商业伦理导论复习资料Businessethicsintroductionreviewmaterial.docx
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商业伦理导论复习资料Businessethicsintroductionreviewmaterial.docx
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商业伦理导论复习资料Businessethicsintroductionreviewmaterial
商业伦理导论复习资料(Businessethicsintroductionreview
materials)
Chapteroneintroduction
Keycontent:
First,theconceptofethicsandmorality,andtherelationshipbetweenthetwo
Two,therelationshipbetweencoercivemeans(Law)andnoncoercivemeans(distinction)inregulatingethicalrelations
Three,theobject,taskandmethodofethicalresearch,andtheclassificationofethics
Four,theresearchobjectofbusinessethics,businessethicsresearchstatus(attentiontotheUnitedStates)
Five,thebasicethicalconflictsincommercialactivities(ttest)
Six,thebasicmethodofsolvingbusinessethics(emphasis)
Knowledgepoints:
thethreedimensionsofhumannatureP22(multiple-choicequestions)
Thesecondchapter:
Ethicsinexchangerelations
Keycontent:
First,theinternalandexternalconditionsofthecommercialindustry,theconditionsofexchangeofthings
Two,theconceptofcommodityeconomy,thecontentandcharacteristicsofcommodityeconomy
Three,theconceptofmarketeconomyandthepropertyofmarketeconomy,
Four,thedifferenceandrelationbetweencommodityeconomyandmarketeconomy
Five,theconceptoffreedom,equality,ownership,thelegalcharacteristicsofownership
Six.Thedifferenceandrelationbetweenownershipandownership
Seven,howtounderstandtherationalityandjustnessofutilityjusticeandjustice
Knowledgepoint:
TherearethreebigeventsintheprocessofBritishcommodityeconomydevelopmentandmarketeconomyformation:
P44
BusinessethicsconsciousnessP49
Thethirdchapter:
Ethicsincontractrelationship
Keycontent
First,theconceptofcontract
Two,thecharacteristicsofthecontractsystembeforethecapitalistsociety
Three,thecontractsystemofcapitalismcompareswiththecharacteristicsofthecontractsystemoftheformerslavesocietyandfeudalsociety,andthecontentofthefreedomofcontractinthecapitalistperiod.
Four,thecontentofethicalattributesofcontractrelations(sixpoints)simpleanswer
Freedomofpublicorder,goodcustomandthesubjectofcontract
Thecontentsofthecontract
Five.Thelegalattributeofcontractualrelationship
Six,thefourlegalcharacteristicsofthecontract(four)
Theconceptoflegalrightsandlegalobligations(nouninterpretation)therightsandobligationsinethicalsensederivefromrights
Seven,thenatureandcharacteristicsoflaw(fourpointsshort
answer),
Eight,howtounderstandthelawistherulingstageoftheembodimentoftheP73,andthelawistheformulationandapprovalofthecountry(fourpoints).
Nine.Howlawregulatesethicalrelations(twopoints)
Thefourthchapteristhemoralityofthecommercialsubject
Keycontent
First,theessenceofsubjectmorality
Two,theconceptofmoralcharacter,thestructureofthesubject'smoralcharacter
Three.Therelationshipbetweenthethreeaspectsofmoralcognition,moralemotionandmoralwill
Four,moralcultivationofthethreeways
Five,theconceptofbusinesssubjectmorality
Six,theconceptofmotivationandeffect,howtounderstandtherelationshipbetweenmotivationandeffectiveness
Seven,howtounderstandtheconsistencyandlegitimacyofpurposeandmeans
Eight,theconceptofconscience,howtounderstandtheconscience(passchoice)
Nine,thecontentofcommercialconscience(short)
Thefifthchapteriscommercialcredit
First,creditclassification,directcreditandindirectcredit
Two,theconceptofcommercialcreditrelations,themaineconomiccharacteristicsofthecommercialcredit(ttest)
Three,thesocialcharacteristicsofcommercialcreditandthebasicprinciplesoftheoperationofcommercialcredit
Four,commercialcredithasthesocialandeconomicconditionsofthecontent(short)
Five,thesignificanceoftheestablishmentofcommercialcredit
Six,thedifferenceandconnectionbetweencommercialcreditandgoodfaith
Seven.Whyisthemarketeconomyessentiallyacrediteconomy?
Eight,thereasonsforthelackofcredibilityofenterprises
Nine,thesignificanceandwaystospeeduptheconstructionofcreditsysteminChina
Ten,theconstructionofcommercialcreditsystemthecontentoftheconceptofbusinessmanagementsystem(short)
Eleven,commercialcreditrewardandpunishmentmechanismconstructioncontent
Twelve,thecontentoftheconstructionofcommercialcreditsubjectmorality
Thesixthchapterisethicalrelationshipandmoralprincipleinmarketing
Firstly,theclassificationofstakeholders,thecontentsofdirectstakeholdersandindirectstakeholders
Two,moralprinciplesinmarketing
Three,thecontentofmarketingmixstrategy
Four,themoralissuesofproductstrategyincludecontent
Five,howtounderstandthehighqualityofproducts,ethicalproductdesign,considerenvironmentalprotectionstandards(five)
Six,moralissuesinproductbrandsincludecontent(twopoints)
Seven,twoaspectsoftheproblemofpackagingmoralization
Eight,thetwoaspectsofmoralcontrolinpricestrategy,twowaystoeliminatethepricefraud
Nine,thecontentofmoralissuesinvolvedintheprocessofdistributionstrategy
Ten,themoralprinciplesthatshouldbefollowedinthepromotionstrategy
Eleven,howtoestablishmarketingethics(threepoints)
Twelve,theconceptofrelationshipmarketinganditsessentialcharacteristics,thespecificimplementationofrelationshipmarketing,theconceptofculturalintegration
Thirteen,theconceptofgreenmarketing(broadsenseandnarrowsense)
Fourteen,greenmarketingcomparedwithtraditionalmarketing,whatcharacteristics(fourpoints),howtoimplementgreenmarketing?
.
Theseventhchapterisethicalrelationshipandmoraldecisioninenterprisemanagement
Thecharacteristicsofbusinessandmanagement,undertheguidanceofEthics(shortanswertest)
Two,establishthemodernethicsrelatedcontentP167169(choice)
Three.Carol'sthreelevelsofsocialresponsibility
Four,theconceptofeconomicmanandsocialman
Five,theconceptandcontentofcorporateculture,thecontent
ofcorporateimage
Six,unethicalbehaviorinenterprisebehavior(macroandmicrotwoaspects)
Seven,theroleofenterpriseethicscode
Eight,theprincipleofmakingtheethicsofenterprisesfollow(fourpoints)
Nine,theethicaldecision-makingcharacteristics(s)
Ten,thefactorsthatinfluenceethicalenterprisedecisionmaking
Eleven.Howtomakebusinessdecisionmakinginlinewithbusinessethics.
Theeighthchapteristheethicalstructureandethicalpursuitofcorporatepublicrelations
First,theconceptofpublicrelationsethicsandpublicrelations
Two,theideaofpublicrelationsconstructionofvariousinterestgroups(includinginternaldepartments,directstakeholdersandindirectstakeholders)principles,basicpoints,points.
Three,tobuildtheConfucianethicsasthecornerstoneofthepublicrelationsethicssystemcontent(Renyilizhiletter)
Four,businessethicsorientedenterprisesandconsumers(testedtwotimes),employees,suppliers,ownersoftherelationshipbetweentheconstruction(principles,basicpoints,points).
Five,businessethicsorientedenterprisesandcompetitors,media,community,governmentrelationsconstruction(principles,basicpoints,points)
Six,reputationmanagement
Theninthchapteristheethicalrelationshipandregulationmeansininternationaltrade
First,theconceptandcontentofworldmarket
Two,theroleoftheworldmarket
Three.Themeansofregulatingtheethicalrelationsincommodityexchangeintheworldmarket?
Four,theconceptandcontentofforeigntradepolicy
Five.Thetermsoftradeandtheconceptofagreement
Six,theconceptandcharacteristicsoftariff
Seven.Thepurposes,principlesandcharacteristicsoftheWorldTradeOrganization
Eight.Ethicalissuesincontemporaryinternationaltrade(fiveaspects)
Nine,theconceptofcommoditydumping,theimpactofcommoditydumping
Ten,theconceptofnon-tariffbarriersandtheconceptoftechnicalbarrierstotrade
Eleven,thegreentradebarriers(ttest)
Twelve,theprinciplesandideasofconstructingnewinternationaltraderelationsintwenty-firstCentury
Thirteen,thecontentoftheprincipleofequalityandmutualbenefit(fivepoints)
Thetenthchapterisethicalrelationshipandintegrationstrategyintransnationaloperation
First,theconceptoftransnationalcorporations,andthedifferencebetweenothercompanies,themaincharacteristicsofcontemporarymultinationalcompanies,theearlyandcontemporarycomparison
Theimpactandchallengeoftwo,transnationalbusinessenterprises(short)
Three,diversificationofvalues
Four.Unethicalconductintransnationalcorporationsincludes
Five,thecausesofunethicalbehavior(macroandmicro)
Six,thecontentofsocialresponsibilitythatshouldbeundertakenbytransnationalenterprises
Seven.Integratingtheconceptandcharacteristicsofassimilationtheory
Eight,theprocessofintegrationandassimilation(explorationperiod,collisionperiod,integrationperiod,innovationperiod)
Nine,multinationalenterpriseethicalrelationsintegrationstrategyshouldpayattentiontotheproblem(fourpoints)
Ten,localization(includingmarketing,personnel,procurementandproduction,localizationofinterests)Thesixthchapterisethicalrelationshipandmoralprincipleinmarketing
Firstly,theclassificationofstakeholders,thecontentsofdirectstakeholdersandindirectstakeholders
Two,moralprinciplesinmarketing
Three,thecontentofmarketingmixstrategy
Four,themoralissuesofproductstrategyincludecontent
Five,howtounderstandthehighqualityofproducts,ethicalproductdesign,considerenvironmentalprotectionstandards(five)
Six,moralissuesinproductbrand
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