Information Systems in BusinessChap002docresWord下载.docx
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Information Systems in BusinessChap002docresWord下载.docx
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4.IdentifythebusinessvalueofusingInternettechnologiestobecomeanagilecompetitororformavirtualcompany.
5.Explainhowknowledgemanagementsystemscanhelpabusinessgainstrategicadvantages.
SUMMARY
•StrategicUsesofInformationTechnology.Informationtechnologiescansupportmanycompetitivestrategies.Theycanhelpabusinesscutcosts,differentiateandinnovateinitsproductsandservices,promotegrowth,developalliances,lockincustomersandsuppliers,createswitchingcosts,raisebarrierstoentry,andleverageitsinvestmentinITresources.Thus,informationtechnologycanhelpabusinessgainacompetitiveadvantageinitsrelationshipswithcustomers,suppliers,competitors,newentrants,andproducersofsubstituteproducts.RefertoFigures2.3and2.5forsummariesoftheusesofinformationtechnologyforstrategicadvantage.
•BuildingaCustomer-FocusedBusiness.AkeystrategicuseofInternettechnologiesistobuildacompanythatdevelopsitsbusinessvaluebymakingcustomervalueitsstrategicfocus.Customer-focusedcompaniesuseInternet,intranet,andextranete-commerceWebsitesandservicestokeeptrackoftheircustomers’preferences;
tosupplyproducts,services,andinformationanytime,anywhere;
andtoprovideservicestailoredtotheindividualneedsofthecustomers.
•ReengineeringBusinessProcesses.Informationtechnologyisakeyingredientinreengineeringbusinessoperationsbecauseitenablesradicalchangestobusinessprocessesthatdramaticallyimprovetheirefficiencyandeffectiveness.Internettechnologiescanplayamajorroleinsupportinginnovativechangesinthedesignofworkflows,jobrequirements,andorganizationalstructuresinacompany.
•BecominganAgileCompany.Abusinesscanuseinformationtechnologytohelpitbecomeanagilecompany.Thenitcanprosperinrapidlychangingmarketswithbroadproductrangesandshortmodellifetimesinwhichitmustprocessordersinarbitrarylotsizes;
itcanalsoofferitscustomerscustomizedproductswhileitmaintainshighvolumesofproduction.AnagilecompanydependsheavilyonInternettechnologiestohelpitrespondtoitscustomerswithcustomizedsolutions,andtocooperatewithitscustomers,suppliers,andotherbusinessestobringproductstomarketasrapidlyandcosteffectivelyaspossible.
•CreatingaVirtualCompany.Formingvirtualcompanieshasbecomeanimportantcompetitivestrategyintoday’sdynamicglobalmarkets.Internetandotherinformationtechnologiesplayakeyroleinprovidingcomputingandtelecommunicationsresourcestosupportthecommunications,coordination,andinformationflowsneeded.ManagersofavirtualcompanydependonITtohelpthemmanageanetworkofpeople,knowledge,financial,andphysicalresourcesprovidedbymanybusinesspartnerstotakeadvantageofrapidlychangingmarketopportunities.
•BuildingaKnowledge-CreatingCompany.Lastingcompetitiveadvantagetodaycanonlycomefromtheinnovativeuseandmanagementoforganizationalknowledgebyknowledge-creatingcompaniesandlearningorganizations.Internettechnologiesarewidelyusedinknowledgemanagementsystemstosupportthecreationanddisseminationofbusinessknowledgeanditsintegrationintonewproducts,services,andbusinessprocesses.
KEYTERMSANDCONCEPTS
1.AgileCompany(60):
Anorganizationwiththeabilitytoprofitablyoperateinacompetitiveenvironmentofcontinualandunpredictablechangesbyproducinghigh-quality,high-performance,customer-configuredproductsandservices.
2.BusinessProcessReengineering(56):
Thefundamentalrethinkingandradicalredesignofbusinessprocessestoachievedramaticimprovementsincost,quality,speed,andservice.
3.CompetitiveForces(44):
Abusinessmustconfront
1)rivalryofcompetitorswithinitsindustry
2)threatofnewentrants
3)threatofsubstitutes
4)thebargainingpowerofcustomers
5)thebargainingpowerofsuppliers.
4.CompetitiveStrategies(47):
Abusinesscandevelop:
1)costleadership
2)productdifferentiation
3)innovation
4)growth
5)alliance
orotherstrategiestoconfrontitscompetitiveforces.
5.SwitchingCosts(50):
Thecostintime,money,effort,andinconveniencethatitwouldtakeacustomerorsuppliertoswitchitsbusinesstoafirm’scompetitors.
6.Customervalue(52):
Theperceptionofvalueorbenefit,onthepartofacustomer,associatedwithagiventransactionorbusinessrelationship.Organizationscanprovidethisbyrecognizingthatqualityratherthanpricehasbecometheprimarydeterminant.Organizationsmustfocusonanticipatingfutureneeds,respondingtocustomerconcerns,andprovidetop-qualityservice.
7.Interenterpriseinformationsystems(62):
Consistsofmultipleextranetslinkingsuppliers,customers,subcontractors,andcompetitorstogetherinsupportofavirtualcompany.
8.Knowledge-CreatingCompany(63):
Alsoknownas"
learningorganizations"
arecompaniesthatconsistentlycreatenewbusinessknowledge,disseminateitwidelythroughoutthecompany,andquicklybuildthenewknowledgeintotheirproductsandservices.
9.KnowledgeManagementSystem(64):
Aninformationsystemthathelpsmanageorganizationallearningandbusinessknow-how.Thesesystemshelpknowledgeworkerscreate,organize,andmakeavailableimportantbusinessknowledge,whereverandwheneverit’sneededinanorganization.
10.LeveragingInvestmentinIT(50):
Developingnewproductsandservicesmadepossiblebyinvestmentsininformationtechnology.
11.LockinCustomersandSuppliers(50):
Buildingvaluablerelationshipswithcustomersandsuppliers,whichdeterthemfromabandoningafirmforitscompetitorsorintimidatingitintoacceptinglessprofitablerelationships.
12.RaiseBarrierstoEntry(50):
Creatingtechnological,financial,orlegalrequirementswhichdeterfirmsfromenteringanindustry.
13.StrategicInformationSystem(44):
Informationsystemsthatsupportsorshapesthecompetitivepositionandstrategiesofanorganization.
14.ValueChain(54):
Aviewofanorganizationasaseriesofactivitieswitheachactivityaddingvaluetoitsproductsandservices.
15.VirtualCompany(62):
Alsocalledavirtualcorporationorvirtualorganization,isanorganizationthatusesinformationtechnologytolinkpeople,assets,andideas.
ANSWERSTOREVIEWQUIZ
Q.
A.
KeyTerm
1
3
Competitiveforces
9
10
LeverageinvestmentinIT
2
4
Competitivestrategies
Businessprocessreengineering
12
Raisebarrierstoentry
11
Agilecompany
Lockincustomersandsuppliers
15
Virtualcompany
5
Switchingcosts
13
8
Knowledge-creatingcompany
6
Strategicinformationsystems
14
Knowledgemanagementsystem
7
Customervalue
Interenterpriseinformationsystems
ValueChain
ANSWERSTODISCUSSIONQUESTIONS
1.Supposeyouareamanagerbeingaskedtodevelope-businessande-commerceapplicationstogainacompetitiveadvantageinanimportantmarketforyourcompany.Whatreservationsmightyouhaveaboutdoingso?
Why?
Unlesstheindividualisfamiliarwiththetoolsinvolvedindevelopinginformationtechnologyapplications,theywillhaveahighlevelofapprehension.Reservationswouldincludethefearofbeingoutofone'
sdepthandfeelingsofhelplessness,insecurity,anddependenceonothers.Imightalsowonderwhetherornotanappropriateapplicationmightbeobtainedofftheshelf.Offtheshelfsoftware,thoughnoteasilycustomizable,generallycostslessthancustomsoftwaredevelopment.Lastly,Imightalsobeconcernedabouthowthesoftwaremayaffectmyownorganization.Changeisn'
teasy,andifitisn'
tsupportedattheverytopmanagementlevels,itmayfailduetolackoforganizationalwill.
2.Howcouldabusinessuseinformationtechnologytoincreaseswitchingcostsandlockinitscustomersandsuppliers?
Usebusinessexamplestosupportyouranswers.
Abusinessmightundertakeprojectstointegratesomeofitsinformationsystemswithitscustomers'
systemsinordertoprovidethemwithmoretimely,accurate,andusefulinformation.Itmightevendirectlyprovideapplicationsforitscustomer'
suseatlowornocosttothecustomer.Customerslaterconsideringchangingsupplierswouldlosethesebenefits.Indeed,theveryprocessofdevelopingthesetoolswillhelpmanagersincreasetheirfamiliaritywiththeircustomersandallowthemtotunetheirinformationresourcestotheirneeds.Thisrelationshipwillfurtherservetolockincustomers.Forexample,FedExprovidesitscustomerswithpackagetrackinginformation.Andmedicalsupplycompaniesprovidehospitalswithinventorymanagementandre-orderingsystems.
3.HowcouldabusinessleverageitsinvestmentininformationtechnologytobuildstrategicITcapabilitiesthatserveasabarriertoentrybynewentrantsintoitsmarkets?
Thisisbutone
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