本科毕业设计浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略文档格式.docx

本科毕业设计浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略文档格式.docx

《本科毕业设计浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略文档格式.docx》由会员分享，可在线阅读，更多相关《本科毕业设计浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略文档格式.docx（12页珍藏版）》请在冰豆网上搜索。

金融危机;

内在原因;

服装业;

策略

TableofContents

Abstracti

中文摘要ii

1.Introduction1

2.TheImpactofGlobalFinancialCrisis2

2.1Significantimpactonimportsandexports2

2.2EconomiclossesofforeigntradeinDongguangarmentindustry2

3.TheInternalCausesofDongguanGarmentIndustryinFinancialCrisis3

3.1Comparisonofforeigntradebeforeandafterthefinancialcrisis3

3.1.1ExportsinDongguangarmentindustrybeforethecrisis3

3.1.2Post-crisischangesinDongguangarmentindustry4

3.2Analysisoftheinternalcausesofthesituationtochange5

3.2.1Theweakbrandconsciousness5

3.2.2Thepoorcapacityofindependentinnovation6

3.2.3Theinefficientmanagement6

3.2.4Thelagginginformationenvironment7

4.CaseInvestigationandAnalysis8

4.1ComparisonofagarmentfactoryinDongguanbeforeandafterthefinancialcrisis8

4.2Analysisoftheinternalcausesthataffectthedevelopmentintrade9

4.3Solutions10

4.3.1Encouragingthetraininganddevelopment10

4.3.2Cultivatingtalentsoffashiondesign10

4.3.3Makinggooduseoffairs11

4.3.4Enhancingbrandequity11

4.3.5MakingabreakthroughtobuildE-commercialplatform13

5.Conclusion14

Bibliography15

Acknowledgements16

1.Introduction

Astheexpansionofglobalization,thiscrisiswillnotonlycometoAmericanortheEuropean,butalsoChinese.Manypeoplethinkthatthefinancialcrisisisfarawayfromus,butinfact,thefinancialcrisishasvirtuallyinfluencedmuchonourdailylife.Thefinancialcrisis,whichisalsoknownasthefinancialturmoil,referstoallormostofthefinancialindicatorsofacountryorseveralcountriesandregions,asharp,short-termandasuper-cycledeterioration.Thecurrentworldisgoingthroughaonce-in-a-hundred-yearfinancialcrisis.Towithstandthefinancialcrisis,weshouldactivelystabilizetheimportsandexportsofforeigntrade.

TheglobalfinancialcrisismetstructuraladjustmentofDongguan,posingsevereimpactongarmentindustryinDongguanandmakingitfalltothebottomfrom2009JanuarytoFebruary.Dongguanisfamousforinternationaltradeasa“worldfactory”.Inaddition,onlytheDongguancitizencanperceivethesufferfromthisfinancialcrisis.Forthegovernment,theyshouldencourageenterprisesandhelpthemgothroughthedifficulttime.Forenterprisesandordinarycitizens,theylearntotightentheirbeltsforquitealongtimeinfuture.ThisyearmaybecomethehardestoneforDongguaneconomy.Ontheonehand,theeconomymaynotachieveacompleteupturninthecomingtwoorthreeyears.Ontheotherhand,thereisnoeasytaskintransformingandupgrading.Ittakestimeforenterprises’expansionbothondomesticsaleandDongguan’stransferofinner-driveneconomy.Inaddition,aninvestigationofagarmentfactoryinDongguanmayhelpustoanalyzetheproblem.Whygarmentindustryhassuchbigchangesafterthefinancialcrisis?

WhyDongguangarmentindustrystillremainsanindustrywithoutitsownbrandandislackofmarketstrategy,talentsoffashiondesignandsalesplatform?

Inordertosolvealltheseproblems,weneedtofindouttheinternalcausesandmapoutpracticalmeasurestohelpthegarmentindustryrecover.

Thethesisconsistsoffourparts.Partoneisanintroductiontotheimpactoftheglobalfinancialcrisisandthebackgroundofthecrisis.ParttwoisadetailedanalysisoftheinternalcausesinDongguangarmentindustryunderthecrisis.Partthreeiscaseinvestigationandanalysis,andthestrategiestotheproblemwillalsobesuggested.Partfourisaconclusionofthethesis.

2.TheImpactofGlobalFinancialCrisis

America'

ssecondlargestsubprimemortgagecompanyfiledforbankruptcyprotectioninMarch,2007,whichmarkstheoutbreaksofU.S.subprimemortgagecrisis.Astheglobalizationofeconomy,China'

seconomyhasbeenintegratedintotheglobaleconomy.ThefinancialcrisisintheU.S.hascausedgreatimpactsontheinternationalforeigntradeandarousedstrongconcernbetweenusandmostofpeoplearoundtheworld.

2.1Significantimpactonimportsandexports

Withthefinancialcrisisandaccelerationoftheexpansionoftheeconomy,China'

seconomyhasalsobeenseriouslyaffected.Entityeconomyhasslowdowned,China'

sexporthasdeclinedandChina'

sexternaleconomicenvironmenthasdeterioratedmarkedly,particularlyineconomicgrowthofindustrialandfinancialsincethedecreasingoffinancialincomeforthefirsttimeofnegativegrowth.

Atfirst,sincetheoutbreakoffinancialcrisis,China'

sexportgrowthmomentumhasrapidlyweakenedandthefinancialcrisishasledthetensofthousandsofforeignexportprocessingenterprisesinthesoutheastcoasttostopproductionorshutdown.Inparticular,theprocessingenterprises,whichdirectlyledalargenumberofworkerstobeunemployed.Intheworldeconomicrecession,asharpdeclineininternationaltradeexisted,andthesituationofmarkethasbeingmoreandmorecompetitive.Tradeprotectionismaroundtheworldhasbeenfurtherevenfurthernowadays.Asthecontinuouslyincreasingtrendoftradebarriersagainstourexportsandtheformofdiversification,lotsofmeasureshasbeenproposed.AccordingtoChina'

sMinistryofCommercestatistics,morethan100millionU.S.dollarswasinvolvedin2008.

What’smore,thebusinessfailureswaspartlyduetolowerexporttaxrebates,environmentalcostsandlaborcosts,RMBappreciationandthecreditcrunchandsoon.Therecentreasonofcollapseisthatcompaniesdonothaveorders.Withoutmarket,Dongguangarmentindustrywillbemorebrutal.SmallcompanieswillnotsurvivetothefaceofU.S.dollardepreciationsituation.Thesefirmswereintheprocessoftransition,butitisdifficultsincethefinancialcrisishithardlyonChina'

sexportsandimports.

2.2EconomiclossesofforeigntradeinDongguangarmentindustry

Dongguanisoneoftheregionswithmostsignificantgrowthwhichhavebeenidentifiedbyhightechnologyinthepastyears.Butthefinancialcrisisturnmanyaenterprisetoanegativesituation,evenclosedown.

Dongguan'

sgarmentsindustrywhichisreelingfromtheglobalrecessionisturningtothedomesticmarketbutwithlittlehopeoffullycompensatingforthedeclineinexports.Datashowthatprocessingtradeexportsstilldominatedbygeneraltradeexportsincreasedsignificantly.TheeffectofthefalloutfromtheglobaleconomiccrisiswasalsoaggravatedbythestateofChina'

sowneconomy.ApparentlysomeoftheAsiancompetitorshavebenefitedfromthisdisadvantageofDongguantosomeextent.TherecessionstartedhurtingDongguan,butsomeofitsAsiantextilerivalshavecontinuedtogainexportgrowth.

Ontheonehand,Dongguangarmententerprisesfacetheglobaleconomicslowdowncausedbymarketdemand.OtherAsiancountriesdealwithcompetitionamongthegarmentindustryandaretoupgrade.Ontheotherhand,garmententerprisesindevelopedcountriesalsofacethegreenenvironmentalprotectionandqualitystandardsfornewtechnologieswhichlimitintermofthetechnicalbarriers.TheeconomyinDongguangarmentindustryhasyetcometothebottom,andisstillhopefultocomeover.Fortheincreasingpressureonthedomesticmarket,someenterprisesdidnotopenthedomesticmarket,anddomesticsaleschannelshavenotbeenestablishednow.Theuncertainresultsofdevelopmentprospectsintheforeignmarketandthedomesticmarketarenotsoclear.

3.TheInternalCausesofDongguanGarmentIndustryinFinancialCrisis

3.1Comparisonofforeigntradebeforeandafterthefinancialcrisis

3.1.1ExportsinDongguangarmentindustrybeforethecrisis

Asarenownedglobalmanufacturingbase,Dongguanishighlydevelopedingarmentindustrywhichtakesup90percentoftheoutputvalue.Withatotalofover20000manufacturingenterprisescoveringover30sectorsandmaking60000typesofproducts,Dongguanboastsitsmanufacturingindustrialsystemcharacterizedwithcompleteindustrialcoverage,well-positionedinfrastructureandadvancedtechnology.Withthemanufacturingindustriesincludinggarmentindustryisplayingasignificantrole,theoveralleconomiccapacityinDongguanhasbeengreatlyexpanded.Dongguaniswell-positionedregardingthesupportingindustrialsystembetweenupstreamanddownstreamproductsandamongvariousindustries.

Customsdatashowed,atthebeginningof2008,theimportandexportvalueofDongguanforeigntradetotaled113.3billionUSD,a6.1%increasethanin2007.InGuangdongprovinceandcities,theexportvalueandimportvalueofDongguanrankedthesecond.Since2008,Dongguan’seconomyhasundergoneanunprecedentedtest.（ColinRead,2009）

3.1.2Post-crisischangesinDongguangarmentindustry

Dongguanisnotsuchastrongcityingarmentindustryaswethoughtbefore.Dongguanhasbecometheprocessingbaseforalotofforeignbrandswithnoindependentbrands.Garmentindustrywashitfirstlyamongallforeign-tradeindustriesbyfinancialcrisis.ItwastoughestforDongguangarmentindustrytocomeoverthedifficultiesundertheglobalfinancialcrisis.

Forgarmentindustry,someonesaidtheyearof2008wasgoodforitsdevelopmentasitbroughtagoodopportunity,butotherssaiditwasnotverygoodbecausethegarmentindustrywashitbyfinancialcrisisseriously.However,themostimportantthingiswhatkindofviewyouholdtothisfinancialcrisis.Dongguan’sgarmentindustrywillintegrateresourceandgrowupfurther,anditstridesagreatersteptowardsthegoal