纽马克文本类型理论下的进口化妆品英语说明书研究Word文档格式.docx
- 文档编号:20633348
- 上传时间:2023-01-24
- 格式:DOCX
- 页数:19
- 大小:36.15KB
纽马克文本类型理论下的进口化妆品英语说明书研究Word文档格式.docx
《纽马克文本类型理论下的进口化妆品英语说明书研究Word文档格式.docx》由会员分享,可在线阅读,更多相关《纽马克文本类型理论下的进口化妆品英语说明书研究Word文档格式.docx(19页珍藏版)》请在冰豆网上搜索。
研究表明文本类型理论能指导化妆品说明书翻译,并具有一定优势。
同时指出:
化妆品说明书翻译并不仅仅是一个语言转换过程,还要考虑到译入语文化,接受者的审美心理等诸多因素。
关键词:
纽马克,文本类型理论,进口化妆品说明书,英汉翻译。
AStudyonEnglish-ChineseTranslationofImportedCosmeticsInstructionsunderNewmarkTextTypeTheory
ABSTRACT
Inrecentdecades,asChinajoinedtheWTOandthenissuedaseriesofforeignculturalpolicies,cosmeticsbegintoenterintotheinternationalmarket.instructions.Yet,itturnsouttobeadifficultissuefortranslatorstodelivercorrectinformationeffectively,tomeettherealneedsofconsumers.Inthisthesistheauthortriestostudyitfromthepointoftexttypologyaimingatselectingbasictranslationcriteriaandavailabletranslationmethods.PeterNewmark,theBritishtranslator,classifiesalltextsintothreetypes:
theexpressivetext,theinformativetextandthevocativetext.Hepointsoutthatthetranslatorshouldadoptcorrespondingtranslationstrategiesaccordingtodifferenttextfunctionsthatthetextexpresses..Inthisthesis,theauthoradoptsaqualitativeanalysisresearchmethodoncosmeticinstructionsfromthemarketandtheirEnglishversionsbasedonthetheoryofNewmark’stexttypology.ThetheoryandthecasestudyofthispaperprovethatTextTypologyTheorycanprovideguidancetocosmeticsinstructionstranslation,andhasgreatpriority.What'
smore,theauthorpointsoutthatthetranslationofcosmeticinstructionsisnotonlyalanguagedecodingprocess,butalsoaprocessthatinvolvesmanyfactors,suchastargetculture,aestheticpsychologyandsoon.
KEYWORDS:
Newmark,texttypologytheory,importedcosmeticsinstruction,English-Chinesetranslation.
Contents
Introduction5
Chapter1IntroductiontoCosmeticsInstructionsTranslation6
1.1LiteratureReview6
1.2ResearchPurposeandSignificanceofCosmeticsInstructionsTranslation9
1.3OrganizationoftheThesis9
Chapter2TheoreticalFramework11
2.1PeterNewmark’sViewsonTextTypology11
2.1.1TextFunctions11
2.1.2TextTypes13
2.2PeterNewmark’sTranslationMethods14
2.3TextTypesandtheChoiceofTranslationMethods14
Chapter3AnalysisoftheApplicationTextTypologyTheorytoCosmeticsInstructionsTranslation16
3.1AccuracyandEconomyAppliedtotheCosmeticsInstructionsTranslation16
3.2Coherenceappliedtothecosmeticsinstructionstranslation17
3.3Fidelityappliedtothecosmeticsinstructionstranslation18
3.4RelationsamongtheRules19
Chapter4ACaseStudytoEvaluateCosmeticsInstructionTranslation21
4.1BasicElementsoftheQuestionnaire21
4.2Questionnaire22
4.3AnalysisoftheResponses23
4.4SuggestedStrategiesAdoptedintheTranslationofCosmeticInstructions24
4.4.1Target-language-orientatedStrategies24
4.4.2Target-culture-orientatedStrategies26
Conclusion30
Acknowledgements32
Bibliography33
Introduction
TherecentdecadeswitnessedChina’srapiddevelopmentintermsoftradeandinternationalexchange.WiththeentryintoWTO,moreandmoreforeigncosmeticcompaniesbegintocomeintotheChinesemarket.In2003,foreigncosmetics,includingtheimportedandjoint-stockproducts,havetakenup68percentinChinesecosmeticsmarket.Thechiefissueishowtomaketheconsumersknowtheseproductsverywell.Themostdirectwayistoshowtheconsumersthecosmeticsinstructions.Consequently,translationofcosmeticsinstructionsisratherimportant.However,duetotheinsufficientattentiontocosmeticsinstructionstranslationathomeandabroad,studiesincosmeticsinstructionstranslationlagbehindotherpragmatictranslation,suchastouristtranslation,advertisementtranslation,etc.Besides,thequalityofthetranslationofcosmeticsinstructionsisfarfromsatisfactory.Moreover,theprominentfeatureofcosmeticsinstructionsistheintegrationofinformative,aestheticandvocativefunctions.Itundertakesdoublerolesofofferinginformationtoconsumersandarousingtheirdesiretomakeapurchase.Thus,thetaskofthetranslatoristoofferthereader-expectedtargettextinlightoftheclient’srequirementandmakethetargettextfullyperformthefunctionsofcosmeticsinstructions.
Chapter1IntroductiontoCosmeticsInstructionsTranslation
1.1LiteratureReview
Withthedevelopmentofsocial-linguistics,pragmaticsandfunctionalgrammar,someresearchersrealizethatthereisacloserelationshipbetweenlanguagefunctionsandtextcategorization,thustheyattempttoclassifytextsaccordingtolanguagefunctionsinordertofindoutthereasonofformingthiskindofrelationship.Thefollowingintroductionisabouttheirmajorcontributionstotranslationstudiesintermsoflanguagefunctionsandtexttypology.
Hatim(1980),asoneoftherepresentativefiguresoftheLeipzigschool,mentionedthatatextmightworthstudying.However,Kade(1993)didnotcarryoutthestudyfromtheperspectiveoflanguagefunctionsthatareexplorednowadaysastheparametertoclassifytexttypes,butfromthetextgenreGentzler(2004:
67)saidthatKade“allowedforaratherbroadscaleTextgattungen(notnecessarilytypes,butcategorizedgenerically)”.KarlBuhler(2011:
34),putforwardthatlanguagehasthreemainfunctions,namely,expression,representationandappealinhis“organonmodeloflanguage”.
RomanJakobson(1960:
363)furtherdevelopedBuhler’stheoryandproposedhisownmodelofthefunctionsoflanguage,whichiscalledcommunicationmodel.KatharinaReiss(2001)putforwardhertexttypologyinherbookTranslationCriticism:
ThePotentials&
Limitationsasearlyas1971.AccordingtoHofstede(1995),therepresentationalfunctionmeansthefunctionofreflectingobjectsandfacts;
theexpressivefunctionreferstoexpressingsender’sfeelingorattitude,whiletheappellativefunctionimpliesthatmakinganappealtothetextreceiver.
PeterNewmark,afamousBritishtranslationtheoristandanexperiencedtranslator,proposedhistexttypologybasedonBuhler’sfunctionaltheoryoflanguageasadaptedbyJakobsonandReiss’stexttypology.TakingBuhler’sandJakobson’sdiscussionsonfunctionsoflanguageasthebasis,Newmarkdividedlanguagefunctionsintosixcategories,includingtheexpressivefunction,theinformativefunction,thevocativefunction,thephaticfunction,theaestheticfunctionandthemetalingualfunction.AccordingtoNewmark,althoughlanguagehassixfunctions,theydonotoccupythesameimportantposition,becausetheexpressive,informativeandvocativefunctionscaneffectivelymeettheprimarypurposesofusinglanguage.Inviewofthis,theexpressive,informativeandvocativefunctionsseemtobemoreimportantthantheaesthetic,phaticandmetalingualfunctions.
InChina,itishardtofindanauthoritativerecordthatmentionstheearliestresearchoftexttypologyexplicitly,butitseemedthatstudiesontranslationfromtheperspectiveoflanguagefunctions
CongLiJun(2004:
43)heldtheviewthat,“functionsoflanguageproduction”playsaleadingroleinthecriteriaoftranslation,therefore,translatorsmustconveythethoughtandcontentofthesourcelanguagetextaccurately,meanwhile,keepthe“functionsoflanguageproduction”unchangedinthetargetlanguagetext.
TakingG.Leech’sfiveclassificationsoflanguagefunctionsasthebasis,CuiGuoQiang(2010:
12)madeadiscussiononthe“issueoftranslationshift”aswellasdifferenttranslationstrategiesfromtheperspectiveofinformativefunction,expressivefunction,estheticfunctionandphaticfunction.Nodoubt,hisstudyhasoperationalsignificanceintermsoftranslationstrategy,Fhowever,itseemsthattheobjectsofdiscussionconcernedbyGuanXiaoJing(2010:
)andChenMingJing(2005)arelimitedtothesentenceitselforsentencegroups,whichiscalled“inner-textuallevel”,andhavenotreachuptothetextuallevel.
ChenYuMin(2005)madeabriefcommentonthebookTranslationCriticism.Hepointedoutthattheshortcomingsofthebookliemainlyinthefactthatitisprescriptivebynatureanditfailstotakefullaccountoftheculturalfactorintheevaluationoftargettexts.CuiJian(1993)indicatedthatbasedonReiss’smodel,Newmarkmadesomeadjustmentsonhismodel,whichismoreflexible,relativelycomplexinrespectoftranslationstrategies,andmoredetailedinreferencetomethodsofliterarytranslationthanthatofReiss’s.
FuZhongXuan(1993)discoveredthattherearegreatdifferencesbetweenboththeoriesintermsofthedefinitionandnatureoftranslation,thecriteriaoftranslation,textfunctionsandtranslationstrategies,etc.
HeChuanSheng(1997)proposedthattheapproachesfortranslationcriticism,whereasthesimilaritiestheysharemuchincommonreflectintheaspectsoftheclassificationoftexttypes,thenatureoftranslationandtherelationbetweentranslationandculture.GuoXingYu(2007)appliedtexttypologyintolegaltranslationwiththeaimofexploringthecharacteristicsoftexttypesandlegaltexts.Sheheldtheviewthatidentifyingthetypologicalfeaturesofparticulartextscorrectlycanbringconveniencefortranslatorstograsptheoverallintentionandfunction.
HuDeLon(2005)pointedoutthattheselectionoftranslationstrategyisdirectlyrelatedtotextfunctionlargely.InhismonographAFunctionalismViewonPragmaticTranslation,hesystematicallyexploredanddiscussedtheapplicationoftexttypologyinpragmatictranslationfromtheperspectiveofwesternfunctionalisttranslatio
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 马克 文本 类型 理论 进口 化妆品 英语 说明书 研究
![提示](https://static.bdocx.com/images/bang_tan.gif)