO"
.TudouareChina'
searliestandmostinfluentialvideo-sharingWebsite,istheleadingbrandofChineseInternetvideoindustry,isalsooneoftheworld'
sfirstonlinevideosharingwebsites.TudouonApril15,2005formallylaunched,morethan25millionuniqueusersperday,150millionmonthlyusers,hasmorethan80millionregisteredusers.SinceitsfirstdayinTudou,webelieveitis,"
everybodyisaDirectoroflife"
.Ourgoal,letthecreatorsanddistributorsofcreativeprogramswerefreetoletyourprogramappearsbeforetheuser,atthesametime,sothateachusercanseewhattheywanttoseeanyprogramanywhere,anytime.
TwoofChina'
slargestonlinevideocompanyisgoingtomerge,wouldliketotakethisinagrowingbutcompetitionisfierceonlinevideoindustrysetupaprofitablemarketleader.YoukuandTudouaretwocompaniesintheUnitedStatesmarket.OnMonday,thetwosidesannouncedthatithadsignedafinalagreement.Accordingtotheagreement,100%shareswapafterthemerger,youkuentitywillcontinuetobemaintained.Youku'
sshareholderswillholdsharesofthecombinedcompany71.5%,shareholdersholding28.5%ofTudou.ThomsonReuterssaysthedealisvaluedat$1.04billion,isthelargestoftheInternetindustryinChinaashareswapdeal.Videositesneedtoinvestlargesumsofmoneybuyingandproducingcontent,infrastructureneedstobestrengthenedtoensurefasterstreamingspeed,whichcostwellbeyondthesite'
sadvertisingrevenue,resultinginbothcompaniessustainedlosses,limpingalong,thisdealhasbeenreachedbetweenthepartiesinthiscontext.AccordingtotheAnalysysinternationalmarketmonitoringdatashowthatthelastquarterof2011,videoadsmarketinChina,Tudouwith13.7%marketsharerankedsecond.TudouasoneofChina'
slargestvideosite,hasformedacertainscaleinthevideomarketadvantage
Strengths
(1)domesticmarketsharerankedsecondaccordingtotheAnalysysinternationalmarketmonitoringdatashowthatthelastquarterof2011,videoadsmarketinChina,Tudouwith13.7%marketsharerankedsecond.TudouasoneofChina'
slargestvideosite,hasformedacertainscaleinthevideomarketadvantage.
(2)purchasesalargenumberofcopyrightTudoupurchasedalargenumberofTaiwanandtheJapanartsandanimecopyright.Criticalinthecurrentvideomarketinthecopyrightwars,Tudouwillnodoubthaveaverygoodadvantageofcopyright,canbegreatlylessenedtensionbecausecompetitionforcopyrightsassociatedwithcashflowproblems.
(3)theopensocialplatformsharingandTudoualreadyopenedwithSina,Tencentspace,renrenandkaixinandothermajorsocialnetworkingplatformtosharelinks.SINAweibowithalmost300millionusers,release100milliontweetsaday,41%ofthetotalTudouaccountedforsharingvideos.
(4)refiningservicespopularTudoucanachievequiet,externaladplacementpostedabsolutelynoadvertising,butalsointheHomewhichvideoisclearlyidentifiedandwhichisadvertising,andnewmediaimageawardannually.Refinementofsuchservicesmeettheneedsofvisitors,attractinglarge,canhelpkeepacertaingroupofcustomers.(4)goodself-madeOperaproductionofTudouinhomemadeplayareastoexplorationandresponsewell,Tudouproducedtelevisiondramaseriesandevenboughtbytelevision,Starplayedon.
Weaknesses
(1)operatingcostshighTudou2011fiscalyearnetlossof511.2millionYuan,but2011is148.9millionnetlossinthefourthquarter.Revenueinthefourthquartercostof160.1millionYuan,overthesameperiodlastyeargrewby118.5%.CostgrowthmainlyduetothecostofbroadbandInternet,mobilevideoservicescostsandthecostofpurchasedcopyrightedcontentgrowth.HighcostofseriouslyaffectingtheprofitsofTudou,sothatenterprisesoperatingpressures,development.
(2)seniormanagementafterthelistingofthebraindrain,Tudouhasalargenumberofexecutivesandventurecapitalolderworkersdeparture,enterprisemanagementanddevelopmentofthebraindrainontheTudouwereaffectedtoacertaindegree,personnelflowisquiteconducivetobusinessstability.
(3)financingdifficulties,cash-strappedafterthelistingofTudouinthefinancingdifficultiesandfallingshareprices,inthefaceofcontinuinglossesandahugeamountofinput,2011reportedatotalcashandequivalentsofTudouonlyaround870millionYuan,tighteningoffunds,isnotoptimisticaboutthefuture.
(4)videoplaybacktechnologytoimproveTudouasavideo-sharingWebsite,issuessurroundingthevideohasgreataffecttheTudou'
sstatusinthemindsofviewers.Tudouvideosbufferingslowly,itisdifficulttodownload,sometimesunabletowatchisadirectnegativefactors.Improvementstothesecomponentsisdifficult,however,alsorequiresahighleveloftechnicalinputandincreas
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 商务英语 论文