商务英语学习中跨文化交际能力的培养策略探析英语专业毕业论文Word文件下载.docx

商务英语学习中跨文化交际能力的培养策略探析英语专业毕业论文Word文件下载.docx

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Author:

WuSibei

AThesisSubmittedin

PartialFulfillmentoftheRequirementsfortheDegreeof

B.A.inEnglish

SchoolofForeignLanguages

SichuanUniversityofScience&

Engineering

Zigong,Sichuan,China

June,2014

Acknowledgements

Thisthesiscouldnothavebeencompletedwithoutmysupervisor,Mr.Wang,whohasguidedandsupportedmeinthecompletionofmywork.Heisnotonlymyacademicadviserbutalsoarolemodel,onewhoacceptsdifferentopinionsandsharesknowledgewithcolleagues.Atthebeginningofmywork,heinitiallyprovidedmewithadvicethatstimulatedmy 

academiccuriosityandmyresearchideaandhasshownathoughtfulinterestinmyprogressthroughthewholeprocess.Furthermore,heoffersmeinsightfulcommentsandthoughtfulassistancethroughoutthewritingofthepaper,whichIgreatlyappreciate.Ialsothankmyfriends,LiQi,ZhouMeng,GaoTian,ZhangBingjieforprovidingmewithinvaluableacademicadviceandencouragement.Iam 

gratefultothemforbeingmyfriendsandacademicconsultantsinthepasttwoyears.Additionally,mysincereappreciationgoestoMs.He,a 

veryknowledgeableteacher,whoembracedmyinterdisciplinaryresearchideaat 

itsinitialstage.Inoneword,Iwouldliketothankallthosewhohaveeverhelpedme.

Atlast,Iappreciatealllovingconsiderationsfrommybelovedfamily.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhohavegivenmetheirwarmhelpandprecioustimetoworkoutmyproblemsduringthetoughcourseofthethesis.

Abstract

Withthedevelopmentofglobaleconomy,interculturalcommunicationbecomesincreasinglysignificantandfrequenttoday.China,asamemberofWTO,getsinvolvedinmorecommunicationswithothercountries.MoretalentsareingreatneedforChina,whohaveagoodcommandofEnglishknowledgeandinterculturalcommunicationcompetenceaswelltoadapttointernationalcompetition.ThusstudentsmajoringinBusinessEnglisharefacedwithbothgreatopportunitiesandchallenges.Thatistosay,theyshouldnotonlymakeitclearwhatthedefinitionofcultureandinterculturalcommunicationis,butrealizethestrategyforcultivatinginterculturalcommunicationcompetenceinstudy.Armedwiththeseessentialcompetences,wecanovercomeculturebarriersandreducecultureconflictsoninternationalbusinessoccasions.

Strengtheningthedevelopmentofinterculturalcommunicationcompetencecontributestosuccessfulinternationalbusinesscommunications.Inthisthesis,byanalyzingtheimportanceandnecessityofbusinesscommunicationfromaglobalperspective,thepresentauthoraimstohelptheBusinessEnglishlearnerstoestablishtheawarenessofinterculturalcommunication,inordertocultivatethestrategiesofinterculturalcommunicationandimprovetheircommunicationcompetence.

Keywords:

culture;

interculturalcommunicationcompetence;

BusinessEnglish

内容摘要

如今，经济全球化使跨文化交流日趋重要，日益频繁。

作为世界贸易组织成员国之一的中国，更多地参与到了与他国的商务交流之中。

为适应国际竞争的需要，中国需要既掌握了大量英语专业知识，又具备跨文化交际能力的复合型人才。

因此，商务英语专业学生面临着前所未有的机遇与挑战。

换言之，对商务英语专业学生的培养不仅应该让其了解什么是文化，什么是跨文化交流；

更应该使之明白如何在学习中培养跨文化交际能力的策略。

拥有这些必备的能力，在将来的国际商务活动中就能有效地克服文化障碍，减少文化冲突。

加强跨文化交际能力的培养有助于国际商务交际的成功开展。

本文通过分析全球化视阈下商务交际的重要性和必要性，从而使学习者树立跨文化商务交际意识，旨在培养跨文化商务交际策略，提高其交际能力。

关键词：

文化；

语言；

跨文化交际能力；

商务英语

Contents

AcknowlegementsI

AbstractII

内容摘要III

2TheBackgroundofInterculturalCommunication2

2.1TheDefinitionofCulture2

2.2TheDefinitionofInterculturalCommunication2

3InterculturalCommunicationinBusinessEnglishLearning3

3.1TheBackgroundofBusinessEnglish3

3.2TheNecessityofCultivatingInterculturalCommunicationCompetenceinBusinessEnglishLearning4

3.2.1AnInevitable 

RequirementofEconomicGlobalization4

3.2.2ANeedforaBridgeoverCultureBarriers5

4TheCultivationStrategiesofInterculturalCommunicationCompetenceinBusinessEnglishLearning6

4.1ToCultivateStudents’InterculturalAwareness6

4.1.1ToCompareCulturalDifferences7

4.1.2ToDevelopDifferentThinkingPatterns8

4.2ToDevelopCulture-orientedCourseinBusinessEnglishLearning8

4.3ToTakeAdvantagesofOnlineMaterials9

5Conclusion10

References11

关于毕业论文原创性的声明i

1Introduction

Inthe21stcentury,withthedevelopmentofglobaleconomy,peoplearebecomingincreasinglyinterconnectedwiththewholeworld,andneedtounderstandthepeoplewhosebackgroundisquitedifferentfromtheirown.Tocommunicateeffectivelywithpeoplefromdifferentculturesneedstocultivatepeople’sinterculturalcommunicationcompetence.

InChina,however,traditionalteaching-modeinBusinessEnglishfocusesonstudents’listening,speaking,readingandwritingskillsratherthaninterculturalcommunicationcompetence.Alotofstudentsmaywonderwhytheyshouldcultivatecommunicationcompetence.ForstudentsmajoringinBusinessEnglish,theyaresupposedtorealizethatlivinginaglobalvillageandfacingthemulti-culturalsocieties,tointeractwithpeoplefromdifferentculturesisnotonlyanissuefacedbythediplomats,expatriatesandinternationaltravelers,butanyoneelse.Sotheycannotignorethenecessityofcultivatinginterculturalcommunicationcompetence,andthereseemsamusttograspsomebasicinterculturalcommunicationcompetencetocatchupwiththetrendofglobalization.

Thelackofinterculturalawarenessisacommonprobleminthecultivationofinterculturalcommunicationcompetence,whichwouldleadtomisunderstandingofanotherculture.Thatistosay,withoutthecultivationofinterculturalawareness,tocultivateinterculturalcommunicationcompetencebecomesamissionunavailable.Thus,theurgentneedforstudentsmajoringinBusinessEnglishistoimprovetheirinterculturalawarenessandcultivatetheirinterculturalcommunicationcompetenceinBusinessEnglishLearning.

Therefore,thewriterchoosesaprobeintocultivationstrategiesofinterculturalcommunicationcompetenceinBusinessEnglishlearningasthetopicofherB.A.thesis,inordertoarousestudents’interculturalawarenessandhelpthemtoseeksomepracticalapproachestoimprovetheirinterculturalcommunicationcompetenceinBusinessEnglishlearning.

2TheBackgroundofInterculturalCommunication

2.1TheDefinitionofCulture

Cultureisalearnedsetofsharedinterpretationsaboutbeliefs,values,andnorms,whichaffectthebehaviorsofarelativelylargegroupofpeople.Itisanensembleofsocialexperiences,thoughtpatterns,expectations,andbehavioralpracticesidentifiablethroughnormsandbeliefsthatarehistoricallytransmittedandsharedbyacommunity（Cheng,2003）.

Language,asoneofthemostimportanttoolsininterculturalcommunication,isanevolvedculturalpatternandculturalcarrieraswell.Differentlanguagesalwaysreflectdifferentculturebackgrounds.Toputitinotherwords,ChinesesharecomparativelythesameculturewiththepeoplewhoarenativespeakersofChineselanguage,whileEnglish-speakingpeopledon’t.WhenencounteringwithWesterners,thefirstproblemishowtocommunicatewiththem.Withmodernsocietyhighlydeveloped,noonecandenythatpeoplearemoreandmorefrequentlyparticipatingininterculturalcommunication.Tobeginwith,thedefinitionofinterculturalcommunicationneedstobeclarified.

2.2TheDefinitionofInterculturalCommunication

Wikipediadefinesinterculturalcommunication（alsofrequentlyreferredtoascross-culturalcommunication,whichisalsousedinadifferentsense,though）as“afieldofstudythatlooksathowpeoplefromdifferentculturalbackgroundscommunicate,insimilaranddifferentwaysamongthemselves,andhowtheyendeavortocommunicateacrosscultures.”

Thecommunicativebehaviorofanindividualisgreatlyinfluencedbyculture.Throughtheprocessofsocialization,individualsacquiredistinctbeliefs,valuesandnorms.Andalloftheseculturalpatternscanbeconveyedthroughtheprocessofcommunication.SowhenstudentsarelearningthecourseofBusinessEnglishorparticipatingininterculturalcommunication,theycaneasilyfindthatouroriginalreactions,attitudesandfeelingsarenotthesameaswhathavebeendescribedinthetextbooks.

3InterculturalCommunicationinBusinessEnglishLearning

3.1TheBackgroundofBusinessEnglish

BusinessEnglishisthenamegiventotheEnglishusedfordealingwithbusinesscommunicationinEnglish（Talbot,2009）.WiththepurposeofdevelopingbusinessrelationshipwiththecompanyfromtheEnglish-speakingcountries,manynon-nativeEnglishspeakersstudyBusinessEnglishwiththegoalofdoingbusinesswiththeUnitedStatesorotherEnglish-speakingcountries.Aparticularlyinterestingfactisthattherearemorenon-nativespeakersofEnglishthannativeEnglishspeakers.TheUKgovernmentestimatesthatmorethanonebillionpeoplespeakEnglish,andprojectionsindicatethatby2020twobillionpeoplethroughouttheworldwillbelearningorteachingEnglish（Talbot,2009）.Asknowntoall,theworldofbusinessisdevelopingatanamazingspeed.Soitisessentialtocommunicateinamajorlanguageofcommercialcommunication—English.NowadaysEnglishdoesnotonlybelongtothenationthatfirstlyusesthislanguage,butalsofunctionsasacommunicativetoolwhichcrossesbordersandcultures.

Thereisanintimateconnectionbetweenlanguageandculture.Languageisboththecarrierandarawportrayalofculture（HuWenzhong,1999）.Culturehasgreatinfluenceonthedevelopmentanduseofvocabulary,therulesofgrammar,thestructureofthearticlesandsoon.Englishlanguagelearnerssharegrowi