剑桥商务英语中级第四辑真题对话Word文件下载.docx

剑桥商务英语中级第四辑真题对话Word文件下载.docx

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你们一路讨论当前的状况，并决定：

应该提供多大幅度的折扣

是不是对所有的产品采取一样的折扣

如何通知客户这次的打折活动

【思路点拨】

【辞汇&

短语】

整理，选出sortout区分，区别differentiate

仓库warehouse广告费用advertisingrate

配饰accessory赔本ataloss

过时outoffashion替换物alternative

有吸引力appeal传单，散页印刷品leaflet

营造空间makespace社区community

有道理，所言极是haveapoint几乎，实际地practically

【句型点击】

经常使用否定句小结

Littleremainstobesaid.简直没什么可说的了

Idon’twhollyagree.我并非完全同意

Itsimplywillnotdo.那是绝对不行的

Ineverthoughtofit,letalonedidIdoit.我想都没想到它，更别说去做了

【参考范例】

A:

Now,wehavetoworkoutaplantodealwiththeoldstockwhichhasbeenjustsortedoutfromourwarehouse.Wedon’thavemuchtimeleft;

becausethenewproductsaresupposetoarriveinearlynextmonth.

B:

Sowehavetwoweeksleftandwemusthurryup.

C:

Mostourstocksareclothesandaccessories,andtheyhavegoneoutoffashion.

Yes,fashionschangesquickly.So,toappealourcustomers,wemustoffergreatdiscountforourstock.Howmuchdiscountwouldbeappropriate?

Whatdoyouthinktoa50%discount?

It’sChristmasseason,abigsaletime,discountiseverywhere,sowemustofferbiggerdiscountthanusual.

Yes,Iagreewithyou.Themostimportantthingatthistimeistoselloffthestockandmakespaceforournewproducts.

Youtwohaveapointhere.Anyway,ourproductsareend-of-rangeandneedtobeclearedoutsoon.ButIamwonderingwhetherwewillofferthesamediscountonallproducts?

Ipreferthesamediscountbecausepeoplenowadaysdon’tliketobotherthemselveswithcalculatinganddifferentiating.Theyareattractedbya50%discount.Andiftheyfindourproductsareactuallyofferedwithdifferentdiscounts,theywouldfeelbeingcheated.

Yes,Ifeelthesameway.50%discountiseasytocatchattentionandeasytohandle.Wedon’twanttogetoursalesstaffconfused,dowe?

Allrightthen,50%discountforallourstock.Nowlet’smoveontoourlastterm.Howcanweinformourcustomerstheclearancesale?

Therearemanywaystoinformourcustomers.Forexample,wecanadvertiseoursaleonTV,radioandnewspapers.

Idon’tthinkwehavetimeforthat,youknow,therearejusttwoweeksleft,andittakesatleastaweektocontacttheconcerneddepartmentstohaveouradvertisementfinallyputonmedia.Thenjustaweekleft.I’mreallynotsurehowmucheffectitwillhaveoncustomers.

Absolutely.Andtheadvertisingratesarehigh.Idon’tthinkwecanaffordthat.Ourstockisalreadysoldataloss.

Yeah,whatyousaidistrue.

There’sanalternative,wecanprintleafletsanddistributethemonthestreetandinthecommunities.Inthiswaywecanattractalotofpeople’sattentionatalowcost.

Goodidea,andwemayalsosendemailstoourcustomersorpublishthenewsofoursaleonline,andit’sparticularfree!

Wonderful!

Itseemseverythinghasbeenworkoutforsellingouroldstock.

Test2

Promotinganewmodel

Thecarmanufactureryouworkforplanstoproduceanewmodelandtotargetconsumersbetween18and25yearsold.

Youhavebeenaskedtomakesuggestionsforpromotingthecar.

Discussthesituationtogether,anddecide:

Whichfeaturesofacarmightbeimportanttothetargetgroup

Howanadvertisingcampaigncouldpresentthecar

Whereyoucouldadvertisethecar

推出新款车

你所在的汽车生产厂打算推出一款新车，并将目标人群定为18岁到25岁的顾客群。

请一路讨论，为这款车的促销提出意见，内容包括：

这款车的那些特性对目标人群来讲很重要

在广告宣传中应该以如何的形式推出这款车

广告应该发布在哪里

要紧利用者primeuser电话短信textmessage

小体积compactsize配置，装置outfit

第一印象atfirstsight战略，策略strategy

Thatisthemostrecentlydevelopedmodelofthecompany.Thetargetconsumersareagedbetween18to25yearsold.Now,let’shaveadiscussionabouthowtopromoteit.Pleasefellfreetosharewithuswhateveritisinyourmind.

Atfirstsight,I’mreallypositivethattheprimeuserofthismodelwillbeyoungsterratherthanthemiddleaged.Look!

Itisofcompactsize,yetwithmodernizedoutfits,reallyappealingtoyoungandfashionablepeople.Ithinkthisistherealplusesofit.

Youareright.Weareprobablylookingatthebestsellerofthisseason.Butdon’tforgetthatourcompetitorsalsohavelaunchednewmodelsrecently.Thepointishowtodoadvertisingcampaignagainstthem.

Ithinkthefeaturesofthemodeljustspeakforthemselves.Theonlythingweneedtodoistrytogetourpotentialbuyerstotakealookatthecar.

Wecaninvitepopstarstopresentthemodel,andthenthenewmodelwillappealtotheyoungsters.

Goodidea!

Sowehavetodesigneverythingonatarget-basedstrategy.Ibelievethesocalled“stareffect”willwork.Accordingtoarecentsurvey,theconsumersdocareaboutwhoispresentingtheproduct.Weshouldtakeadvantageofit.

Thelaunchingofthenewmodelneedsperfecttiming.Ibelieveautumnisagoodreason.Becauseitisatimewhenstudentsleftcollegeandgoforthintotheword.Someofthemwillfindthemselvesingreatneedofavehicletocommunicatetotheirworkingcities.

Ok,Ithinkwecoveredthispointperfectly.Shallwemoveontothenextsubject?

Yeah.Thelaunchingofthenewmodelisalsoavitalfactor.Inyourperspective,whereshouldweadvertisethecar?

Thefeedbackfromourretailersandthemarketresearchindicatedthatinternetandtextmessages,insteadoftradeaffairs,areidealmediaforadvertisingthenewthemodel.

Itmakessenses.Afterall,ourtargetconsumersareyoungcustomersandtheseguysjustcannotlivewithoutcomputersandcellphones.Sincetheypreferstayathomesurfingtheinternetandsendingtextmessages,itisnotdifficulttofindourbestchannelstolaunchthenewcar.

Youcanhardlyimaginehowfastwordscantravelintheinternetworldinthesedays.Ifsomebuyersthinkhighlyofourcarandsaysomethinginfavorofitintheinternetcommunity,lotsofinternetuserswillknowitovernight.Itisagoodchoice.

Test3

Givingpresentations

TheManagingDirectorofthecompanyyouworkforisconcernedaboutthequalityofpresentationsgivenbystaffatinternalandexternalmeetings.

Youhavebeenaskedtohelporganizesometrainingforstaffingivingpresentations.

Whichtypesofstaffwouldbenefitmostfromthistraining

Whowouldgivethistraining

Howtodecidewhethertraininghasbeensuccessful

做演示

你所在的公司的董事总领导很关切在内部和外部会议上工作人员所做演示的质量。

你已被要求协助组织给予一些工作人员做演示的培训。

哪些类型的员工在培训中受益最大

由谁来承担培训工作

如何确信培训是不是取得了成功

畅销品bestseller了不起的stunning

反馈feedback追求，坚持pursue

有效打算tentative观点insight

修改，变更alternation声誉reputation

确认confirm说服convince

表示妥协

Though/although….尽管….

Evenif/eventhough

Inspiteof…

Admittedly…

TheproductofourcompanybecomesthebestsellerinEurope.AndtheboardisconsideringestablishingtraderelationswithChinaandexpandingintotheJapanesemarket.Underthiscircumstance,wewillneedmoremarketingstafftogivepresentations.Thatiswhywearegoingtohaveadiscussionabouthowtoplanfortrainingforsuccessfulbusinesspresentations.

Wehavetodrawupatentativeplanforbusinesspresentation.

Yeah,itisawisechoicetoconsidereverypossibilityandprepareforit.Lateron,althoughminoralternationscanbemade,wecanavoidlotsoftrouble.

Irecommendthatwecaninquireaboutpossibilitiesofhiringsomeprofessionalorganizationforthetraining.Wecanrelyoninterestreferencetofigureouthowtheyproceedwiththetraininganddecidewhichonecanbeauthorizedtoworkforus.B,anythingdoyouwanttobringupfordiscussion?

Iagreewiththismethod.Astowhomweshouldinvitetogivethetraining,Ithinkcollegeprofessorsareourbestchoice.Theyhavebothworkingexperienceandacademicbackground.

ButIhavesomedifferentviewshere.IfIwereyou,Iwouldnotpursuethat.Althoughthedistinguishedprofessorshavestunningacademicbackgroundandcarryglorioustitles,andtheirinsightsmayreceivegreatreputation,youhavetoadmitthatmostofthemlackofrealtimepractice.

Personally,Ithinktheycanhelpusinthelongrun,butsinceitisanurgentcall,Iamapttochooseaprofessionalbusinesspresentationtraininggroup.

Ok.Youconvincedme.ButI’dliketosaythattheevaluationisalsoanessentialpartoftheplan.Imeanhowcouldweknowthestaffreallybenefitfromthetrainingornot?

Sincethestafffromthemarketingdepartmentdobusinesspresentationsquiteoften,Ithinkwecanrefertotheircommentonthetraining.Iftheyspeakhighlyofthetrainerandgiveusapositivefeedback,thenitmeansalot.

Test4

TradeDelegation

Thecompanyyouworkforisconsideringwhethertosendatradedelegationtoacountrywhichisapotentialnewmarket.

Youhavebeenaskedtohelpplanthetrip.

Whattheadvantageanddisadvantageofsendingstaffonthetripmightbe

Whatkindsofinformationaboutdoingbusinessinthecountrythestaffneedtoknowbeforethetrip

Whatthecompanyshouldachieveduringthetrip

商务代表团

你所在的公司打算派一个商务代表团去一个国家去开发那里潜在的新市场。

公司要求你协助策划和组织这次打算。

你们一路讨论当前的状况，并决定：

此行的益处和坏处

员工在动身前需要了解哪些关于国家的信息

此行应该达到的目的是什么