专业八级624.docx
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专业八级624.docx
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专业八级624
专业八级-624
(总分:
100.10,做题时间:
90分钟)
一、READINGCOMPREHENS((总题数:
3,分数:
100.00)
SectionAMULTIPLE-CHOICEQUESTIONS
Inthissectionthereareseveralpassagesfollowedbyfourteenmultiple-choicequestions.Foreachmultiple-choicequestion,therearefoursuggestedanswersmarkedA,B,CandD.ChoosetheonethatyouthinkisthebestanswerandmarkyouranswersonANSWERSHEETTWO.
PassageOne
AsvideogamegiantslikeSonyandMicrosofttoutedtheirnewgizmosattheTokyoGameShowthisweek,industryexecutiveshadmorethanthecomingholidaysalesseasonontheirminds.
Apple"srecentforayintovideogames—withtheiPhone,theiPodTouchanditsever-expanding
onlineAppStore—iscausingasmuchhand-wringingamongoldindustryplayersastheglobal
economicslump,whichthreatenstotakethesteamoutofyear-endshoppingforthesecond
consecutiveyear.Amongthequestionsvoicedbyvideogameexecutives:
HowcanNintendo,SonyandMicrosoftkeepconsumershookedongame-onlyconsoles,liketheWiioreventhePlayStationPortable,whenAppleoffersgamesonpopular,everydaydevicesthatdoubleascellphonesandmusicplayers?
Andhowcangamedevelopersandthemakersofbigconsolespersuadeconsumerstobuythelatestshoot"em-upsfor$30ormore,whenApple"sAppstoreisfullofgames,createdbydevelopersaroundtheworldandapprovedbyApple,thatcostaslittleas99cents—orevenare
free?
Theconcernshighlightanacceleratingshiftawayfromhard-coregames,whichhavetraditionallydrivenconsolesales,tomorecasualonesplayedoncellphones.Ofthe758newgametitlesshownattheTokyoGameShow,168wereforcellphoneplatforms—morethantwiceasmany
asinthepreviousyear.
AppledidnotparticipateintheTokyoGameShow,whichendsSunday.Butthecompanyintroducedabeefed-upversionoftheiPodTouchthismonth,explicitlycomparingitasagamingplatformwiththeNintendoDSandSonyPlayStationPortable.Apple"sassaultcouldeveneatintosales
ofhomeconsoleslikeNintendo"sWii,Sony"sPlayStation3orMicrosoft"sXBox,asgame-playing
quicklybecomescenteredoncellphones.ManyintheindustrysaythatNintendo,SonyandMicrosoftneedtoexploremoreradicalchangestotheirbusinesses,includinganemphasisonsoftwareratherthanhardwareandabetterwayforuserstodownloadgames.
ForgamemakerslikeKonami,theiPhonecouldbeanattractiveplatformbecauseitischeapandeasytodevelopgamesfor,withpotentiallylargereturns.DevelopinggamesforsophisticatedmachineslikePlayStation3andXBox,ontheotherhand,istime-consumingandexpensive.DecreasinginterestfromgamemakerscouldfurtherhurtSony,NintendoandMicrosoft,becausetheyrelyonsolidgamelineupstodriveconsolesales.Andinturn,lowerconsolesaleswouldmeanfewerdevelopersinterestedinmakingnewgames.TobolstersalesofitsWii,NintendosaidThursdaythatitwouldcutitspricebyafifthinmajormarkets,followingsimilarcutsbySonyandMicrosoftfortheirownconsoles.NintendoistryingtostemarecentslideinpopularityoftheWii.Theconsolewasahitwithconsumers,thankstoitsmotion-sensitivecontroller,butsaleshavestalled,droppingto2.23millionunitsintheApril-to-Junequarterfrom5.17millionayearearlier.
Ayearago,NintendoalsointroducedanewversionofitsDShandhelddevicethatletsusersdownloaddigitalcontent,includingmusic,photos,videosandgames,viaaWi-Ficonnection—a
clearimitationofApple"sAppStore.Microsoft,meanwhile,isdevelopingtechnologythatletspeopleplayvideogamesusingnaturalbodymovementsinsteadofhand-heldcontrollers.InJune,thecompanyintroducedaprototypeofaprojectcode-namedNatal,amotionsystemthatcombinescameraswithvoiceandface-recognitionsoftware.Sonyhaspromisedevenmorehardwarewizardry:
3-DvideogamesandanewcontrollermuchliketheWiithatisshapedlikealollipopandsensesmotion.ItsPlayStationGoportableconsole,duenextmonth,doesawaywithmemorydiscsandinsteadreliesondownloadsfromavirtualstore.Butanalystssayhardwareisfastlosingcenterstagetosoftwareinthegame-playingworld.Whatwilldrawconsumers,saidHirokazuHanamura,presidentoftheTokyomarketresearchcompany,Enterbrain,issoftwareprowess,likeApple"sAppStore,whichalreadyhas21,100games—farmorethanNintendoandSonycombined.
Manywithintheindustryarewaryofchange.Still,Japanhasexperienceindevelopinggamesforcellphones.Accordingtoanindustrygroup,Japan"scellphonegamemarketreached¥16.25billionin2007.Japanesecompanieshavebeenespeciallysuccessfulincombiningmobilephonegameswithsocialnetworking.Gree,afast-growingsitewithabout12.6millionusers,getsvisitorshooked
onitssocialnetworkingservice,thenofferscellphonegamesonitsmobileversion.Thecompany
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